Posted by Dale Buss on October 9, 2012 09:03 AM
Yum! Brands third quarter earnings report is being closely watched.
Barclays to buy ING online assets.
Yahoo's Marissa Mayer urged to repurchase stock, profiled in New York magazine.
AT&T shares network with IBM to lure more customers to the cloud.
Amazon veers more into advertising.
American Airlines loses traffic over operational issues.
Apple asked by Taiwan to blur satellite image as Samsung spat dings brand perception.Continue reading...
Posted by Dale Buss on August 10, 2012 09:03 AM
Coursera roars into BRIC countries with online classes.
ESPN introduces campaign that focuses on value of Monday Night Football.
Facebook HQ gets a Main Street.
Goldman Sachs escapes U.S. charges in mortgage crisis.
Ikea values its brand at $11 billion.
JCPenney reports loss, raising more questions about strategy.
JPMorgan Chase outlines damages from "London Whale" trading blunder.Continue reading...
chew on this
Posted by Dale Buss on July 5, 2012 04:04 PM
McDonald's, facing aggressive competition by quick-serve competitors including Burger King and Wendy's, needs more to crow about. It's been a tough year for the burger giant and a tough year for many of its customers. So what's the answer? Hint: It has wings, a beak, and a penchant for hot sauce.
Its new U.S. promotion — for Spicy McChicken Bites — is part of a global trend for the hamburger chain. Chicken may be flying to the rescue of a chain that withstood the headwinds of the Great Recession in pretty good shape but whose leadership senses more storm clouds building in the global economy. For McDonald's US CEO Don Thompson, offering more menu items based on chicken, compared with beef, poses "a tremendous opportunity," he said at a recent conference for analysts.
"Some great examples include our large wrap in Europe and snack items like Chicken McBites," which McDonald's introduced in the U.S. on a "limited-time basis" last year and which proved very popular, Thompson said. "Our customers have given us permission to stretch our brand, so we are entering new categories with new products," he said at the conference, according to Bloomberg.Continue reading...
chew on this
Posted by Dale Buss on July 4, 2012 02:02 PM
For Applebee's, the key to accelerating growth may be "fresh" and seasonal entrees. For Wendy's, the path to continuing to compete with Burger King for the No. 2 spot in U.S. fast-food sales may be strewn with bread and buns. Both chains have selected mid-year for significant new pushes behind their brands, their positioning and their products.
Applebee's just launched a new ad campaign, "See You Tomorrow," the first effort by new agency CP+B. It highlights what the chain calls its "culinary credibility" by sharing where its fresh ingredients come from. Ads show Applebee's chefs standing in fields of vegetables and fruits that are part of a new "Fresh Flavors of Summer" menu that includes entrees such as lemon shripm fettucine and garlic rosemary chicken pasta.Continue reading...
Posted by Shirley Brady on July 2, 2012 08:45 AM
Apple pays $60M to end iPad trademark dispute in China, looks to secure ipad3.com domain.
Barclays scandal forces out chairman, saying "the buck stops with me."
Bristol-Myers agrees to buy Amylin Pharmaceuticals for $5B in cash, expands diabetes alliance.
Rupert Murdoch will rebrand the Wall Street Journal as WSJ as part of News Corp. split.
AMC parent ends AT&T U-verse TV dispute with long-term agreement, as Dish feud continues.
Applebee's rolls out fresh menu, look and campaign.Continue reading...
chew on this
Posted by Barry Silverstein on June 20, 2012 05:05 PM
The 2012 American Customer Satisfaction Index (ACSI) is out and it demonstrates the kind of consistency that a fast food behemoth like McDonald's can't be too happy about.
The ACSI's new ranking puts the burger-meister dead last in the "Limited-Service Restaurants" category, with a satisfaction rating of 73 percent. That puts McDonald's just below rival Burger King (75 percent), but considerably below Wendy's (78 percent). Pizza delivery company Papa John's was rated #1 in the limited service category with a satisfaction rating of 83 percent, an increase of 5.1 percent from the previous year. Interestingly, the company in this category with the largest drop in customer satisfaction from last year was Starbucks. Often touted for its customer service, the coffee house fell from 80 percent in 2011 to 76 percent in 2012.
Unfortunately, the lowly ranking should come as no big surprise for McDonald's management; the company has ranked last in the ACSI since 1995. In fact, its current rating of 73 percent is a percent higher than last year, and 73 percent is the highest rating ever achieved by McDonald's on the ACSI.Continue reading...
chew on this
Posted by Dale Buss on June 15, 2012 03:59 PM
McDonald's is a bellwether of the global economy. It sells a value proposition to mainstream consumers worldwide, and it's a huge force in virtually every market.
Right now, that might not be such a great thing, for McDonald's — or the global economy. Analysts and investors have been turning sour on McDonald's stock because of factors such as the company's dependence on a slumping Europe for 35 to 40 percent of its earnings, a same-store sales decline for May in McDonald's Asia Pacific-Middle-East-Africa region including China and Japan, and of course indications of a faltering economic recovery in the United States.
There's also the matter of greater competition for McDonald's. After years of stumbling to mount much of a challenge to McDonald's, both Burger King and Wendy's have shown signs of renewed growth lately.Continue reading...
Posted by Mark J. Miller on June 14, 2012 02:02 PM
America is settling in for a long summer of campaigning between the Democratic candidate President Obama and the Grand Old Party’s Mitt Romney. News of minor flubs by candidates and those who work for them will come up at bars, barbecues, and ice-cream joints across the land (or be completely avoided, for everyone’s safety).
Americans will likely hear a constant media drumbeat about red states vs. blue states that will be so loud, it will seem that the country is about to burst into a Civil War.
Just in time for this comes a new study from Buyology that members of the two political parties don’t just disagree on their candidates. They also mostly disagree on the brands they love, though there are three that help bring them together. Next time a president wants to have a bipartisan summit of some sort, he or she might want to involve Coke, Apple, and Visa. Those three names were named by both parties as brands they love.Continue reading...