2014 Brandcameo Product Placement Awards

week in review

Top 10 Stories of the week: From Apple to Tesco and more

Posted by Michael Waltzer on September 13, 2013 04:30 PM

Our most-read blog posts of the week:

#1 Dunkin' Donuts Deploys First Vine TV Ad—and it's Shorter than Six Seconds

#2 Apple Eyes Emerging Markets with Colorful 5C, but 'Forward Thinking' 5S May Fall to Competitors

#3 Hey, You! Yes, You! Mini Rolls Out Personalized Digital Billboards

#4 Heineken Readies to Ignite the Night with New Interactive Bottles

#5 Chobani Curdles Under Strain of Handling Recall as Competitors Take Advantage

#6 Chipotle Launches Assault on Big Food with Short Film, and There's More to Come

#7 Grocery Chains Get Much-Needed Update Thanks to Tech Innovations in the Aisle

#8 Apple Faces High Expectations for September Event, but Consumers May Have to Wait for Big Changes

#9 Coke Brings Families Together in Romania with Real-Time Tweet Ad

#10 With Focus Back on its Home Turf, Tesco Looks to Build the Store of the Future

week in review

Top 10 Stories of the week: From Yahoo to P&G and more

Posted by Michael Waltzer on September 6, 2013 04:30 PM

Our most-read blog posts of the week:

#1 'Blackfish' Documentary Looks to be Taking a Bite Out of SeaWorld's Bottom Line

#2 Disgruntled British Airways Passenger Airs Out Grievance Through Promoted Tweet

#3 Singapore Airlines Shifts Focus Away from Iconic Singapore Girl, but She Hasn't Gone Far

#4 Patagonia Enjoys Unique Benefits of Its Authentic Sustainability Ethos

#5 Milka's Latest European Campaign is a Social Experiment in Giving

#6 Yahoo Reveals Sophisticated New Logo

#7 New York Lottery Reminds Winners to Stay Alive to Claim Their Prize

#8 Google Forms Sweet Partnership with Nestle to Promote New OS: Android KitKat

#9 Petco Puts Emphasis on Pet-Owner Relationship in New $15 Million Campaign

#10 P&G Looks to Wring More Value Out of Tide Brand With Lower-Priced Detergent

week in review

Top 10 Stories of the Week: From Jeremy Lin to Billabong

Posted by Michael Waltzer on August 30, 2013 04:30 PM

Our most-read blog posts of the week:

#1 Jeremy Lin is a Chinese Marketing Juggernaut

#2 Sears' Drop in Core Appliance Business Compounds Problem for Failing Brand

#3 Samsung, Apple Look to Wow Consumers with September Product Debuts

#4 Patagonia Enjoys Unique Benefits of Its Authentic Sustainability Ethos

#5 Marissa Mayer is Transforming Yahoo into a Full-Fledged Media Platform

#6 Miley Cyrus + MTV = Record-Setting VMA Ratings

#7 Ackman Abandons JCPenney Shares, Leaving Disaster in his Wake

#8 Danone Comes Storming Back in Greek Yogurt, Threatening Chobani's Dominance

#9 Water Runs Free for Nestle Waters in British Columbia, But Opposition Grows

#10 Future Uncertain for 'Worthless' Billabong Brand

week in review

Top 10 Stories of the week: From Avril Lavigne to Coca-Cola and more

Posted by Michael Waltzer on August 23, 2013 04:30 PM

Our most-read blog posts of the week:

#1 Avril Lavigne May Have Just Pulled Off the Greatest (and Worst) Product Placement of All Time

#2 L'Oreal Debuts Crowdsourced Beauty Line Inspired by YouTube Star

#3 Coca-Cola Gets Cute with Latest Anti-Obesity Installment

#4 J.Crew Takes Fall Catalog Digital with Exclusive Pinterest Debut

#5 Harley-Davidson Looks to Broaden Brand with Debut of Rushmore Lineup

#6 The North Face Goes Back to the Drawing Board to Regain its Trail Cred

#7 Unilever Crowdsources the Creation of a Sustainable Shower

#8 LinkedIn Targets More Youthful Demographic with Debut of University Pages

#9 Honda Finds a Good Cause In Saving the Dwindling American Drive-In Theater

#10 Tesco's Blinkbox Threatens to Unseat Netflix, Amazon in the UK

week in review

Top 10 Stories of the week: From Borders to Nike and more

Posted by Michael Waltzer on August 16, 2013 04:30 PM

Our most-read blog posts of the week:

#1 Borders Bookstore is Reborn in Singapore

#2 Despite the Irony, Ackman Pressures JCPenney to Drop CEO Ullman—Again

#3 Nike Pulls Tattoo-Inspired Line After Outcry from Samoan Community

#4 Gap Plans Tumblr Takeover as Part of Greater Omnichannel Retail Strategy

#5 Starbucks Reserve Tests How Far it Can Stretch Consumers' Wallets for a Cup

#6 HTC Launches $1 Billion Marketing Campaign Headlined by Downey Jr.

#7 It Can Wait Campaign Recruits Werner Herzog for Hard-Hitting Documentary

#8 Cirque le Soir's Identity Crisis of Acrobatic Proportions

#9 GM Comes Back to Midsize Truck Segment with New Colorado, Canyon

#10 Volkswagen Advances to Natural Gas as BMW Launches Full-Scale Diesel Campaign

Top 10 Stories of the week: From H&M to Hyundai and more

Posted by Michael Waltzer on August 9, 2013 04:30 PM

Our most-read blog posts of the week:

#1 There's a Coffee War Brewing in Vietnam

#2 Branding the Bible: How YouVersion's Bible App has Transformed Worship

#3 Jeff Bezos Buys The Washington Post, Stuns Media World

#4 Indian Motorcycle, an American Classic, Gets a Second Chance at Greatness

#5 H&M Makes Fashionably Late Online Debut in US

#6 Walgreens Welcomes Workers with Disabilities at New Training Center

#7 Tim Hortons Struggles to Attract Americans to Its Very Canadian Brand

#8 Walmart Launches 'Epic' Green Promotion in Stores

#9 LVMH Adds Luxurious Caribbean Property to Expanding Hospitality Portfolio

#10 Hyundai Bows to Realities To Make 'Walking Dead,' 'Burn Notice' Deals Work

week in review

Top 10 Stories of the week: From Duracell to McDonald's and more

Posted by Michael Waltzer on August 2, 2013 04:30 PM

Our most-read blog posts of the week:

#1 Slate's Quora Partnership Offers a Lesson in Brand Erosion UPDATE

#2 Duracell Launches Quantum Line as Crucial Battery Buddy to First Responders

#3 Tata, Ranked India's Best Brand, Debuts World's Most Expensive Car

#4 Is McDonald's US Wasting its McCrisis?

#5 Google Shutters Netflix Promo as Chromecast Sells Out in Less Than a Day

#6 Lululemon Has No Interest in Plus-Size Consumers, Insiders Say

#7 The Week in China: KFC's Toilet Water Ice Cubes, Apple Genius Bar Scalpers and more

#8 L'Oreal Taps Startup to Test Link Between Mobile Coupons, Real-Time Buys

#9 You Heard That Right: Grumpy Cat has its Own Brand of Coffee-Flavored Beverages

#10 Sneaker Envy: Female Fans Launch Campaign to Turn Nike on to Women's Trainers

week in review

Top 10 Stories of the Week: From Mondelez to Apple and more

Posted by Michael Waltzer on July 26, 2013 04:30 PM

Our most-read blog posts of the week:

#1 Could a Mondelez Merger Be in PepsiCo's Future? Nelson Peltz Hopes So

#2 Snoop Lion, Chelsea Handler Announce Dog Food Brand with One-for-One Model

#3 McDonald's Makes No Friends of Employees with Tin-Eared 'Budget Journal'

#4 More Retailers Tapping Into Facial Recognition Tech to Improve Customer Experience

#5 Honest Tea's Index Results Might Not Surprise You, but It Gets You Thinking—About Honest Tea

#6 It's a Boy! A Social Media Superstar is Born

#7 Instagram Video Creates Social Short-Cut for Brands Looking to Repurpose Ads

#8 Jaguar Land Rover Plays Catch Up in China with New Models, Joint Ventures

#9 Fiat Plays Up Sex Appeal as it Brings Brand's First EV to California

#10 Apple in Dire Need of Innovation as Tumbling Sales Put Reign in Question

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