Posted by Shirley Brady on July 20, 2010 12:00 PM
We recently noted how Coca-Cola used sonic branding during the World Cup, and how brand marketers are playing with original music to engage younger consumers this summer. Case in point: Converse's original All Summer tune above, a collaboration between Kid Cudi, Bethany of Best Coast and Rostam Batmanglij of Vampire Weekend. More brand-inspired music after the jump.Continue reading...
truth in advertising
Posted by Abe Sauer on July 15, 2010 10:00 AM
Who is the first and the last person most advertising experts will run a campaign by? Proofreader? No. Creative Director? Nope. Legal counsel? Bingo. Well, it appears somebody representing Toshiba in Spain forgot to do that. Or maybe they did. Either way, Toshiba is screwed in Spain.Continue reading...
Posted by Shirley Brady on July 13, 2010 06:15 PM
The world's media and soccer fans may have left Johannesburg, but Nike wants to remind people about an even bigger goal: the continuing need for AIDS education and medication in Africa. Its new spot promoting its partnership with (RED) aims to stir up soccer fans by featuring stars such as Didier Drogba.
The campaign extension comes with a Twitter-based interactive element: tagged tweets will be added to the "Join the Movement" map of Africa (scroll down here) that's made up of red shoelaces — which Nike is selling under Nike(RED) and donating the proceeds to the Global Fund.
Nike's Twitter tags echo its "Write the Future" World Cup campaign: "Lace Up, Save Lives" for its red shoelace campaign uses the Twitter hashtag of #laceupsavelives — and You've seen the future. Now write it. Join the fight. uses #EndAIDS
After the jump, see the impact of Nike(RED) shoelace sales at the grassroots level.Continue reading...
social media watch
Posted by Sheila Shayon on July 12, 2010 12:30 PM
Today in Facebook news:
• David Fincher's already-controversial Facebook movie, The Social Network, will kick off the New York Film Festival on Sept. 24, ahead of its official opening on Oct. 1.
• Facebook appeared to be testing a stripped down interface as it ramps up "social graph" advertising pitch touting Nike's World Cup FB marketing among other examples.
• A new "panic button" safety app will let users flag abusive and potentially predatory behavior to the U.K.'s Child Exploitation and Online Protection Centre.
• The site is facing another lawsuit, this time in Germany. After the jump: details on Facebookers' surpising habits from a new study.Continue reading...
Posted by Sheila Shayon on July 12, 2010 11:00 AM
Spain emerged victorious on the 2010 World Cup field, but the winner in branded music is Coca-Cola's World Cup anthem. K'Naan's Wavin’ Flag has achieved #1 status around the world and is poised to live on as a catchy earworm that proves the power of sonic branding. Find out more about Coca-Cola's campaign after the jump.Continue reading...
Posted by Shirley Brady on July 12, 2010 09:00 AM
In sad news for the Village People, the YMCA follows KFC, NPR and AARP in formally adopting its acronym and shedding three letters to become just the Y. Individual branches will still be known as "The YMCA of ____." (Update: Village People respond, more details here.)
BP shares rise on news it's making progress on oil spill containment but not making promises — and that it's rumored to be in talks to sell assets to Apache, and facing a possible ExxonMobil takeover bid. Louisiana is pitching BP on a scheme to get unemployed commercial fishermen back on the job.
Spain's octopus-predicted triumph over the Netherlands in the World Cup final drew Nelson Mandela to the closing ceremony while Uruguay's Diego Forlan won the Adidas Golden Ball (not the unpopular Jabulani) for individual achievement. A likely terrorist attack in Uganda killing at least 60 World Cup fans marred yesterday's celebrations.Continue reading...
Posted by Abe Sauer on July 9, 2010 12:00 PM
Ubisoft rips it up to promote Shaun White Skateboarding game. Check it out with a different audio track here.
Cadbury Australia rolls out first ever round YouTube videos for its new rollpack. The clever (unembeddable) ads are on its YouTube channel.
Paul the Octopus is pointing to a World Cup victory for Spain. Mani the Parakeet, however, begs to differ.
"Pork on a Fork" is delicious, potentially a trademark violation.Continue reading...