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digital marketing

Yahoo Dresses Up Digital Ads in Major Native Advertising Push

Posted by Sheila Shayon on June 17, 2014 01:41 PM

The latest installment in Marissa Mayer's digital media-focused expansion is Yahoo Beauty, a new digital magazine that will be headed up by beauty guru and cosmetic superstar Bobbi Brown. 

The beauty magazine is the latest from Yahoo's new lineup of digital content, which includes Yahoo Food, Yahoo Movies and Yahoo Tech, which is being led by former New York Times columnist David Pogue. More importantly, the mobile-friendly magazine platform is serving as a launchpad for Mayer's greater digital advertising strategy, which she spoke to during her presentation at Cannes Lions. 

Yahoo Beauty, which will be sponsored by L'Oreal USA, will focus on "photos and videos, which allow you to see the stories before you ever read them," Brown wrote in a blog post on Tumblr.Continue reading...

brand news

Brand News: Cannes Day 2, GM Passes 20M Recalls and more

Posted by Shirley Brady on June 17, 2014 08:52 AM

In day two of Cannes Lions festival, Yahoo pitches Tumblr to creatives in pitch as Pinterest unveils first ad.

GM blames engineer for faulty ignition switches as recalls pass 20 million vehicles with latest round.

American Express ramps up pursuit of the masses.

Apple settles e-book price-fixing suit, prepares to unleash more emojis.

AT&T will exclusively carry Amazon's smartphone, according to WSJ.

MORE BRAND NEWS

Coldwell Banker partners with near-billionaire BuzzFeed for native advertising.

Delta apologizes for World Cup USA win tweet.

Dr. Oz scolded at hearing over ties to weight loss scams.

Facebook challenges brand marketers as Slingshot app takes on Snapchat.Continue reading...

social marketing

Facebook Opens Up Data Flood Gates for More Targeted Ads

Posted by Sheila Shayon on June 12, 2014 05:19 PM

In a move that seems like Minority Report meets The Social Network, Facebook is giving back, to marketers that is, who are eager for more information to better target ads to the network’s 1.28 billion monthly users.

Now instead of just retargeting users, Facebook is turning the social platform into an open market for what it calls a "data-based democracy." 

"Facebook has transformed from a company that disdained ads, to one that said it could figure out a better way to sell ads than everyone else, to one that sells ads just like everyone else, but with a lot more scale and data," Recode commented. "It makes a ton of money doing it.” 

The company explained in a blog post that it primarily learns about interests "from the things you do on Facebook, such as Pages you like. Starting soon in the US, we will also include information from some of the websites and apps you use.”

To assuage fears of an imminent privacy assault, the company is also releasing a tool that provides users with information about why they are seeing a particular ad—which the network calls a value-add for being able to be better plugged-in to users' lives in the real world.Continue reading...

brand inspiration

Bing, at 5, Sees Opportunity to Optimize Search with Smart, Social Results

Posted by Sheila Shayon on June 5, 2014 07:03 PM

Happy birthday, Bing! Microsoft's search engine turned five this week, and is taking the opportunity to reflect on its evolution from a "decision engine" to an intuitive, social tool that empowers users with knowledge. Launched on June 3, 2009, Bing's name, which was created by Interbrand, was meant to evoke the sound made at the "moment of discovery and decision making."

"Over the past five years, we’ve seen tectonic shifts in how people experience the Web,” the Bing team wrote in a blog post. “From the rise of social data and the myriad connections that exposed, to the explosion of mobile experiences that fundamentally redefined how people interact with devices. The Web of today wouldn’t recognize itself in 2009. Think of the sheer volume of data that has been created in the past five years. The amount of information shared in single day in 2014 equals everything shared digitally prior to 1997."

To celebrate the last five years, Bing has curated a gallery of its best homepage images—a signature for the search brand—and is allowing users to download several images for their desktop or to share.Continue reading...

ad watch

Yahoo Turns Up Storytelling with Image-Heavy Mobile Ads

Posted by Sheila Shayon on May 20, 2014 11:08 AM

As consumers rapidly migrate to mobile, advertisers are playing catch-up in the race to create more engaging, clickable ad formats for smaller screens. With half of its traffic now coming from smartphones, Yahoo has launched new image-rich native mobile ads marked for sponsored content under its Yahoo Gemini ad marketplace.

“Yahoo Gemini is the only marketplace that brings mobile search and native advertising together in one place—where advertisers can now easily buy, manage and optimize their ad spend across both formats," Patrick Albano, Yahoo's VP of Sales, Mobile, Social and Innovation, told brandchannel. "This helps lead to greater performance and even higher impact for brands.”

Aiming to create a seamless experience for users, Yahoo took a little inspiration from the zodiac's Gemini, saying that "native advertising is the sponsored twin of content." The ads, which look and function like any other post, are a key part to brand storytelling.Continue reading...

brand news

Brand News: Apple, GM, Publicis/Omnicom and more

Posted by Dale Buss on May 9, 2014 09:33 AM

TOP 5 STORIES

Brands to Watch

Apple is in talks to buy Beats Electronics for $3.2 billion, report says.

GM recalls 8,500 new vehicles and hires its former PR head to help with recall crisis.

Publicis and Omnicom call off agency mega-merger.

Alibaba starts a clock for CEO Marissa Mayer at Yahoo.

Fiat Chrysler plans to move headquarters to London.

 

MORE BRAND NEWS:

Airbnb releases first global campaign.

Audi mulls largest SUV.

Barclays reins in ambitions with massive job cuts.

Beverly Hills Hotel becomes cause celebre over Sultan of Brunei's ownership.

CNN ratings rise with smarter data strategy.

Google sends moving Mother's Day message via Glass.

Kellogg agrees to change "all-natural" labeling on Kashi and Bear Naked lines.Continue reading...

brand news

Brand News: Target, Coca-Cola, Apple, Fiat Chrysler and more

Posted by Dale Buss on May 5, 2014 09:36 AM

TOP 5 STORIES

Brands to Watch

Target chairman and CEO resigns in wake of data breach.

Coca-Cola shakes up marketing ranks, and drops controversial ingredient from Powerade.

Apple faces legal challenge by Swatch over iWatch name.

Fiat Chrysler's Sergio Marchionne readies five-year plan.

P&G takes legal action in drive to protect Crest Whitestrips.

MORE BRAND NEWS

Amazon launches #AmazonCart so users can shop via Twitter.

AOL revives Moviefone brand with new tech features and marketing push.Continue reading...

digital moves

Food & Wine Goes After Trendy, Hungry Millennials with New FWx Online Hub

Posted by Sheila Shayon on February 28, 2014 01:58 PM

Foodies and Millennials—could there be two more trendy consumer groups? Time Inc. doesn't think so, so its Food & Wine magazine has launched a new digital brand, FWx, geared toward the generation that loves to eat, drink and be merry.

The mobile-first consumers now have a didicated website that will play host to the usual fare of cocktail recipes and trending canapés, but also brief posts and 15-second FWx videos on topics like a quick rebound from a late night out, how to assess your date’s sexual persona from his eating habits and "cheat sheets" before your next cocktail party to appear au courant. 

"We feel like it’s a totally untapped market for lifestyle content," Alex Vallis, editor of FWx, told Adweek. "This demo, they’re omni-saturated,” Vallis added. “They want to read about food in these other contexts. You want to go to this party and have a really good time, but you want to look informed."Continue reading...

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