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brand news

In the News: It's Fun to Stay at The Y (Not MCA)

Posted by Shirley Brady on July 12, 2010 09:00 AM

In sad news for the Village People, the YMCA follows KFC, NPR and AARP in formally adopting its acronym and shedding three letters to become just the Y. Individual branches will still be known as "The YMCA of ____." (Update: Village People respond, more details here.)

BP shares rise on news it's making progress on oil spill containment but not making promises — and that it's rumored to be in talks to sell assets to Apache, and facing a possible ExxonMobil takeover bid. Louisiana is pitching BP on a scheme to get unemployed commercial fishermen back on the job.

Spain's octopus-predicted triumph over the Netherlands in the World Cup final drew Nelson Mandela to the closing ceremony while Uruguay's Diego Forlan won the Adidas Golden Ball (not the unpopular Jabulani) for individual achievement. A likely terrorist attack in Uganda killing at least 60 World Cup fans marred yesterday's celebrations.Continue reading...

brand bites

Brand Bites: No Sweat Edition

Posted by Abe Sauer on July 9, 2010 12:00 PM

Ubisoft rips it up to promote Shaun White Skateboarding game. Check it out with a different audio track here.

Cadbury Australia rolls out first ever round YouTube videos for its new rollpack. The clever (unembeddable) ads are on its YouTube channel.

Paul the Octopus is pointing to a World Cup victory for Spain. Mani the Parakeet, however, begs to differ.

"Pork on a Fork" is delicious, potentially a trademark violation.Continue reading...

World Cup Daily

Coke, FIFA Unveil World Cup Brazil Logo

Posted by Shirley Brady on July 9, 2010 11:00 AM

FIFA last night unveiled its official emblem for the 2014 FIFA World Cup Brazil in Johannesburg. The logo, which you can glimpse in the new Coca-Cola Brazil ad above, was unveiled in the presence of Brazilian President Luiz Inácio Lula da Silva; President of the Brazil 2014 Organising Committee and FIFA Executive Committee member Ricardo Teixeira; FIFA President Joseph S. Blatter; and former Seleção players Cafu, Carlos Alberto Torres, Romario and 1994 FIFA World Cup-winning coach Carlos Alberto Parreira. The logo's colors represent FIFA's first green World Cup.


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viral marketing

Havaianas Flip Flops on World Cup

Posted by Shirley Brady on July 8, 2010 11:45 AM

Havaianas hosted a World Cup semi-finals screening in New York yesterday by handing out its team-branded flip-flops, following a similar celebration for supporters of Germany v. Argentina and Spain v. Paraguay last weekend, which you can watch after the jump.Continue reading...

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brand news

In the News: ESPN Defends LeBronathon

Posted by Shirley Brady on July 8, 2010 09:00 AM

ESPN defends tonight's live hour-long special with LeBron James' NBA franchise decision against infomercial charges as rumors fly. The special's commercial revenue (which LeBron's team is handling) is going to the NBA star's favorite kids' charity, as outlined in the video above.

Domino's extends transparency campaign and seeks truth in advertising in its photo/video shoots, with a related user-generated photo contest. Chipotle also aims for truth in advertising as founder signs on for NBC restaurant reality series.

Barneys tests 3D ads and Saks gets funny as US retailers try to woo shoppers.Continue reading...

brand news

In the News: YouTube Relaunches Mobile

Posted by Shirley Brady on July 7, 2010 06:00 PM

YouTube revamps mobile website, making its iPhone YouTube app obsolete.

The Huffington Post bought Pollster.com. As Nate Silver's FiveThirtyEight prepares to be folded into the New York Times, rival poster John Zogby takes a swipe at Silver.

Disney was ordered to pay $270 million in damages to Celador, the producers of Who Wants to be a Millionaire?, to reimburse ABC and Buena Vista U.S. revenues.

NBA star LeBron James will announce his free-agent plans live on ESPN tomorrow night. Speculation that he's going to the New York Knicks drives up MSG stock.Continue reading...

World Cup Daily

World Cup Semifinal Brand Bites: Go Paul!

Posted by Abe Sauer on July 7, 2010 09:00 AM

It's a semi-last chance for Brandchannel's special World Cup editon of Brand Bites. Likewise, Nike says, "Like, we were totally always all about The Netherlands!" (above)

Meanwhile: "Nike" + "Curse" + "World Cup" = 1,560,000 search results.

Axe recognizes an opportunity when it sees one. Paraguay team fan (and model) Larissa Riquelme sells left cleavage for advertising. Now that Paraguay has been knocked out, right cleavage going for half price. (Mildly NSFW)

Yes, fine, here is that dingy game-picking octopus picking Spain to win. Happy now, Paul fans?Continue reading...

brand news

In the News: Amazon's UK Grocery Launch + more

Posted by Shirley Brady on July 7, 2010 08:30 AM

Amazon starts selling groceries in the UK.

Apple and Google top UK-based Money magazine's list of most admired companies.

Auchan, Carrefour, C&A, Delhaize, Ikea, and other European retailers sign voluntary sustainable business code.

China's Yingli Green Energy benefits from official World Cup sponsorship.

Classmates.com asks judge to dismiss privacy suit.

Disney invests in language schools in China.

Microsoft is planning to announce layoffs (but not as many as last year).Continue reading...

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