brand news

Brand News: Southwest, Kellogg's, NFL and more

Posted by Dale Buss on August 1, 2014 09:37 AM

TOP STORIES

Kellogg's plans to revive soggy cereal sales after accelerating slide, as judge orders it to open locked-out factory in Memphis.

Southwest Air and SeaWorld end partnership in response to ongoing animal rights protests.

Yum! Brands says sales effects of China supplier scandal could deepen.

Tesla breaks ground on a contingent basis in Nevada as its loss widens.

NFL will install sensors in players' shoulder pads to track on-field data. 

MORE BRAND NEWS

Agent Provocateur releases racy brand film directed by actress Penelope Cruz:Continue reading...

celebrity brandcasting

From Kim K to Karl Lagerfeld, Celebrities are Cashing In on Branded Products

Posted by Sheila Shayon on July 24, 2014 03:55 PM

It’s not enough to just be a superstar these days, with millions of adoring fans and multitudes of followers on social media. Instead, celebrities from all walks of life are turning their personal brands into actual businesses with products and services that you never knew you needed.  

Case in point: Kim Kardashian's blockbuster mobile game “Kim Kardashian: Hollywood.” The Sims-like game is sitting at No. 1 on the iTunes free app chart and reportedly brought in $200 million in the few months that it's been live. Kardashian, according to Forbes, will take home around $85 million of that thanks to her near 50 percent stake in the game. While the game "is ridiculous. It’s laughable. It grates on your nerves after awhile," the Washington Post reports, "it’s nearly impossible to look away.” 

Reflecting the Kardashian brand, now a multimillion-dollar empire, the app lets users achieve various levels of gameplay on their way to becoming an “A-list” celebrity with Kim as a guide. In-app purchases of Kim Coins drive revenue through the roof for the fairly simple app, which has a 5-star rating.Continue reading...

brand news

Brand News: Microsoft, Fiat, Time Warner and more

Posted by Dale Buss on July 17, 2014 09:15 AM

TOP STORIES

Microsoft announces global layoffs affecting 18,000 positions.

Fiat Chrysler's biggest shareholder denies VW takeover rumor.

Murdoch’s surprise Time Warner play detailed as Liberty Media acquires BSkyB's ITV stake.

GM is expected to reveal more details about recall process in Senate hearings today.

Toyota is bringing back the Sienna "Swagger Wagon" campaign for automaker's first online reveal.

MORE BRAND NEWS:

Airbnb logo reveal sparks social media backlash.

Apple agrees to pay $450 million in e-book price fixing case as IBM deal dings BlackBerry.

BMW recalls 1.6 million cars worldwide.

Chrysler boosts production to fix recalled Jeeps.

Clear Channel brings outdoor ads to life on smartphones.Continue reading...

World Cup Daily

Samsung and Hyundai Score World Cup ROI Goooal!

Posted by Sheila Shayon on July 16, 2014 07:55 PM

As the dust settles on the 2014 FIFA World Cup, Samsung and Hyundai are both touting the ROI of their respective social media campaigns.

The final piece of Samsung’s Galaxy 11 campaign, Tuesday night's commercial debut of #GALAXY11: The Match Part 2, a follow-up to June's The Match Part 1, concludes the futuristic campaign featuring soccer superstars like Cristiano Ronaldo, Mario Gotze, Lionel Messi and Wayne Rooney using Samsung devices and technology in their training—and ultimate defeat of alien rivals.

According to the Wall Street Journal, the 10-month soccer-themed campaign (featuring products including the Galaxy S5 smartphone, Gear 2 watch and Gear Fit fitness tracker) has racked up more than 150 million video views, 4.7 million engagements on social channels and 5 million visits to the Galaxy 11 website.

It’s a departure for the Korean company, which has traditionally relied on TV advertising but began paying closer attention to social media to reach consumers after the 2012 Olympics in London.Continue reading...

social marketing

World Cup Social ROI: Is the Investment Worth It?

Posted by Sheila Shayon on July 14, 2014 06:56 PM

Germany's 1-0 win over Argentina in Sunday's World Cup final resulted in the biggest social media event ever, with 280 million Facebook interactions and 618,725 tweets per minute during the match’s end. 

But are the hours inside social media war rooms and millions of dollars spent all worth it for the dozens of official and unofficial brands playing off the World Cup? "Measuring the return on investment is a very real and contentious issue, as marketers are struggling to justify a solid return for the financial investment in social marketing, sponsorship and marketing in general," said Gordon Geldenhuys, head of online reputation management at 25AM, according to Biz2Community

With some brands advertising across 180 countries, some are spending more on social campaigns for the World Cup than they do on Super Bowl TV ads, as Business Insider notes.Continue reading...

sports in the spotlight

With the World Cup a Wrap, Brazil Looks Ahead to 2016 Olympics

Posted by Paula Pou on July 14, 2014 04:37 PM

Following a month of blood, sweat and tears—both metaphorical and real—the 2014 FIFA World Cup drew to a close on Sunday. Having been spared the humiliation of an Argentine victory on Brazilian soil, the host country is far from getting any respite from the world’s spotlight. 

With the 2016 Summer Olympics just around the corner, the International Olympic Committee (IOC) descended on Rio during the 2014 World Cup to monitor the city’s progress. Already labeled “the worst ever” preparations by IOC vice president John Coates, rumor has it that the committee reached out to London back in May, to ask the 2012 host to be ready as a back-up if Brazil drops the ball.

The harsh criticism sounds familiar. Brazil faced years of criticism in the run-up to the World Cup, with delays in construction and completion of stadiums leading FIFA to comment that organizers “needed a kick up the backside.”

Of course, a big part of Brazil’s brand is the jogo bonito (beautiful game), a term coined to describe the choreographed feats of players like Didi and Pelé. But following a dismal showing at this World Cup that culminated in Brazil’s devastating 7-1 loss to Germany, critics have been wondering if the beauty of the game is dead.Continue reading...

campaigns

P&G's New Old Spice Man is a Soccer-Playing Dancing Robot

Posted by Shirley Brady on July 14, 2014 03:09 PM

The campaign: P&G's Old Spice brand jumps on World Cup finale fever with a soccer-playing, disco-dancing robot who brings a whole new meaning to getting sand in your face. 

The pitch: "Experience the freedom of smelling like a real human man at the beach, at parties or wherever your extension cord will allow you to go, with Old Spice."

The response: This "awkward" "mandroid" is "creepy"—and no Terry Crews or Isaiah Mustafa—but "still gets the ladies."

Watch the new Old Spice Man(droid) spots below.Continue reading...

World Cup Daily

At the World Cup, adidas Wins Big for Germany—and Soccer

Posted by Mark J. Miller on July 14, 2014 02:01 PM

Germany won in more ways than one following the results of Sunday's World Cup final, where the country's national team claimed victory over Argentina in a 1-0 overtime thriller and one of its biggest brands, adidas, solidified its superiority in the sport over rival Nike.  

adidas, an official sponsor of the Cup, outfitted both Germany's and Argentina's teams, helping the brand declare victory over Nike since the two brands launched an epic marketshare battle centered around the tournament. Ultimately, adidas prevailed as the most talked about brand during the Cup thanks to a broad marketing strategy that included ads, social media and a major presence at the event. 

For one thing, as Bloomberg notes, many of the players Nike had signed as brand ambassadors were either injured or sent packing early in the Cup, while many of those under contract with adidas, particularly Argentina’s Lionel Messi, stayed in the tournament for much longer, ultimately giving adidas a lot more air-time.Continue reading...

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