week in review

Top 10 Stories of the week: From Apple to Tesco and more

Posted by Michael Waltzer on September 13, 2013 04:30 PM

Our most-read blog posts of the week:

#1 Dunkin' Donuts Deploys First Vine TV Ad—and it's Shorter than Six Seconds

#2 Apple Eyes Emerging Markets with Colorful 5C, but 'Forward Thinking' 5S May Fall to Competitors

#3 Hey, You! Yes, You! Mini Rolls Out Personalized Digital Billboards

#4 Heineken Readies to Ignite the Night with New Interactive Bottles

#5 Chobani Curdles Under Strain of Handling Recall as Competitors Take Advantage

#6 Chipotle Launches Assault on Big Food with Short Film, and There's More to Come

#7 Grocery Chains Get Much-Needed Update Thanks to Tech Innovations in the Aisle

#8 Apple Faces High Expectations for September Event, but Consumers May Have to Wait for Big Changes

#9 Coke Brings Families Together in Romania with Real-Time Tweet Ad

#10 With Focus Back on its Home Turf, Tesco Looks to Build the Store of the Future

week in review

Top 10 Stories of the week: From Yahoo to P&G and more

Posted by Michael Waltzer on September 6, 2013 04:30 PM

Our most-read blog posts of the week:

#1 'Blackfish' Documentary Looks to be Taking a Bite Out of SeaWorld's Bottom Line

#2 Disgruntled British Airways Passenger Airs Out Grievance Through Promoted Tweet

#3 Singapore Airlines Shifts Focus Away from Iconic Singapore Girl, but She Hasn't Gone Far

#4 Patagonia Enjoys Unique Benefits of Its Authentic Sustainability Ethos

#5 Milka's Latest European Campaign is a Social Experiment in Giving

#6 Yahoo Reveals Sophisticated New Logo

#7 New York Lottery Reminds Winners to Stay Alive to Claim Their Prize

#8 Google Forms Sweet Partnership with Nestle to Promote New OS: Android KitKat

#9 Petco Puts Emphasis on Pet-Owner Relationship in New $15 Million Campaign

#10 P&G Looks to Wring More Value Out of Tide Brand With Lower-Priced Detergent

week in review

Top 10 Stories of the Week: From Jeremy Lin to Billabong

Posted by Michael Waltzer on August 30, 2013 04:30 PM

Our most-read blog posts of the week:

#1 Jeremy Lin is a Chinese Marketing Juggernaut

#2 Sears' Drop in Core Appliance Business Compounds Problem for Failing Brand

#3 Samsung, Apple Look to Wow Consumers with September Product Debuts

#4 Patagonia Enjoys Unique Benefits of Its Authentic Sustainability Ethos

#5 Marissa Mayer is Transforming Yahoo into a Full-Fledged Media Platform

#6 Miley Cyrus + MTV = Record-Setting VMA Ratings

#7 Ackman Abandons JCPenney Shares, Leaving Disaster in his Wake

#8 Danone Comes Storming Back in Greek Yogurt, Threatening Chobani's Dominance

#9 Water Runs Free for Nestle Waters in British Columbia, But Opposition Grows

#10 Future Uncertain for 'Worthless' Billabong Brand

week in review

Top 10 Stories of the week: From Avril Lavigne to Coca-Cola and more

Posted by Michael Waltzer on August 23, 2013 04:30 PM

Our most-read blog posts of the week:

#1 Avril Lavigne May Have Just Pulled Off the Greatest (and Worst) Product Placement of All Time

#2 L'Oreal Debuts Crowdsourced Beauty Line Inspired by YouTube Star

#3 Coca-Cola Gets Cute with Latest Anti-Obesity Installment

#4 J.Crew Takes Fall Catalog Digital with Exclusive Pinterest Debut

#5 Harley-Davidson Looks to Broaden Brand with Debut of Rushmore Lineup

#6 The North Face Goes Back to the Drawing Board to Regain its Trail Cred

#7 Unilever Crowdsources the Creation of a Sustainable Shower

#8 LinkedIn Targets More Youthful Demographic with Debut of University Pages

#9 Honda Finds a Good Cause In Saving the Dwindling American Drive-In Theater

#10 Tesco's Blinkbox Threatens to Unseat Netflix, Amazon in the UK

week in review

Top 10 Stories of the week: From Borders to Nike and more

Posted by Michael Waltzer on August 16, 2013 04:30 PM

Our most-read blog posts of the week:

#1 Borders Bookstore is Reborn in Singapore

#2 Despite the Irony, Ackman Pressures JCPenney to Drop CEO Ullman—Again

#3 Nike Pulls Tattoo-Inspired Line After Outcry from Samoan Community

#4 Gap Plans Tumblr Takeover as Part of Greater Omnichannel Retail Strategy

#5 Starbucks Reserve Tests How Far it Can Stretch Consumers' Wallets for a Cup

#6 HTC Launches $1 Billion Marketing Campaign Headlined by Downey Jr.

#7 It Can Wait Campaign Recruits Werner Herzog for Hard-Hitting Documentary

#8 Cirque le Soir's Identity Crisis of Acrobatic Proportions

#9 GM Comes Back to Midsize Truck Segment with New Colorado, Canyon

#10 Volkswagen Advances to Natural Gas as BMW Launches Full-Scale Diesel Campaign

Top 10 Stories of the week: From H&M to Hyundai and more

Posted by Michael Waltzer on August 9, 2013 04:30 PM

Our most-read blog posts of the week:

#1 There's a Coffee War Brewing in Vietnam

#2 Branding the Bible: How YouVersion's Bible App has Transformed Worship

#3 Jeff Bezos Buys The Washington Post, Stuns Media World

#4 Indian Motorcycle, an American Classic, Gets a Second Chance at Greatness

#5 H&M Makes Fashionably Late Online Debut in US

#6 Walgreens Welcomes Workers with Disabilities at New Training Center

#7 Tim Hortons Struggles to Attract Americans to Its Very Canadian Brand

#8 Walmart Launches 'Epic' Green Promotion in Stores

#9 LVMH Adds Luxurious Caribbean Property to Expanding Hospitality Portfolio

#10 Hyundai Bows to Realities To Make 'Walking Dead,' 'Burn Notice' Deals Work

week in review

Top 10 Stories of the week: From Duracell to McDonald's and more

Posted by Michael Waltzer on August 2, 2013 04:30 PM

Our most-read blog posts of the week:

#1 Slate's Quora Partnership Offers a Lesson in Brand Erosion UPDATE

#2 Duracell Launches Quantum Line as Crucial Battery Buddy to First Responders

#3 Tata, Ranked India's Best Brand, Debuts World's Most Expensive Car

#4 Is McDonald's US Wasting its McCrisis?

#5 Google Shutters Netflix Promo as Chromecast Sells Out in Less Than a Day

#6 Lululemon Has No Interest in Plus-Size Consumers, Insiders Say

#7 The Week in China: KFC's Toilet Water Ice Cubes, Apple Genius Bar Scalpers and more

#8 L'Oreal Taps Startup to Test Link Between Mobile Coupons, Real-Time Buys

#9 You Heard That Right: Grumpy Cat has its Own Brand of Coffee-Flavored Beverages

#10 Sneaker Envy: Female Fans Launch Campaign to Turn Nike on to Women's Trainers

week in review

Top 10 Stories of the Week: From Mondelez to Apple and more

Posted by Michael Waltzer on July 26, 2013 04:30 PM

Our most-read blog posts of the week:

#1 Could a Mondelez Merger Be in PepsiCo's Future? Nelson Peltz Hopes So

#2 Snoop Lion, Chelsea Handler Announce Dog Food Brand with One-for-One Model

#3 McDonald's Makes No Friends of Employees with Tin-Eared 'Budget Journal'

#4 More Retailers Tapping Into Facial Recognition Tech to Improve Customer Experience

#5 Honest Tea's Index Results Might Not Surprise You, but It Gets You Thinking—About Honest Tea

#6 It's a Boy! A Social Media Superstar is Born

#7 Instagram Video Creates Social Short-Cut for Brands Looking to Repurpose Ads

#8 Jaguar Land Rover Plays Catch Up in China with New Models, Joint Ventures

#9 Fiat Plays Up Sex Appeal as it Brings Brand's First EV to California

#10 Apple in Dire Need of Innovation as Tumbling Sales Put Reign in Question

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
LanamrqLanmarq
Highlighting the Present—and Future—of Branding in Latin America and Iberia

Advertisements