Posted by Shirley Brady on June 16, 2010 06:30 PM
BP today implemented a second oil collection system, halted dividend payments and committed $20 billion to compensate victims of the oil spill; still, investors worry that it will default on debt. BP's chairman was derided for commenting after meeting with President Obama today, "We care about the little people." Obama's speech also disappointed many on Twitter and Facebook. Next up: BP CEO Tony Hayward in the hot seat on Thursday.
Apple and AT&T report record iPhone 4 pre-sales as Best Buy stops taking pre-orders.
AOL is close to selling Bebo.
Disney closed five ESPN Zone locations.
Facebook adds "like" button to comments.
Sports Authority gives Foursquare mayors $10 cash cards.
Twitter says it can't keep up with World Cup traffic.
World Cup Daily
Posted by Abe Sauer on June 15, 2010 03:00 PM
Time for another look at the World Cup marketplace, starting with Lego's redo of the America-England match, dribbling goal and all (above).
FIFA was not amused by 36 "fans" in the stands as Bavaria beer ambush marketers. The brand's retort: they were logo-less. The Guardian's take: advertising mules?
Lynx launches risque ambush marketing campaign for the World Cup.
Target's now-removed World Cup t-shirts for tots were more fascism than fashion.
Cisco invites World Cup fans to put themselves in the game.Continue reading...
sports in the spotlight
Posted by Dale Buss on June 15, 2010 11:00 AM
The 2010 World Cup already has been a huge branding success for FIFA on a number of fronts. But there’s one area – aurally — where the matches on TV and, arguably, in person have marked a huge disappointment so far.
Visually, the contests and the telecasts have been stunning, from the oft-re-aired fumble by English goalie Robert Green versus the United States, to the rainbow-hued clothing of the jubilant Ghanese fans celebrating their team’s 1-0 victory over Serbia. Technologically, here in the U.S. ESPN has been on its game, from the high-definition telecasts to innovations such as the on-screen indicator that shows decisively whether a team has gone offsides.
But when it comes to the audio and how it affects viewers' enjoyment and perception of the World Cup brand overall, the loud and constant drone of the vuvuzelas — the plastic horn favored by South African fans and now sold by the thousands to all attendees at World Cup venues — has gone way past distracting and annoying to maddening.
So it came as no surprise that the BBC is considering muting them, though it was disappointing that an ESPN spokesperson has told USA Today the network won't tamper with the games' natural sound, despite its own commentators complaining about them. But there's hope on the horizon, as the company handling audio for the World Cup broadcasts tells AP it will double its audio filters to reduce the noise.Continue reading...
Posted by Sheila Shayon on June 14, 2010 05:00 PM
As the World Cup shines a spotlight on South Africa for the next month, it also highlights Africa, for better or worse. Sunny messaging such as Coca-Cola's FIFA World Cup trophy tour naturally paints a happy picture of Africans. But it's not all sunny, of course.
An article in London's Observer yesterday highlights the plight of child refugees flooding into Johannesburg, where soccer tourism presents an unprecedented opportunity for young beggars, pedlars and others depending on handouts and charity.
With the global spotlight shining on Africa, pressure is also increasing on the world's leading electronics brands including Nokia, Samsung, Motorola and Sony Ericsson to commit to conflict-free products.Continue reading...
World Cup Daily
Posted by Abe Sauer on June 14, 2010 12:00 PM
Are you ready for Brandchannel's daily (we hope!) rundown of World Cup marketing, branding, and advertising linkage?
First, everyone else go home! The most creative World Cup-related ad has been located: Bet-at-home.com (above).
As FIFA cracks down on ambush marketers, Nike is dubbed ambush marketing God King by Reuters and Ad Age (no surprise here.)Continue reading...
Posted by Barry Silverstein on June 11, 2010 04:00 PM
Brooks is a brand name typically known only to serious runners, but the company is out to change that. And while Brooks takes running seriously, its latest marketing gambit is anything but. Starting today, the "Brooks Run Happy Cavalcade of Curiosities" which the company calls a "running-inspired carnival experience" (and bears the delightful URL, runhappy.com) will make stops at running shops, events and Rock 'n' Roll marathons.
The mobile carnival, actually a double-decker bus, will include carnival games and a free running gait analysis. The bus also contains the "Arcade of Oddities," featuring the world's biggest shoe and "other strange and memorable exhibits." Brooks plans to take the bus across the U.S. over the next several years.Continue reading...
Posted by Shirley Brady on June 11, 2010 03:00 PM
Dodge's new commercial today touts the 2010 Dodge Challenger in a 60-second spot created in honor of the World Cup match between USA and England tomorrow — a fact it played up in its teaser for the ad, after the jump.
The v/o: "Here's a couple of things America got right: Cars ... and freedom." Too patriotic for the brand, but par for the course at the World Cup? Tell us what you think, or flag a World Cup brand campaign that caught your eye with a comment below. Continue reading...
sports in the spotlight
Posted by Barry Silverstein on June 11, 2010 12:00 PM
With the 2010 FIFA World Cup kicking off today in South Africa, it seems that the world's largest sporting event is also turning out to be the world's largest brand marketing event.
Now Yahoo! is getting onto the field with a co-branded interactive promotion, "Yahoo! Penalty Shootout for (RED)." This free online game "lets you challenge friends and fans from around the world in a virtual penalty shootout."
While the game itself runs through the end of June, Yahoo! is offering a one-day promotion — today — in which every goal scored results in a $1 contribution (up to $100,000) by Yahoo! to the (RED) campaign.Continue reading...