2014 Brandcameo Product Placement Awards

doing good

Sir Richard’s: The Philanthropic Prophylactic

Posted by Sheila Shayon on September 1, 2011 11:14 AM

Sir Richard's Condoms is the TOMS of prophylactics. And no, it isn't one of the multitude of brands founded by Virgin-in-chief Sir Richard Branson.

“We're all for socially conscious companies, and we're also all for getting laid,” says the Boulder, Colorado-based ethical (and vegan!) condom company, which donates one condom to a country in need for every one sold.

Its distinctive packaging at right isn't the only appealing element of the brand, but also its humanitarian mission that safe sex is a basic human right. Its target audience: "discerning, responsible individuals who seek to align their purchases with the change they want to see in the world." Hence the brand's motto, “Doing good never felt better.” 

Their buy-one-give-one product is not, however, one-size-fits-all, with varieties including Pleasure Dots, Ultra Thin, Extra Large, Classic Ribbed, and a 3-Pack grab-bag, each of which is vegan-friendly and 100% natural latex.

To promote the philanthropic prophylactic, TDA Advertising and Design revived the oft-maligned 80’s accessory, the fanny pack, and placed special green packs on bikes strategically near Sir Richard’s retailers Walgreens and Whole Foods in N.Y., L.A., San Francisco and Boulder.Continue reading...

brand news

In the News: BNY Mellon Shake-Up, JC Penney Apologizes, Solyndra Stumbles

Posted by Dale Buss on September 1, 2011 08:56 AM

In the News

Amazon to release new album by Blondie as an exclusive.

Apple criticized for China supply chain pollution.

AT&T's T-Mobile setback seen as test case for tougher US antitrust limits.

BNY Mellon ousts chief in shake-up.

BP offices in Moscow continued to be raided by government officials in document search connected to lawsuit.

Bennigan's begins brand-wide overhaul.

Billie Jean King launches USTA-backed arthritis PSA campaign at US Open.

Conde Nast aggregates popular content with Social Sidekick.Continue reading...

health matters

Whole Foods Clubbing for Health

Posted by Sheila Shayon on August 25, 2011 04:04 PM

Whole Foods has gone clubbing…and wants to take us all along.

The largest retailer of natural and organic foods in the country is opening membership-only Wellness Clubs in a handful of stores over the next few months.

For a one-time sign-up fee of $199 and monthly dues of $45, shoppers will be able to access 32 courses and lectures developed by medical doctors, lifestyle evaluations, classes in nutrition, cooking and health, and 10% discounts on 1,000 "better-for-you" foods sold in Whole Foods.Continue reading...

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brand news

In the News: Exxon Fights, Honda Switches, Standard & Poor's Squeezed

Posted by Dale Buss on August 18, 2011 09:00 AM

Abercrombie & Fitch "Situation" is mulled.

Exxon fights with U.S. government over control of big oil find.

Facebook stiffens defense against man alleging part ownership.

Honda names former Chrysler exec to run its marketing in shakeup.

IBM announces chip that acts more like the human brain.

Kimberly-Clark faces tricky positioning with female-incontinence product.

Kraft and Sara Lee battle over Oscar Mayer and Ballpark weiner claims.Continue reading...

brand news

Brands to Watch: Facebook Messenger, Samsung, Wendy's & more

Posted by Chana Mayefsky on August 9, 2011 06:00 PM

Brands to Watch

Apple edges past Exxon to become the biggest public company in the world (while AOL has a bad day); and stops Samsung's Galaxy Tab in Europe with legal ruling.

Barney's NY hires former French Vogue editor Carine Roitfeld as model and consultant.

Disney profits from sales of Cars 2 and Marvel merchandise, and ESPN revenues.

Facebook rolls out mobile Messenger feature.

Ford manages expectations of eager Focus electric car buyers.

Hero MotorCorp unveils brand identity.

J&J reaches agreement with U.S. on Risperdal charge.Continue reading...

brand news

Brands to Watch: Apple, Toyota, Delta & more

Posted by Shirley Brady on July 29, 2011 04:30 PM

Brands to Watch

Airbnb crime victim claims company tried to silence her.

Apple iPhone ousts Nokia as world's best-selling smartphone, has more money than the US government.

AT&T plans to throttle data-hogs.

Bloomberg reportedly plans Arabic-language TV channel.

BMW i sub-brand starts to take shape with new concept cars.

Bulgari sales rise 23%.

Delta partners with LivingSocial to offer local deals.Continue reading...

doing good

Whole Foods Gives Kids a Healthy Foundation

Posted by Mark J. Miller on July 27, 2011 10:00 AM

A former employee at Toronto's Whole Foods may think the place is a "faux hippy Wal-Mart," as he mentioned in his extremely nasty, mass-emailed, 2,000-word resignation letter to all of the store’s thousands of employees, but that’s not stopping the company from fostering its wholesome image and starting up a charitable organization.

The Associated Press reports that the organic grocer's newly established philanthropic arm, the Whole Kids Foundation, “aims to provide children with access to healthy foods.” The plan is to “work with schools, educators, and other organizations to help improve children's food choices,” the report adds.

With a mission to "support schools and inspire families to improve children's nutrition," the first project the foundation will engage in is to follow in the footsteps of First Lady Michelle Obama and support teaching gardens this fall, so that kids can get a better sense of the food they eat by taking part in the growing process.Continue reading...

employee engagement

Whole Foods: Clean-Up in Aisle Tweet

Posted by Sheila Shayon on July 25, 2011 03:00 PM

Brands concerned with internal brand engagement would do well to heed what's going on at Whole Foods right now.

The upmarket grocer is lambasted as is more of a “faux hippy Wal-Mart than an 'earth-and-body-friendly organic foods paradise” by a disgruntled employee of five years in a 2,343-word resignation letter to former bosses in Toronto, where there is one Whole Foods Market location, in the tony Hazelton Lanes retail complex in Yorkville.Continue reading...

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