Best Global Green Brands 2014

corporate citizenship

Whole Foods Puts Money Where Its Mouth Is with Expansion of Local Grower Loans

Posted by Mark J. Miller on January 6, 2014 07:37 PM

Since 1985, John Mellencamp, Willie Nelson, Neil Young, and a slew of their friends have been rocking out at Farm Aid in the hopes of helping family farms. Now someone new has joined the fight to help smaller farms from disappearing from the US: big business. 

Locally sourced organic fruits and vegetables have become desired by many Americans as society’s continued pressure to go green has now affected even the largest retailers. Whole Foods has just announced that it will add $15 million more to the $10 million it has already doled out in low-interest loans to local growers working on such projects as “biodynamic farming, non-GMO animal feed, and pollinator health, as well as more sustainable packaging,” Mediapost reports. According to the Chicago Sun-Times, Whole Foods’ program has handed out 184 loans to 155 companies since its inception in 2007.

Walmart is doubling the number of locally grown fruits and vegetables it offers before the end of 2015. Locally sourced meat and seafood as well as locally sourced produce placed first or second on the lists of 1,300 professional chefs that were voting on 2014’s most important trends, according to the National Restaurant Association. In shorter terms, local is the new black.Continue reading...

chew on this

General Mills Drops GMOs from Original Cheerios After Consumer Outcry

Posted by Sheila Shayon on January 3, 2014 01:57 PM

So long, Cheeri-GMOs. In a victory for anti-GMO proponents and outspoken consumers, General Mills has stopped using genetically modified ingredients in Original Cheerios. The raging debate pits critics who cite the dangers of genetically modified crops against those who say there is no scientific consensus on the issue. 

Exactly a month before the brand makes its Super Bowl debut on Feb. 2, General Mills VP Tom Forsythe stated in a blog post dated Jan. 2 that the decision wasn’t driven by critics or safety concerns, but by consumer demand.

"It's not about safety," he wrote. "Biotech seeds, also known as genetically modified seeds, have been approved by global food safety agencies and widely used by farmers in global food crops for almost 20 years." 

His post also clarified the cereal's GMO content:Continue reading...

brand battle

Whole Foods Blocks Chobani Over GMOs in Battle of Brands

Posted by Dale Buss on December 19, 2013 04:56 PM

Contrasting visions of the better-for-you food market are clashing in Whole Foods Markets' decision not to carry Chobani Greek-style yogurt beginning early next year—and in Chobani's decision not to challenge it.

Some press reports attribute the retailer's move largely to Chobani's unwillingness to satisfy Whole Foods' request for its own Chobani line made without GMOs. But the GMO issue is only one aspect of this battle between the champion of Greek yogurt, a nutritious option for the American masses, and the retailer that considers itself the proactive national guardian of what you should be eating.

Whole Foods said that Chobani declined to come up with a non-GMO version of its market-leading Greek yogurt, and the chain has said it will require by 2018 that all GMO-containing food in its stores be labeled so. The company also said that it wants to make more room for smaller, exclusive brands, the Wall Street Journal reported.Continue reading...

brand news

In the News: Target, Whole Foods, Chipotle and more

Posted by Dale Buss on December 19, 2013 09:18 AM

In the News

Target hit by credit card breach of as many as 40 million customers that started on Black Friday.

Whole Foods stops selling Chobani in favor of non-GMO yogurts.

Chipotle joins fast-casual pizza race.

A&E suspends patriarch Phil Robertson from Duck Dynasty over anti-gay remarks.

Allstate launches new online game to help avoid holiday mayhem.

AstraZeneca buys out Bristol-Myers Squibb in diabetes joint-venture.

Bayer buys cancer-drug partner Algeta for $2.9 billion.

Boeing loses out to Saab in providing fighter jets for Brazil and taps likely CEO successor.

Chevrolet sees a top US marketer leave.

Christie's finalizes appraisal of Detroit Institute of Arts collection.

Daimler gets stake in Aston Martin with engine supply deal.

Darden spins out Red Lobster amid shareholder pressure.Continue reading...

brand news

In the News: JCPenney, KFC, H&M and more

Posted by Dale Buss on October 10, 2013 09:22 AM

In the News

JCPenney undoes more of Ron Johnson's handiwork with logo revamp.

KFC preps quality-assurance campaign in China.

H&M, Gap back in the spotlight after another Bangladesh factory fire kills several workers. 

A&E Networks pitches original programming.

Aereo Android app will debut Oct. 22.

Alcatel-Lucent must revise job-cut plans in France.

Apple reportedly slashes iPhone 5c production.

AT&T and GE partner for wireless global network.

BlackBerry warms to breakup exit strategy as brand expands office closures.

Chevrolet revs up major ad push for Malibu.Continue reading...

brand challenges

Walmart Ready to Re-Up Plans After D.C. Mayor Vetoes "Living Wage" Bill

Posted by Dale Buss on September 12, 2013 04:47 PM

Walmart has won a huge victory for its business model, brand and worldview with the vetoing of the "living wage" bill today by Washington, D.C., Mayor Vincent Gray.

The Large Retailer Accountability Act, nicknamed a living-wage measure, would have mandated that big-box stores like Walmart pay about 50 percent more to their workers inside the District than the city's minimum wage, or about $12.50 compared with $8.25.

Walmart, along with other big-box retailers and business allies argued that the measure would actually hurt economic development and income in the city by forcing Walmart's withdrawal from its existing store development plans there and eliminating thousands of existing and potential jobs in some economically depressed zones. 

The company argued that its absence would further harm low-income residents by depriving them of the low prices that the retailer and others specialize in. There's also the argument about fresh-produce "deserts" in central cities that, in part, are being filled in by new Walmarts.Continue reading...

retail watch

With Focus Back on its Home Turf, Tesco Looks to Build the Store of the Future

Posted by Barry Silverstein on September 11, 2013 02:49 PM

Times are changing for UK-based Tesco, but the brand is working to stay ahead of the curve.

The world's third-largest retailer has waved the white flag in the US, selling over 150 Fresh & Easy stores to a US investment company after a six-year failed experiment. The move is part of an international retreat by Tesco that includes last year's exit from Japan and last month's merger of its Chinese operations with a state-owned company, leaving Tesco with just 20 percent of the new venture.

Tesco's broad failure to successfully penetrate global markets leaves the company with one clear direction: concentrate resources on its home turf. The newly launched Tesco Extra, a state-of-the-art "hypermarket" in Hertfordshire, is a way for Tesco to prove it is still very much in the game. 

One of Tesco's largest UK stores, the Watford Tesco Extra is being positioned as a "leisure destination" in an effort to get consumers excited again about visiting a traditional retail store. Far more than a grocery, Tesco Extra is a kind of shopping extravaganza that broadens the food category to include a Harris + Hoole coffee shop, a Euphorium bakery, and Giraffe, a Tesco-owned restaurant chain.

Beyond food, shoppers will find wine and spirits, fashion (Tesco's own private-label F&F brand), cosmetics (including manicures), and such services as a pharmacy, an optician, and a nutritional center. Tesco will also offer a community room that could be used for anything from children's birthday parties to yoga classes.Continue reading...

brand news

In the News: Whole Foods, Nike, Saab and more

Posted by Dale Buss on August 22, 2013 09:17 AM

In the News

Whole Foods Markets shaves price points.

Nike celebrates 25 years of "Just Do It."

Saab gets ready to re-start production.

Abercrombie & Fitch profit drops by one-third and outlook dims.

Bill Ackman explains himself.

American Greetings turns to One Direction.

Coca-Cola loses North America marketing exec. 

Eli Lilly now is subject of bribery investigation in China.

Farmers Insurance partnership with NASCAR pays off.

Fox News fires top communications executive.

GM keeps refreshing Opel models to boost brand.

HP can't stem slide in PC sales.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
MetaluxuryMeta-Luxury
Brands and the pursuit of excellence

Advertisements