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Burger King, Tim Hortons Deal Has Big Brand Implications Beyond Taxes

Posted by Dale Buss on August 25, 2014 02:26 PM

Burger King finally may have found a way to put meaningful pressure on McDonald's at exactly a time when the fast-food leader is faltering: Burger King is looking north of the border.

McDonald's perceived weakness may be one reason the No. 2 US fast-food chain is talking with Canada's biggest home-grown chain, Tim Hortons, about a whopper of a deal: an acquisition by BK of the Canadian chain, a transaction that would (if approved) create the third-largest quick-serve restaurant company in the world, with about $22 billion in total sales and more than 18,000 restaurants in 100 countries worldwide.

A tie-up with Burger King also might help Canada's iconic coffee-and-doughnuts purveyor achieve its own goals to expand more internationally, which have seen slow going even in the United States.Continue reading...

brand news

Brand News: Malaysia Airlines, Lululemon, iPhone 6 and more

Posted by Shirley Brady on August 8, 2014 08:45 AM

TOP STORIES

Malaysia Airlines will be privatized and given "complete overhaul" after union demands CEO resignation.

Lululemon founder sells half his stake, ending fighting.

AT&T turns to a detective and an astronaut to promote U-verse TV app.

Apple's iPhone 6 reveal slated for Sept. 9th as brand sees India momentum, a reprieve in China, EU green light for retail trademark application, and files for HealthKit trademark .

Twitter tweaks ad pricing and hints at e-commerce as Facebook pushes small business ads, bans incentivizing page likes, and faces class action lawsuit in Europe over data breaches.

MORE BRAND NEWS

adidas increases digital marketing investment and releases Selena Gomez promo for NEO.Continue reading...

brand news

Brand News: Coca-Cola, Target, Whole Foods and more

Posted by Dale Buss on July 31, 2014 09:43 AM

TOP STORIES

Bloomberg Businessweek's new cover story hits Coca-Cola in the stomach over obesity.

Target hires PepsiCo veteran Brian Cornell as new CEO.

Apple reportedly plans to cut 200 jobs at Beats as $3B acquisition gets EU approval.

Budweiser features Jay Z and Rihanna in new campaign as MTV lands Beyonce solo for VMAs.

Whole Foods Markets lowers sales forecast and plans major marketing push to reverse "negative narrative."

MORE BRAND NEWS

AMC, the Mad Men/Breaking Bad network, reportedly eyes stake in BBC America.

American Express pursues “first-ever” experiences for customers.

BlackBerry's new COO discusses his goals with WSJ.

BMW kicks the tires on Medium as its first advertiser.

Bud and Miller struggle to take on craft beer.

Chevrolet increases focus on China.Continue reading...

brand news

Brand News: McDonald's, Coca-Cola, Zillow and more

Posted by Dale Buss on July 25, 2014 09:17 AM

TOP STORIES

McDonald’s suspends sales of chicken nuggets in Hong Kong but sticks with Chinese meat supplier, as company gives itself 18 months to rebrand.

Amazon reports another loss amid sales growth as CEO Bezos alarms investors with spending pace and Fire Phone hits stores

Coca-Cola topped World Cup brand sponsors in new survey as it faces boycotts over Gaza conflict. 

BSkyB creates European TV powerhouse by buying affiliated assets from 21st Century Fox, which would give Murdoch more cash for Time Warner bid.

Zillow is in advanced talks to buy rival Trulia.

MORE BRAND NEWS

Air Algerie plane crashed in Mali with 116 aboard and no survivors, as world faces deadliest crash year since 2005.

Bentley may add fifth model with SUV launch in two years.

CKE brings back Paris Hilton to tout for Carl’s Jr. and Hardee’s.

Comcast steps up its game on internet speeds.

CrossFit builds a passion brand.

Danone looks for second-half improvement coming out of massive food scare in Asia.

Dell takes social out of the silo.

Dunkin’ Donuts downgrades outlook after poor second quarter.

Facebook toys with idea of integrating Uber into Messenger.Continue reading...

ad watch

Coke Captures Cola Fandom in First-Ever User-Generated Ad

Posted by Alicia Ciccone on May 21, 2014 10:56 AM

Coca-Cola has hopped on the UGC bandwagon with its latest installment in "The AHH Effect" campaign aimed at teens.

Following in the footsteps of Airbnb's use of Vine videos, PepsiCo's fan-produced Super Bowl halftime spot, and Canon's Project Imagin8ion, Coke used fan-submitted video clips to form a new TV commercial, which premiered Wednesday and will air across teen-focused networks like CW, MTV and Adult Swim, Adweek reports

Teens were invited to share—and record—what it feels like to take a sip of Coke. Out of over 400 submissions, 40 short videos were selected to be edited into the TV spot, with submissions hailing from around the world. The 30-second spot features fans striking a pose, dancing (in a polar bear costume) and taking a dip in the ocean, among other things, after drinking the bubbly beverage.Continue reading...

brand news

In the News: PepsiCo, Dell, Newsweek and more

Posted by Dale Buss on March 3, 2014 09:14 AM

In the News

PepsiCo exec slams Nelson Peltz for financial criticism as Pepsi Max "Test Drive 2" pulls four million viewers in two hours.

Dell goes back to B2B roots with latest campaign.

Newsweek restarts printing presses. 

12 Years a Slave takes Best Picture at Oscars for Fox Searchlight.

AmEx focuses on busy-mom market with new rewards card pitched by Tina Fey. 

Audi risks wan presence at Geneva Motor Show as BMW recovers.

Boston Market reduces sodium in core items.

Cadillac makes a splash at the Geneva Motor Show.

Chrysler exceeds estimates with February sales increase.

Forbes is being eyed by foreign buyers.

Foursquare, GroupMe bow out of SXSW. 

GM braces for recall fallout.Continue reading...

brand news

In the News: CVS, AT&T, MINI and more

Posted by Dale Buss on February 5, 2014 09:02 AM

In the News

CVS quits selling tobacco products, standing to lose $2 billion in sales, and draws plaudits from President Obama and the Twitterverse.

AT&T becomes first Olympics brand to condemn Russia anti-gay policy.

MINI rolls out biggest US campaign.

Google reaches antitrust deal with EU.

McDonald's shows how McNuggets are made.

RadioShack plans to close 500 stores under restructuring.

3M launches $12 billion stock buyback.

Adidas sues Under Armour over patents.

Chrysler says Ram diesel gets 28mpg rating.

Jaguar Land Rover pushes back China production to 2015.

Mazda targets record profits.

Mercedes-Benz global sales rise sharply.

Michael Kors expands in menswear.Continue reading...

brand news

In the News: Neiman Marcus, Apple Samsung and more

Posted by Dale Buss on January 24, 2014 09:33 AM

In the News

Neiman Marcus reveals over 1.1 million credit cards exposed to data breach. 

Apple celebrates 30 years of the Mac computer and making PCs "cool."

Samsung's profit growth slows on success of new iPhone

Starbucks enthuses about sodas and mobile pre-ordering in wake of strong holiday sales.

Audi plans to narrow global sales gap with BMW in 2014.

CNN social media accounts hacked by SEA. 

Facebook pokes fun at Princeton following research report. 

GM looks to axe 1,100 South Korea jobs ahead of Chevy's pullout from Europe, report says.

Google reaches out to GOP.

JPMorgan gives CEO Dimon a big raise.

Lexus taps into Milan Design Week.

Lincoln sees customer-experience enhancements begin to pay off for dealers but product depth remains a problem.Continue reading...

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