Best Global Green Brands 2014

brand news

In the News: Apple, Kraft, Tesco and more

Posted by Dale Buss on August 12, 2013 09:35 AM

In the News

Apple will debut next iPhone on September 10, report says.

Kraft launches comeback plan for Jell-O.

Tesco set to withdraw brand from China.

AOL pushes to make Patch profitable.

Amazon may expand grocery service to New York, report says.

BlackBerry weighs selling itself.

Crocs tussles with Wall Street.

Daimler plans to expand Smart brand in China. 

Ford steps up training of assembly workers in wake of shaky launches.

Fox talks with NBC about doing Hillary Clinton miniseries.

GM plans to scale back Korea operations in wake of higher costs, stronger unionism, report says.

Honda tries to save American drive-ins.Continue reading...

brands under fire

Fast Food Workers Kick-Off Nationwide Strikes in NYC in Support of Higher Pay, Unions

Posted by Sheila Shayon on July 29, 2013 05:32 PM

And the wage wars continue. Hundreds of workers at fast food chain outlets across New York City took to the streets Monday to strike for higher wages, demanding the standard wage be raised to $15 per hour, more than twice the $7.25 minimum wage that fast food employees currently earn. 

Organizers from New York-based Fast Food Forward said the strike affected around 60 restaurants operated by McDonald's, Wendy's, KFC and Burger King. "A lot of the workers are living in poverty, not able to put food on the table or take the train to work. They are striking because they can't continue to maintain their families on the wages they're being paid in the fast food industry, said director Jonathan Westin, according to AFP. 

Protests are scheduled to take place this week in Chicago, Detroit, Flint, Mich., Kansas City, Milwaukee and St. Louis. "It will be by far one of the biggest actions (in the sector) this country has seen so far," Westin predicted.Continue reading...

brand news

In the News: CVS, Walgreens, Coke, Ryanair and more

Posted by Dale Buss on July 18, 2013 09:32 AM

In the News

CVS and Walgreens ban Rolling Stone over Tsarnaev cover.

Coca-Cola ad banned in UK over exercise claims.

Ryanair to sell advertising on planes. 

Dell putting off vote today on founder's buyout proposal.

ArcelorMittal scraps steel project planned for India.

CBS markets new show using American flags as mouth gags.

Carrefour gains ground in France.

Eli Lilly plans to freeze wages to cope with patent cliff.

Ford makes inroads on Toyota in California.

Formula One CEO indicted for bribery.

Fox tries for comic-book comeback with movies.Continue reading...

brand news

In the News: Walmart, BlackBerry, Panera and more

Posted by Dale Buss on July 11, 2013 09:15 AM

In the News

Walmart scraps D.C. store plans after "living wage" passes.

BlackBerry loses two more executives.

Panera suspends "pay-as-you-can" item.

Chevron foresees lower output.

Dodge borrows Pitbull to pitch Dart to Gen Y.

GE makes short films in tiny towns about big data.

GM continues to battle labor unrest in South Korea.

GlaxoSmithKline bribed doctors and hospitals, Chinese officials say.Continue reading...

chew on this

As Value Crunch Eases, Taco Bell, Wendy's are Making Hot Product News

Posted by Dale Buss on June 25, 2013 10:35 AM

American consumers do seem to be loosening their pocketbooks a little when it comes to the time-honored tradition of eating at quick-serve restaurants. But QSR brands are taking no chances as they continue to roll out new products aimed at gaining at least a temporarily greater share of stomach.

The major chains spent much of the last few years padding their "value menus" and searching for price points that financially stretched Americans would determine they can afford. Wendy's latest gambit was to launch a long-awaited Pretzel Bacon Cheeseburger, and Taco Bell now is dropping hints about the next flavor of its Doritos Locos Tacos, which will be the third installment in the popular sub-franchise.Continue reading...

trademark wars

Wendy’s Gets Frosty Over Trademark Suit

Posted by Mark J. Miller on June 24, 2013 11:41 AM

Since the start of the burger franchise in 1969, Wendy's has been serving up its signature Frosty frozen dairy dessert. While milkshake-type desserts can be found at nearly every burger joint around, Wendy's is set on protecting its swirled confection, filing a trademark infringement suit against fellow Ohio company United Dairy Farmers. 

Since 2005, UDF, which distributes homemade brand ice cream, has been doling out chocolate and vanilla shakes called “Frosties” and “Frosty Malts” in grocery stores and UDF convenience stores. Wendy’s is not happy about that or the fact that UDF is serving up the Frosties in similarly red-and-yellow colored cups, according to the Columbus Dispatch.Continue reading...

chew on this

White Castle Joins CPG, QSR Brands on Food Truck Bandwagon

Posted by Dale Buss on June 21, 2013 10:42 AM

Just in time for summer, White Castle, Stouffer's and Friendship Dairy are among the many CPG and QSR brands joining the food-truck trend. Wendy's, Chick-fil-A, Taco Bell, Applebee's and Sizzler are some others using food trucks as a marketing extension, a sampling platform and a way to try out the feel of a new location.

This month the slider maker plans to launch two food trucks in Louisville and Columbus where the company is based, making CraveMobiles availabe at first for events such as weddings and then deploying them in a more strategic way. They're a "tool to test new items and look at various sites for new restaurants," Jamie Richardson, a White Castle vice president, told Bloomberg Businessweek.

Other brands are rolling out food trucks at festivals, races, holiday and seasonal celebrations and other events around the country where people gather, get hungry and thirsty, and often have the time and inclination to ponder marketing pitches, take in free samples or gladly pay full price just for the convenience of it all.Continue reading...

brand news

In the News: Microsoft, Amtrak, YouTube and more

Posted by Dale Buss on June 14, 2013 09:18 AM

In the News

Microsoft and Best Buy plan mini "Windows Stores."

Amtrak hires esteemed chefs to ramp up its train food.

YouTube becomes overwhelming platform for fan-made branded content.

US Supreme Court strikes down gene patents.

Airbus lifts A350 to maiden flight ahead of schedule even as it copes with losses from aircraft's predecessor model.

Arby's franchisees helped get CMO ousted.

Audi is top choice of marriage cheaters in UK, survey says.

BMI sues Pandora over fees.

Bloomberg sees reporters' practices become critical issue for company.

Cadillac boosts sticker on new CTS by whopping $6,000.

Chevrolet believes racing on Sunday still sells on Monday.

Chrysler recalls sprinkling of trucks, Darts.Continue reading...

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