Best Global Green Brands 2014

social media watch

Pinterest At the Crossroads of Social and Style

Posted by Sheila Shayon on December 20, 2011 11:13 AM

Brand marketers should be paying attention to Pinterest, a virtual bulletin board with a social layer that lets users 'pin up' their interests, inspirations and what inspires them. It's a community network model emerging from the digital ooze that begets innovation as it's bubbling up from a grassroots embrace.

Tech Crunch wrote, "Pinterest Joins Twitter And Facebook As The Newest Self-Expression Engine," while ReadWriteWeb’s take, "User experience, a clean retro visual design, content curation, social collaboration and subscription: those are the things that Pinterest is leveraging to gain a lot of traction and buzz."

Traffic for the beta invite-only community, which launched in March 2010, reached 421 million page views in October, usurping the territory of that craft sites like Etsy established, and publishers and marketers are taking note. Brands on board include Etsy, Nordstrom, Lands' End and Time Inc.Continue reading...

it's on!

Occupy Movement Sparks Brand Boycotts

Posted by Abe Sauer on November 3, 2011 01:02 PM

The long winter of discontent for the discontented is setting in, historically early in the Northeast. Just as the Occupy movement is claiming some victories (Bank of America rolling back its $5 monthly fee in response to Occupy and social media outcry), some of its most important outdoor encampments are facing winter weather.

Now, a second wave of activism tangential to the global protests sparked by Occupy Wall Street is popping up. As supporters move to raise Made-in-the-USA money to help the movement through the winter, others are boycotting businesses perceived to show sympathy — or not.Continue reading...

brand news

In the News: UBS Sees $2B Loss, Esprit Sinks, Uniqlo Rises

Posted by Dale Buss on September 15, 2011 09:00 AM

In the News

UBS warns of big losses (up to $2 billion) on rogue trades, leading to employee arrest in London.

Esprit divests North American business as profit drops 98%.

Fast Retailing, parent of Uniqlo, sets big expansion plans (opening up to 300 stores/year) as brand that "represents" Japan.

Groupon plans to put IPO back on track.

Al Gore's 24-hour Climate Reality webcast irks some.

CBS CEO Leslie Moonves insists that TV ad market is holding up.

Crocs banned for nurses in Wales.

DuPont wins nearly $1 billion in damages in Kevlar-secrets case.Continue reading...

brand news

In the News: USPS, Starbucks, Amazon & more

Posted by Shirley Brady on September 5, 2011 08:45 AM

In the News

The United States Postal Service is on the brink of financial collapse, reports the New York Times.

Starbucks CEO Howard Schultz hosts political town hall on Tuesday.

Amazon.com tests a site redesign as founder Jeff Bezos sees spaceship misfire.

American Apparel is in talks to raise up to $160 million in financing.

Apple retains appeal without Steve Jobs, while iconic designer Jonathan Ive stays on.

Baidu launches app store.

China’s Bright Foods looks to Australia for growth.

Cisco is accused of abetting Chinese government in Falun Gong crackdown.

CW marketer Rick Haskins attracts attention with provocative campaigns.

Domino's Pizza wants to be the first fast food joint on the moon (offer only good in Japan).

Glee star Heather Morris criticized for domestic violence-themed photo shoot.

Google Doodle pays tribute to Queen's Freddy Mercury.Continue reading...

doing good

Sir Richard’s: The Philanthropic Prophylactic

Posted by Sheila Shayon on September 1, 2011 11:14 AM

Sir Richard's Condoms is the TOMS of prophylactics. And no, it isn't one of the multitude of brands founded by Virgin-in-chief Sir Richard Branson.

“We're all for socially conscious companies, and we're also all for getting laid,” says the Boulder, Colorado-based ethical (and vegan!) condom company, which donates one condom to a country in need for every one sold.

Its distinctive packaging at right isn't the only appealing element of the brand, but also its humanitarian mission that safe sex is a basic human right. Its target audience: "discerning, responsible individuals who seek to align their purchases with the change they want to see in the world." Hence the brand's motto, “Doing good never felt better.” 

Their buy-one-give-one product is not, however, one-size-fits-all, with varieties including Pleasure Dots, Ultra Thin, Extra Large, Classic Ribbed, and a 3-Pack grab-bag, each of which is vegan-friendly and 100% natural latex.

To promote the philanthropic prophylactic, TDA Advertising and Design revived the oft-maligned 80’s accessory, the fanny pack, and placed special green packs on bikes strategically near Sir Richard’s retailers Walgreens and Whole Foods in N.Y., L.A., San Francisco and Boulder.Continue reading...

brand news

In the News: BNY Mellon Shake-Up, JC Penney Apologizes, Solyndra Stumbles

Posted by Dale Buss on September 1, 2011 08:56 AM

In the News

Amazon to release new album by Blondie as an exclusive.

Apple criticized for China supply chain pollution.

AT&T's T-Mobile setback seen as test case for tougher US antitrust limits.

BNY Mellon ousts chief in shake-up.

BP offices in Moscow continued to be raided by government officials in document search connected to lawsuit.

Bennigan's begins brand-wide overhaul.

Billie Jean King launches USTA-backed arthritis PSA campaign at US Open.

Conde Nast aggregates popular content with Social Sidekick.Continue reading...

health matters

Whole Foods Clubbing for Health

Posted by Sheila Shayon on August 25, 2011 04:04 PM

Whole Foods has gone clubbing…and wants to take us all along.

The largest retailer of natural and organic foods in the country is opening membership-only Wellness Clubs in a handful of stores over the next few months.

For a one-time sign-up fee of $199 and monthly dues of $45, shoppers will be able to access 32 courses and lectures developed by medical doctors, lifestyle evaluations, classes in nutrition, cooking and health, and 10% discounts on 1,000 "better-for-you" foods sold in Whole Foods.Continue reading...

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brand news

In the News: Exxon Fights, Honda Switches, Standard & Poor's Squeezed

Posted by Dale Buss on August 18, 2011 09:00 AM

Abercrombie & Fitch "Situation" is mulled.

Exxon fights with U.S. government over control of big oil find.

Facebook stiffens defense against man alleging part ownership.

Honda names former Chrysler exec to run its marketing in shakeup.

IBM announces chip that acts more like the human brain.

Kimberly-Clark faces tricky positioning with female-incontinence product.

Kraft and Sara Lee battle over Oscar Mayer and Ballpark weiner claims.Continue reading...

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