Best Global Green Brands 2014

week in review

Top 10 Stories of the week: From Coke to Kellogg's and more

Posted by Michael Waltzer on June 7, 2013 04:30 PM

Our most-read blog posts of the week:

#1 Coke's Share Happiness Campaign Gets Literal

#2 Kellogg’s Ordered to Pay Out $4 Million in False Advertising Suit

#3 Monsanto Under Fire as Unapproved Genetically-Modified Wheat Found in Oregon

#4 Dollar Shave Club is Back with a New Product and Another Outrageous Video

#5 Starbucks Brings Its Global Brand but Adopts Local Flavors in Asia Markets

#6 General Mills Cheered for Defying Racial Backlash Over Cheerios Ad

#7 Camel Cigarettes Under Fire for Targeting Kids—Again

#8 Lululemon Rebounds with 'More Fabric Across the Bum,' Better Customer Care

#9 Hitachi Launches Global 'Social Innovation' Ad Campaign

#10 Dannon Utilizes Big Data with the Help of IBM's Analytics

week in review

Top 10 Stories of the week: From News Corp. to P&G and more

Posted by Michael Waltzer on May 31, 2013 04:30 PM

Our most-read blog posts of the week:

#1 Colgate Looks to Reinvent Toothbrushes With Caffeine, Flavors, Diet Aids

#2 Facebook, Pinterest, Instagram Play Catch-Up as Social Ad Battle Heats Up

#3 TaylorMade-Adidas Scolds Sergio Garcia After Racist Remark

#4 Puerto Rican Community Outraged Over Branded Coors Light Can

#5 News Corp. Unveils New Logo as Company Embarks on Split Future

#6 Bob McDonald Out as CEO as P&G Rehires Lafley for Top Post

#7 Sprint Interactive Cinema Experience Reveals What Androids Dream

#8 Abercrombie & Fitch Doesn't Even Look Cool To Its Investors as Brand Hits Low Point

#9 Greek-Style Yogurt Tastes Great—But Not if You're a Fish [UPDATED]

#10 Ad Watch: Kmart Has Pun, Puma's Dance Dictionary, Geico Hump Day and more

week in review

Top 10 Stories of the week: From Apple to McDonald's and more

Posted by Michael Waltzer on May 24, 2013 04:30 PM

Our most-read blog posts of the week:

#1 Has Apple Lost Its Groove?

#2 Kellogg's Special K Makes a Bid for Healthy Foodies with New Nourish Line

#3 Procter & Gamble Reviews Marketing ROI

#4 Walmart Hopes 'Gamification' Can Engage Employees and Turn Things Around

#5 Ford's EcoBoost Brand Threatened by More Performance Problems, Complaints

#6 Mercedes-Benz Sets the Luxury Bar Sky High with S-Class Reveal

#7 Tech Hungry Target Eyes Crowded Streaming Space with Launch of Target Ticket

#8 Coke Squashes Another Round of Secret Recipe Rumors

#9 Nike Introduces New Jerseys for Team England in First-Time Partnership

#10 McDonald's Tries 'Less Is More' with New Menu Reductions

week in review

Top 10 Stories of the Week: From Abercrombie & Fitch to JCPenney and more

Posted by Michael Waltzer on May 17, 2013 04:30 PM

Our most-read blog posts of the week:

#1 Why A&F's 'Cool Kids' Stance Will Damage the Brand Now More Than Ever

#2 Coca-Cola Gets Personal in Europe with "Share a Coke" Campaign

#3 Target's Stance on Gay Rights Takes Ironic Turn as Home State Passes Equality Bill

#4 Sears Says 'No Credit? No Problem!' with New Lease-To-Own Program

#5 Andre Agassi Goes "Home" to Nike

#6 Dannon Turns Yogurt Marketing On Its Head with Men's Health Oikos Ad

#7 Jaguar Says It's 'Your Turn' for F-Type with New Campaign

#8 Calvin Klein Sheds the 'CK' for Platinum Line Rebranding

#9 Earnings Show JCPenney Still Has Problems Even Another Logo Can't Fix

#10 YouTube Jumps into Retail with Shoppable Videos for Brand Channels

week in review

Top 10 Stories of the Week: From JCPenney to Audi and more

Posted by Michael Waltzer on May 10, 2013 04:30 PM

Our most-read blog posts of the week:

#1 The Week in China: Iron Man 3: China Product Placement, Luxury Crackdown and more

#2 JCPenney Returns St. John's Bay, Leading a Growing Brand-Forgiveness Parade

#3 Johnson & Johnson Hopes 'Love' Campaign Will Restore Trust in Troubled Brand

#4 Lululemon Still on the Road to Repentance

#5 Kellogg, General Mills Look to Cereal to Attract Health-Conscious Adults

#6 Whole Foods Ditches Upscale Image and Adds Revenue

#7 Trader Joe's Under Fire for Selling GMOs, Lead-Laced Candy

#8 Is Audi Overreaching with its New, Clever Spock Ad?

#9 Famed American Cyclist Opens Niche Hotel

#10 Citi Bike Makes its Debut in New York City to Cheers and Jeers

week in review

Top 10 Stories of the Week: From Hyundai to Virgin

Posted by Johnny Trinh on May 3, 2013 04:30 PM

Our most-read blog posts of the week:

#1 Sadly, Hyundai Not the First Auto Brand to Depict Suicide Attempt in an Ad (Updated)

#2 Sadly, Hyundai Not the First Auto Brand to Depict Suicide Attempt in an Ad

#3 Never Mind Not Working From Home, IBM CEO Tells Employees to Work Faster

#4 Brands Grapple for "Boston Strong" Trademark as Donations Stream In

#5 It's No Secret: JCPenney Says 'We're Sorry' and 'Come Back' with Social Media Blitz

#6 Audi Keeps Pace with Iron Man 3 with Comic Book Contest, New TV Ad

#7 Mercedes-Benz Technology Helps Put Tsarnaev Brothers in Law's 'Mbrace'

#8 Jaguar's 'Desire' is Off the Mark as Need for Branded Content Stretches Some Too Thin

#9 As Death Toll Rises in Bangladesh Factory Collapse, Brands Face Scrutiny Over Ethics (Updated)

#10 Virgin Lets Passengers Make a Pass with New Seat-to-Seat Feature

week in review

Top 10 Stories of the Week: From Evian to Hyundai and more

Posted by Michael Waltzer on April 26, 2013 04:30 PM

Our most-read blog posts of the week:

#1 Evian Deploys Dancing Babies in Reprise of Viral Ad

#2 Home Depot Uses Cat Meme To Boost Brand Likability

#3 Sadly, Hyundai Not the First Auto Brand to Depict Suicide Attempt in an Ad

#4 Havaianas: From Peasant Footwear to Global Fashion Powerhouse

#5 Nike Pulls “Boston Massacre” Shirts Intended for Yankee Rivalry in Bombing Aftermath

#6 #Winning: Sephora Reaps Rewards of Dedicated Customers, Fine-Tuned Service

#7 Pepsi Next Goes After Hispanic Market with William Levy

#8 Never Mind Not Working From Home, IBM CEO Tells Employees to Work Faster

#9 McDonald's Japan Turns to Dancing Crew to Boost Floundering Sales

#10 BMW, Disney are Tops When it Comes to Reputation

week in review

Top 10 Stories of the Week: From Dove to Volvo and more

Posted by Michael Waltzer on April 19, 2013 04:30 PM

Our most-read blog posts of the week:

#1 Dove Puts Real Beauty to a Forensic Test in Powerful Viral Campaign

#2 Kmart Gets Cheeky in Viral "Ship My Pants” Ad

#3 Beats by Dre's Latest Ambassador: 'Small but Loud' Nicki Minaj

#4 Condé Nast Extends Magazine Brands into Bar and Restaurant Scene

#5 Craft Beer Fans Fight Back Against Big Beer Brews

#6 JCPenney Desperately Seeks Happy Ending as Retail Saga Continues

#7 It's Official: 'Breastaurant' Trademarked by Texas Sports Bar

#8 Oreo Goes Local to Appeal to Chinese Consumers

#9 Gangnam Style's Psy Builds Brand with New Viral Hit

#10 Volvo Embraces its Unpretentious Customers in Plan to Regain Ground in US Luxury Market

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