2014 Brandcameo Product Placement Awards

sports in the spotlight

Emirates Airlines Ready to Ditch FIFA World Cup?

Posted by Mark J. Miller on November 7, 2011 10:01 AM

FIFA, the organizing body of world soccer, dug itself a massive PR hole this past spring when a cash-for-votes scandal was unearthed. It left Asia’s former soccer head Mohamed bin Hammam banned for life “after being accused of bribery during his failed attempt to become FIFA president,” according to Reuters.

Though bin Hammam has always denied the allegations, it doesn’t change that FIFA sponsor Emirates Airlines felt “overlooked” during the whole scandal and now is considering leaving when its contract runs out in 2014, Reuters reports.

"We are seriously thinking about not renewing our partnership with FIFA beyond 2014," said Boutros Boutros, the divisional senior vice president of corporate communications for Emirates, told Australia’s B&T Media. The comment took FIFA by surprise, according to Bloomberg.Continue reading...

sports in the spotlight

Anheuser-Busch InBev Going to Russia and Qatar with the FIFA World Cup

Posted by Mark J. Miller on October 25, 2011 03:01 PM

When the FIFA World Cup, one of the sporting world’s largest events, went to South Africa last year, it generated $1.1 billion in marketing income for the organizing body, according to Bloomberg.

FIFA will continue to cash in some of those bucks from the world’s largest brewer, Anheuser-Busch InBev, which has signed on to continue its 25-year relationship with the organization through the 2018 World Cup in Russia and the 2022 Cup in Qatar.

For those of you keeping score at home, this means that you’ll get to see commercials proclaiming that Budweiser is the “Official Beer of the FIFA World Cup” for the ninth and tenth time during those events.Continue reading...

good sports

Wambach Wins Sponsorship Race of U.S. Women’s World Cup Team

Posted by Mark J. Miller on October 24, 2011 10:16 AM

Losing the final of your sport’s biggest global event after nearly winning in overtime is not an easy thing to live through, but getting boatload of cash out of the deal has got to make that bitter pill a little easier to swallow in retrospect.

That’s where Abby Wambach now sits, a few months after the U.S. Women’s National Soccer Team lost the World Cup in a penalty-kick shootout after she had scored an overtime goal that was seemingly for the win before Japan somehow equalized. The U.S. was ready to love this team as it had the women of the World Cup-winning 1999. That team has a few members whose names live on: the star Mia Hamm, Brandi Chastain (who famously pulled her own shirt off after scoring the winning goal), the tough vet Michelle Akers, and Julie Foudy, who has helped herself by becoming an analyst on ESPN.

For this summer’s team, the two names that will live on for some time are likely to be Wambach’s and goalie Hope Solo, who seemed to catch the fascination of America during the World Cup run. She broadened her fame by taking a stint on Dancing With the Stars, but hasn’t hooked into the same kind of sponsorship dollars that Wambach has, according to BusinessWeek.Continue reading...

brand news

Brands to Watch: Amazon, Apple, Twitter & more

Posted by Shirley Brady on August 1, 2011 06:00 PM

Brands to Watch

U.S. House is expected to pass debt ceiling bill tonight, with the Senate set to vote Tuesday.

Amazon launches AmazonLocal daily deals in Groupon's hometown of Chicago; launches MyHabit app to compete with Gilt Groupe; beefs up streaming offering to compete with Hulu by adding Universal titles; and looks to expand Kindle library.

Apple iPhone 5 now rumored for October; Apple TV lets users buy TV shows with streaming update; and Apple blocks Samsung tablet release in Australia.

Twitter confirms "significant" ($800M?) funding round led by Russia's DST Global; adds Dutch and Indonesian local sites; and opens NYC office.

Adobe bows to Apple and builds Flash alternative.

Airbnb looks to defuse user security concerns by offering $50,000 guarantee to homeowners.

Allstate to shut banking unit, posts $620M in losses on tornado claims.Continue reading...

brand accolades

Cannes Lions a Global Brandstand (Updated)

Posted by Michael Waltzer on June 24, 2011 05:00 PM

The Oscars of Advertising, the Cannes Lions festival now taking place in France over seven days and 57 sessions, wraps up on Sunday.

At the Cannes Lions 2011, marketing and advertising innovators, communications ninjas, design savants, digital thought-leaders and other big thinkers come together to inspire, debate, and entertain. From outdoor advertising to media to radio to design, almost all forms of communication are covered, judged, applauded and recognized.

Brandchannel joins in the applause — check out the 2011 Cannes Lions Grand Prix winners below, and stay tuned for an update after the final round of winners are announced on Sunday.Continue reading...

now hear this

Coca-Cola Music Breaks Down Walls to Reach Teens

Posted by Shirley Brady on March 14, 2011 01:30 PM

Coca-Cola today kicks off its teen-centric global Coca-Cola Music campaign, expanding the "Walls" commercial (above), which debuted in Germany in January, worldwide. The track, "Can you feel it" by British band One Night Only, contains Coke's sonic signature, similar to how K'naan's World Cup "Waving Flag" subtly incorporated the brand's audio mark.

More details on the campaign (which includes a Maroon 5 tie-in on March 22nd) our earlier story, and in Coke's press release. Scroll down for a behind-the-scenes look at the commercial.Continue reading...

digital marketing

Coca-Cola Still Teaching the World's Kids to Sing

Posted by Sheila Shayon on March 4, 2011 11:00 AM

Coca-Cola has long celebrated music as the heart of its brand, but the days in which it would like to buy the world a Coke are long past. It's stepping up its musical courtship by specifically wooing Gen Y, the young demographic that in the next nine years will grow to about 2.5 billion people world-wide.

It's been making a bid to stay modern and contemporary, including tapping K'naan for its World Cup anthem last summer, and the French avant-disco duo Daft Punk for a current collaboration that includes a new tune (above) and limited-edition packaging.

Next up: a live event in London on March 22 that will team the brand with the band Maroon 5 in a global crowdsourcing project to further attract young music lovers to connect Coke with music.Continue reading...

In the News: Apple, Budweiser, GM and more

Posted by Dale Buss on March 3, 2011 09:00 AM

In the NewsApple, hot on the heels of iPad 2 launch, tops Fortune's Most Admired Companies list for fourth year in a row.

Best Buy and other big box retailers rethink as they shrink.

Budweiser posts first global increase in two decades thanks to World Cup.

Charlie Sheen hits 1 million Twitter followers in less than a day.

Facebook growth slows in the US.

Ford issues recall, plans to harness its design gurus to relaunch the Mustang.

GM leads incentive spending as "Old GM" expected to be liquidated today.Continue reading...

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