brand news

Brand News: General Mills, Subway, Clear Channel and more

Posted by Dale Buss on September 17, 2014 09:35 AM

TOP STORIES

General Mills sees profits drop 25 percent on decline in US sales.

Subway deploys mobile payments to all 26,000 US locations in partnership with Softcard, the mobile wallet formerly known as Isis.

Sony warns of $2 billion loss and trims mobile unit.

NFL lobbied to meet with women's activists as sponsors face protests and weigh pulling out, and the Minnesota Vikings switch course and bar Adrian Peterson. (Update: Nike has dropped its sponsorship of Peterson.)

Scotland's looming independence vote prompts Richard Branson and other business leaders to make contingency plans. 

MORE BRAND NEWS

Absolut licenses Andy Warhol images for holiday campaign.

Adobe helps bring 3D-printed shoe to life.

Airbus sells some defense businesses.

Allstate hosts college-football Twitter challenge.

ALS Association tries to avoid pitfalls after monetary success of Ice Bucket Challenge.Continue reading...

brand news

Brand News: Uber, Aston Martin, McDonald's and more

Posted by Dale Buss on September 2, 2014 09:34 AM

TOP STORIES

Uber is banned across Germany by Frankfurt court.

Aston Martin hires new CEO, Andy Palmer, from Nissan.

McDonald's boosts food-safety efforts in China.

RadioShack and shareholder talk about saving company from bankruptcy.

Apple fixes bug but denies iCloud link to celebrity nude photos leak following internal investigatiion.

MORE BRAND NEWS

1-800-FLOWERS acquires Harry & David.

Aflac ties campaign to college football.

Alfa Romeo sets return to US after 20 years.

American Apparel ads banned in the UK.

AOL brand CEO Susan Lyne steps down to attract women-led startups to venture arm.

Arthur Andersen name returns to tax consulting.

Buick launches new campaign to build on success of "Hmmm" spot. (More in our Q&A.)

Burger King sees tax history come under scrutiny.Continue reading...

brand news

Brand News: Ford, Sprint, McDonald's and more

Posted by Dale Buss on August 21, 2014 09:41 AM

TOP STORIES

McDonald's sees Russia shut four of its restaurants amid Ukraine tensions.

Ford plans hybrid-only family of products, report says.

Family Dollar rejects Dollar General bid and renews support of bid by smaller Dollar Tree.

Bank of America reaches $17-billion mortgage settlement with feds.

Sprint kills off "Framily" plan.

MORE BRAND NEWS

Apple stock hits new high on hopes for bigger iPhone.

Arby's lends Pharrell Williams' Grammy's hat to D.C. museum.

AT&T wins bid to bring fastest GigaPower broadband to Apple's backyard.

Barnes & Noble and Samsung introduce co-branded Galaxy Tab 4 Nook tablet.Continue reading...

brand news

Brand News: Google, Sprint, Ugg Australia and more

Posted by Dale Buss on August 19, 2014 09:32 AM

TOP STORIES

Google moves to target kids under 13 and builds its own content and services.

Saab owner seeks partner to secure brand's future.

Samsung buys US air-conditioner company Quietside in smart-home push.

Sprint dives into wireless-industry price war, as it promised, and rolls out new B2B brand, as owner SoftBank girds for US cellphone market.

Ugg launches first global brand campaign.

MORE BRAND NEWS

Aereo faces broadcaster opposition to a cable license.

Aeropostale names new CEO and promises narrower loss.

American Apparel narrows losses but troubles remain.

AstraZeneca says US clears it in heart-drug probe.

BlackBerry prepares for device-less future with formation of new business unit. 

Burger King gets pecked by tweets for Chicken Fries.

CBS goes big in promos for Thursday Night Football.Continue reading...

cause marketing

Bees, Please: Cascadian Farms, Burt's Bees Make Saving the Bees Buzz-Worthy

Posted by Dale Buss on June 24, 2014 04:26 PM

General Mills’ Cascadian Farm Organic brand is the latest to make pleas for bees. Joining other brands with their ears to the earth, Cascadian Farms has been donating $1 to the cause for each box of its Buzz Crunch Honey Almond Cereal that's sold. 

The plight of bees is only worsening; populations of pollinating honey bees have been rapidly declining across the country over the last several years in a problem known as colony or hive collapse.

Conservationists and farmers have variously blamed the problem on a virus and on environmental causes, but no one has been able to nail down exactly what the problem is—nor a solution. It’s important because honeybees, some bumblebees and Monarch butterflies are “pollinators” that make possible the seasonal proliferation of about 90 commercially grown crops in North America and many flowers, adding about $24 billion to the US economy.Continue reading...

brands under fire

Amid Marketing Pushback, Chobani Learns that #WordsMatter

Posted by Nate Bartell on June 6, 2014 06:33 PM

What seemed like smart marketing turned into a headache for Chobani as their #HowMatters campaign has transformed from a seemingly good-hearted platform to a legal and ethical mess.

The campaign, which debuted during this year's Super Bowl and ran througout the Winter Olympics and The Oscars, has met criticism from Dov Seidman, the CEO of business consultancy LRN, who claims that the catchphrase was stolen from the founding principle featured on his company’s website. Seidman has also written a book entitled “How: Why How We Do Anything Means Everything,” from which he believes Chobani extrapolated their controversial marketing campaign title.

Suing for damages based on trademark infringement, Seidman's argument hinges on a small, social detail: a tweet that Chobani sent Seidman back in January, thanking him for inspiring the "how" movement, and asking for his help in supporting their cause.Continue reading...

sustainability

Kroger Gets Hooked for Seafood Sustainability Efforts in Greenpeace Report

Posted by Sheila Shayon on May 16, 2014 05:54 PM

Let’s face it—we are now destroying our oceans in the same way we have desecrated our soil and air.

Greenpeace's eighth-annual seafood sustainability report, Carting Away the Oceans, exposes the sourcing and sustainability efforts of 26 major retailers—not all of which scored well. 

Roundy's, Bi-Lo, Save Mart and Publix failed on their seafood sourcing and sustainability efforts completely, and Kroger, the fifth-largest food retailer in the world, is cited as selling the most Red List species of any U.S. grocery chain for the third consecutive year.

Whole Foods and Safeway, however, topped the ranking guide. 

“When Greenpeace started ranking America’s retailers on seafood sustainability in 2008, every company failed,” said James Mitchell, Greenpeace Senior Oceans Campaigner. “We’ve seen huge improvements since then, yet grocery giants like Kroger are still stocking too many threatened Red List species, which are often caught using highly destructive fishing methods.” 

Greenpeace credits Whole Foods and Trader Joe’s for not stocking Bumblebee, Chicken of the Sea or StarKist’s tuna, all caught through destructive fishing methods such as the use of artificial floating objects that attract young tuna to the sea's surface.Continue reading...

brand news

Brand News: Alibaba, Airbnb, HP and more

Posted by Dale Buss on May 7, 2014 09:12 AM

TOP 5 STORIES

Brands to Watch

Alibaba files for U.S. IPO that is expected to be record-breaking.

Airbnb hires Coca-Cola's Jonathan Mildenhall as CMO.

Fiat Chrysler five-year plan elevates Chrysler brand, downplays Dodge.

HP invests $1 billion in cloud computing.

Twitter stockholders sold massively as lockup expired; stock price plunges.

MORE BRAND NEWS:

AOL acquires consumer-tracking platform.

Coca-Cola lifts lid on agency bonuses for cutting-edge work and drops "You're On..." tagline for Diet Coke.Continue reading...

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