Posted by Abe Sauer on July 2, 2010 03:30 PM
The curse of Nike's Write the Future ad may be taking down more than just the stars and teams it highlights. The Nike brand itself may now be feeling the bad luck bug brought on by its ambitious ambush (ambushous?) marketing tactics.
While "slow and steady wins the race" or "nice guys don't always finish last"--or choose your sports cliche--Adidas appears to be winning the online marketing battle for hearts and minds during this World Cup. Continue reading...
Posted by Shirley Brady on July 1, 2010 06:00 PM
In his first major public outreach since taking over as BP's executive in charge of the Gulf spill cleanup operations, Bob Dudley answered the public's questions submitted via Google Moderator to YouTube's CitizenTube channel. Thousands of questions were submitted for what VentureBeat called a "candid interview," which was also live-streamed on PBS.org.
NBA star LeBron James met with executives from the New York Knicks and the New Jersey Nets in Cleveland today, as his free agency circus begins. The Knicks' pitch, among other incentives, highlighted his billion-dollar earnings potential. The Nets, meanwhile, needled the Knicks by buying billboard space across from the Garden.
Apple's iPhone 4 "antenna-gate" glitch prompts class-action lawsuits, could benefit accessory-makers (and Droid X?)Continue reading...
World Cup Daily
Posted by Shirley Brady on July 1, 2010 11:30 AM
Nike's "Write the Future" curse was spoofed in a fan video, above, as hope rises for Brazil star Robinho to buck the fallen "Write the Future" trend in tomorrow's quarter-final face-off against the Netherlands.
As the World Cup advances to the quarter finals, official FIFA sponsor Adidas is ahead with "four teams wearing its kit (Germany, Argentina, Spain and Paraguay)," notes the Financial Times. Its rivals have only two teams moving ahead: Ghana and Uruguay, in Puma kits; and Brazil and Netherlands, in strips provided by Nike. With Adidas teams playing against each other tomorrow and Saturday, the brand has "a 50:50 chance of appearing in the finals."
With the U.S. out of the running, Nielsen estimates that one-third of Americans have watched some (at least six minutes) 2010 World Cup action. Out-of-home viewing by fans has boosted ESPN and ABC's World Cup viewing figures.Continue reading...
Posted by Shirley Brady on June 30, 2010 01:20 PM
Consider the latest round of attacks on BP:
- "Boycott BP" movement gains traction with Facebook glitch removing protest page.
- World Cup fever meets BP outrage with online plot to annoy company execs with vuvuzelas.
- The company was just smeared with a molasses attack at its sponsored Tate London exhibition, a stunt protest in New York's Times Square, not to mention an outpouring of ire at the G20 Summit in Toronto.
All of which raises a good question: Will the Gulf of Mexico disaster inspire innovation beyond creative protests and logo spoofs?
Virgin founder Richard Branson, promoting Virgin America's new flights to Toronto, says he hopes the spill inspires at least one positive outcome: more focus on cleantech and green energy solutions.
Tell us what you think by adding your voice to our BP debate.
(Images courtesy Interbrand)
World Cup Daily
Posted by Shirley Brady on June 30, 2010 12:45 PM
Cristiano Ronaldo gets his own (unofficial) iPhone app; check it out after the jump.
Ambush marketing, such as Bavaria's orange-dressed dig at official beer Budweiser, should warn brands, according to Australian law blog.
Nike unveils mural at Selfridge's in London as nod to Team England and Brazil.Continue reading...
brand vs. brand
Posted by Shirley Brady on June 30, 2010 09:30 AM
The battle for the U.S. mobile customer is heating up. Exhibit A: the latest commercial for AT&T's "Rethink Possible" campaign, "all about the possibilities that are out there when you expand your boundaries and embrace discovery." Airing during ESPN's 3D World Cup soccer coverage, it's also running in 3D movie screenings.
Verizon, meanwhile, is dropping its ubiquitous "Can you hear me now?" spots featuring actor Paul Marcarelli. Instead, its tough new campaign (watch the first spot after the jump) that touts "Verizon's signal. There to ensure the most powerful transmitter is you. Rule the Air." Signal strength has been something of a sore spot for AT&T in its partnership with Apple.
Verizon's new campaign comes as it's launching major assaults on AT&T: 4G this year, Motorola's Droid X next month and (reportedly) the iPhone starting in January, which if true would break AT&T's exclusive grip on Apple's prized product.Continue reading...
Posted by Shirley Brady on June 29, 2010 06:50 PM
Adidas 2010 FIFA World Cup giant live-in Jabulani soccer ball stunt in Australia assailed for not being green enough. Watch Adam Santarossa, aka the man in the ball, above.
GE sends giant wind turbine blade to Washington, D.C. to rally support for clean energy and smart grid technology. GE also allocated an additional $10 billion for its Ecomagination initiative.
Does Tesla's successful IPO today bode well for green cars' growth?Continue reading...
World Cup Daily
Posted by Shirley Brady on June 29, 2010 05:00 PM
As BBC Sports blogger Paul Fletcher notes, "Manchester City misfit Robinho might have failed to justify his £32.5m billing in the Premier League but in South Africa he is a pivotal part of Brazil's campaign to win the World Cup for the sixth time."
He's also a pivotal part of Nike's latest entrant in its viral smash Write the Future World Cup 2010 campaign, which debuted during last night's rousing 3-0 Brazil-Chile game. Robinho and his team-mates face the Netherlands in the quarter-finals on Friday.
Will Nike's much-buzzed footwear shoo Brazil into the semi-finals? And will they protect Robinho from the (as Abe Sauer notes) Write the Future curse?