2014 Brandcameo Product Placement Awards

week in review

Top 10 Stories of the Week: From Daft Punk to Sliced Bread and more

Posted by Michael Waltzer on July 19, 2013 04:30 PM

Our most-read blog posts of the week:

#1 How Unilever is Translating the Dove Real Beauty Campaign for China

#2 Beer Voyage: Heineken Plays Roulette with Air Travelers' Plansa

#3 Daft Punk Rides 'Get Lucky' High with Durex Condom Tie-In

#4 Disney's MyMagic+ Proves to be a Boon for Business at Parks

#5 Colgate Bounces Back from Brush Swap PR Disaster as Competitors Pounce

#6 Candidate Cities for 2020 Olympics Boost Final Presentations with Proposed Logos

#7 Nissan, Honda Test Vine and Instagram's Looping Video for New Promotions

#8 Nespresso, Combating Increased Coffee Competition, Boosts Green Credibility

#9 P&G Launches New Tide Pods Packaging to Cloak Colorful Orbs from Kidse

#10 Happy Birthday, Sliced Bread!

week in review

Top 10 Stories of the Week: From Cronuts to Starbucks and more

Posted by Michael Waltzer on July 12, 2013 04:30 PM

Our most-read blog posts of the week:

#1 Roxy Rides a Wave of Social Backlash Over Sexy Video Ad

#2 America Still Nuts for Cronuts as Chef Aims to Use Fame to Help Others

#3 TNT Takes Heat from NASCAR Fans Over Commercial-Riddled Broadcast

#4 Nordstrom Capitalizes on the Social Shopper with In-Store Pinterest Tie-In

#5 New Hostess Owners Will Freeze Some Twinkies—And Some Fans

#6 Starbucks Extends Beverage Brand to Test Handcrafted Sodas

#7 Peapod Hits the Streets with Mobile, Shoppable Billboards

#8 Walgreens Leads the Mobile Revolution in the Drugstore Industry

#9 Content Meets Commerce: How Thrillist and Refinery29 Turn Brand Loyalty into Sales

#10 Sustain Condoms: How a Father-Daughter Duo Plan to Transform a Toxic Industry

week in review

Top 10 Stories of the week: From Gordon Ramsay to BMW and more

Posted by Johnny Trinh on July 5, 2013 04:30 PM

Our most-read blog posts of the week:

#1 Gordon Ramsay Prepares to Face Top Singapore Hawkers in Food Challenge

#2 Coca-Cola Increases Investment in Stevia with Launch of Coke Life in Argentina

#3 As Brands Praise Equal Rights, Chick-fil-A's Dan Cathy Keeps Up with Anti-LGBT Sentiment

#4 RadioShack Debuts Youthful New Store Concept, Logo

#5 Adidas Hopes to Spring Ahead with Latest Shoe Innovation

#6 Cirque du Soleil Suffers First Performer Death in 30-Year History

#7 Nike Celebrates 25 Years of Just Do It

#8 Ben & Jerry's, Selfridges Crowdsource their Latest Product Campaigns

#9 Apple Fashions a New Position for CEO of Yves St Laurent as it Eyes Wearable Future

#10 BMW Clips Mercedes-Benz Lead in US Luxury Market as Audi Burnishes Brand

week in review

Top 10 Stories of the week: From Planet Fitness to Paula Deen and more

Posted by Michael Waltzer on June 28, 2013 04:30 PM

Our most-read blog posts of the week:

#1 Planet Fitness Fights 'Pintimidation' with New Social Campaign

#2 As Food Network, Smithfield Foods Cut Ties, Paula Deen Sees Fans Rally

#3 Is This the Beginning of the End for Barnes & Noble?

#4 Pepsi and Coke Try Out Back-Handed Advertising

#5 At Cannes, Brands Find Themselves Redefining the Boundaries of Advertising

#6 Shake Shack, Five Guys Ready to Take Premium Burger Battle to UK

#7 After TODAY Interview, Paula Deen Stands to Lose More Support UPDATED

#8 Wendy’s Gets Frosty Over Trademark Suit

#9 Coke Goes Back to the Future for Some of Its Packaging—and Its Rhetoric

#10 White Castle Joins CPG, QSR Brands on Food Truck Bandwagon

week in review

Top 10 Stories of the week: From Starbuck's to Coca-Cola and more

Posted by Michael Waltzer on June 21, 2013 04:30 PM

Our most-read blog posts of the week:

#1 Coming Soon to Starbucks: Latte with a Splash of (Government-Influenced) Guilt

#2 Kroger's New Stripped-Down Grocery Brand Testifies that Value is the New Norm

#3 P&G Hosts Massive Everyday Effect Giveaway Event in New York City

#4 Apple Wants to Drive Future of Infotainment, but Will Car Brands Move Over?

#5 Vice Pushes the Limit, then Retracts as Suicidal Fashion Spread Backfires

#6 Burberry Teams with Google for New Interactive Kisses Campaign

#7 Branson and Friends Hope to Hatch Plan B for Business with New Non-Profit

#8 In Continued Quest for Millennials, Marriott Debuts Streamlined Look

#9 In Bid for Expansion, AmazonFresh Learns from Others' Mistakes

#10 Coca-Cola Latest to Enter Myanmar, the Last Asian Frontier

week in review

Top 10 Stories of the Week: From IBM to Apple and more

Posted by Michael Waltzer on June 14, 2013 04:30 PM

Our most-read blog posts of the week:

#1 IBM Launches Simple, Brilliant Outdoor Ad Campaign

#2 General Mills Cheered for Defying Racial Backlash Over Cheerios Ad

#3 Tobacco Giant Jumps on TV Ad Opportunity for New, Unregulated E-Cigarettes

#4 Apple, Looking to Regain Supremacy, Goes Back to its Roots with New Ad Campaign

#5 Mondelez Enters Coffee War with Pods for Rival Nespresso Machine

#6 Apple Confirms iTunes Radio Rumors as It Tries to Reclaim 'Innovator' Tag at WWDC

#7 Target Broadens Store Brand with New Line of Organic Groceries

#8 Pabst Commemorative US Army WWII Beer Shows Up in China

#9 Facebook Hashtags Present Unforeseen Opportunities for Brand Marketers

#10 Gillette, Audi Embrace Meta-Marketing for 2013 Tentpole Tie-Ins

week in review

Top 10 Stories of the week: From Coke to Kellogg's and more

Posted by Michael Waltzer on June 7, 2013 04:30 PM

Our most-read blog posts of the week:

#1 Coke's Share Happiness Campaign Gets Literal

#2 Kellogg’s Ordered to Pay Out $4 Million in False Advertising Suit

#3 Monsanto Under Fire as Unapproved Genetically-Modified Wheat Found in Oregon

#4 Dollar Shave Club is Back with a New Product and Another Outrageous Video

#5 Starbucks Brings Its Global Brand but Adopts Local Flavors in Asia Markets

#6 General Mills Cheered for Defying Racial Backlash Over Cheerios Ad

#7 Camel Cigarettes Under Fire for Targeting Kids—Again

#8 Lululemon Rebounds with 'More Fabric Across the Bum,' Better Customer Care

#9 Hitachi Launches Global 'Social Innovation' Ad Campaign

#10 Dannon Utilizes Big Data with the Help of IBM's Analytics

week in review

Top 10 Stories of the week: From News Corp. to P&G and more

Posted by Michael Waltzer on May 31, 2013 04:30 PM

Our most-read blog posts of the week:

#1 Colgate Looks to Reinvent Toothbrushes With Caffeine, Flavors, Diet Aids

#2 Facebook, Pinterest, Instagram Play Catch-Up as Social Ad Battle Heats Up

#3 TaylorMade-Adidas Scolds Sergio Garcia After Racist Remark

#4 Puerto Rican Community Outraged Over Branded Coors Light Can

#5 News Corp. Unveils New Logo as Company Embarks on Split Future

#6 Bob McDonald Out as CEO as P&G Rehires Lafley for Top Post

#7 Sprint Interactive Cinema Experience Reveals What Androids Dream

#8 Abercrombie & Fitch Doesn't Even Look Cool To Its Investors as Brand Hits Low Point

#9 Greek-Style Yogurt Tastes Great—But Not if You're a Fish [UPDATED]

#10 Ad Watch: Kmart Has Pun, Puma's Dance Dictionary, Geico Hump Day and more

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