conversation starter

PepsiCo CEO: Don't Cry Over Milk (or Work-Life Balance)

Posted by Sheila Shayon on July 2, 2014 05:20 PM

As women finally move up the corporate ladder in significant numbers, their personal philosophy and style are a study in contrast. Take it from one of the few female CEOs on the Fortune 500. “I don't think women can have it all. I just don't think so. We pretend we have it all. We pretend we can have it all,” stated Indra K. Nooyi, CEO of PepsiCo, in an interview at the Aspen Ideas Festival this week.

It's a different message from the Lean In female empowerment movement founded by Facebook COO Sheryl Sandberg, whose go-for-it challenge to young women is, “What would you do if you weren’t afraid?”

Another female CEO, General Motors head Mary Barra, was asked in a recent (and controversial) interview with Matt Lauer if she can be a good mother and run GM. "I think I can. I have a great team," Barra responded, "and I have a wonderful family and a supportive husband, and I'm pretty proud of my kids the way they're supporting me in this." The social tide quickly turned to question whether Lauer would ask the same of a male CEO, but to wonder why Barra didn't refute the blatantly gender-biased question.

As for the CEO of Yahoo, “The press may be in a world of its own making when it comes to reports on Marissa Mayer,” notes Forbes. “Instead of appearing like a leader who’s reviving what was a failing digital media company at a time when it’s on the cusp of monetizing billions of dollars to improve the company further, she’s a lady who falls asleep before a meeting.”Continue reading...

brand news

Brand News: GM, L'Oreal, Bayer and more

Posted by Shirley Brady on July 1, 2014 09:29 AM

TOP STORIES

GM hopes to turn the key as automaker recalls 8.4 million vehicles and announces victim compensation plan.

Jeep tops most patriotic brands list as brand boosts Chrysler’s June sales.    

L’Oreal settles with FTC over anti-aging ad claims.

Bayer broadens healthcare line by keeping Merck's Dr. Scholl's and Coppertone brands.

Wendy’s taps Boyz II Men for pretzel burger campaign kicking off on Facebook.  

MORE BRAND NEWS

Aereo rivals aim to take advantage of US Supreme Court setback for brand.  

AirAsia and Rakuten team up for budget Japanese airline.  

AT&T sells America Movil stake.Continue reading...

brand news

Brand News: Adidas, GM, Yahoo and more

Posted by Dale Buss on June 27, 2014 09:03 AM

TOP STORIES

Adidas pulls teeth-baring ads featuring Suarez after World Cup biting incident.

GM now faces federal grand jury probe in recalls, as company finally recalls 29,000 Chevrolet Cruze models that were part of sales “stop order.”

Nike sales fueled by World Cup and social marketing.

Yahoo seeks to buy YouTube content partner Fullscreen.

Google starts scrubbing Europe search results under “right to be forgotten.”

MORE BRAND NEWS

Audi introduces understated first plug-in hybrid as brand beams World Cup results over New York's East River using headlights.

Buick puts on running shoes with MyMapFitness.

Cracker Jack launches "Surprise Inside Project" gifting campaign. 

McDonald’s tests mobile ordering app.

Mercedes-Benz packs its GLA crossover in new social campaign.Continue reading...

brand news

Brand News: Kellogg's, Aereo, GM and more

Posted by Dale Buss on June 26, 2014 09:41 AM

TOP STORIES

Kellogg's opens Recharge Bar with special branded concert from The Roots. 

Aereo sees US Supreme Court knock out its props, raising questions about future of broadcast industry innovation.

GM stops selling certain Chevrolet Cruze models for possible Takata air-inflator problem as CEO says recalls will continue. The company plans to close an Opel plant in Germany, as well. 

IKEA raises minimum wage at US stores.

P&G aims to change what it means to be “like a girl” with Always campaign.

MORE BRAND NEWS

Carnival foresees end to cheap Caribbean cruises.

Chipotle angers Texas agricultural industry over Australian beef imports. 

Darden shifts focus to Olive Garden update.

Del Taco parent is exploring sale of chain.

El Pollo Loco files for $100 million IPO.Continue reading...

brand news

Brand News: Warby Parker, Barnes & Noble, Google and more

Posted by Dale Buss on June 25, 2014 09:49 AM

TOP STORIES

Warby Parker hits milestone of one million glasses sold—and distributed—with one-for-one model. 

Barnes & Noble plans split of retail, Nook businesses.

Google kicks off long-awaited developer's conference today as speculation builds about Play. 

GM plans to offer broad payout to accident victims in recall saga, report says.

KFC plans makeover of China restaurants.

MORE BRAND NEWS

Aereo sees Supreme Court rule against it, saying it violated copyright laws of broadcasters. 

Amazon runs into another hurdle for drone delivery program.

AT&T and DirecTV tout their deal to Congress.

American Express sponsors LGBT initiative. 

BMW mulls location of second North American factory.

Ford aims newly global Edge SUV at German premium brands in Europe.Continue reading...

branded entertainment

Branded Content Watch: Malibu, Allstate, Durex and more

Posted by Abe Sauer on June 20, 2014 05:20 PM

Dallas, Phoenix and Los Angeles users of Uber may get a surprise ride in the coming week. The ride-share app has partnered with the new Transformers film to make tractor trailer autobot Optimus Prime one of its available lifts. For the record, Uber has made Prime street legal.Continue reading...

corporate citizenship

Silicon Valley's Biggest Brands and Investors are Getting Behind Diversity

Posted by Sheila Shayon on June 18, 2014 01:58 PM

With corporate citizenship, gender equality and diversity the name of the game nowadays in the corporate ecosystem, one must wonder if the bigwigs throwing support behind these movements are actually walking the walk. 

That's unfortunately not always the case when it comes to the billion-dollar brands in Silicon Valley, including Google, Yahoo and Twitter. 

“Out of 36 executives and senior officials in the United States, Google reports exactly one African American and zero Latinos," the San Francisco Gate reports, according to Google's first-ever public diversity report. The report showed that women occupy just 21 percent of leadership positions and 17 percent of tech jobs at the company. Google has no female executive officers and only one woman on its senior leadership team.

In reaction to Google's transparency, Yahoo released a similar report on Tuesday, revealing that just 23 percent of people in vice president roles or higher were female, including CEO Marissa Mayer. Yahoo, mirroring the tech industry as a whole, is dominated by white and Asian males and among tech staff, the male-female ratio is 85 percent to 15 percent.Continue reading...

branding trends

Even Kanye Knows That the Key to Brand Advertising Success is Content

Posted by Abe Sauer on June 17, 2014 07:22 PM

The old Cannes is still on display; but while greying stars Arnold Schwarzenegger, Sylvester Stallone, Mel Gibson and Harrison Ford were riding a tank into Cannes to promote the third installment of their blow-it-up series The Expendables, the young bucks were talking about branded content.

Most outspoken about the future of brands and messaging was—surprise, surprise—Kanye West.

In addition to offering to remake Instagram, West called out Samsung and BlackBerry for naming Alicia Keys "creative director." He also talked up Beats and praised Apple for its acquisition. But while West may have been most blunt, his message was in line with the rest of the Cannes community: the world needs more (and better) branded content.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
LanamrqLanmarq
Highlighting the Present—and Future—of Branding in Latin America and Iberia

Advertisements