Posted by Barry Silverstein on December 1, 2010 11:00 AM
It seems as if all the excitement surrounding global brand growth has been centered around China. In the past year, we've reported on everything from China's "Silicon Valley" to the nation's emergence as the new frontier for Western fashion. Similarly, India has gotten a lot of play as an emerging brand powerhouse and marketing hotbed. Even Facebook opened an office there over the summer.
But big brands, perhaps seeing a saturation point looming in those regions, are looking ahead to other growth areas — and putting the African continent on their radar screen. And they don't intend to sleepwalk their way across the continent, as in Coke's tongue-in-cheek Happiness spot above.Continue reading...
social media watch
Posted by Sheila Shayon on November 23, 2010 03:00 PM
Enamored with Facebook's ascendance and eager to work for Mark Zuckerberg? Watch the new recruitment video above (or work at Google for a FB counteroffer).
Want to find out the latest Facebook trends, and what Coca-Cola, FIFA, Tesco and others are up to on the social network? Click through.Continue reading...
truth in advertising
Posted by Abe Sauer on November 9, 2010 04:15 PM
Well, this is embarrassing.
Nike advertising is just having an off year. Sure, the shoemaker is still knocking out ads on the bleeding edge. But yet again this week, a Nike ad is coming back to bite the brand in the butt. This time it's LeBron James. Continue reading...
Posted by Shirley Brady on September 7, 2010 10:00 AM
Coca-Cola today launches its Open Happiness campaign in the UK, releasing the much-anticipated sequel to its Internet sensation — the Coca-Cola Happiness Machine. The viral video, which was created in-house and won CLIO's 2010 Gold Interactive Award, attracted one million views in the first week of its US launch in January. Happiness was also a theme of the brand's FIFA World Cup sponsorship this year.
Posted by Shirley Brady on July 26, 2010 09:00 AM
BP is expected to announce today that embattled CEO Tony Hayward will be replaced by American Robert Dudley. Hayward will leave with a hefty financial package.
Apple's white iPhone 4 delay buys time to fix antenna issue.
Barclay's and other European banks respond to stress test results.
BlackBerry security questioned by UAE authorities.
Disney, Ford, Goldman Sachs & more after the jump.Continue reading...
Posted by Sheila Shayon on July 20, 2010 12:30 PM
U2 may be on the comeback trail following Bono's recent back surgery, but that hasn't affected the band's place of honor on Forbes' top-earning musicians of 2010 list.
The boys from Ireland are still top of the pops as the highest-earning group in the world, having raked in more than $311 million for their current world tour. U2's celebrity clout has, most famously, been used to promote Apple's iPod and its smartphone rival, the BlackBerry. It also chimed in with a tune for the 2010 World Cup, above.
Other musicians also kept their brands afloat by touring their hearts out in a still-tough year for the global economy.Continue reading...
Posted by Shirley Brady on July 20, 2010 12:00 PM
We recently noted how Coca-Cola used sonic branding during the World Cup, and how brand marketers are playing with original music to engage younger consumers this summer. Case in point: Converse's original All Summer tune above, a collaboration between Kid Cudi, Bethany of Best Coast and Rostam Batmanglij of Vampire Weekend. More brand-inspired music after the jump.Continue reading...