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McDonald's Brand Strength Keeps Its U.S. Customers Coming Back for More

Posted by Dale Buss on January 21, 2013 10:31 AM

It's like staying up too late, watching Jerry Springer or not being nice to your mother: Many Americans don’t exactly feel good about visiting McDonald’s after they’ve done so, but they’re more than likely to do it again.

That’s one interesting conclusion from the latest survey by Consumer Edge Insight of Americans’ ratings of the biggest fast-food brands and the various attributes of their visits to the QSR chains.

McDonald’s placed No. 1 in the firm's latest poll in the category of "good value," with 57 percent. Subway earned 53 percent, and Taco Bell posted 48 percent.

David Decker, president of the research firm, commented on what factors made the grade:Continue reading...

brand news

In the News: AIG, Boeing, KFC and more

Posted by Dale Buss on January 10, 2013 09:01 AM

In the News

AIG decides against joining federal lawsuit.

Boeing tries to defuse fears about Dreamliner.

Yum! Brands apologizes for KFC chicken probe in China.

ArcelorMittal plans to issue stock to cut debt of world's largest steelmaker.

Chrysler sees push from UAW for IPO.

Coca-Cola files claim in China against false fungicide rumors.

Dish Network looks at spectrum as prize in Clearwire gambit as FCC opens doors.

Ford doubles dividend with business humming.Continue reading...

brand news

In the News: Martha Stewart, BMW, CES and more

Posted by Dale Buss on January 4, 2013 09:02 AM

In the News

JCPenney and Macy's set for trial over Martha Stewart.

BMW blows away Mercedes-Benz with December sales to claim U.S. 2012 luxury-segment crown.

CES trend-watching and predicting begins.

Adweek invites votes on best and worst brand extensions of the year.

Al Jazeera deal for Current TV could change U.S. cable news.

American Airlines promises merger decision on US Airways within weeks.

Apple sees iPad lift from holiday sales and marketing.

Barnes & Noble sees Nook lose ground in tablet wars.Continue reading...

brand launch

In the News: Hostess, LinkedIn, Nissan and more

Posted by Dale Buss on December 14, 2012 09:02 AM

In the News

Hostess brands reportedly attract bids from Walmart and Kroger.

LinkedIn gains job-recruiting edge over Monster, reveals most-liked brands of 2012.

Nissan begins turning out Leaf batteries at new U.S. plant.

Apple dominates tablet-purchase intent, survey says, but loses patent case to licensing firm.

Build-A-Bear considers change at top.

Fox News leads cable segment while CNN dips.

GM revamps MyLink system.

Jaguar drops plan to build supercar.Continue reading...

brand news

In the News: 5-Hour Energy, BP, Best Buy and more

Posted by Dale Buss on November 15, 2012 09:04 AM

In the News

5-Hour Energy consumption cited for possible involvement in deaths.

Abercrombie & Fitch credits faster reaction times for bump in results.

BBC scrutiny continues as broadcaster celebrates 90th.

BP nears settlement with federal government on Gulf spill.

Best Buy battles skeptics with turnaround plans.

Checkers opens restaurant in a Walmart.

Chick-fil-A ranked No. 1 chicken chain in new survey.Continue reading...

brand news

In the News: Priceline, Jeep, Walmart and more

Posted by Dale Buss on November 9, 2012 09:06 AM

In the News

Priceline to buy Kayak.

Chrysler recalls Jeeps over faulty airbags.

Walmart faces probe in India.

Axe sponsors comedy tour.

Boeing is on track to outsell Airbus for first time in six years.

Diageo finally reaches deal for stake in United Spirits.

GM stake becomes a challenge for re-elected President Obama as Chevrolet finds a home in Russia.Continue reading...

chew on this

Fast Food Slows Down as McDonald's, Wendy's Take a Hit

Posted by Dale Buss on November 8, 2012 02:17 PM

Turns out that consumers around the world can't and don't just keep simply trading down in their eating habits as incomes and economies keep slowing or remain sluggish. Many just stop going out to eat altogether. Exhibit A: McDonald's just reported its first monthly decline in same-store sales from year-to-year, for October, since 2003, when the company in general was struggling.

This result — a 1.8-percent dip in global revenue at "same-store" restaurants open at least 13 months — reflects broadly on the state of the global economy, because if there's one thing that unites us as a species, it's eating cheap and fast food. Yet even though it's been promoting lower-priced menu items, McDonald's relevant revenues in October fell by 2.2 percent in both the United States and Europe, and by 2.4 percent in the region encompassing Asia, the Middle East and Africa.

It isn't clear how much of the bad number may reflect some kind of general slump in the fast-food proposition, in any market. But the European result isn't that surprising because the continent is sliding into recession again because of eurozone woes and consumers' loss of confidence that politicians and bankers can fix them. Cooling in China is one big reason for the drop in the Asian region.

So the U.S. results might raise the most eyebrows at McDonald's headquarters in Oak Brook, Ill. Three potential factors include McDonald's lack of recent "new product news" in the U.S., "an uptick in competition in the U.S.," and a drag from Hurricane Sandy, said Sterne Agee analyst Lynne Collier. Speaking of that competition, Wendy's reported higher revenues at "same" stores but lower profits mostly for accounting reasons. Its third-quarter increase of 2.7 percent in revenue at restaurants open at least 15 months — the sixth straight quarter of such growth — was welcome in view of the chain's concerted efforts to move a bit upscale with higher-quality ingredients and menu items.Continue reading...

brand news

In the News: Dow, Zynga, BBC and more

Posted by Dale Buss on October 24, 2012 09:00 AM

In the News

Dow Chemical to slash 2,400 jobs and close 20 plants.

Zynga cuts staff and kills some games.

BBC investigating staff members in Jimmy Savile sex scandal as New York Times public editor calls for scrutiny of incoming CEO, ex-BBC exec Mark Thompson.

AT&T reports slower growth in new customers.

American Airlines expands route network.

Apple finally unveils its new smaller iPad as advertisers and publishers contemplate utility of new model.

BAE faces pressure after collapse of EADS deal.Continue reading...

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