Best Global Green Brands 2013

week in review

Top 10 Stories of the Week: Uniqlo Wins Pinterest to Best Global Green Brands

Posted by Johnny Trinh on June 29, 2012 04:31 PM

Our most-read blog posts of the week:

#1 Uniqlo Mesmerizes Pinterest Users With Mass Pinning

#2 Kraft Responds to Oreo Gay Pride Facebook Flap

#3 YSL is Rebranding Ready-to-Wear Line (Only) to Saint Laurent Paris

#4 Coke Edges into Recovery-Drink Market

#5 Pay-What-You-Can Concept Enhances Panera Brand

#6 Nutella and Other CPG Brands Don't Want to Play Supermarket Sweep

#7  How Chrysler is Diluting 'Imported from Detroit' With Dark Knight Tie-In

#8 Starbucks Brings Retail Love to Sub-Brands

#9 Lance Armstrong Endorsement Deal Proves Thorny for FRS

#10 Toyota, Honda, Volkswagen Named Greenest Global Car Brands by Interbrand

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week in review

Top 10 Stories of the Week: Adidas "Slavery Shoe" to Microsoft's New Tablet

Posted by Michael Waltzer on June 22, 2012 04:31 PM

Our most-read blog posts of the week:

#1 Adidas Sparks Uproar With Shackled "Slavery Shoe" [Updated]

#2 JCPenney No. 2 Exec Takes Fall for Failed Turnaround Strategy

#3 Pepsi Max Takes Uncle Drew Viral Video to TV and the NBA Finals

#4 The Karl Marx Credit Card: Finally, Plastic for the People

#5 I'm Not Lovin' It: McDonald's Can't Get No Customer Satisfaction (Again)

#6 Microsoft's Surface Tablet Takes Aim at More than the iPad

#7  Pinterest: Hot on the U.S. Campaign Trail, Hotter in Latin America

#8 NBC Sports: Comcast Sharpens Network Branding Ahead of London Olympics

#9 Coke Edges into Recovery-Drink Market

#10 Starbucks Brings Retail Love to Sub-Brands

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week in review

Top 10 Stories of the Week: From AT&T to Apple's WWDC News and more

Posted by Michael Waltzer on June 15, 2012 04:30 PM

Our most-read blog posts of the week:

#1 AT&T and BBDO Launch Mega-Media Storytelling with Daybreak

#2 AMC Networks Enlists Don Draper, Indie Comics in Dish Network Battle

#3 Apple’s WWDC News: Siri Makes New Friends But It's All About the Mac

#4 Twitter's New Logo Takes Flight

#5 Is Chevy's "Night Swimming" Ad a Worthy Successor to VW's "Pink Moon"?

#6 Applebee’s Takes Some Ribbing for Tongue-in-Cheek Social Media Tutorials

#7 Pepsi Max Takes Uncle Drew Viral Video to TV and the NBA Finals

#8 P&G: Thank You Mom, But Here's to Dad

#9 Domino’s Thanks U.S. Customers with Half-Price Digital Deal

#10 Red Shoe Diaries: Christian Louboutin Set Back as Zara Cleared to Use Red Soles

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Top 10 Stories of the Week: From Twitter to Chanel

Posted by Johnny Trinh on June 8, 2012 04:30 PM

Our most-read blog posts of the week:

#1 Twitter's New Logo Takes Flight

#2 I (Blank) New York: Iconic Campaign Gives Its Heart Away

#3 Lady Gaga Gets Ready to Unveil Little Monsters Social Network

#4 Kellogg's Aims to Make Today Great with Refreshed Verbal and Visual Identity

#5 Penney Wise, Pound Foolish? JCPenney Backpedals on Confusing Pricing Strategy

#6 Is Chevy's "Night Swimming" Ad a Worthy Successor to VW's "Pink Moon"?

#7 Snow White and the Huntsman: Disney's Snow White No Longer the Fairest of All?

#8 Nike's Air Yeezy II is Selling for $80K on eBay and It's Not Even Out

#9 Tide Makes Real Video Per Fake Onion Column About Fake Tide Video

#10 Chanel's Little Black Jacket Exhibition Opens in New York

week in review

Top 10 Stories of the Week: From Linsanity to Men in Black 3 and more

Posted by Michael Waltzer on June 1, 2012 04:30 PM

Our most-read blog posts of the week:

#1 Even if Jeremy Lin Leaves the Knicks, "Linsanity" Is All His

#2 Unilever Encourages Brits to Recycle Those Millions of Tea Bags

#3 Snapple Tables Its Brand for NBC's America's Got Talent

#4 Pure Genius: What Won't Richard Branson Slap the Virgin Brand On?

#5 UEFA EURO 2012 Expands Digital and Social Outreach to Engage Fans

#6 Banana Republic Aims to Maintain "Mad Men" Mojo with Trina Turk

#7 Penney Wise, Pound Foolish? JCPenney Backpedals on Confusing Pricing Strategy

#8 Men in Black 3 Product Placements: MIB Re-Team With Ford Taurus & More

#9 Can Popchips Wipe Slate Clean with Cause Marketing?

#10 Serendipity 3 Lands Guinness World Record for Priciest Burger (for a Cause)

week in review

Top 10 Stories of the Week: DeLorean's Bicycle to Sir Jony Ive

Posted by Michael Waltzer on May 25, 2012 04:30 PM

Our most-read blog posts of the week:

#1 DeLorean and Audi Put Their Brands on Two Wheels

#2 GM Drops Another Ad Bombshell, This Time on the Super Bowl

#3 Apple's Knight in Shining New Armor Says Best Days are Ahead

#4 Kellogg's Aims to Make Today Great with Refreshed Verbal and Visual Identity

#5 Apple Gets Sirious with John Malkovich: Watch the Latest iPhone 4S Commercials

#6 Why Brands Need to Drop the Jargon and Focus on Digital Experience

#7 Ford Regains Blue Oval Logo

#8 Funny or Drive: BMW and Audi Add a Dash of Humor

#9 The Pepsi Taste Challenge is Alive and Well and Living in Canada

#10 Will Other Big Marketers Follow GM's Facebook Ad Pullout?

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week in review

Top 10 Stories of the Week: GM's Facebook Ad Pullout to the NYSE Euronext Brand Refresh and more

Posted by Michael Waltzer on May 18, 2012 04:30 PM

Our most-read blog posts of the week:

#1 Will Other Big Marketers Follow GM's Facebook Ad Pullout?

#2 Kellogg's Aims to Make Today Great with Refreshed Verbal and Visual Identity

#3 Why Brands Need to Drop the Jargon and Focus on Digital Experience

#4 NYSE Euronext Looks Ahead with New Logo and Color Palette

#5 Watch It, Wendy's: Burger King Wants Its Crown Back

#6 London 2012 Watch: U.S. Runners Get Creative with Sponsors

#7 Why Go Further is More Than a Tagline For Ford

#8 Skechers Settles FTC Toning Shoe Suit for $40 Million

#9 Forget Mother's Day - Happy Mommy Bloggers Everyday!

#10 Lush Cosmetics: Cruelty-Free, Not Controversy-Free

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week in review

Top 10 Stories of the Week: From The Avengers Product Placement to The Michael J. Fox Foundation Logo

Posted by Michael Waltzer on May 11, 2012 04:30 PM

Our most-read blog posts of the week:

#1 The Avengers Product Placement Brandcameo Scorecard

#2 Ford Reintroduces Itself With No-Name, No-Logo "Go Further" Campaign

#3 The Michael J. Fox Foundation Embraces Its Future, and Fox, With Logo Redesign

#4 007's Skyfall Highlights Hollywood's Hottest Product Placement: China

#5 Hello World: Pinterest Goes Pinternational

#6 Ford Aims to "Go Further" Than Logo-Free Consumer Campaign

#7 Unilever CEO on Sustainability: 'Uncomfortable Targets' Necessary

#8 Kashi GMO Flap Stirs Debate on "Natural" and "Organic"

#9 Brands Boycott Village Voice's Backpage Over Sex Trafficking

#10 Ferrari Marks 20 Years in China with Skid Marks on Reputation

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