Best Global Green Brands 2014

brand partners

Intel Gets Inside New Levi's-Branded 49ers Stadium

Posted by Mark J. Miller on December 19, 2013 06:37 PM

The world may be turning its attentions to mobile devices that don’t have Intel chips, but the company that came to fame for powering PCs still wants to stay front and center in the minds of consumers. So it is placing a bet on sports marketing to help keep the name alive and thriving.

Its name popped up in sports-business stories last week when the company signed a five-year, $25 million deal with Spanish soccer giant Barcelona to stick the Intel logo on the inside of its jerseys so that fans can see it when their favorite players lift their shirts after scoring a goal.

“I know it’s bizarre and strange because it’s not shown on a day-to-day basis, but it’s more about the symbolic space,” said David Haroldsen, Intel’s vice president of sponsorship, according to the Washington Post. “It authentically tells the story of who we are rather than just being another brand that is visible with all the other logos that exist. We believed we would have more value with the symbolic placement with occasional pop-up moments within the game.”Continue reading...

tech innovation

Facebook Wants More Social Intelligence – Artificially

Posted by Sheila Shayon on December 11, 2013 11:10 AM

Facebook’s hiring of Yann LeCun, among the world’s most prominent artificial-intelligence researchers, to spearhead a massive cross-company initiative, “points to a new layer in Facebook’s ambitions, as well as a shift in the research and development of artificial intelligence,” The New Yorker writes

LeCun, a New York University professor of computer and neural sciences posted on Facebook: 

Big news today!

Facebook has created a new research laboratory with the ambitious, long-term goal of bringing about major advances in Artificial Intelligence.

I am thrilled to announce that I have accepted the position of director of this new lab. I will remain a professor at New York University on a part-time basis, and will maintain research and teaching activities at NYU.

Simultaneously, Facebook and New York University's Center for Data Science are entering a partnership to carry out research in data science, machine learning, and AI.

The application of machine-learning vis a vis social content opens the spectrum for enhanced targeted ads and news feed improvements short-term, and beyond that, LeCun’s background amplifies the longer-term possibilities for Facebook, and others mining AI. Continue reading...

info wars

Privacy vs. Profit: Internet Giants vs. N.S.A.: Round 2

Posted by Sheila Shayon on December 9, 2013 10:35 AM

 

There’s a new posse in town with a new website, Global Government Surveillance Reform, spearheaded by eight corporate heavyweights, reacting to the tarnishing of their reputations by revelations of government spying on their customers’ data.

Led by Google and Microsoft, and quickly joined by Apple, Yahoo, Facebook, Twitter, AOL, and LinkedIn, the public campaign is calling on President Obama and Congress to set new limits on government surveillance. Forced into the glaring spotlight by the disclosures of former NSA contractor, Edward Snowden, the companies deny complicity and are scrambling to repair the damage to their reputations.

Accompanied by full-page ads in national newspapers including The New York Times, the website states: “While the undersigned companies understand that governments need to take action to protect their citizens’ safety and security, we strongly believe that current laws and practices need to be reformed. Continue reading...

brand news

In the News: Snapchat, Mercedes-Benz, Newsweek and more

Posted by Dale Buss on December 4, 2013 09:18 AM

In the News

Snapchat hires away Emily White, Instagram's ad exec, to be company COO. 

Mercedes-Benz CLA comes through and cements US sales lead over BMW.

Newsweek plans return to print.

Applebee's rolls out tablets nationwide.

Benetton rises above Levi's to become India's top international fashion brand. 

BJ's Wholesale Club owners express interest in buying Hess gas stations.

Boeing tantalizes states with 777x production.

China issues 4G mobile licenses to country's three main telecom companies. 

Drake announces partnership with Nike's Jordan brand. 

Greenpeace makes Christmas a downer with Santa reporting from melting Arctic.

JCPenney finally reports comp-sales increase.Continue reading...

media brands

News Team, Assemble: Yahoo Anchors Ad Aspirations to Katie Couric and Staff

Posted by Sheila Shayon on November 25, 2013 05:03 PM

It’s a bold move for Marissa Mayer—and a big bet on video—as the Yahoo CEO confirmed today that TV news mainstay Katie Couric will be joining Yahoo as its "global news anchor." 

“I’ve always respected Katie for her thoughtful, charismatic approach to journalism,” Mayer wrote on Tumblr. “From pivotal coverage of natural disasters and historic elections to the Royal Wedding and the Olympic Games, groundbreaking interviews with heads of state and leading tastemakers, her experience is unmatched. Katie is dynamic, savvy and has a way of connecting with viewers that I really admire.”

It’s no secret that things for Katie on her eponymous ABC talk fest have not panned out as either had hoped, but the former co-anchor of NBC's Today show and first female anchor of the CBS Evening News brings the perfect complement of skills, awareness and style to the search giant as consumers continue to migrate to the Internet for TV-style reporting and programming.

Couric will tape features for the Yahoo homepage, but will continue to host her syndicated daytime talk show, Katie. Couric joins a carefully procured team of journalists that have come together over the last several months, including Editor-in-Chief Megan Liberman, former New York Times tech columnist David Pogue, and designated political analyst Matt Bai.Continue reading...

digital moves

Flickr Takes a Step Back to Offer Users a More Tangible Photo Experience

Posted by Sheila Shayon on November 20, 2013 02:52 PM

Flickr, a pioneer in photo sharing, is taking a step backwards from its digital-only existence and introducing physical Flickr photo books, which consumers can create on the site. 

Acquired by Yahoo in 2005, the service languished as competition to be the repository of users’ online photos heated up with Facebook, Google+ and Dropbox entering the fray. “Flickr was once awesome,... now we want it to be awesome again," Yahoo CEO Marissa Mayer said after assuming the role last year. 

Earlier this year, Mayer instituted a visual overhaul of the site, and now the addition of photo books will allow Flickr, which reaches 89 million people that have contributed over 8 billion photos, to better compete with multi-faceted platforms like Shutterfly. “We’re working hard to make Flickr great again,” Flickr VP Tom Hughes assured.Continue reading...

brand news

In the News: Verizon, Panera Bread, Johnson & Johnson and more

Posted by Dale Buss on November 20, 2013 09:18 AM

In the News

Verizon unveils big-box superstores in bid to reinvent wireless.

Panera enters single-serve home-coffee market.

Johnson & Johnson agrees to artificial-hip settlement of at least $2.5 billion.

Bitcoin regulation is argued.

Burger King enters India via joint venture.

Dodge tests coattails of Ron Burgundy.

Ford plans to reveal all-new Mustang on Dec. 5 and said Edge concept at LA Auto Show provides glimpse of global SUV ambitions.

Home Depot registers 50 percent rise in digital sales and Lowe's net profit surges.

JCPenney loss widens but turnaround firms up.Continue reading...

brand news

In the News: Starbucks, Johnson & Johnson, Unilever and more

Posted by Dale Buss on November 13, 2013 09:06 AM

In the News

Starbucks ordered to pay Kraft $2.7 billion in losing coffee-package dispute.

Johnson & Johnson said to agree to $4 billion settlement over hip implants.

Unilever opts for sustainable palm oil.

Bloomberg says news service didn't kill articles on China.

Boeing vote tests union strength.

Chrysler brand chief leaves to head Maserati marketing. 

Fantex delays "IPO" of injured NFL star.

Foxconn sees profit growth slow sharply.

Girls Gone Wild is up for sale

GM shifts international headquarters to Singapore from Shanghai.

Hulu wants to be offered with pay-TV bundles.Continue reading...

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