brand news

In the News: McDonald's, Nike, Deutsche Telekom and more

Posted by Dale Buss on February 10, 2014 09:12 AM

In the News

McDonald's US sales feel January chill.

Nike's Kanye West surprise sale sees red hot shoe sell out in 10 minutes.

Deutsche Telekom buys rest of T-Mobile Czech arm as Vodafone bids for Spain’s Ono.

Tesla bumps Mercedes-Benz in Consumer Reports survey.

AMC misfires with Walking Dead zombie stunt.

AOL CEO takes back "distressed babies" comment after mother speaks out.

Apple sees Carl Icahn drop buyback demand.

Asiana Airlines seeks "cockpit culture changer" after US crash.Continue reading...

retail

Lowe's Partners with Porch to Offer Customers Complete Home Improvement Package

Posted by Sheila Shayon on January 14, 2014 07:29 PM

Retail is all about customer experience, and home improvement chain Lowe’s is doing its part to give consumers start to finish guidance on their most challenging projects. The retailer has partnered with Porch.com, a site that recommends home improvement professionals, to help their customers get the job done once they leave the store. 

Lowe’s employees in 139 stores in North Carolina, South Carolina and Seattle are using Porch to find and suggest contractors, handymen and other professionals for customers looking for a helping hand beyond what Lowe's employees can offer. As part of the partnership, Lowe’s has also joined Porch’s stable of investors.

“For us, it’s a great tool for our associates to have in the store,” Jay Rebello, VP business development at Lowe’s, told the Charlotte Business Journal. “People have an idea that they want to fix their house up, do something nice, and it requires not just products but products and expertise, and the know-how to get the project done.”Continue reading...

brand news

In the News: Taco Bell, Coca-Cola, Adidas and more

Posted by Dale Buss on August 14, 2013 09:22 AM

In the News

Taco Bell reveals Fiery as third flavor of Doritos Locos Tacos.

Coca-Cola defends safety of artificial sweeteners in new ad.

Adidas gains on Nike in China by balancing performance with fashion.

AB InBev disputes MillerCoors claims about superiority of Coors Light cans.

AOL apologizes over public firing of Patch director.

Absolut launches artistic redesign of flavored-vodka range.

Amazon hires for a secret N.J. warehouse, perhaps signaling New York grocery delivery.

Apple is pushed on buyback by Carl Icahn after he reveals $1.5 billion stake.

BMW uses humorous new campaign to boost diesel.

Chipotle faces shortage of "responsibly raised" meat.

Craigslist costs local newspapers $5 billion in classified-ad revenue.Continue reading...

brand news

In the News: Coca-Cola, GM, Sony and more

Posted by Dale Buss on August 6, 2013 09:33 AM

In the News

Coca-Cola recalls Minute Maid sold in China over botulism scare.

GM slashes price of Chevrolet Volt by $5,000.

Sony rejects spinoff of Hollywood properties. 

23andMe "personal genetics" firm launches first ad push.

Christie's is asked to appraise the art pieces in City of Detroit collection.

Chrysler explains its struggles with launch of crucial new Jeep Cherokee.

DreamWorks Animation CMO resigns

Farmers Insurance launches zany online videos.Continue reading...

digital moves

Yelp Extends Local Services with New Delivery Platform

Posted by Sheila Shayon on July 10, 2013 02:56 PM

Yelp, an online business directory and review service is rolling out a new delivery feature, stepping boldly into the online food ordering space.

Dubbed Yelp Platform, the service will partner with local delivery services and handle the ordering, checkout and payment process.

“The idea is that there are all these consumers shopping on the site, and Yelp Platform allows them to take that next step—to transact,” founder Jeremy Stoppelman told VentureBeat. “The Yelp experience is all about going to local businesses. As you switch between different services, you as the consumer will have a one-stop shop.”Continue reading...

brand news

In the News: Tribune, Yelp, Blackberry and more

Posted by Dale Buss on July 10, 2013 09:31 AM

In the News

Tribune plans to spin off newspaper unit.

Yelp adds food-delivery services to site through partnerships.

BlackBerry faces same old problems after name change as CEO admits US debut of new phones was flawed.

Abbott cuts baby-formula prices in China.

Apple colluded with major publishers to drive up e-book prices, judge rules. 

Asiana Airlines pilots in first pairing struggled to line up plane that crashed, investigation reveals.

Budweiser signs Rihanna and Jay-Z for 85-country tour.

Dollar Shave Club will try out 'beardvertising' trend. 

Elizabeth Arden launches third Taylor Swift fragrance.

GM sells more cars in China than in US in first half.Continue reading...

brand news

In the News: Starbucks, Apple, P&G and more

Posted by Dale Buss on June 3, 2013 09:32 AM

In the News

Starbucks prohibits smoking up to 25 feet from cafes.

Apple faces start of e-book antitrust trial as it's said to be pressing for internet-radio deals.

P&G cuts online display-advertising costs.

Arby's searches for new CMO.

Chrysler sales in May rose 11 percent on strong Dodge brand sales.

Dannon teams with IBM to use big data against yogurt out-of-stocks.

Infiniti shelves EV and scales back short-term expectations.

Intel looks to shed Atom brand as it moves on from netbooks.Continue reading...

brand vs. brand

Despite Brisk Sales, Apple Earnings Disappoint Amid Growing Global Pressure

Posted by Sheila Shayon on January 23, 2013 05:30 PM

Despite record sales of iPhones and iPads, Apple's first-quarter earnings inched up a mere 0.1 percent, the company said late today.

The news immediately sent Apple's stock 6 percent lower, the New York Times reported. All told, Apple's stock value has fallen 16 percent in the past three months, the Wall Street Journal said.

The company reported sales in the last quarter of a record 47.8 million iPhones, marking a 29 percent increase from a year before. Still, analysts had projected sales of up to 50 million, prompting WSJ's headline: "Apple Earnings Disappoint."

The earnings report comes as the brand finds itself under increasing pressure worldwide as competitors offer cheaper products that hold strong appeal to a growing global middle class.Continue reading...

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