Interbrand IQ: The Best Asian Brands Issue

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In the News: T-Mobile, Blockbuster, W Hotels and more

Posted by Alicia Ciccone on March 25, 2013 09:46 AM

In the News

T-Mobile kills off wireless contract, readies to launch LTE network.

Gordon Brothers Europe agrees to buy struggling Blockbuster UK, saving 2,000 jobs and brand. 

W Hotels plans to double Asia presence over the next five years.

AstraZeneca settles Crestor patent suit.

Apple, Microsoft defend pricing policies in Australia.

Britain's BAE Systems wins five-year, $780 million US military contract.

BMW looks to Mini Paceman to challenge growing Fiat market.

Bridgestone launches new tire line to reignite Firestone brand.Continue reading...

conversation starter

"Makers" Reminds Women How Far They've Come... And to Keep Going

Posted by Sheila Shayon on March 1, 2013 11:07 AM

It’s the kind of coincidence that can’t be let alone. The same week that Yahoo! CEO Marissa Mayer banned working from home in a move that caused major upheaval among the media and the public, “Makers: Women Who Make America,” premiered on PBS, telling the story of the last 50 years of the American women’s movement.

Beginning with the publication of Betty Friedan’s book “The Feminine Mystique,”— which is credited with codifying women’s ennui as housewives and mothers—the three-hour documentary puts the iconic Gloria Steinem, founder of Ms. Magazine, front and center discussing the 70s. “It was heady and exciting and naïve, imagining that if we just explained it to people, that it was so unjust, that surely it would change.” 

Makers is a very modern model of a truly cooperative effort. The project is funded by many companies and organizations including AOL, PBS, Unilever's Simple skincare brand, the Charles H. Revson Foundation and the Ford Foundation.

Narrated by Meryl Streep, the film focuses on the famous and infamous from Steinem and Abzug to Barbara Walters, former Secretary of State Hillary Rodham Clinton and barrier-breaker’s like tennis legend Billie Jean King.Continue reading...

brand news

In the News: AB InBev, Twitter, Cablevision and more

Posted by Dale Buss on February 27, 2013 09:09 AM

In the News

AB InBev fiercely denies allegations that it waters down Budweiser, as its earnings are boosted by U.S.

Twitter sees potential valuation soar as it mulls IPO.

Cablevision sues Viacom for making it run second-tier channels.

AMC is propelled by "The Walking Dead."

Apple is expected to address cash horde at annual meeting as it tries to crack India market with iPhone.

Asus plans aggressive push in U.S. PC market.

Boeing encounters lack of battery expertise as probe of Dreamliner drags on.

Facebook opens up its ad exchange to sell everything but Google.

GM CEO Dan Akerson requests no pay raise for second year in a row.

Huawei kicks off branding campaign at Mobile World Congress.

In-N-Out Burger is kept on track by heiress.

Kraft debuts theme of Velveeta as "liquid gold."

Macy's plans to intensify digital efforts and issues upbeat outlook.

Milwaukee Brewers renew deal with long-time sponsor Miller Lite. Continue reading...

brand news

In the News: AA/US Airways, AB InBev, Heinz to Buffett, Time Inc. and more

Posted by Shirley Brady on February 14, 2013 08:45 AM

In the News

American Airlines and US Airways to create the world's biggest airline with $11 billion union.

AB InBev will sell Corona unit to salvage Modelo takeover, as Pernod Ricard is open to Jose Cuervo talks.

H.J. Heinz Company enters agreement to be acquired by Warren Buffett's Berkshire Hathaway.

Time Warner rumored to eye Time Inc. split and talking to Meredith about buying magazine brands.

Adidas unveils new global brand strategy with Boost product push.

American Express and Yahoo accused of stealing travel service idea.

Angry Birds parent Rovio slings into advertising.

Apple promises to fix iOS Exchange bug, fights activist shareholder Einhorn.

Barclays agrees to stop speculating on food prices.

Barnes & Noble warns of lower 2012 sales and Nook concerns.

Boeing looks at interim 787 fixes.

BT sticks by Olympic athlete Oscar Pistorius (charged with murdering his girlfriend), for now.Continue reading...

brand news

In the News: American Airlines, Comcast, Yahoo, Adidas and more

Posted by Shirley Brady on February 13, 2013 08:43 AM

In the News

American Airlines and US Airways finalize merger details.

Comcast buys balance of GE's stake in NBCUniversal for $16.7 billion.

Yahoo CEO Mayer looks to focus mobile, expresses disappointment in Microsoft search deal.

Adidas will reveal Boost running innovation at New York event.

Apple CEO Cook feels brand's stores are too small; a Google payday might help.

Barclays CEO pressured to get moving on revamp.

BBC Worldwide appoints global editorial director.

Blockbuster UK closes 164 more stores.

Dior sees former designer John Galliano re-offend Jewish community.

Facebook eyes books, movies and TV content as Zuckerberg's full philanthropy revealed.

Ford assures dealers on Lincoln MKZ supplies.Continue reading...

brand news

In the News: Alfa Romeo, Ford, Warner Bros. and more

Posted by Dale Buss on January 29, 2013 09:07 AM

In the News

Alfa Romeo plans first SUV.

Ford posts big 2012 profit but predicts wider losses in Europe.

Warner Bros. names new CEO, first Asian American to run a studio.

Caterpillar CEO blames big China write-down on "misconduct" by managers there.

American Airlines sees smoother merger path with United Airways after final union approval.

Bausch & Lomb shifts focus to IPO.

Diet Coke details Taylor Swift campaign.

Fatburger has turned around and is sizzling.

Google maps North Korea.Continue reading...

brand news

In the News: AOL, Audi, Burger King and more

Posted by Dale Buss on January 25, 2013 09:01 AM

In the News

AOL plans to distribute Discovery channels as its Huffington Post flip flops on Goldman Sachs.

Animal Planet finds room for Geico and other advertisers in annual Super Bowl "Puppy Bowl."

Ann Taylor brings back actress Kate Hudson as ambassador and designer.

Apple plans to offer broader guidance on earnings as it must fight to maintain dominance of iPhone.

Audi releases Super Bowl commercial with alternate endings for YouTube voting.

Boeing faces of extended inquiry by authorities into Dreamliner fires.

Bristol settles Hepatitis C claims.

Burger King drops firm that supplied horse meat in UK.Continue reading...

brand news

In the News: Atari, RIM, Sony and more

Posted by Dale Buss on January 21, 2013 09:02 AM

In the News

Atari files for bankruptcy protection in the U.S.

RIM could license BlackBerry 10 software.

Sony plans to introduce tablet challenging Apple and Samsung.

AIG learns from "Thank You, America" misfire.

Alfa Romeo plans brand return to U.S. late this year.

Boeing sees safety investigators dismiss one potential cause of Dreamliner fires.Continue reading...

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