week in review
Posted by Johnny Trinh on June 29, 2012 04:31 PM
Our most-read blog posts of the week:
#1 Uniqlo Mesmerizes Pinterest Users With Mass Pinning
#2 Kraft Responds to Oreo Gay Pride Facebook Flap
#3 YSL is Rebranding Ready-to-Wear Line (Only) to Saint Laurent Paris
#4 Coke Edges into Recovery-Drink Market
#5 Pay-What-You-Can Concept Enhances Panera Brand
#6 Nutella and Other CPG Brands Don't Want to Play Supermarket Sweep
#7 How Chrysler is Diluting 'Imported from Detroit' With Dark Knight Tie-In
#8 Starbucks Brings Retail Love to Sub-Brands
#9 Lance Armstrong Endorsement Deal Proves Thorny for FRS
#10 Toyota, Honda, Volkswagen Named Greenest Global Car Brands by Interbrand
week in review
Posted by Michael Waltzer on June 22, 2012 04:31 PM
Our most-read blog posts of the week:
#1 Adidas Sparks Uproar With Shackled "Slavery Shoe" [Updated]
#2 JCPenney No. 2 Exec Takes Fall for Failed Turnaround Strategy
#3 Pepsi Max Takes Uncle Drew Viral Video to TV and the NBA Finals
#4 The Karl Marx Credit Card: Finally, Plastic for the People
#5 I'm Not Lovin' It: McDonald's Can't Get No Customer Satisfaction (Again)
#6 Microsoft's Surface Tablet Takes Aim at More than the iPad
#7 Pinterest: Hot on the U.S. Campaign Trail, Hotter in Latin America
#8 NBC Sports: Comcast Sharpens Network Branding Ahead of London Olympics
#9 Coke Edges into Recovery-Drink Market
#10 Starbucks Brings Retail Love to Sub-Brands
week in review
Posted by Michael Waltzer on June 15, 2012 04:30 PM
Our most-read blog posts of the week:
#1 AT&T and BBDO Launch Mega-Media Storytelling with Daybreak
#2 AMC Networks Enlists Don Draper, Indie Comics in Dish Network Battle
#3 Apple’s WWDC News: Siri Makes New Friends But It's All About the Mac
#4 Twitter's New Logo Takes Flight
#5 Is Chevy's "Night Swimming" Ad a Worthy Successor to VW's "Pink Moon"?
#6 Applebee’s Takes Some Ribbing for Tongue-in-Cheek Social Media Tutorials
#7 Pepsi Max Takes Uncle Drew Viral Video to TV and the NBA Finals
#8 P&G: Thank You Mom, But Here's to Dad
#9 Domino’s Thanks U.S. Customers with Half-Price Digital Deal
#10 Red Shoe Diaries: Christian Louboutin Set Back as Zara Cleared to Use Red Soles
Posted by Johnny Trinh on June 8, 2012 04:30 PM
Our most-read blog posts of the week:
#1 Twitter's New Logo Takes Flight
#2 I (Blank) New York: Iconic Campaign Gives Its Heart Away
#3 Lady Gaga Gets Ready to Unveil Little Monsters Social Network
#4 Kellogg's Aims to Make Today Great with Refreshed Verbal and Visual Identity
#5 Penney Wise, Pound Foolish? JCPenney Backpedals on Confusing Pricing Strategy
#6 Is Chevy's "Night Swimming" Ad a Worthy Successor to VW's "Pink Moon"?
#7 Snow White and the Huntsman: Disney's Snow White No Longer the Fairest of All?
#8 Nike's Air Yeezy II is Selling for $80K on eBay and It's Not Even Out
#9 Tide Makes Real Video Per Fake Onion Column About Fake Tide Video
#10 Chanel's Little Black Jacket Exhibition Opens in New York
week in review
Posted by Michael Waltzer on June 1, 2012 04:30 PM
Our most-read blog posts of the week:
#1 Even if Jeremy Lin Leaves the Knicks, "Linsanity" Is All His
#2 Unilever Encourages Brits to Recycle Those Millions of Tea Bags
#3 Snapple Tables Its Brand for NBC's America's Got Talent
#4 Pure Genius: What Won't Richard Branson Slap the Virgin Brand On?
#5 UEFA EURO 2012 Expands Digital and Social Outreach to Engage Fans
#6 Banana Republic Aims to Maintain "Mad Men" Mojo with Trina Turk
#7 Penney Wise, Pound Foolish? JCPenney Backpedals on Confusing Pricing Strategy
#8 Men in Black 3 Product Placements: MIB Re-Team With Ford Taurus & More
#9 Can Popchips Wipe Slate Clean with Cause Marketing?
#10 Serendipity 3 Lands Guinness World Record for Priciest Burger (for a Cause)
week in review
Posted by Michael Waltzer on May 25, 2012 04:30 PM
Our most-read blog posts of the week:
#1 DeLorean and Audi Put Their Brands on Two Wheels
#2 GM Drops Another Ad Bombshell, This Time on the Super Bowl
#3 Apple's Knight in Shining New Armor Says Best Days are Ahead
#4 Kellogg's Aims to Make Today Great with Refreshed Verbal and Visual Identity
#5 Apple Gets Sirious with John Malkovich: Watch the Latest iPhone 4S Commercials
#6 Why Brands Need to Drop the Jargon and Focus on Digital Experience
#7 Ford Regains Blue Oval Logo
#8 Funny or Drive: BMW and Audi Add a Dash of Humor
#9 The Pepsi Taste Challenge is Alive and Well and Living in Canada
#10 Will Other Big Marketers Follow GM's Facebook Ad Pullout?
week in review
Posted by Michael Waltzer on May 18, 2012 04:30 PM
Our most-read blog posts of the week:
#1 Will Other Big Marketers Follow GM's Facebook Ad Pullout?
#2 Kellogg's Aims to Make Today Great with Refreshed Verbal and Visual Identity
#3 Why Brands Need to Drop the Jargon and Focus on Digital Experience
#4 NYSE Euronext Looks Ahead with New Logo and Color Palette
#5 Watch It, Wendy's: Burger King Wants Its Crown Back
#6 London 2012 Watch: U.S. Runners Get Creative with Sponsors
#7 Why Go Further is More Than a Tagline For Ford
#8 Skechers Settles FTC Toning Shoe Suit for $40 Million
#9 Forget Mother's Day - Happy Mommy Bloggers Everyday!
#10 Lush Cosmetics: Cruelty-Free, Not Controversy-Free
week in review
Posted by Michael Waltzer on May 11, 2012 04:30 PM
Our most-read blog posts of the week:
#1 The Avengers Product Placement Brandcameo Scorecard
#2 Ford Reintroduces Itself With No-Name, No-Logo "Go Further" Campaign
#3 The Michael J. Fox Foundation Embraces Its Future, and Fox, With Logo Redesign
#4 007's Skyfall Highlights Hollywood's Hottest Product Placement: China
#5 Hello World: Pinterest Goes Pinternational
#6 Ford Aims to "Go Further" Than Logo-Free Consumer Campaign
#7 Unilever CEO on Sustainability: 'Uncomfortable Targets' Necessary
#8 Kashi GMO Flap Stirs Debate on "Natural" and "Organic"
#9 Brands Boycott Village Voice's Backpage Over Sex Trafficking
#10 Ferrari Marks 20 Years in China with Skid Marks on Reputation