Posted by Abe Sauer on July 11, 2014 04:55 PM
DI-Cry: Chilean home improvement brand Sodimac punches you in the heart with its emotional ad about a dad and his daughter. But if after 10 seconds you feel your cold, cynical heart taking over again, we've got something perfect for you below.
Haterz 'Gonna Advertise: Give Spirit Air some credit for carrying around their brand's cajones in a dump truck. The airline's new campaign—found at hatethousandmiles.com—encourages exasperated travelers to "unleash the hate" on social media about Spirit Airlines. (The sub-text: "Or maybe you’re one of our fans—feel free to share some love, too.")Continue reading...
World Cup Daily
Posted by Mark J. Miller on July 10, 2014 02:22 PM
When Argentina’s Maxi Rodriguez put the final ball into the back of the net at the end of the seemingly endless World Cup semifinal against the Netherlands, there was a lot of celebrating going on across the globe. One place where there was sure to be extra high fives was within the offices of adidas.
The game, along with the other World Cup semifinal between Germany and Brazil, had pitted teams outfitted by adidas against those outfitted by Nike, and in both cases, the adidas-clad team won. Now adidas will have a World Cup final all of its own, featuring the man who has been the centerpiece of its World Cup-related marketing: Argentina’s Lionel Messi.
“Sponsoring the final teams is the grand prize for the apparel brand,” John Kristick, global chief executive officer of ad buying agency GroupM, part of WPP Plc., told Bloomberg. “There will be an immediate sales lift in the winning country, but these teams are football powerhouses—where, win or lose, the support for product sales will remain strong.”Continue reading...
Posted by Dale Buss on July 10, 2014 09:33 AM
American Apparel gets $25 million lifeline from hedge fund as Bloomberg Businessweek details Dov Charney’s “sleazy” campaign to control company.
Harley-Davidson recalls 66,000 motorcycles.
Donald Sterling vows never to sell Los Angeles Clippers.
Kia adds “sonic branding” with startup jingle.
Samsung faces new child labor allegations.
MORE BRAND NEWS
adidas claims World Cup victory over Nike and introduces FuelBand rival smart band.
Aereo signals it sees path to survival.
Amazon offers to give Hachette e-book money directly to authors.
Apple patents a way to make all-glass devices and wins EU trademark for store designs.
Bob Evans risks shareholder unrest after weak quarter.
Boeing sees no end to jetliner boom.
Bud Light supports Lime ‘Ritas.Continue reading...
Posted by Shirley Brady on July 9, 2014 11:14 AM
No confirmation on adidas signing on to replace soccer-bullish Nike as Manchester United's official kit-maker, but the FIFA sponsor just released an animated video ahead of the Argentina vs. Holland semi-final with its "all in" tagline: "Messi or RVP. Robben or Di Maria. Destiny is at their feet. This is the World Cup semi-final. It's now or never. all in or nothing."
Check it out below, along with the adidas #VAMOSLEO Lionel Messi app (vs. the Nike football app), McDonald's #FryFutbol recap of Brazil's crushing defeat by Germany, and more sports branding headlines.Continue reading...
Posted by Shirley Brady on July 9, 2014 08:01 AM
Brazil's "nightmare" of a World Cup loss to Germany sets Twitter record as most-tweeted sporting event ever (inspiring endless memes and Mick Jagger-blamefest) as Nike claims ambush marketing victory over official FIFA sponsor Adidas.
Adidas, meanwhile, is wooing Manchester United with US$100 million deal after Nike ends 13-year sponsorship, while GM-owned Europe-exiting team sponsor Chevrolet releases ManU limited edition vehicles for India and auctions off ticket packages.
Apple loses voice recognition patent lawsuit in China, launches "secret" eBay store.
Ellen DeGeneres signs five-year NYC lease as base to launch upcoming E.D. lifestyle brand with Christopher Burch.
Duke University sued by John Wayne's family in bourbon trademark battle.
More brand headlines by sector:Continue reading...
Posted by Mark J. Miller on July 8, 2014 02:08 PM
Soccer is the one category where Adidas has a significant market-share lead over archrival Nike and the latter would love to change that. For evidence, take a gander at how much Nike has invested in World Cup-related marketing.
As much as Nike would like to conquer the one last silo Adidas has, it apparently isn’t ready to open its wallets completely in order to continue being associated with the biggest-name football club in the world: Manchester United.
Nike’s 13-year deal to supply uniforms for the team ends next year and the pair have been in talks about an extension. Nike currently pays out around $40 million annually along with a percentage of merchandise sales to ManU, Bloomberg reports. Now the team is said to want $102.8 million each year—an amount that Adidas may be willing to pay—as Nike confirmed today that it will no longer sponsor the storied team.Continue reading...
World Cup Daily
Posted by Mark J. Miller on July 7, 2014 05:10 PM
While many World Cup viewers are cramming themselves into sweaty bars, overpacked family rooms and massive public spaces, there are a few women in England who are seeing the matches in style.
Benefit Cosmetics created a pop-up pub in London for women to watch the Cup along with other events, such as Wimbledon. It opened on the first day of the Cup with “cocktails, canapés,” and free “make-uppers” from beauty artists in attendance. The pop-up space will shut down on July 13, the final day of the soccer tournament.
It isn’t just a sports pub for women, though, according to Event Magazine. There have also been karaoke nights, wine-tasting sessions, bingo and poker sessions, and live comedy, among other things. But Benefit's gambit is reflective of a greater push to recognize female soccer fans in a largely male sport.Continue reading...
Posted by Shirley Brady on July 7, 2014 09:06 AM
China auto sales rise 14% on foreign brands such as Mercedes-Benz, which Daimler expects to pass Audi and BMW in market, while GM China sales rise, VW expands local production and Alibaba-backed car hire startup challenges Uber in China with BMWs. Separately, Mercedes-Benz just unveiled its first self-driving super truck (above).
Tim Howard poised to rake in endorsements as Neymar exits World Cup due to back injury; the UK’s “most marketable” athlete Mark Cavendish is out of the Tour de France; and Roger Federer loses Wimbledon to Novak Djokovic, whose sponsors congratulate him.
Manchester United reveal new kit by Nike featuring new sponsor Chevrolet's logo.
Samsung faces falling profits for third consecutive quarter, looks to appliances to goose US sales.
American Apparel remains in headlines as brand apologizes for Fourth of July tweet and ousted CEO finds allies and cedes stake.
MORE BRAND NEWS:
Advertisers target wearable gadgets as next ad frontier.
Airbnb steps up New York City marketing push.
Amazon cracks Stores' top 10 US retailer ranking, a first for an e-tailer.Continue reading...