week in review

Top 10 Stories of the Week: From Sephora to Beats and more

Posted by Alicia Ciccone on May 30, 2014 04:37 PM

Our most-read blog posts of the week:

#1 The ROI: Sephora, Thismoment Share Results of Pinteresting Beauty Board Launch

#2 Nestea Plunges Back Into US Beverage Market with Renewed Campaign

#3 Apple and Beats: A Match Made in Product Placement Heaven

#4 Manchester United Threatens Nike Deal with High-Priced Demands

#5 Amidst Denimgate, Levi's Breaks In New Green Jean Initiatives

#6 But First, Let Me Take a Selfie: Brands Cash In on Social Snapshots

#7 Branded Content Watch: Oakley, Samsung, Nike and more

#8 With No Rules, E-Cig Brands are Smoking Up and Taking (Other Brand) Names

#9 Tweet-Commerce: Weight Watchers and Birds Eye Accept Selfies as Payment

#10 Luxury Retailers Find Success in Broader Brand Exposure

week in review

Top 10 Stories of the Week: From L'Oreal to Nike and more

Posted by brandchannel staff on May 23, 2014 04:30 PM

Our most-read blog posts of the week:

#1 L'Oreal Taps Smart Tech for Genius Makeup App

#2 Tesla and Prius Leave Others in the Dust as Hybrid Trend Falls Off

#3 McDonald's New Mascot is All Teeth, Eyeballs and Terror

#4 New Booze in Old Bottles: Alcohol Goes Retro for Eternal Cool Factor

#5 Nike, adidas Go Head-to-Head in World Cup Marketing Showdown

#6 After 40 Years, Burger King Embraces You—Whoever You Are—With New Slogan

#7 The A,B,Cs of Branded Entertainment with Apple, Barbie, Chipotle (and more)

#8 Coke Captures Cola Fandom in First-Ever User-Generated Ad

#9 Campbell's Soup Can't Seem to Find Slurp-Happy Consumers

#10 Luxury in China Goes Down-Market to Reach Broader Consumer Base

week in review

To 10 Stories of the Week: From Mondelez to Apple

Posted by Michael Waltzer on May 16, 2014 04:30 PM

Our most-read blog posts of the week:

#1 Retro Branding: Reintroducing Iconic Products With a Modern Twist

#2 Coke and Pepsi Break Out the Machines in Latest Brand Battle

#3 Kellogg's Kashi the Latest to Lose All Natural Claim

#4 Mondelez Bridges Gap Between Real-Time and Real Results with Project Sprout

#5 Instagram Ads Take Off as Gap, Expedia Sign Up to Promote on Pinterest

#6 Wearable Baby Tech Aims to Bring Piece of Mind to New Parents

#7 Brand Disruptors: Amazon Changes the Game, Turns Twitter Into a Shopping Mall

#8 Heineken Thinks Global, Acts Local in New Campaign

#9 Honda Is Moving Out of the Garage and Into Your Home with Smart Concept

#10 Apple Enters Uncharted Waters with Reported Beats Brand Acquisition

week in review

Top 10 Stories of the Week: From FIFA to Starbucks and more

Posted by Michael Waltzer on May 9, 2014 04:30 PM

Our most-read blog posts of the week:

#1 Branded Entertainment Extends FIFA World Cup Fever Off the Field

#2 Walmart's Latest Digital Innovation: Savings Catcher

#3 McDonald's is the Latest Brand to Embrace Collaborative Sustainability

#4 Brand Disruptors: Amazon Changes the Game, Turns Twitter Into a Shopping Mall

#5 MillerCoors: Brewing Authenticity and Respect for Latino Consumers

#6 FIFA World Cup Tie-In Not Yet Scoring for Adidas as Nike Pulls Ahead in Europe

#7 People Power: P&G Engages Palm Oil Protests and Collective Action

#8 Starbucks Enlists Seattle's Best Coffee Brand in UK Coffee War

#9 In Your Face: A Post-Selfie Selfridges Charts the Future of Beauty

#10 iWatch What Happens: Swatch Defends Trademark Against Apple

week in review

Top 10 Stories of the week: From Coke to Apple and more

Posted by Michael Waltzer on March 7, 2014 04:30 PM

Our most-read blog posts of the week:

#1 Coke Steals Pepsi's Thunder at Oscars Turned Ambush Marketing Awards

#2 Reebok Realigns Visual Identity to Reflect Fitness Focus

#3 adidas Pulls Back World Cup T-Shirts as Brazil Tries to Curb Sex Tourism

#4 The Future of Auto Infotainment is Here: Apple Unveils CarPlay in Geneva

#5 Maserati Gets a Global Boost from Heidi Klum, New Alfieri Coupe

#6 Big Ad Season for Brands Wraps Up This Weekend with Oscars Showdown

#7 Fitbit Pulls Force Off Shelves, Issues Refunds Following Claims of Skin Reactions

#8 Investors Unimpressed with Darden's Olive Garden Strategy (or New Logo)

#9 Mondelez Incubator Hatches Social, Sampling Platforms Conceived by its Employees

#10 Apple Looks to Connect the Dots for 5C Sales with Tumblr Campaign

week in review

Top 10 Stories of the week: 2014 Brandcameo Product Placement Awards, P&G and more

Posted by Michael Waltzer on February 28, 2014 04:30 PM

Our most-read blog posts of the week:

#1 Lafley Looks to Make Over P&G Beauty on the Back of a Bluetoothbrush

#2 adidas Goes High Concept in China to Get an Edge On Nike's Trashy Strategy

#3 Kraft Propelled by Protein, All-Natural Trends Post Mondelez Split

#4 MilkPEP Ditches Iconic Milk Mustache and "Got Milk?" Tagline

#5 WhatsApp is Set to Shake-Up the Telecom Industry with Free Voice Calls

#6 The Envelope, Please: The 2014 Brandcameo Product Placement Awards

#7 Interbrand Acquires HMKM to Develop Omnichannel Retail Experiences

#8 Small Brands Make Big Impact at Sochi on the Backs of the Right Athletes

#9 With Lawsuits Piling Up, Target Takes Another Blow as Canada Fails to Catch On

#10 Tesla Keeps On Surging as Musk Looks to Spread Innovation Bug to Apple

week in review

Top 10 Stories of the week: From Pharrell to Sochi and more

Posted by Michael Waltzer on February 21, 2014 04:30 PM

Our most-read blog posts of the week:

#1 Pharrell Transitions to Designer with Launch of Recycled Plastic Denim Line

#2 Cadillac's New Campaign for ELR is an Ode to American Innovation

#3 Heineken Off to a Rough 2014 as New Campaign is Banned in the UK

#4 Lululemon Tried to Ban Customers from Reselling Clothes, Because That's Going to Go Over Well

#5 The Re-Hire: BMW Brings Back Trailblazing Series of Web Films

#6 IKEA's Sustainable Initiatives Are Paying Off for the Retailer and the World

#7 Calvin Klein Asks Fans to Snap Selfies in Their Skivvies for #MyCalvins Campaign

#8 Lamborghini Debuts 202-mph Huracan and Hints At... a Lambo SUV?

#9 Snowboard Brands Get Big Exposure at Sochi, But Are They Breaking the Rules?

#10 GE Teams Up With The Tonight Show to Make Science Cool

week in review

Top 10 Stories of the week: From Starbucks to Sports Illustrated and more

Posted by Michael Waltzer on February 14, 2014 04:30 PM

Our most-read blog posts of the week:

#1 Is Dumb Starbucks Brewhaha a Tempest In a Teapot? (Update: Mystery Solved)

#2 US E-Commerce Sites Prepare for Impact as China's Alibaba Launches "11 Main"

#3 Chevrolet, Coke Turn to Olympic Creatives to Make Strong Statements on LGBT Issue

#4 Marc Jacobs' NYFW Pop-Up Employs Power of Social Currency

#5 Sports Illustrated Throws Caution to the Wind for 50th Anniversary Barbie Issue

#6 You May Not Have Heard of Target's Latest Design Partners, but They're Big Stars on Pinterest

#7 Sochi Olympics Brands: Tonga's First Luger Powered by Underwear and More

#8 Tesla Ousts Mercedes as Consumer Reports Crowns EV the King of Brand Perception

#9 BMW Anchors Its Future in Headlining Olympics Campaign for Team USA

#10 Virgin Outfits Airline Concierges with Wearable Tech for Personalized Service

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