2014 Brandcameo Product Placement Awards

brand news

In the News: CVS, Walgreens, Coke, Ryanair and more

Posted by Dale Buss on July 18, 2013 09:32 AM

In the News

CVS and Walgreens ban Rolling Stone over Tsarnaev cover.

Coca-Cola ad banned in UK over exercise claims.

Ryanair to sell advertising on planes. 

Dell putting off vote today on founder's buyout proposal.

ArcelorMittal scraps steel project planned for India.

CBS markets new show using American flags as mouth gags.

Carrefour gains ground in France.

Eli Lilly plans to freeze wages to cope with patent cliff.

Ford makes inroads on Toyota in California.

Formula One CEO indicted for bribery.

Fox tries for comic-book comeback with movies.Continue reading...

brand news

In the News: Walmart, BlackBerry, Panera and more

Posted by Dale Buss on July 11, 2013 09:15 AM

In the News

Walmart scraps D.C. store plans after "living wage" passes.

BlackBerry loses two more executives.

Panera suspends "pay-as-you-can" item.

Chevron foresees lower output.

Dodge borrows Pitbull to pitch Dart to Gen Y.

GE makes short films in tiny towns about big data.

GM continues to battle labor unrest in South Korea.

GlaxoSmithKline bribed doctors and hospitals, Chinese officials say.Continue reading...

chew on this

As Value Crunch Eases, Taco Bell, Wendy's are Making Hot Product News

Posted by Dale Buss on June 25, 2013 10:35 AM

American consumers do seem to be loosening their pocketbooks a little when it comes to the time-honored tradition of eating at quick-serve restaurants. But QSR brands are taking no chances as they continue to roll out new products aimed at gaining at least a temporarily greater share of stomach.

The major chains spent much of the last few years padding their "value menus" and searching for price points that financially stretched Americans would determine they can afford. Wendy's latest gambit was to launch a long-awaited Pretzel Bacon Cheeseburger, and Taco Bell now is dropping hints about the next flavor of its Doritos Locos Tacos, which will be the third installment in the popular sub-franchise.Continue reading...

trademark wars

Wendy’s Gets Frosty Over Trademark Suit

Posted by Mark J. Miller on June 24, 2013 11:41 AM

Since the start of the burger franchise in 1969, Wendy's has been serving up its signature Frosty frozen dairy dessert. While milkshake-type desserts can be found at nearly every burger joint around, Wendy's is set on protecting its swirled confection, filing a trademark infringement suit against fellow Ohio company United Dairy Farmers. 

Since 2005, UDF, which distributes homemade brand ice cream, has been doling out chocolate and vanilla shakes called “Frosties” and “Frosty Malts” in grocery stores and UDF convenience stores. Wendy’s is not happy about that or the fact that UDF is serving up the Frosties in similarly red-and-yellow colored cups, according to the Columbus Dispatch.Continue reading...

chew on this

White Castle Joins CPG, QSR Brands on Food Truck Bandwagon

Posted by Dale Buss on June 21, 2013 10:42 AM

Just in time for summer, White Castle, Stouffer's and Friendship Dairy are among the many CPG and QSR brands joining the food-truck trend. Wendy's, Chick-fil-A, Taco Bell, Applebee's and Sizzler are some others using food trucks as a marketing extension, a sampling platform and a way to try out the feel of a new location.

This month the slider maker plans to launch two food trucks in Louisville and Columbus where the company is based, making CraveMobiles availabe at first for events such as weddings and then deploying them in a more strategic way. They're a "tool to test new items and look at various sites for new restaurants," Jamie Richardson, a White Castle vice president, told Bloomberg Businessweek.

Other brands are rolling out food trucks at festivals, races, holiday and seasonal celebrations and other events around the country where people gather, get hungry and thirsty, and often have the time and inclination to ponder marketing pitches, take in free samples or gladly pay full price just for the convenience of it all.Continue reading...

brand news

In the News: Microsoft, Amtrak, YouTube and more

Posted by Dale Buss on June 14, 2013 09:18 AM

In the News

Microsoft and Best Buy plan mini "Windows Stores."

Amtrak hires esteemed chefs to ramp up its train food.

YouTube becomes overwhelming platform for fan-made branded content.

US Supreme Court strikes down gene patents.

Airbus lifts A350 to maiden flight ahead of schedule even as it copes with losses from aircraft's predecessor model.

Arby's franchisees helped get CMO ousted.

Audi is top choice of marriage cheaters in UK, survey says.

BMI sues Pandora over fees.

Bloomberg sees reporters' practices become critical issue for company.

Cadillac boosts sticker on new CTS by whopping $6,000.

Chevrolet believes racing on Sunday still sells on Monday.

Chrysler recalls sprinkling of trucks, Darts.Continue reading...

brand news

In the News: Nike, Netflix, Walmart and more

Posted by Dale Buss on May 29, 2013 09:12 AM

In the News

Nike drops Livestrong lines after 2013 holidays.

Netflix sees stock tank as poor reviews of new Arrested Development come in.

Walmart pleads guilty to illegal dumping.

Airbus tackles flaws in superjumbo jet.

Amazon launches men's grooming platform.

Apple hints at producing wearable devices as CEO Tim Cook insists company's innovation streak hasn't run out.

Chevrolet unveils social media effort for L.A. Galaxy sponsorship and says its new Corvette is the most powerful ever.

Comedy Central gets temporary lifting of ban in India.

Coty files for IPO of up to $1 billion.

Dell approaches heated phase of buyout battle.

GoDaddy gets ready for new domains.Continue reading...

brand news

In the News: Uniqlo, Renault, ESPN and more

Posted by Dale Buss on May 28, 2013 09:24 AM

In the News

Uniqlo kept out of Bangladesh safety pact by owner Fast Retailing.

Renault suffers blow from failure of Better Place EV startup.

ESPN layoffs underscore sports-network battle and soaring rights fees.

Acura eyes emerging markets.

BMW hints at bringing out super-luxury coupe with a Pininfarina touch.

BuzzFeed, CNN and YouTube plan online-video channel.

Club Med buyout sees large role for Chinese investors.Continue reading...

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