sporting brands

FIFA is Feeling the Heat From Brand Partners Over Qatar World Cup

Posted by Mark J. Miller on November 4, 2014 12:19 PM

Brands like to be where the eyeballs are, but FIFA—organizers of the planet's most-watched sporting event, the World Cup—has just lost a major sponsor and is in danger of losing other brand sponsors in the wake of mishandling of recent events and allegations of corruption within the bidding process for World Cup hosting, Business Insider reports.

Emirates, FIFA's official airline partner, has pulled its sponsorship through the 2018 and 2022 World Cups, and Sony is considering the same, according to the Guardian. The loss of one and possible two FIFA partners hurts as there are only six sponsors in total at the FIFA Partner level, vs. sponsors specifically tied to the World Cup.Continue reading...

brand news

Brand News: Whistle Sports, Rent the Runway, Ferrari and more

Posted by Dale Buss on October 29, 2014 09:43 AM

TOP STORIES

BSkyB invests $7 million in US youth-focused Whistle Sports YouTube channel, home to Jeremy Lin selfies (above), while Rent the Runway raises $50 million.

Facebook vows aggressive spending but hasn't closed "Google gap" as mobile generates two-thirds of ad revenue.

Taco Bell goes dark (temporarily) on social media to push fans to mobile.

Fiat to spin off Ferrari as a separate company.

Costco vows to stay closed on Thanksgiving.Continue reading...

sporting brands

Reebok Draws $2.2 Billion Bid to Owner adidas as Both Brands Seek Fresh Start

Posted by Mark J. Miller on October 20, 2014 08:45 AM

Back in 2005, it cost only $3.8 billion for adidas to buy Reebok, the sports shoe and athletic wear brand founded in England and named after a South African antelope. Unfortunately for Germany’s sportswear giant, it hasn’t proved to be a good investment and now struggling itself, it's set to unload Reebok, according to the Wall Street Journal.

adidas shares rose on the news Monday morning of the rumored offer by “an investor group that includes [Hong Kong-based private equity firm] Jynwel Capital and funds affiliated with the Abu Dhabi government” for $2.2 billion. It would likely be happy to see the Reebok name off of its ledgers since its sales continue to fall, dropping by more than a third since 2006 to $2 billion last year.

This should have been a boom year for adidas as it sponsored the FIFA World Cup in Brazil—but as Interbrand's new Best Global Brands report comments, it "did not gain quite the competitive edge expected." And as Reuters notes, its shares were down 41 percent this year before the day started. It remains unclear, though, if the top brass at adidas will accept the $2.2 billion offer for Reebok.Continue reading...

sporting brands

Nike Named Most Valuable Sports Brand, LeBron James Most Valued Athlete

Posted by Mark J. Miller on October 7, 2014 10:57 AM

Score another victory for sports apparel maker Nike. The brand sits atop the latest Forbes Fab 40 list that rates the most valuable sports brands, teams, athletes, and events in the world.

With an estimated worth of $19 billion (up $1.9 billion from last year), Nike came out on top of the brands list followed by ESPN and adidas. Helping its cause, Forbes points out, is that the company has “almost 20% of athletic footwear market” around the world “and its stock price has outperformed the Dow Jones U.S. Footwear index by 50% during the past five years.”

The accolade comes as a new study suggests that Nike has been saving money by paying less than rivals Under Armour and adidas in its college sports deals.

As for athletes, it may seem like no shocker that Nike-sponsored LeBron James is in the top spot, but it is actually the first time he has been at the pinnacle.Continue reading...

brand news

Brand News: Karl Lagerfeld, Philips, Omnicom and more

Posted by Dale Buss on September 23, 2014 09:09 AM

TOP STORIES

Apple releases new iPhone 6 TV commercials amid speculation regarding its plans for the Beats Music service.

NFL names a female CMO in PepsiCo veteran Dawn Hudson.

Karl Lagerfeld creates his own newspaper, Karl Daily, in content marketing move.

Philips spins off lighting business in corporate breakup to focus on fastergrowing healthcare markets, especially in Asia.

Omnicom forms CRM alliance with Salesforce.com and launches Instagram ads in the UK with Starbucks, Cadbury and others as CFO steps down.

MORE BRAND NEWS

Air France pilots vote to extend strike.

Atlantic City announces redevelopment plan as Revel casino group pulls plug on branded property.

AT&T and Chernin Group's Otter Media acquires Fullscreen YouTube multichannel network.

BMW hopes for high-tech halo with i8-focused campaign.

Baskin-Robbins survives frozen yogurt.

Betty Crocker cookbook app woos new generation of chefs.Continue reading...

brand news

Brand News: Southwest, Kellogg's, NFL and more

Posted by Dale Buss on August 1, 2014 09:37 AM

TOP STORIES

Kellogg's plans to revive soggy cereal sales after accelerating slide, as judge orders it to open locked-out factory in Memphis.

Southwest Air and SeaWorld end partnership in response to ongoing animal rights protests.

Yum! Brands says sales effects of China supplier scandal could deepen.

Tesla breaks ground on a contingent basis in Nevada as its loss widens.

NFL will install sensors in players' shoulder pads to track on-field data. 

MORE BRAND NEWS

Agent Provocateur releases racy brand film directed by actress Penelope Cruz:Continue reading...

celebrity brandcasting

From Kim K to Karl Lagerfeld, Celebrities are Cashing In on Branded Products

Posted by Sheila Shayon on July 24, 2014 03:55 PM

It’s not enough to just be a superstar these days, with millions of adoring fans and multitudes of followers on social media. Instead, celebrities from all walks of life are turning their personal brands into actual businesses with products and services that you never knew you needed.  

Case in point: Kim Kardashian's blockbuster mobile game “Kim Kardashian: Hollywood.” The Sims-like game is sitting at No. 1 on the iTunes free app chart and reportedly brought in $200 million in the few months that it's been live. Kardashian, according to Forbes, will take home around $85 million of that thanks to her near 50 percent stake in the game. While the game "is ridiculous. It’s laughable. It grates on your nerves after awhile," the Washington Post reports, "it’s nearly impossible to look away.” 

Reflecting the Kardashian brand, now a multimillion-dollar empire, the app lets users achieve various levels of gameplay on their way to becoming an “A-list” celebrity with Kim as a guide. In-app purchases of Kim Coins drive revenue through the roof for the fairly simple app, which has a 5-star rating.Continue reading...

brand news

Brand News: Microsoft, Fiat, Time Warner and more

Posted by Dale Buss on July 17, 2014 09:15 AM

TOP STORIES

Microsoft announces global layoffs affecting 18,000 positions.

Fiat Chrysler's biggest shareholder denies VW takeover rumor.

Murdoch’s surprise Time Warner play detailed as Liberty Media acquires BSkyB's ITV stake.

GM is expected to reveal more details about recall process in Senate hearings today.

Toyota is bringing back the Sienna "Swagger Wagon" campaign for automaker's first online reveal.

MORE BRAND NEWS:

Airbnb logo reveal sparks social media backlash.

Apple agrees to pay $450 million in e-book price fixing case as IBM deal dings BlackBerry.

BMW recalls 1.6 million cars worldwide.

Chrysler boosts production to fix recalled Jeeps.

Clear Channel brings outdoor ads to life on smartphones.Continue reading...

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