mom's the word
Posted by Shirley Brady on November 1, 2012 12:02 PM
If this political indeed rises and falls on which campaign can win over "Walmart Moms," Walmart is more than happy to offer up their opinions. In a move to own one of the hot-button phrases in this U.S. election cycle, Walmart not only presented the candidates to their customers, but the mega-retailer is presenting their customers' concerns back to the candidates as they enter the final stretch before election day on November 6th. The Walmart Community YouTube channel features more video interviews with Walmart moms stopped while shopping, while the Walmart Community Votes website encourages them to register, vote and be heard.
Posted by Mark J. Miller on October 4, 2012 12:11 PM
There is a moment in time when preadolescent boys come across ads for X-ray and they are convinced that their late-night dreams have come true: An easy way to see through the clothing of any nearby woman has become available to them.
Of course, the whole thing is a sham, but the idea of being able to see through walls and clothes and everything else is fun to try on for a while. And now, of course, like everything else, there is an app for that.
The good folks at Wonderbra are happy to help the citizens of the United Kingdom see just what’s underneath what one particular woman is wearing, and she just happens to be Brazilian supermodel Adriana Cernanova.
Wonderbra's UK advertising (watch below) and French campaign is featuring a QR code so viewers can download an app and use their “Wonderbra Decoder” to see on their phones just what she’s got on underneath. Surprise! It’s all made by Wonderbra.
“We are showing Adriana in her clothes, including simple jeans and t-shirt, and through our new and unique app, consumers can reveal the Wonderbra behind the look,” said Martina Alexander, marketing manager for Wonderbra, according to Mobile Entertainment. “It’s really female-friendly and links to the outfit, which was important to us.”Continue reading...
chew on this
Posted by Mark J. Miller on October 2, 2012 11:55 AM
When the color purple comes up in conversation, many automatically think of Alice Walker’s Pulitzer Prize winning novel that told the story of 1930s African American women in rural Georgia or the excellent film version that showcased just how underrated as actresses Oprah Winfrey and Whoopi Goldberg could be. Others think of Donny Osmond’s socks. Parents of preschoolers may associate it with that unwieldy dinosaur Barney.
But to a group of folks in Birmingham, England (and another in Northfield, Illinois), purple is the color of money. And they’ll do everything they have to to hang onto their own particular shade of the color. For years, Cadbury, the candy maker based in Birmingham and owned by Kraft Mondelez, has been doing battle with Nestle over a particular shade of purple that it received trademark rights to back in 2008.
The fight seemed to reach an endpoint late last year when the registrar at the UK Intellectual Property Office decided that Cadbury was within its rights to ask for Pantone 2865c to be exclusively theirs for chocolate products and drinks. After all, Cadbury had been using that particular shade since 1914 in honor of Queen Victoria.Continue reading...
Posted by Sheila Shayon on September 21, 2012 05:01 PM
Menopause is a hot (flashes) topic, one that typically isn't publicly discussed let alone laughed about. Kimberly-Clark is looking to change that. In fact, it's seeking applause for menopause.
Its Poise brand is sponsoring a North American comedy tour with Sherri Shepherd (of The View and 30 Rock fame) and TV legend Cloris Leachman. The title: The Hot Flash Road Show. “I’m no stranger to talking about sensitive topics, so I jumped at the chance to partner with Poise brand," Shepherd comments.
“At 86 years young, I definitely have my share of menopause stories that I think every woman will eventually relate to,” says Leachman, a nine-time Emmy Award winning actress and star of FOX’s Raising Hope.Continue reading...
Posted by Dale Buss on September 13, 2012 03:06 PM
Eva Longoria certainly isn't the first actress or actor to yield to the conceit that they've got a great idea for a restaurant. But she may be the first to think she can sell a steakhouse aimed at women. Thus, Longoria's part-owned SHe by Morton's is reportedly all set for launch by New Year's Eve in Las Vegas.
It replaces her old Las Vegas eatery, Beso, a failed restaurant in which she also was a part-owner, on the same site. And while she's no longer busy with Desperate Housewives, she is busy campaigning for Barack Obama, and appeared at the Democratic National Convention in Charlotte to pitch her personal story in an outreach to women and Hispanics — two groups she'd no doubt welcome to her relaunched dining concept, too.
With a 1920's theme, SHe aims to be "an updated interpretation of the gilded age when wealth and excessive opulence ruled America's upper-class combined with a modern version of art deco to create a feeling of empowerment, especially for female guests," according to a news release. While set in the era of Prohibition, it won't prohibit men — and may have a successful role model in STK, a Vegas chophouse with a sexy vibe located at the racy Cosmopolitan hotel with the tagline "Not your daddy's steakhouse," which is also aimed at high-rolling, confident women.Continue reading...
Posted by Sheila Shayon on July 18, 2012 10:27 AM
One woman, somewhere in the world, becomes a victim of sex trafficking, forced prostitution, gender-based violence, or maternal mortality every 90 seconds. Now, a powerful cabal of producers, NGO’s, gamers and celebrities have joined forces in a transmedia project of unprecedented proportion to address this heinous reality.
Half the Sky: Turning Oppression into Opportunity for Women Worldwide, the acclaimed book by Pulitzer Prize-winners Nicholas Kristof and Sheryl WuDunn, is the centerpiece of the project which includes a four-hour PBS miniseries (trailer above), mobile games in India and Africa, websites and educational materials, and a social action game coming to Facebook in November.Continue reading...
social media watch
Posted by Sheila Shayon on June 15, 2012 03:14 PM
Pinterest has become the dark horse in the U.S. election season. First Lady Michelle Obama this week joined as part of her husband's re-election campaign, with three boards — Father's Day, Around the White House, and Great Memories. Michelle’s account, like her husband’s, is run by Obama 2012 campaign staff, with original "pins" signed "-mo."
Mrs. Obama joins the President (the only other account she's following), Vice President Joe Biden ... and Ann Romney, who helped raise awareness in Pinterest among her fellow Mormon wives while tacitly supporting hubby Mitt's presidential run.
While pinning may now be seen as a precursor to winning, Pinterest is on fire in Latin America, the most socially-engaged market anywhere and home to the fastest growing group of "pinners" on the planet.Continue reading...
Posted by Sheila Shayon on June 15, 2012 10:06 AM
“Myanmar is one of only three countries on the globe where Coca-Cola does not do business. The other two are Cuba and North Korea,” Coca-Cola stated this week. That's about to change.
The global beverage giant has not done business in Myanmar, a.k.a., Burma, for more than 60 years, but The Coca-Cola Foundation just announced plans to grant $3 million to support women's economic empowerment job creation — a show of goodwill and social and economic investment as a precursor to beginning business in the market as soon as the U.S. government gives sanction.Continue reading...