Posted by Dale Buss on June 27, 2011 09:00 AM
Chipotle raises prices.
Disney's Pixar nabs No. 1 spot at weekend box office with Cars 2.
Dunkin’ Donuts and LinkedIn IPOs boost Wall Street morale.
Duracell and Energizer miss out on personal-device boom.
Hulu weighs possible sale of site (without Comcast's approval) and looks to UK for content.
Jeep sponsors Dave Matthews festival.
JetBlue sponsors PBS kids’ summer-reading program.Continue reading...
week in review
Posted by Michael Waltzer on June 17, 2011 05:00 PM
Our most-read blog posts of the past week include PGA's "Golf Boys," mobile marketing, the Barbie and Ken breakup, and more:
#1 Viral Video Watch: The Golf Boys
#2 Faux Twitter Photo Causes PR Headache for McDonald’s
#3 Current Hoists New Logo and Hope for Keith Olbermann
#4 Consumers Respond to Mobile Marketing
#5 Viral Video Watch: Sriracha the Rooster Sauce Rap a Saucy Ode
#6 Viral Video Watch: "Whole Foods Parking Lot" Spoofs Whole Foods Lifestyle
#7 Greenpeace Breaks Up Barbie and Ken to Save the Rainforest
#8 P&G's Secret Weapon: Word-of-Mouth Marketing
#9 Converse to Artists: If the Shoe Fits...
#10 Logo Watch: Canadian Olympic Team, Monday Night Football & more
Posted by Shirley Brady on June 14, 2011 05:00 PM
Another video trending on YouTube today takes a (gentle) swipe at Whole Foods (and its "little shopping carts"), their clipboard-carrying, Kombucha-yanking employees and cheese-loving shoppers, not to mention Prius drivers, iPhone users and the west coast Cali lifestyle.Continue reading...
Posted by Sheila Shayon on June 6, 2011 12:00 PM
TOMS Shoes is ready to kick off the "Shoes" in its brand identity, rebranding with a campaign (which we previewed in March) dubbed "What's Your Next Chapter?" that will be unveiled in a series of events with its partners across the US tomorrow.
The company, founded by Blake Mycoskie in 2006, changed the game of social activism with its "one for one" business model — a pair of shoes is donated for every pair purchased. TOMS quickly made its bandage-style shoes ubiquitous, and proved it's possible to be profitable while impacting the lives of those less fortunate.
More than 1 million pairs of shoes distributed in over 20 countries later, TOMS has proven that social media is the lightning rod for digital activism be it on Facebook, Twitter, guerilla marketing or blogging. Now, Mycoskie is ready to expand beyond TOMS beyond shoes, taking "One for One" to the next level.Continue reading...
Posted by Dale Buss on May 26, 2011 09:00 AM
American Idol viewers crowned a new winner: Scotty McCreery.
AT&T expands 4G network.
Ashton Kutcher invests in Airbnb, his biggest social investment to date.
Carven, the French fashion brand, mulls possible IPO.
China widens lead in renewable energy ranking.
Diageo reorganizes business units.
DoubleTree by Hilton launches year-long global rebranding.
Facebook's Zuckerberg says movies, TV and music are next social frontiers as site announces music service with Spotify.Continue reading...
Posted by Dale Buss on May 5, 2011 09:00 AM
Amazon expands into the romance publishing business.
Avon widens internal probe into possible bribery of foreign officials.
Bank of America triples number of mortgage-help centers.
Chevron expands oil-shale play in Pennsylvania.
Denny’s expands presence on college campuses.
Duane Reade launches Facebook contest.
Electronic Arts profit soars as business model shifts.Continue reading...
Posted by Dale Buss on April 7, 2011 09:00 AM
Chrysler to curb output because of Japan supply shortage.
Coca-Cola 'pips' PepsiCo with PlantBottle roll out in US to coincide with Earth Month.
Dish Network eyes Netflix in wake of acquisition of Blockbuster assets.
Fox News to end Glenn Beck’s show but retain alliance.
GE plans to build largest solar-panel plant in the world.
Google is revamping YouTube.Continue reading...
Posted by Sheila Shayon on April 1, 2011 12:30 PM
Today being April Fools Day, brands including Whole Foods and a raft of others are pulling pranks. Does the move humanize the companies that show a sense of humor, or does it just annoy customers and others on a day already rife with silliness?
We checked in with Grant Powell, founder of Pomegranate (POM8), about the foolish activities that go hand in hand with the day.Continue reading...