week in review

Top 10 Stories of the week: From the Super Bowl to Apple and more

Posted by Michael Waltzer on January 31, 2014 03:30 PM

Our most-read blog posts of the week:

#1 Justin Timberlake Sounds Out Surprises for MasterCard in New Grammys Campaign

#2 Pepsi Adopts 'One Brand' Strategy for Pre-, Post-Super Bowl Marketing

#3 Crest Adds Chocolate to Toothpaste as Cocoa Products, Prices Soar

#4 Gunner Do It: Inside Puma's Record-Breaking Arsenal Football Club Deal

#5 Super Bowl Ads See Celebs, Car Brands Take Center Stage

#6 30 Years After Mac, Apple Cranks Up Innovation for Eager Consumer Market

#7 Morton Salt Celebrates 100 Years of Iconic 'Girl' with Brand Refresh

#8 For Food and Bev, Super Bowl Will Be a Battle of the Brands

#9 After Torching the Brand, Mercedes May Resurrect Maybach for Luxury Limo Market

#10 Despite Gains, Apple Not "Innovative" Enough for Challenging Mobile Market

week in review

Top 10 Stories of the week: From Audi to Facebook and more

Posted by Michael Waltzer on January 24, 2014 04:30 PM

Our most-read blog posts of the week:

#1 Brand Engagement: Cadbury, Ajax Get Creative with Digital Activations

#2 Will Audi's New A3 and Mercedes' CLA Dilute the Luxury Brands?

#3 PepsiCo Continues to Parts Ways with Stevia's Natural Positioning for Big Investment in Mtn Dew

#4 After 10 Years of Dove's 'Real Beauty', Others Are Starting to Catch On

#5 Dumb Ways to Die Goes Plush for Public Safety Campaign Extension

#6 Facebook Continues to Flatter Twitter with Addition of Trending Topics

#7 Will a 3D-Printed Hershey Kiss Taste As Good—Or Better?

#8 Hooters Puts Its Best Foot Forward with Restaurant Redesign

#9 Adidas Celebrates 50 Years of Iconic Stan Smith Sneaker with Pop-Up, 3D Printing

#10 Adidas, Gap Speak Out Against Claims That Clothing is Tainted with Chemicals

week in review

Top 10 Stories of the week: From McDonald's to Nike and more

Posted by Michael Waltzer on January 17, 2014 04:30 PM

Our most-read blog posts of the week:

#1 McDonald's, Lululemon Among America's Most Hated Companies: 24/7 Wall Street

#2 CES 2014 Recap: Tech Connects to Get Up Close and Personal with Consumers

#3 Nike Sets Jordan Brand Free with First Own-Brand Retail Store

#4 Year of the Horse: Brands Go Hay-Crazy for Chinese Zodiac

#5 Showrooming is Down, But Retailers Need to Exploit Big Data to Connect with Consumers

#6 Warby Parker Gives Transparent Look Through Its Lenses with Interactive Annual Report

#7 All the News You Can Drink: Absolut (minus the) Vodka, JT Heads to Beam, Diddy Ups his Tequila Game and more

#8 Pizza Hut Has Digital Down Pat as it Looks to Reinvent Retail

#9 Scarlett Johansson Adds Fizz to SodaStream's Pop Ahead of Super Bowl

#10 Visa Elevates Digital Payments with New 'Everywhere' Brand Identity

week in review

Top 10 Stories of the week: From CES to General Mills and more

Posted by Michael Waltzer on January 10, 2014 04:30 PM

Our most-read blog posts of the week:

#1 Nissan Apologizes After TV Ad Broadcast Goes Rogue

#2 P&G Set to Claim Gold in Sochi with Latest 'Thank You, Mom' Olympic Campaign

#3 CES 2014: Samsung, LG Show Their Curves on Day One

#4 T-Mobile's John Legere Steals the Show—and AT&T's Mojo—On Day 2 at CES 2014

#5 Wearable Health Gadgets Off To a Running Start at CES

#6 General Mills, Graze Bet They Can Reinvent Snacking Via Trendy Subscriptions

#7 Sears Gets Battered and Bruised on Social Battlefield in Twitter War

#8 Bends, Germs and Jelly Crash the Exhibition Floor at CES 2014

#9 General Mills Drops GMOs from Original Cheerios After Consumer Outcry

#10 With Lindsey Vonn Out, Many Brands Start Sochi with a Bruised Marketing Strategy

week in review

Top 10 Stories of the Week: From Doritos Super Bowl to Apple and more

Posted by Johnny Trinh on January 3, 2014 04:57 PM

Our most-read blog posts of the week:

#1 Doritos Names Five Finalists in Annual Super Bowl Commercial Contest

#2 Revlon Cuts Its Losses in China as Cosmetics Market Takes On New Face

#3 Korean Air Hopes to Break Travelers Out of Daze with Interactive Display

#4 CES Begins to Rival Auto Shows as Platform for New Car Tech

#5 Staples Hopes to Make More Happen with Emphasis On Broad Inventory

#6 Snapchat Slow to React to Data Breach as SEA Strikes Skype

#7 Apple Denies NSA Tie-Up in New Privacy Claim

#8 General Mills, Graze Bet They Can Reinvent Snacking Via Trendy Subscriptions

#9 AllThingsD Re/codes Tech Coverage with Independent Venture

#10 General Mills Drops GMOs from Original Cheerios After Consumer Outcry

week in review

Top 10 Stories of the Week: From IBM to Beyoncé and more

Posted by Johnny Trinh on December 20, 2013 04:30 PM

Our most-read blog posts of the week:

#1 IBM Predicts Five Technologies That Will Change the World in the Next Five Years

#2 Pantene 'Equality' Ad Goes Global, Splitting Hairs Amongst Feminists

#3 Burberry Gifts London with Its First-Ever Beauty Store, Complete with Digital Makeup

#4 Google Zeitgeist 2013: From Mandela to the Harlem Shake, World Still Wondering 'What is Twerking?'

#5 Sliding Coca-Cola Sales Apparently Cost Job of Coke's Americas Chief

#6 Hip to Millennials' Travel Demands, Hilton Works On New Brand for Them

#7 New American Airlines Puts Plane Paint Job in the Hands of Employees

#8 Beyoncé Breaks the Mold with Secret, Social Album Reveal

#9 Samsung Can Power Galaxy for Days, But Could It Power an Electric Vehicle?

#10 Duck Hunt: Media Firestorm Ignites Over Duck Dynasty Star's Anti-Gay Comments

week in review

To 10 Stories of the Week: From Coca-Cola to Nelson Mandela and more

Posted by Michael Waltzer on December 13, 2013 04:30 PM

Our most-read blog posts of the week:

#1 Corporate Websites: Dead or Alive?

#2 Global Slowdown Forces Unilever to Axe Thousands of Products, Employees

#3 NYC Taxis Get Third Logo in Six Years

#4 Real-Time Marketing is the New Story-Telling

#5 The Rise and Fall of KFC China

#6 Quick! Nab A Starbucks Metal Card Before It's Too Late! ... Time's Up

#7 Amazon is Tops in Consumer Experience, While Facebook Hits a New Low

#8 Nelson Mandela Dies at 95, Taking With Him a Unique Brand of Activism

#9 Low-Calorie Coke Coming in 2014, But Will America Drink It?

#10 Keurig Goes to College with D-1 Decals

week in review

To 10 Stories of the Week: From Black Friday to Mercedes-Benz and more

Posted by Michael Waltzer on December 6, 2013 04:30 PM

Our most-read blog posts of the week:

#1 Black Friday 2013: Retailers, Consumers Fight Tooth and Nail for Holiday Sales

#2 With Its New Big King, Brazen Burger King Mounts New Assault on McDonald's

#3 WhatsApp Overtakes Facebook as the World's No. 1 Mobile Messaging App

#4 Coke, Pepsi Diverge Toward Same Goal: Tasty Mid-Calorie Sodas

#5 Quick! Nab A Starbucks Metal Card Before It's Too Late! ... Time's Up

#6 Sustainable Brands 2013: Imagining—And Creating—a Better World

#7 Saab Fires Up the Assembly Line Again, Now Under Chinese Ownership

#8 Amazon Debuts Drone Delivery Concept

#9 Zappos Hopes André Leon Talley's Rolodex Brings More Brands to Couture Site

#10 New CLA Is Helping Mercedes-Benz Run Away with US Luxury Crown

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