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brand news

In the News: Coca-Cola, GM, Sony and more

Posted by Dale Buss on August 6, 2013 09:33 AM

In the News

Coca-Cola recalls Minute Maid sold in China over botulism scare.

GM slashes price of Chevrolet Volt by $5,000.

Sony rejects spinoff of Hollywood properties. 

23andMe "personal genetics" firm launches first ad push.

Christie's is asked to appraise the art pieces in City of Detroit collection.

Chrysler explains its struggles with launch of crucial new Jeep Cherokee.

DreamWorks Animation CMO resigns

Farmers Insurance launches zany online videos.Continue reading...

digital moves

Yelp Extends Local Services with New Delivery Platform

Posted by Sheila Shayon on July 10, 2013 02:56 PM

Yelp, an online business directory and review service is rolling out a new delivery feature, stepping boldly into the online food ordering space.

Dubbed Yelp Platform, the service will partner with local delivery services and handle the ordering, checkout and payment process.

“The idea is that there are all these consumers shopping on the site, and Yelp Platform allows them to take that next step—to transact,” founder Jeremy Stoppelman told VentureBeat. “The Yelp experience is all about going to local businesses. As you switch between different services, you as the consumer will have a one-stop shop.”Continue reading...

brand news

In the News: Tribune, Yelp, Blackberry and more

Posted by Dale Buss on July 10, 2013 09:31 AM

In the News

Tribune plans to spin off newspaper unit.

Yelp adds food-delivery services to site through partnerships.

BlackBerry faces same old problems after name change as CEO admits US debut of new phones was flawed.

Abbott cuts baby-formula prices in China.

Apple colluded with major publishers to drive up e-book prices, judge rules. 

Asiana Airlines pilots in first pairing struggled to line up plane that crashed, investigation reveals.

Budweiser signs Rihanna and Jay-Z for 85-country tour.

Dollar Shave Club will try out 'beardvertising' trend. 

Elizabeth Arden launches third Taylor Swift fragrance.

GM sells more cars in China than in US in first half.Continue reading...

brand news

In the News: Starbucks, Apple, P&G and more

Posted by Dale Buss on June 3, 2013 09:32 AM

In the News

Starbucks prohibits smoking up to 25 feet from cafes.

Apple faces start of e-book antitrust trial as it's said to be pressing for internet-radio deals.

P&G cuts online display-advertising costs.

Arby's searches for new CMO.

Chrysler sales in May rose 11 percent on strong Dodge brand sales.

Dannon teams with IBM to use big data against yogurt out-of-stocks.

Infiniti shelves EV and scales back short-term expectations.

Intel looks to shed Atom brand as it moves on from netbooks.Continue reading...

brand vs. brand

Despite Brisk Sales, Apple Earnings Disappoint Amid Growing Global Pressure

Posted by Sheila Shayon on January 23, 2013 05:30 PM

Despite record sales of iPhones and iPads, Apple's first-quarter earnings inched up a mere 0.1 percent, the company said late today.

The news immediately sent Apple's stock 6 percent lower, the New York Times reported. All told, Apple's stock value has fallen 16 percent in the past three months, the Wall Street Journal said.

The company reported sales in the last quarter of a record 47.8 million iPhones, marking a 29 percent increase from a year before. Still, analysts had projected sales of up to 50 million, prompting WSJ's headline: "Apple Earnings Disappoint."

The earnings report comes as the brand finds itself under increasing pressure worldwide as competitors offer cheaper products that hold strong appeal to a growing global middle class.Continue reading...

social media watch

Will Facebook's Social Search Feature Also Reveal a Brighter Future?

Posted by Sheila Shayon on January 16, 2013 11:44 AM

Will Facebook’s newly unveiled social graph feature soon bring the company profit and additional relevance? 

Mixed reactions are meeting Graph Search, which CEO Mark Zuckerberg called "one of the coolest things we've done in a while" in announcing the feature on Tuesday.

Graph Search enables search using natural language and replaces links to answers with direct results. Sample searches include “Movies my friends in San Francisco like,” “Photos my friends took in the 1990s,” and “Languages my friends from college speak.”

"This is a beta product," Zuckerberg said at the company's rollout event in Menlo Park, Calif. "We focused on a few use cases that we think are good. Even as an early product, Graph Search is a completely new way for people to get information on Facebook."Continue reading...

brand news

In the News: HP, News Corp., Amazon and more

Posted by Shirley Brady on November 21, 2012 08:45 AM

In the News

HP CEO Meg Whitman pilloried over $8.8 billion start-up acquisition charge for Autonomy as stock plunges and former CEO comes out of woodwork.

News Corp. reportedly eyeing Simon & Schuster as add-on to HarperCollins and acquires 49% of YES Network as former newspaper execs charged with bribery. YES, meanwhile, extends Yankees TV rights through 2042.

Amazon unveils brand pages and looks to reinvent publishing model with Tim Ferriss book.

Apple products top kids' holiday wish lists, while spaceship-like campus delayed until 2016.

BlackBerry dropped by US agency over device reliability concerns.

Big Ten college sports conference brand could be diluted by eastern driven.

Darden CMO defects to Ruby Tuesday.Continue reading...

To Cell or Not -- While Dining Out

Posted by Sheila Shayon on August 21, 2012 11:14 AM

The escalating battle over digital displays in public has reached new heights…or lows…depending on your position on personal freedom versus a modicum of civility. Between texting, tweeting and Instagram-ing restaurant meal photos, "distracted dining" is the latest scourge on the most basic of manners, the art of face-to-face conversation.

Eva Restaurant on Beverly Boulevard in Los Angeles is offering diners a five percent discount on their bill to check their tech at the door. "For us, it's really not about people disrupting other guests. Eva is home, and we want to create that environment of home, and we want people to connect again," said owner/chef Mark Gold. 

About half the customers at Eva, a 40-person restaurant with European nuance, take the discount. "I think once the server approaches the table and they're presented with the offer, they like the idea of actually talking to each other again," adds Gold.

Interested in wooing business in a challenging economy, and accommodating a younger, wired clientele, many restaurants now cater to diners who have morphed into "food paparazzi." Continue reading...

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