Posted by Shirley Brady on July 8, 2010 09:00 AM
ESPN defends tonight's live hour-long special with LeBron James' NBA franchise decision against infomercial charges as rumors fly. The special's commercial revenue (which LeBron's team is handling) is going to the NBA star's favorite kids' charity, as outlined in the video above.
Domino's extends transparency campaign and seeks truth in advertising in its photo/video shoots, with a related user-generated photo contest. Chipotle also aims for truth in advertising as founder signs on for NBC restaurant reality series.
Barneys tests 3D ads and Saks gets funny as US retailers try to woo shoppers.Continue reading...
Posted by Shirley Brady on July 7, 2010 06:00 PM
YouTube revamps mobile website, making its iPhone YouTube app obsolete.
The Huffington Post bought Pollster.com. As Nate Silver's FiveThirtyEight prepares to be folded into the New York Times, rival poster John Zogby takes a swipe at Silver.
Disney was ordered to pay $270 million in damages to Celador, the producers of Who Wants to be a Millionaire?, to reimburse ABC and Buena Vista U.S. revenues.
NBA star LeBron James will announce his free-agent plans live on ESPN tomorrow night. Speculation that he's going to the New York Knicks drives up MSG stock.Continue reading...
World Cup Daily
Posted by Abe Sauer on July 7, 2010 09:00 AM
It's a semi-last chance for Brandchannel's special World Cup editon of Brand Bites. Likewise, Nike says, "Like, we were totally always all about The Netherlands!" (above)
Meanwhile: "Nike" + "Curse" + "World Cup" = 1,560,000 search results.
Axe recognizes an opportunity when it sees one. Paraguay team fan (and model) Larissa Riquelme sells left cleavage for advertising. Now that Paraguay has been knocked out, right cleavage going for half price. (Mildly NSFW)
Yes, fine, here is that dingy game-picking octopus picking Spain to win. Happy now, Paul fans?Continue reading...
Posted by Shirley Brady on July 7, 2010 08:30 AM
Amazon starts selling groceries in the UK.
Apple and Google top UK-based Money magazine's list of most admired companies.
Auchan, Carrefour, C&A, Delhaize, Ikea, and other European retailers sign voluntary sustainable business code.
China's Yingli Green Energy benefits from official World Cup sponsorship.
Classmates.com asks judge to dismiss privacy suit.
Disney invests in language schools in China.
Microsoft is planning to announce layoffs (but not as many as last year).Continue reading...
World Cup Daily
Posted by Shirley Brady on July 6, 2010 10:00 AM
Coca-Cola's interactive World Cup sign in London's Piccadilly Circus extends its "What's Your Celebration" FIFA campaign with a signboard that displays personalised messages along with live scores and a World Cup news ticker.
Now, members of the public are invited to perform live re-enactments of their goal celebrations on a pop-up Astroturf pitch. The installation will continue through the World Cup's finale on July 11th.
Ericsson is also running a Big Cheer online promotion (at bigcheer.com) to invite World Cup fans from all over the world to cheer on their teams via Twitter, SMS and the Web. All tweets are printed live on confetti in a large glass box, and all participants are eligible to win a SonyEricsson Xperia X10. Check it out after the jump.Continue reading...
World Cup Daily
Posted by Shirley Brady on July 5, 2010 03:00 PM
Even Kobe Bryant's tongue-in-cheek challenge to the Brazilian team in Nike's latest "Write the Future" spot couldn't save it from getting knocked out by the Netherlands in the quarterfinals on Friday. Brazil responded by sacking its coach, while the Dutch are considered "strong favorites" to beat Uruguay in Cape Town tomorrow. As for why the Dutch favor orange — the color of the Bavaria beer ambush marketing stunt minidresses — click here.
video killed the _____ star
Posted by Shirley Brady on July 5, 2010 12:30 PM
In an exclusive interview answering YouTube fans' questions, Shakira talks about her song being chosen as the official World Cup song instead of a tune by an African artist.
YouTube also fixed a flaw that let hackers create pop-up messages (including the false report that Canadian singer Justin Bieber had died) on videos to redirect them to adult sites.
Bieber's Twitter and website poll on which country he should tour next was also sabotaged by Web pranksters 4Chan to skew votes to send him to North Korea. Yesterday also saw Wikipedia and iTunes attacked by hackers, who appeared to choose the Fourth of July holiday in the U.S. to wreak havoc online.