chew on this
Posted by Dale Buss on December 23, 2011 03:29 PM
It's tough to run a multinational CPG brand these days. There's tepid consumer spending in the U.S., Europe and even Asia, on top of that "new normal" thing that came out of the Great Recession. Regulators are pursuing food and beverage companies that aren't getting on the better-for-you train fast enough. And commodity prices and currency-exchange rates vacillate wildly.
In its just-released list of new products planned for 2012, Kraft Foods reflects many of these pressures — but also reveals a determination to use the strengths of the brand and the company to take advantage of developing opportunities. General Mills likewise provided a sampling of its new-product forays for the new year, in a conference call this week.
Whether it's transfering successful product ideas from one national market to another, or doggedly trying new ideas in nutritional products, Kraft has laid out an ambitious schedule of 70 new items for the new year.Continue reading...
chew on this
Posted by Dale Buss on December 13, 2011 02:07 PM
Dannon USA executives have no illusions about Super Bowl party hosts clearing away the corn chips, savory spreads, sausage, beer and other decidedly nutrition-challenged fare from millions of tables across America on the day of the Big Game to make room for anything healthy — including yogurt.
But one of America's Big Two yogurt brands has decided to take a flyer anyway by buying commercial time during the Super Bowl. For the first time, Dannon will be advertising some of its nutritional yogurt brands and products alongside the Coca-Colas, Doritos, Budweisers and other snacktastic brands that traditionally have dominated game advertising.
The simple reason? It's time. "When we look at the U.S. as the world's single largest economy and the fact that yogurt is so under-represented in the American diet, and we think about what's the best way for us to bring the better-for-you message and food choices to a large population base, the Super Bowl is an avenue we haven't yet explored," Michael Neuwirth, Dannon's senior director of public relations, told brandchannel.Continue reading...
Posted by Dale Buss on August 1, 2011 09:00 AM
Markets rally as Sunday night's U.S. debt limit deal goes before Congress for a vote today as Twitter explodes over deal.
Airbnb investor suggests ransacked woman is lying.
Al Jazeera English launches in New York.
Ambassador Coffee brand changes hands.
Apple wins dispute over iPods.com domain.
Bank of America hit with new Countrywide lawsuit.
Bloomberg Businessweek to hike paid circulation.Continue reading...
chew on this
Posted by Mark J. Miller on July 5, 2011 04:00 PM
General Mills Inc. has about $15 billion in annual revenue and 25% of that is in foreign sales. The Minneapolis Star-Tribune reports that the company likely will boost that percentage with its $1.2 billion purchase of 51% of Yoplait S.A.S. from PAI Partners, according to the Minneapolis Star-Tribune.
General Mills has been the franchisee for Yoplait since 1977 but now it gets to call the shots alongside ownership partner Sodiaal, a French dairy cooperative. Internationally, Yoplait is the second strongest yogurt brand, but leads the pack domestically, the paper notes.
"Yoplait is a fantastic global brand with tremendous potential," said Ken Powell, Chairman and CEO, General Mills in a press release. "General Mills and Sodiaal are well-positioned to advance and grow the Yoplait brand around the world. It is an exciting combination."Continue reading...
Posted by Abe Sauer on July 1, 2011 12:00 PM
BMW Canada spot featuring the world's highest helipad goes viral; here's part one of the campaign.
"It’s a live market with growing economy and people fond of meat." — Wendy's exec explains Russia launch.
Below: Smurfs, Lady Gaga, sea monkeys and more.Continue reading...
Posted by Abe Sauer on June 17, 2011 12:00 PM
Continuing the innovative usage of YouTube by brand marketers, the advergame above claims to be first to use 3D sound. More details here.
Is Apple's "Buddy Finder" patent application a stealth dating service for iPhone users?Continue reading...
Posted by Shirley Brady on June 14, 2011 06:30 PM
Angry Birds and Moshi Monsters are ready for prime time at International Licensing Expo in Las Vegas.
Apple estimated to pay more than $1 billion annually to run iTunes; agrees to pay mobile patent settlement to Nokia; and sees top retail exec jumps ship to jcpenney.
Avis signs deal to buy European counterpart for $1 billion.
BBC moves to sell its iconic Television Centre in Wood Lane.
Bloomberg TV files complaint alleging Comcast/NBCU favoritism.
Cabbage Patch Kids will be revived for cartoon.Continue reading...
Posted by Shirley Brady on May 18, 2011 06:00 PM
Angry Birds maker Rovio aims for IPO within 2-3 years.
Arnold Schwarzenegger scandal seen as affecting his political, not entertainment, brand.
Apple and Google askeded to FCC location tracking forum.
Clearwire taps Ericsson to take over network management.
General Mills to buy controlling stake in Yoplait.
Hershey CEO switches to Del Monte.
LinkedIn sets IPO at $45/share for $350 million.Continue reading...