chew on this

Fast Food Chains Reboot Brands with New Images, Ads and Products

Posted by Dale Buss on February 21, 2013 02:02 PM

With American consumers still hesitant to spend on restaurant meals, the biggest QSR chains keep trying new tactics in what has become a bruising battle for shares of a stagnant U.S. market.

No. 3 Wendy's has just rolled out a new campaign that will spread its new logo and brand design to everything from product packaging to its stores to crew uniforms. No. 2 Burger King has switched ad agencies (after the plastic-faced King creeped everyone out) and is debuting a set of light-hearted new TV commercials that also emphasize new products. Last but not least, No. 1 McDonald's is attempting to reinvigorate a new-product pipeline that generated mostly disappointments last year.

Wendy's said its new logo will begin appearing on Monday in advertising, on product packaging and crew uniforms, in new restaurant signage and menu boards and in digital assets. "Wendy's brand transformation is re-energizing all of our touch points with consumers," said Emil Brolick, CEO, in a press release. "We're transforming our brand — from bold restaurant designs to innovative food that consumers want, to improved customer service."Continue reading...

brand news

In the News: Yahoo!, GE, Boston Globe and more

Posted by Dale Buss on February 21, 2013 09:04 AM

In the News

Yahoo! teams up with Facebook for social site revamp as Marissa Mayer puts her stamp on the homepage.

GE sues Whirlpool over alleged price fixing in Europe.

New York Times puts Boston Globe on the block.

AB InBev updates Modela discussions with DOJ.

Alamo targets broader audience.

Apple files patent for slap version of rumored iWatch.

AT&T expands partnership with BMW.

Boeing plans to propose package of fixes for Dreamliner.

Burger King unveils new ads with a human element.Continue reading...

chew on this

Food App, All-Day Breakfast: Flat Sales Prompt McDonald's to Experiment Abroad

Posted by Dale Buss on January 23, 2013 03:15 PM

McDonald's is sort of limping along in the U.S. on the strength of its value menu, and there do not seem to be prospects for a return to sizzling growth anytime soon. So the fast-food chain is relying on the historic strengths of its brand — including locations, familiarity and convenience — to carry it through what is expected to be a ho-hum near-term future.

On Wednesday, the world's biggest QSR reported a higher fourth-quarter profit, but same-store sales growth of just 0.1 percent worldwide. That measure grew slightly in the U.S. thanks to the Dollar Menu and from pushing franchisees to stay open on Christmas. But same-store sales fell by 0.6 percent in Europe —McDonald's biggest market — and fell by 1.7 percent in the region encompassing Asia, the Middle East and Africa. Japan's sales decline of more than 6 percent in the fourth quarter was especially severe.

The immediate problem for McDonald's, at least in the U.S., is that first-quarter comparisons are becoming difficult due to last year's mild winter, and the chain doesn't have much new up its sleeve right now.Continue reading...

chew on this

McDonald's Brand Strength Keeps Its U.S. Customers Coming Back for More

Posted by Dale Buss on January 21, 2013 10:31 AM

It's like staying up too late, watching Jerry Springer or not being nice to your mother: Many Americans don’t exactly feel good about visiting McDonald’s after they’ve done so, but they’re more than likely to do it again.

That’s one interesting conclusion from the latest survey by Consumer Edge Insight of Americans’ ratings of the biggest fast-food brands and the various attributes of their visits to the QSR chains.

McDonald’s placed No. 1 in the firm's latest poll in the category of "good value," with 57 percent. Subway earned 53 percent, and Taco Bell posted 48 percent.

David Decker, president of the research firm, commented on what factors made the grade:Continue reading...

brand news

In the News: AIG, Boeing, KFC and more

Posted by Dale Buss on January 10, 2013 09:01 AM

In the News

AIG decides against joining federal lawsuit.

Boeing tries to defuse fears about Dreamliner.

Yum! Brands apologizes for KFC chicken probe in China.

ArcelorMittal plans to issue stock to cut debt of world's largest steelmaker.

Chrysler sees push from UAW for IPO.

Coca-Cola files claim in China against false fungicide rumors.

Dish Network looks at spectrum as prize in Clearwire gambit as FCC opens doors.

Ford doubles dividend with business humming.Continue reading...

brand news

In the News: Martha Stewart, BMW, CES and more

Posted by Dale Buss on January 4, 2013 09:02 AM

In the News

JCPenney and Macy's set for trial over Martha Stewart.

BMW blows away Mercedes-Benz with December sales to claim U.S. 2012 luxury-segment crown.

CES trend-watching and predicting begins.

Adweek invites votes on best and worst brand extensions of the year.

Al Jazeera deal for Current TV could change U.S. cable news.

American Airlines promises merger decision on US Airways within weeks.

Apple sees iPad lift from holiday sales and marketing.

Barnes & Noble sees Nook lose ground in tablet wars.Continue reading...

brand launch

In the News: Hostess, LinkedIn, Nissan and more

Posted by Dale Buss on December 14, 2012 09:02 AM

In the News

Hostess brands reportedly attract bids from Walmart and Kroger.

LinkedIn gains job-recruiting edge over Monster, reveals most-liked brands of 2012.

Nissan begins turning out Leaf batteries at new U.S. plant.

Apple dominates tablet-purchase intent, survey says, but loses patent case to licensing firm.

Build-A-Bear considers change at top.

Fox News leads cable segment while CNN dips.

GM revamps MyLink system.

Jaguar drops plan to build supercar.Continue reading...

brand news

In the News: 5-Hour Energy, BP, Best Buy and more

Posted by Dale Buss on November 15, 2012 09:04 AM

In the News

5-Hour Energy consumption cited for possible involvement in deaths.

Abercrombie & Fitch credits faster reaction times for bump in results.

BBC scrutiny continues as broadcaster celebrates 90th.

BP nears settlement with federal government on Gulf spill.

Best Buy battles skeptics with turnaround plans.

Checkers opens restaurant in a Walmart.

Chick-fil-A ranked No. 1 chicken chain in new survey.Continue reading...

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