Posted by Abe Sauer on June 25, 2010 01:00 PM
Bosch VitaFresh marketing campaign, above, is yabba-dabba delicious (and nutritious!)
Biggest Twitter downer, apart from World Cup meltdown? Announcing an execution.
Post-plans for new slogan, U.S. Pork Board shows complete and utter lack of a sense of humor.Continue reading...
Posted by Shirley Brady on June 25, 2010 12:00 PM
Coney Island's world-famous hot dog eating contest returns on July 4th with a new, and appropriate, sponsor: Pepto-Bismol.
P&G has signed on as the first stomach remedy product for Nathan's Famous Fourth of July International Hot Dog Eating Contest, named for New York's iconic Nathan's Famous hot dog eateries.
The pink liquid balm for overeaters is no stranger to the event, which celebrates its 95th annual hot dog showdown this year. Competitive eaters "have been using it for years," as George Shea, chairman of Major League Eating, tells the Wall Street Journal.
Inspired by the World Cup, Major League Eating is banning vuvuzelas in case spectators get any ideas about blowing plastic horns to cheer on last year's champ, Joey Chesnut, or another competitor.
There will be plenty of noise — P&G plans to give the crowd Pepto-pink thunder-sticks.
social media watch
Posted by Shirley Brady on June 24, 2010 06:00 PM
Facebook aims to help brands better connect with fans ... prepares to launch local ads ... looks to China and Russia ... beefs up privacy staff ... and calls for federal oversight of rogue apps.
Foursquare Avoidr app helps users avoid people they don't wish to see.
Microsoft and Yahoo join industry consortium to monitor online trackers.
Twitter is barred "for 20 years from misleading consumers" by FTC in privacy ruling concerning 2009 hacked accounts (including Barack Obama's).Continue reading...
World Cup Daily
Posted by Shirley Brady on June 24, 2010 02:15 PM
Nike is leveraging the success of its 2010 World Cup Write the Future ambush marketing effort with a campaign extension that promotes HIV/AIDS awareness in partnership with (RED), above. The pro-social message, which stars soccer icon Didier Drogba, is particularly apt in Africa as "ground zero" for the global AIDS crisis.
It's also letting fans "Write Your Headline, Write the Future" in an interactive extension of its World Cup campaign. Johannesburg's 30-story Life Center is serving as a digital billboard (check it out after the jump) that projects a mix of soccer stars with social networkers' personal messages sent via #NikeFuture on Twitter, Facebook, QQ in China and Mxit in South Africa.
Adidas CEO Herbert Hainer isn't too worried; he expects the brand's official World Cup sponsorship to blow past projections, having already garnered almost $2 billion in sales.Continue reading...
Posted by Shirley Brady on June 21, 2010 06:30 PM
Criticism of BP has shifted in full force to CEO Tony Hayward, who has cancelled a planned speech tomorrow in London, and was criticized by the White House for taking time off to go yachting on the weekend.
The damage, to date, to BP's brand? An estimated $1 billion, according to reputation management firm General Sentiment. Adweek, meanwhile, calls BP's social media marketing "aggressive," while Brand Republic reiterates the need for more "brand humility" at BP and beyond.
In other brand news, Bavaria Beer's so-called ringleaders of the orange dress-clad ambush marketing stunt at the World Cup appear in court tomorrow.Continue reading...
World Cup Daily
Posted by Abe Sauer on June 21, 2010 04:30 PM
Sure, Nike's "Write the Future" ad is being heralded as one of the greatest ambush marketing moves of all time (including by Nike's VP of brand, Trevor Edwards). It has been viewed 16 million-plus times just on YouTube, and can be seen playing all over World Cup-related broadcasts. A critical success, boatloads of exposure to the brand. But there's grumbling afoot: is the Nike ad cursing its stars? And if so, by the conclusion of the Cup in July, could it come to be seen as a joke? Many of the stars (and teams) featured in the now iconic ad are slumping, tragically. See what we mean after the jump.Continue reading...
Posted by Abe Sauer on June 18, 2010 02:00 PM
Just one hard-to-resist World Cup item, we promise: Tesco's singing sandwich. Why didn't we think of that?
Despite BP's battered image and financial reserves, the brand maintains its arts sponsorships.
Functional Lee Enfield sniper rifle… made of Legos, but definitely not for kids.
Not enough Lego brand-extension for you? This ice cube tray is pretty cool.
Artist creates Star Wars look book for fashion brands. Geek chic?Continue reading...
World Cup Daily
Posted by Sheila Shayon on June 18, 2010 12:30 PM
Celebrities are flocking to South Africa for the World Cup — and not just for media attention, but also for philanthropy.
The pre-opening kick-off concert featuring Shakira did draw some local ire as many South Africans felt that a homegrown artist should have been given the highly coveted and globally-viewed spot center stage. She also used the platform to help Sony promote its 3D TV World Cup campaign.
But off-stage, Shakira made time to promote African charities, including visiting a school in Soweto and dancing a few steps with the kids featured in the Waka Waka — This Time for Africa video.
She also used her clout to speak about the value of education: "I wish that every kid in the world has a happy childhood and access to a good education. [The World Cup is] an enormous opportunity in which the world comes together to bring to light themes like education."Continue reading...