sports in the spotlight
Posted by Paula Pou on July 14, 2014 04:37 PM
Following a month of blood, sweat and tears—both metaphorical and real—the 2014 FIFA World Cup drew to a close on Sunday. Having been spared the humiliation of an Argentine victory on Brazilian soil, the host country is far from getting any respite from the world’s spotlight.
With the 2016 Summer Olympics just around the corner, the International Olympic Committee (IOC) descended on Rio during the 2014 World Cup to monitor the city’s progress. Already labeled “the worst ever” preparations by IOC vice president John Coates, rumor has it that the committee reached out to London back in May, to ask the 2012 host to be ready as a back-up if Brazil drops the ball.
The harsh criticism sounds familiar. Brazil faced years of criticism in the run-up to the World Cup, with delays in construction and completion of stadiums leading FIFA to comment that organizers “needed a kick up the backside.”
Of course, a big part of Brazil’s brand is the jogo bonito (beautiful game), a term coined to describe the choreographed feats of players like Didi and Pelé. But following a dismal showing at this World Cup that culminated in Brazil’s devastating 7-1 loss to Germany, critics have been wondering if the beauty of the game is dead.Continue reading...
Posted by Shirley Brady on July 14, 2014 03:09 PM
The campaign: P&G's Old Spice brand jumps on World Cup finale fever with a soccer-playing, disco-dancing robot who brings a whole new meaning to getting sand in your face.
The pitch: "Experience the freedom of smelling like a real human man at the beach, at parties or wherever your extension cord will allow you to go, with Old Spice."
The response: This "awkward" "mandroid" is "creepy"—and no Terry Crews or Isaiah Mustafa—but "still gets the ladies."
Watch the new Old Spice Man(droid) spots below.Continue reading...
World Cup Daily
Posted by Mark J. Miller on July 14, 2014 02:01 PM
Germany won in more ways than one following the results of Sunday's World Cup final, where the country's national team claimed victory over Argentina in a 1-0 overtime thriller and one of its biggest brands, adidas, solidified its superiority in the sport over rival Nike.
adidas, an official sponsor of the Cup, outfitted both Germany's and Argentina's teams, helping the brand declare victory over Nike since the two brands launched an epic marketshare battle centered around the tournament. Ultimately, adidas prevailed as the most talked about brand during the Cup thanks to a broad marketing strategy that included ads, social media and a major presence at the event.
For one thing, as Bloomberg notes, many of the players Nike had signed as brand ambassadors were either injured or sent packing early in the Cup, while many of those under contract with adidas, particularly Argentina’s Lionel Messi, stayed in the tournament for much longer, ultimately giving adidas a lot more air-time.Continue reading...
Posted by Shirley Brady on July 14, 2014 08:33 AM
Alibaba files highly anticipated US IPO.
Citigroup agrees to announce $7 billion settlement with US Justice Department.
GM faces federal criminal case over alleged misleading statements.
Lindt makes biggest acquisition ever with Russell Stover purchase.
Germany's 1-0 World Cup win makes star of "Super Mario" Gotze (Google's nod, above).
MORE BRAND NEWS
AARP woos marketers with spending power of Americans 50+.
Apple denies China security allegations, may be seeking fresh ad direction.
Brand USA comes under fire by conservatives.
Burberry shareholders revolt over CEO Christopher Bailey's pay.Continue reading...
Posted by Abe Sauer on July 11, 2014 04:55 PM
DI-Cry: Chilean home improvement brand Sodimac punches you in the heart with its emotional ad about a dad and his daughter. But if after 10 seconds you feel your cold, cynical heart taking over again, we've got something perfect for you below.
Haterz 'Gonna Advertise: Give Spirit Air some credit for carrying around their brand's cajones in a dump truck. The airline's new campaign—found at hatethousandmiles.com—encourages exasperated travelers to "unleash the hate" on social media about Spirit Airlines. (The sub-text: "Or maybe you’re one of our fans—feel free to share some love, too.")Continue reading...
World Cup Daily
Posted by Mark J. Miller on July 10, 2014 02:22 PM
When Argentina’s Maxi Rodriguez put the final ball into the back of the net at the end of the seemingly endless World Cup semifinal against the Netherlands, there was a lot of celebrating going on across the globe. One place where there was sure to be extra high fives was within the offices of adidas.
The game, along with the other World Cup semifinal between Germany and Brazil, had pitted teams outfitted by adidas against those outfitted by Nike, and in both cases, the adidas-clad team won. Now adidas will have a World Cup final all of its own, featuring the man who has been the centerpiece of its World Cup-related marketing: Argentina’s Lionel Messi.
“Sponsoring the final teams is the grand prize for the apparel brand,” John Kristick, global chief executive officer of ad buying agency GroupM, part of WPP Plc., told Bloomberg. “There will be an immediate sales lift in the winning country, but these teams are football powerhouses—where, win or lose, the support for product sales will remain strong.”Continue reading...
Posted by Dale Buss on July 10, 2014 09:33 AM
American Apparel gets $25 million lifeline from hedge fund as Bloomberg Businessweek details Dov Charney’s “sleazy” campaign to control company.
Harley-Davidson recalls 66,000 motorcycles.
Donald Sterling vows never to sell Los Angeles Clippers.
Kia adds “sonic branding” with startup jingle.
Samsung faces new child labor allegations.
MORE BRAND NEWS
adidas claims World Cup victory over Nike and introduces FuelBand rival smart band.
Aereo signals it sees path to survival.
Amazon offers to give Hachette e-book money directly to authors.
Apple patents a way to make all-glass devices and wins EU trademark for store designs.
Bob Evans risks shareholder unrest after weak quarter.
Boeing sees no end to jetliner boom.
Bud Light supports Lime ‘Ritas.Continue reading...
Posted by Shirley Brady on July 9, 2014 11:14 AM
No confirmation on adidas signing on to replace soccer-bullish Nike as Manchester United's official kit-maker, but the FIFA sponsor just released an animated video ahead of the Argentina vs. Holland semi-final with its "all in" tagline: "Messi or RVP. Robben or Di Maria. Destiny is at their feet. This is the World Cup semi-final. It's now or never. all in or nothing."
Check it out below, along with the adidas #VAMOSLEO Lionel Messi app (vs. the Nike football app), McDonald's #FryFutbol recap of Brazil's crushing defeat by Germany, and more sports branding headlines.Continue reading...