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web watch

IPO Looming, "All Grown Up" Yelp Looks to Boost Ad Revenues

Posted by Sheila Shayon on February 20, 2012 11:01 AM

Yelp, the user-generated review website, quietly launched seven years ago with a cartoon-like logo designed by YouTube co-founder Chad Hurley.

Now known for its distinctive 'burst' logo and spanning the globe, it plans to raise as much as $100 million in an IPO on the New York Stock Exchange on March 2nd.Continue reading...

social marketing

AmEx Brings Self-Serve Twitter Ads to Small Biz Brands

Posted by Sheila Shayon on February 17, 2012 05:02 PM

American Express Cardmembers and merchants are getting exclusive access to Twitter’s new advertising solution for small businesses. The first 10,000 eligible businesses that register at http://ads.twitter.com/amex will get $100 in free Twitter ads as the self-serve automated system begins in March.

Similar to Google, advertisers will choose amount they’ll spend, the cities or regions for ads to appear, and write their own 140-character copy. According to AmEx’s press release, Twitter will charge only for ads that get a user response.

Twitter is already testing Promoted Tweets priced on a "cost-per-engagement" basis, where businesses only pay if a user interacts (retweets, replies to, clicks or favorites), but the AmEx partnership could exponentially increase the number of advertisers Twitter can work with.Continue reading...

brand news

In the News: Apple, Chrysler, Yelp & more

Posted by Dale Buss on February 17, 2012 09:02 AM

In the News

Alibaba holding company may privatize Alibaba.com.

Amazon plans to swell Seattle office market with new towers.

Apple's iPhone loses China market share and faces U.S. repercussions over iPad trademark dispute; and makes over Macintosh for mobile features and gives developers access to new operating system, Mountain Lion.

Chrysler drops request for green-car loans from U.S.

Facebook finds that retailers are shutting storefronts hosted by it.

Google tracked unwitting iPhone owners.Continue reading...

brand news

In the News: Yelp IPO, JLo x Gucci x Fiat, Newsweek Woes & more

Posted by Dale Buss on November 18, 2011 09:02 AM

In the News

Accenture introduces global brand campaign.

Alamo trademark flap resolved in Texas.

Anna's Thins cookies adopt a new look.

Apple's iPad tested as voting device in Oregon, continues "App Store" fight with Amazon.

Best Buy ups holiday spending and introduces "Game On, Santa" campaign.

Boeing wins its biggest-ever commercial-jet deal even as mechanism for deal is criticized.

Cannes adds Mobile Lions award.

Coach pushes for China to become its No. 1 market within three years.

Deutsche Borse and NYSE seek to appease European Union.

Fiat introduces another TV commercial featuring Jennifer Lopez and its Gucci edition.Continue reading...

brand news

In the News: Mars, Toyota, Yelp

Posted by Dale Buss on November 9, 2011 08:55 AM

In the NewsAOL, Microsoft and Yahoo forge advertising partnership.

Activision and Electronic Arts let bullets fly in video-game holiday-sales war.

Anheuser-Busch gets label approval for higher-alcohol version of Bud Light.

Barnes & Noble has sought U.S. antitrust probe of Microsoft over e-readers.

Facebook sees recommendations on advertisers' use of "like" by Better Business Bureau.

General Motors reports strong but lower profits.

HSBC raises U.S. bad-loan provisions.

Landry's acquires McCormick & Schmick's Seafood Restaurants. Continue reading...

social marketing

Survey Says: Yelp Helps, But Not With Groupon?

Posted by Mark J. Miller on October 12, 2011 11:59 AM

A new study out of the Harvard Business School finds that restaurants reviewed on the site can count on higher business. Even a one-star increase on Yelp's five-star ratings scale, according to WSJ.com, "was associated with a 5 to 9% increase in revenue."

The research comes as businesses, especially small businesses, are pondering the benefits of participating in group-buying deals such as Groupon or LivingSocial. They offer not just good deals but new experiences is possibly new parts of your city that haven’t been fully explored. That’s all well and good for the consumer. But for the businesses offering the deal, it might mean eventual bad news.Continue reading...

web watch

IPO or No, Groupon has the Goods

Posted by Mark J. Miller on September 30, 2011 01:16 PM

There's never a dull moment at Groupon HQ in Chicago. Besides the rampant speculation about what's happening with its IPO, this week the daily deals site quietly launched Groupon Goods.

According to CNN and the site's FAQ, Groupon Goods marks an expansion from service-industry offers to "really good deals on great products. To get airspace on Groupon Goods, a product has to be cool enough to share and innovative enough to inspire. It also must be made of reliably bonded molecules and stardust. Honestly, if we think a product is remarkable and we can offer a good deal on it, we'll do so."

As for its closely-watched IPO plans, Groupon filed the papers to go public in June. Since then, though, the company that thrills bargain hunters (and fills the inboxes of others, to the tune of five billion email messages per month) with its daily-deal emails touting everything from pizza joints to spa facials has had a run of bad news that has pushed its planned IPO back.Continue reading...

Academics Ponder How Daily Deals Impact Brand Reputation

Posted by Sheila Shayon on September 15, 2011 12:11 PM

The scoop by the New York Times that Groupon's IPO appears to be back on track puts the boom in branded daily deals back in the spotlight.

With Google, Amazon and other web giants muscling into their spice, sites like Groupon and LivingSocial are disintermediating the e-commerce industry with discounting as high as 60% — not to mention filling our email inboxes with a flood of local deals.

Participating in such offers can be costly for merchants, who reportedly fork over about 50% of sales revenue back to Groupon, banking on the reward of repeat business from new customers accruing long term growth.

As the daddy of daily deals ascends the slippery slope of an IPO, a new academic study has unearthed a controversial and ironic twist for daily deals site Groupon: being one of their deals has a negative effect on brand reputation as measured by Yelp’s metrics.Continue reading...

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