brand news

In the News: Honda, FDA, Michael Bloomberg and more

Posted by Alicia Ciccone on March 26, 2013 09:28 AM

In the News

Honda has the best brand image, according to a Kelly Blue Book study.

FDA abandons graphic cigarette warning labels in favor of new approach.

NYC Mayor Michael Bloomberg launches $12 million ad campaign against the NRA.

Amazon is the most visited online retailer in Europe.

Boeing's Dreamliner completes first flight test since being grounded.

With 1 million users, Fitocracy users are more engaged than any social network besides Facebook.

GQ allows users to personalize its iPad app with MyGQ technology.Continue reading...

chew on this

McDonald's Struggles to Woo Millennials

Posted by Sheila Shayon on March 25, 2013 05:38 PM

McDonald's has a problem. While the fast-food brand remains No. 1, it doesn’t even rank in the top 10 for the increasingly sought-out cohort of the 59 to 80 million people ages 23 to 36 in the U.S., widely known as millennials. 

McDonald's is concerned enough to be specifically targeting this group, identified as highly valuing customization and choice with a major new product launch, McWrap. "They're 80 million [people] but they're influencing the next 80 million, both younger and older," said Gary Stibel, CEO at New England Consulting Group. 

The McWrap, a.k.a. "Subway buster," comes in three varieties: sweet chili chicken, chicken and bacon and chicken and ranch, grilled or crispy—and depending on the chicken parts, ranges from 360 to 600 calories. According to an internal McDonald’s memo, it "affords us the platform for customization and variety that our millennial customer is expecting of us. Our customers are consistently telling us, particularly millennials, they expect variety, more choices, customization and their ability to be able to personalize their food experience."Continue reading...

brand news

In the News: Best Retail Brands, Coca-Cola, Starbucks and more

Posted by Shirley Brady on March 19, 2013 09:07 AM

In the News

Interbrand announces the 2013 Best Retail Brands report.

Coca-Cola honored with first Clio brand icon award.

Starbucks names new global CMO in former Sephora marketer Sharon Rothstein, as McDonald's passes Starbucks as most social brand.

Apple rumored to pull out the stops for the next iPhone to take on Samsung, which has replaced Nokia as top smartphone brand in China and confirmed it's developing a smartwatch to take on Apple's rumored wearable computer.

BlackBerry prepares to bring million-selling Z10 smartphone to U.S. on Friday with 100,000 apps.

Burger King hopes folks gobble up new turkey burger.

Carl's Jr. and Hardee's introduce Jim Beam bourbon burger.

Clorox introduces smart tube technology to packaging design.Continue reading...

chew on this

McDonald's Debuts Healthier Egg White McMuffin

Posted by Dale Buss on March 14, 2013 07:38 PM

McDonald's may have just tanked its apple walnut salad and Chicken Selects, but that doesn't mean the world's largest and most closely watched fast-food chain is giving up on better-for-you fare. Far from it.

The latest exhibit: McDonald's is launching a yolk-free-egg version of the classic Egg McMuffin breakfast sandwich. The "Egg White Delight" will be available nationally on April 22 and register at 250 calories compared with 300 calories for the regular sandwich.

The new item will be made with a whole-grain muffin, Canadian bacon and, apparently just to make sure there's no hint of yellow in the sandwich, white cheddar cheese. McDonald's said the egg whites will be cooked on the grill with a spatula, according to the Associated Press. Customers can request egg whites on other sandwiches, but it wasn't clear whether extra pricing would apply.Continue reading...

brand strategy

Why Starbucks' Customer Loyalty Is More Lucrative Than Any Ad Campaign

Posted by Sheila Shayon on March 8, 2013 02:43 PM

Occasional coffee drinkers and Starbucks junkies alike all visit the Seattle-based brewer's shops for the same reason, and it's not a caffeine kick. The java giant is just as recognized for its lifestyle brand as it is its beverages, and that may be just the thing missing from competitors' offerings. 

Despite the fact that Starbucks recently took a second-place post against McDonald's in a social hospitality survey, the company continues to be the most relevant coffee shop brand around—and they don't even try that hard. Continue reading...

brand news

In the News: Apple, Facebook, HSBC and more

Posted by Dale Buss on March 5, 2013 09:01 AM

In the News

Apple value dips as Google soars.

Facebook sued over bungled IPO.

HSBC, now Europe's biggest bank, sheds personal loan assets.

Carmakers at Geneva Auto Show express fears on European recovery.

AARP ramps up YouTube marketing.

Ally Financial says U.S. is probing its retail-financing practices.

Amazon launches first TV effort, for fashion unit; leads mobile retail sales.

American Suzuki gets OK of bankruptcy plan by U.S. court.

Baileys slims down its bottle.

BBC Worldwide reportedly in talks to sell Lonely Planet stake.

Best Buy and Facebook focus on next-generation mobile marketing.

Boeing expects to move fast to get Dreamliner back into the air after FAA approval of fixes.Continue reading...

chew on this

McDonald’s Trims Menu Items as Sales Drop

Posted by Mark J. Miller on March 1, 2013 01:13 PM

McDonald’s may have sold more than 247 billion hamburgers since eventual owner Ray Kroc opened his first franchise in 1955, but things have apparently slowed down a little bit for the fast-food powerhouse.

January marked the first time in nine years that Mickey D’s reported that its same-store sales in the U.S. went down, according to the Chicago Tribune. The word is that sales at franchise locations that have been open for more than a year went down 2.2 percent. In Europe, Asia Pacific, Africa and the Middle East, same-store sales also took a similar decline. The announcement, however, isn’t shocking since fast food has been taking a hit across the board due to consumers being more vigilant about where their dollars (and calories) are spent. Continue reading...

brand news

In the News: Groupon, Gap, Barnes & Noble and more

Posted by Dale Buss on March 1, 2013 09:04 AM

In the News

Groupon sacks founder Andrew Mason as CEO.

Gap reports strong sales on increased marketing spending.

Barnes & Noble falls behind in tablet wars.

Ahold plans to roll out more pickup points for Peapod.

Annie's looks to "spread good."

Apple flip-flopped on rule about officers' stock holdings.

Best Buy and founder end talks on ownership deal.

Boeing pares workforce for grounded Dreamliner.

Diageo prepares to buy majority stake in United Spirits.

Disney finds CEO Robert Iger under fire over power and pay.

Domino's Pizza plans to increase national ad spending. Continue reading...

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