a brand apart
Posted by Abe Sauer on May 10, 2011 04:30 PM
While America was busy looking for the birth certificate, watching the royal wedding, and celebrating the death of Osama bin Laden, a quiet revolution was taking place. After years and years of dominance by brands such as Dannon and Yoplait, the yogurt category came to be owned, seemingly overnight, by Chobani. In fact, Chobani's rise to become the best selling yogurt brand in the US was so fast, the brand is facing a whole new challenge.Continue reading...
Posted by Dale Buss on March 18, 2011 09:00 AM
As Japan nuclear crisis continues, Tokyo Electric Power downgraded by Moody's.
BlackBerry owner RIM locks horns with wireless carriers over mobile-payment data.
Disney reminds TV advertisers that Mom is watching too.
General Mills is in talks to buy $1.1 billion stake in Yoplait for more than 50% of brand.
GM considers expanding into dealer-inventory financing.
Honda tries to patch supply chain back together in Japan, while GM shutters Louisiana pick-up truck plant due to parts shortage from Japan.Continue reading...
chew on this
Posted by Barry Silverstein on February 17, 2011 11:30 AM
Americans are having a love affair with Greek yogurt.
Nielsen reported last October that, "Despite the 121% higher average equivalized price of Greek yogurt compared to non-Greek yogurt, sales continue to sky rocket. Over the past 52 weeks ending October 2, 2010, Greek yogurt dollar and unit sales are up 160% and 203% respectively, while non-Greek yogurt dollar and unit sales are up 3% and 1%."
Nielsen attributes the popularity of Greek yogurt to health, convenience, and taste. So get ready for the Greek yogurt brands to start fighting it out for superiority. Agro Farma's Chobani, the top seller in the U.S., spent only $209,000 to advertise the brand in 2009. Now the company is launching an estimated $13 million integrated media campaign.Continue reading...
Posted by Dale Buss on November 24, 2010 09:00 AM
ABC's Dancing With the Stars crowns actress Jennifer Grey over Bristol Palin.
AT&T offers "buy one get one" Black Friday deal (vs. Amazon's $50 each) on Windows Phone.
Bruce Willis pitches Russia's National Bank Trust.
CBS wins November TV sweeps in a big way.
Chrysler plans major upgrade of Indiana operations after President Obama's visit.
Cracker Barrel rides customer-service initiative.
Fox to use Hulu inventory for advertiser “make-goods.”Continue reading...
Posted by Shirley Brady on August 23, 2010 05:00 PM
* AIG pays back $4 billion of its US loan.
* BlackBerry and India may resolve their differences as early as next week.
* Barneys finally hired a CEO, after two years without one.
* BP, continuing work on its broken pipe, is slammed by Brad Pitt in Spike Lee's HBO documentary debuting tonight.
* Boeing expects more than $2 billion in U.S. military satellite sales.
* Fujitsu is "very actively" seeking acquisitions, according to its president.
* J&J recalls contact lenses in Asia and Europe.Continue reading...
Posted by Shirley Brady on May 25, 2010 08:05 AM
Walmart discounts iPhone 3GS to $97, sparking rumors of its demise next month, when Apple will reveal the next iPhone (possibly with video chat).
Facebook ads attract brands including Lexus, Wendy's, ESPN, Sony Pictures, Bose, and Hardee's.
As the Times of London puts up its paywall, the New York Times says its paywall will be "blogger-friendly."
BP sticks with chemical dispersant, expert confident in oil well plan as the spill spreads. Mock Twitter feed is least of worries.
Budweiser is producing a special editon metallic World Cup bottle.Continue reading...
follow the money
Posted by Sara Zucker on December 22, 2009 02:36 PM
General Mills, the brand associated with Wheaties and Cheerios, is focusing on digital media and cross-cultural marketing projects in an attempt to increase sales amid the recession.
Recent initiatives include Tablespoon.com, a site that combines content from a variety of food-centric blogs, and a line of applications for Windows 7 and the iPhone created to bolster the Betty Crocker brand. General Mills has also designed a "Virtual Store," which recreates the shopping experience and allows customers to provide feedback to actual retailers through a "Shopper 360" survey.Continue reading...