chew on this

Annie's Bunny Hops Into Mainstream Grocery Aisles

Posted by Dale Buss on June 5, 2012 04:02 PM

Annie's Homegrown has a new headquarters in Berkeley, Calif., in the old headquarters of another better-for-you food brand, Clif Bar. But fresh off its successful IPO, the organic-foods pioneer is more concerned about another type of real estate: shelf space at mainstream supermarkets.

Although Annie's grew to as $135-million company mainly by plying its trademark all-natural and organic macaroni-and-cheese and fruit Bunny snacks at the likes of Whole Foods Markets and other natural-food stores, CEO John Foraker believes that Annie's can be instrumental in making such fare generally appealing to U.S. consumers.Continue reading...

brand news

In the News: Yahoo, Apple, Facebook and more

Posted by Dale Buss on May 14, 2012 09:02 AM

In the News

Yahoo CEO and five board members step down as Ross Levinsohn named interim CEO and Scott Thompson discloses he has cancer.

Apple drops "4G" from UK iPad ads and reportedly bringing retina display to MacBook Pro while Foxconn prepares for Apple TV production.

Facebook co-founder renounces U.S. citizenship to avoid $600M in taxes as almost-over IPO roadshow focuses on mobile and Apple co-founder Steve Wozniak wants in. (Also, wish Mark Zuckerberg a happy 28th birthday today.)

ABC bids adieu to Desperate Housewives.

Ally mortgage unit files for bankruptcy.

Avon weighs sweetened offer from Coty. (Update: Coty withdrew its offer late Monday.)Continue reading...

brand and bottle

Bethenny Frankel's Skinnygirl Brand is Booming for Beam

Posted by Mark J. Miller on May 3, 2012 10:13 AM

Bethenny Frankel may have been a housewife a few years back when she starred in the reality shows Real Housewives of New York and Bethenny Getting Married, but she got hot and heavy into business now with her Skinnygirl cocktail brand before selling it to Beam last year.

Now she must be pretty proud mama of the business she founded, which is expanding into cleanses and workouts to become a lifestyle brand — the drinks company was the fastest-growing brand of spirits in America last year, according to Technomic research (via MSNBC).

The company had a .388 percent increase in sales last year, Technomic reports. Skinnygirl started out by just selling a premixed margarita and now has "four lines of premixed cocktails with four flavored vodkas and three wines debuting nationally this month."Continue reading...

brand news

In the News: Amazon, Hermes, SpongeBob and more

Posted by Dale Buss on May 3, 2012 08:55 AM

In the News

Abbott Laboratories looks to consumer for growth.

Amazon looks to produce its own TV programming.

BMW reports higher profits and more investments in future.

Best Buy sees departure of global CMO.

Caribou launches sparkling teas.

Chesapeake Energy goes on damage control after CEO apologizes for personal financial arrangements.

GM says profit strained by European losses.Continue reading...

sustainability

Nothing Fishy About the Seafood at Whole Foods

Posted by Mark J. Miller on April 5, 2012 02:02 PM

Saint Francis is the patron saint of ecology so it makes sense that San Francisco was one of the pioneers to celebrate this annual environmental event. Once a day that the conventional culture thought of as a time for hippies to hug the trees, it has transformed as the culture has continued to turn its collective attention to the damage humans have done to the earth and what can be done to repair it. Earth Day has become so much a part of the landscape that it now ends up being used as a kickoff point for environmental efforts by organizations and businesses of all sizes.

This year, Whole Foods has announced that it will mark Earth Day by beginning its effort to refrain from selling “wild-caught seafood plucked from depleted waters or captured through unsustainable methods.” The Blue Ocean Institute and Monterey Bay Aquarium label seafood “red-rated” if it comes from overfished waters or if the fishermen use methods that harm other sea life. Anything in that category, such as Atlantic halibut, gray sole, and skate, will not be available at Whole Foods after Earth Day.Continue reading...

brand news

In the News: Groupon, MolsonCoors, Fisker and more

Posted by Dale Buss on April 3, 2012 09:01 AM

In the News

AFA Foods files for bankruptcy after pink-slime hit.

Apple faces UK inquiry on advertising, while stock price projections soar.

BSkyB sees resignation of James Murdoch as chairman.

Carl's Jr. and Hardee's ride the zeitgeist with Kate Upton, also in DirecTV spot.

Chrysler invests to boost quality.

Dropbox faces time to come through on hype.

ESPN reaches out to Hispanics with Spanish-language ad for SportsCenter.

Express Scripts and Medco win U.S. merger approval.Continue reading...

kidding around

April Fool's Brand Pranks: Google, YouTube, Virgin, Honda, Sony, Toshiba & more [Updated]

Posted by Shirley Brady on April 1, 2012 12:01 PM

In a bid to outdo last year's April Fool's Day jokes, a few April Foolin' Around branded fake gags today include:

• Richard Branson's next adventure, Virgin Volcanic, will take the intrepid billionaire to the center of the earth with Tom Hanks;

• in addition to really advanced search and Google TV Click, perennial prankster Google brings its self-driving car to NASCAR racing (above) and, below, announces Morse Code-based Gmail Tap (double your typing speed!) with LL Cool J, plus 8-bit Google Maps for the neglected Nintendo Entertainment System, and more:Continue reading...

health matters

Pink Slime Boycott Heats Up Everywhere But Frying Pan

Posted by Mark J. Miller on March 26, 2012 05:12 PM

Frank Zappa once told his fans not to eat the yellow snow. Now a whole lot of folks are deciding not to eat another colorful item: pink slime.

It's a substance that many Americans (well, the few who watched) Jamie Oliver's Food Revolution last April would have seen in the series' premiere episode on ABC. That's when the British chef, accompanied by a bovine companion, demonstrated what goes into the 70% of America's ground beef that contains leftover cow parts (a.k.a. "pink slime"), meaning meat that has been treated with ammonia to banish bacteria such as e.coli and salmonella. It's also used to convert the fatty beef offcuts into a beef filler for burgers.

Ammonia-treated meat can be found in virtually all U.S. grocery stores, fast food restaurants, many national restaurant chains, and school cafeterias, but a backlash has been forming over fears that it is unsafe — and now the company that produces 'pink slime beef' has suspended operations at three of its four plants.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
LanamrqLanmarq
Highlighting the Present—and Future—of Branding in Latin America and Iberia

Advertisements