2014 Brandcameo Product Placement Awards

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In the News: Dow, Zynga, BBC and more

Posted by Dale Buss on October 24, 2012 09:00 AM

In the News

Dow Chemical to slash 2,400 jobs and close 20 plants.

Zynga cuts staff and kills some games.

BBC investigating staff members in Jimmy Savile sex scandal as New York Times public editor calls for scrutiny of incoming CEO, ex-BBC exec Mark Thompson.

AT&T reports slower growth in new customers.

American Airlines expands route network.

Apple finally unveils its new smaller iPad as advertisers and publishers contemplate utility of new model.

BAE faces pressure after collapse of EADS deal.Continue reading...

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McDonald's CEO Has High Hopes for McRib and Cheddar Bacon Onion Sandwiches

Posted by Dale Buss on October 22, 2012 02:23 PM

As global economic bellwethers go, McDonald's sales results probably rank right up there with oil prices and consumer-confidence measures. So its shareholders, analysts and executives aren't exactly lovin' it when the company reports lackluster results, as it did for the third quarter.

The fast-food leader reported weaker-than-expected earnings for the period as it battled a weak global economy and accommodated more budget-minded consumers from Europe to China. Both sales and profits fell during the quarter, a rarity for McDonald's.

Of course, McDonald's results aren't directly synonymous with the status of the world's appetite for quick fare. The stronger dollar hurt international sales too. Also, competitors in many markets have been upping their game lately, including both Burger King and Wendy's in the United States, and the new strains from rivals also are reflected in McDonald's results.Continue reading...

logo-a-gogo

Wendy's New Logo Leads Transformation for Brand

Posted by Dale Buss on October 11, 2012 02:06 PM

Customers will notice something different about Wendy's starting in March: A new logo that updates the pig-tailed, red-haired "Wendy" in the brand's first revamp of its iconic brand face in 29 years.

Yes, in the tradition of Betty Crocker and Aunt Jemima, Wendy — the name comes from the daughter of late founder Dave Thomas — gets a smoother new 'do and more stylish freckles. It's the first logo change for Wendy's since 1983 for the Dubin, Ohio-based fast food brand, and just the tip of the iceberg for changes coming to the burger chain, which last year dethroned Burger King for #2 spot in America.Continue reading...

brand news

In the News: BP, Activision, Huawei and more

Posted by Dale Buss on October 11, 2012 09:04 AM

In the News

Activision goes bigger with Skylanders line extension and marketing effort.

AIG pays $1.7 billion for ING Malaysia.

ANA conference poised to set attendance record.

Android robot is a hit with 3-D printers.

Audi and BMW starting to leave behind Mercedes-Benz in global premium-auto race.

BAE in play for U.S. buyers as report says EADS merger failed because of discord among participating European governments.

BP moves closer to overall settlement of Gulf spill as Louisiana blames company for perma-sheen.Continue reading...

brand news

In the News: Yum! Brands, ING, Yahoo and more

Posted by Dale Buss on October 9, 2012 09:03 AM

In the News

Yum! Brands third quarter earnings report is being closely watched.

Barclays to buy ING online assets.

Yahoo's Marissa Mayer urged to repurchase stock, profiled in New York magazine.

AT&T shares network with IBM to lure more customers to the cloud.

Amazon veers more into advertising.

American Airlines loses traffic over operational issues.

Apple asked by Taiwan to blur satellite image as Samsung spat dings brand perception.Continue reading...

brand news

In the News: JPMorgan, Ikea, Nokia and more

Posted by Dale Buss on August 10, 2012 09:03 AM

In the News

Coursera roars into BRIC countries with online classes.

ESPN introduces campaign that focuses on value of Monday Night Football.

Facebook HQ gets a Main Street.

Goldman Sachs escapes U.S. charges in mortgage crisis.

Ikea values its brand at $11 billion.

JCPenney reports loss, raising more questions about strategy.

JPMorgan Chase outlines damages from "London Whale" trading blunder.Continue reading...

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When the Economy McBites, McDonald's Turns to Chicken

Posted by Dale Buss on July 5, 2012 04:04 PM

McDonald's, facing aggressive competition by quick-serve competitors including Burger King and Wendy's, needs more to crow about. It's been a tough year for the burger giant and a tough year for many of its customers. So what's the answer? Hint: It has wings, a beak, and a penchant for hot sauce.

Its new U.S. promotion — for Spicy McChicken Bites — is part of a global trend for the hamburger chain. Chicken may be flying to the rescue of a chain that withstood the headwinds of the Great Recession in pretty good shape but whose leadership senses more storm clouds building in the global economy. For McDonald's US CEO Don Thompson, offering more menu items based on chicken, compared with beef, poses "a tremendous opportunity," he said at a recent conference for analysts.

"Some great examples include our large wrap in Europe and snack items like Chicken McBites," which McDonald's introduced in the U.S. on a "limited-time basis" last year and which proved very popular, Thompson said. "Our customers have given us permission to stretch our brand, so we are entering new categories with new products," he said at the conference, according to Bloomberg.Continue reading...

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Applebee's, Wendy's Freshen Menus, Stores

Posted by Dale Buss on July 4, 2012 02:02 PM

For Applebee's, the key to accelerating growth may be "fresh" and seasonal entrees. For Wendy's, the path to continuing to compete with Burger King for the No. 2 spot in U.S. fast-food sales may be strewn with bread and buns. Both chains have selected mid-year for significant new pushes behind their brands, their positioning and their products.

Applebee's just launched a new ad campaign, "See You Tomorrow," the first effort by new agency CP+B. It highlights what the chain calls its "culinary credibility" by sharing where its fresh ingredients come from. Ads show Applebee's chefs standing in fields of vegetables and fruits that are part of a new "Fresh Flavors of Summer" menu that includes entrees such as lemon shripm fettucine and garlic rosemary chicken pasta.Continue reading...

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