Posted by Dale Buss on July 31, 2014 09:43 AM
Bloomberg Businessweek's new cover story hits Coca-Cola in the stomach over obesity.
Target hires PepsiCo veteran Brian Cornell as new CEO.
Apple reportedly plans to cut 200 jobs at Beats as $3B acquisition gets EU approval.
Budweiser features Jay Z and Rihanna in new campaign as MTV lands Beyonce solo for VMAs.
Whole Foods Markets lowers sales forecast and plans major marketing push to reverse "negative narrative."
MORE BRAND NEWS
AMC, the Mad Men/Breaking Bad network, reportedly eyes stake in BBC America.
American Express pursues “first-ever” experiences for customers.
BlackBerry's new COO discusses his goals with WSJ.
BMW kicks the tires on Medium as its first advertiser.
Bud and Miller struggle to take on craft beer.
Chevrolet increases focus on China.Continue reading...
Posted by Dale Buss on July 25, 2014 09:17 AM
McDonald’s suspends sales of chicken nuggets in Hong Kong but sticks with Chinese meat supplier, as company gives itself 18 months to rebrand.
Amazon reports another loss amid sales growth as CEO Bezos alarms investors with spending pace and Fire Phone hits stores.
Coca-Cola topped World Cup brand sponsors in new survey as it faces boycotts over Gaza conflict.
BSkyB creates European TV powerhouse by buying affiliated assets from 21st Century Fox, which would give Murdoch more cash for Time Warner bid.
Zillow is in advanced talks to buy rival Trulia.
MORE BRAND NEWS
Air Algerie plane crashed in Mali with 116 aboard and no survivors, as world faces deadliest crash year since 2005.
Bentley may add fifth model with SUV launch in two years.
CKE brings back Paris Hilton to tout for Carl’s Jr. and Hardee’s.
Comcast steps up its game on internet speeds.
CrossFit builds a passion brand.
Danone looks for second-half improvement coming out of massive food scare in Asia.
Dell takes social out of the silo.
Dunkin’ Donuts downgrades outlook after poor second quarter.
Facebook toys with idea of integrating Uber into Messenger.Continue reading...
Posted by Alicia Ciccone on May 21, 2014 10:56 AM
Coca-Cola has hopped on the UGC bandwagon with its latest installment in "The AHH Effect" campaign aimed at teens.
Following in the footsteps of Airbnb's use of Vine videos, PepsiCo's fan-produced Super Bowl halftime spot, and Canon's Project Imagin8ion, Coke used fan-submitted video clips to form a new TV commercial, which premiered Wednesday and will air across teen-focused networks like CW, MTV and Adult Swim, Adweek reports.
Teens were invited to share—and record—what it feels like to take a sip of Coke. Out of over 400 submissions, 40 short videos were selected to be edited into the TV spot, with submissions hailing from around the world. The 30-second spot features fans striking a pose, dancing (in a polar bear costume) and taking a dip in the ocean, among other things, after drinking the bubbly beverage.Continue reading...
Posted by Dale Buss on March 3, 2014 09:14 AM
PepsiCo exec slams Nelson Peltz for financial criticism as Pepsi Max "Test Drive 2" pulls four million viewers in two hours.
Dell goes back to B2B roots with latest campaign.
Newsweek restarts printing presses.
12 Years a Slave takes Best Picture at Oscars for Fox Searchlight.
AmEx focuses on busy-mom market with new rewards card pitched by Tina Fey.
Audi risks wan presence at Geneva Motor Show as BMW recovers.
Boston Market reduces sodium in core items.
Cadillac makes a splash at the Geneva Motor Show.
Chrysler exceeds estimates with February sales increase.
Forbes is being eyed by foreign buyers.
Foursquare, GroupMe bow out of SXSW.
GM braces for recall fallout.Continue reading...
Posted by Dale Buss on February 5, 2014 09:02 AM
CVS quits selling tobacco products, standing to lose $2 billion in sales, and draws plaudits from President Obama and the Twitterverse.
AT&T becomes first Olympics brand to condemn Russia anti-gay policy.
MINI rolls out biggest US campaign.
Google reaches antitrust deal with EU.
McDonald's shows how McNuggets are made.
RadioShack plans to close 500 stores under restructuring.
3M launches $12 billion stock buyback.
Adidas sues Under Armour over patents.
Chrysler says Ram diesel gets 28mpg rating.
Jaguar Land Rover pushes back China production to 2015.
Mazda targets record profits.
Mercedes-Benz global sales rise sharply.
Michael Kors expands in menswear.Continue reading...
Posted by Dale Buss on January 24, 2014 09:33 AM
Neiman Marcus reveals over 1.1 million credit cards exposed to data breach.
Apple celebrates 30 years of the Mac computer and making PCs "cool."
Samsung's profit growth slows on success of new iPhone.
Starbucks enthuses about sodas and mobile pre-ordering in wake of strong holiday sales.
Audi plans to narrow global sales gap with BMW in 2014.
CNN social media accounts hacked by SEA.
Facebook pokes fun at Princeton following research report.
GM looks to axe 1,100 South Korea jobs ahead of Chevy's pullout from Europe, report says.
Google reaches out to GOP.
JPMorgan gives CEO Dimon a big raise.
Lexus taps into Milan Design Week.
Lincoln sees customer-experience enhancements begin to pay off for dealers but product depth remains a problem.Continue reading...
Posted by Dale Buss on January 14, 2014 09:19 AM
Google buys Nest Labs for $3.2 billion to enter smart-home derby.
Nike plans to open Jordan brand stores.
Cadillac says new ATS Coupe will be first vehicle to wear updated crest.
AstraZeneca forecasts quicker return to growth.
Black & Decker refreshes its image.
Michael Bloomberg returns to his company.
DirecTV attacks Weather Channel fees.
Facebook expands conversations group and acquires link-sharing service Branch.
Fiat begins to rethink brand architecture.
Fox opts out of TV's traditional pilot season.
GE Capital gets into loyalty-program business.Continue reading...
chew on this
Posted by Dale Buss on December 4, 2013 11:07 AM
The gourmet burger is king in fast-casual restaurants these days, but gourmet pizza may be threatening the throne.
Olive Garden is the latest chain to bow to the rise of gourmet burgers. In a move that doesn't at first glance seem to fit with its Italian menu, the Darden-owned brand has introduced its Italiano Burger nationwide as part of a broader menu overhaul. The burger is topped with crisp prosciutto, mozzarella cheese, arugula, tomatoes marinated in fresh basil, and garlic and Italian spices, according to NRN.com. And it's served with a garlic aioli spread and comes with parmesan-garlic fries.
But it's still a burger. And that's the point: To combat slower sales, Olive Garden is trying lots of new stuff. "The objective is to regain same-restaurant traffic momentum," CEO Clarence Otis said in September when discussing earnings, according to NRN.com.Continue reading...