Best Global Green Brands 2014

brand news

In the News: GM, Target, Darden and more

Posted by Dale Buss on January 13, 2014 09:33 AM

In the News

GM nears reinstatement of dividend as Chevrolet won both Car of the Year honors for the Chevrolet Corvette Stingray and Truck/Utiilty of the Year for the Silverado at the North American International Auto Show.

Target publishes apology letter in national newspapers, offers credit reports, fraud protection to affected customers. 

Darden Restaurants sees 20,000 join work-underpayment suit.

AB InBev puts more marketing muscle behind blue-collar brews such as Busch.

Accenture tapped to take over Healthcare.gov fixes.

Airbus posts record jet orders.

BP vows to fight "fictitous" compensation claims in Gulf of Mexico.

Denny's tries to move beyond breakfast.

Discovery ends talks to buy Scripps.

Dunkin' Donuts expands in US west.

Ford introduces aluminum-frame F150.Continue reading...

china

The Rise and Fall of KFC China

Posted by Abe Sauer on December 10, 2013 03:49 PM

A quarter century ago, Chinese consumers hungry for a taste of America formed hours-long lines in Beijing's Tiananmen Square outside a KFC, the nation's first. A year later, the opening of KFC's first restaurant in Shanghai was one of that famous city's most remarkable and memorable events of the year. More than a decade later, KFC was maybe America's most successful experiment in the new, open China; a China case study taught to MBA students in programs both prestigious and not. Investors hailed KFC's deft menu localization and aggressive locally-flavored marketing, tactics that had made it more successful in China than in its native land, a jewel in the Yum! Brands crown.

Then came 2012. KFC has never recovered. Continue reading...

brand news

In the News: Ford, Apple, GM and more

Posted by Dale Buss on December 5, 2013 09:22 AM

In the News

Ford introduces new Mustang today as global vehicle.

Apple and China Mobile sign deal to sell iPhone as Carl Icahn softens stance on Apple's cash.

GM drops Chevrolet from mainstream European market and sells remaining stake in Ally.

AT&T and T-Mobile weigh bids for Verizon wireless spectrum.

Facebook admits organic reach is falling short and urges marketers to buy ads.

Fox says Super Bowl ad inventory is sold out.

FTC is perplexed after native-ad workshop.

General Mills is pouring Cheerios into the Super Bowl.

JCPenney sacrifices profit in volume push.Continue reading...

brand news

In the News: Snapchat, Mercedes-Benz, Newsweek and more

Posted by Dale Buss on December 4, 2013 09:18 AM

In the News

Snapchat hires away Emily White, Instagram's ad exec, to be company COO. 

Mercedes-Benz CLA comes through and cements US sales lead over BMW.

Newsweek plans return to print.

Applebee's rolls out tablets nationwide.

Benetton rises above Levi's to become India's top international fashion brand. 

BJ's Wholesale Club owners express interest in buying Hess gas stations.

Boeing tantalizes states with 777x production.

China issues 4G mobile licenses to country's three main telecom companies. 

Drake announces partnership with Nike's Jordan brand. 

Greenpeace makes Christmas a downer with Santa reporting from melting Arctic.

JCPenney finally reports comp-sales increase.Continue reading...

brand news

In the News: Amazon, Facebook, Chrysler and more

Posted by Dale Buss on December 3, 2013 09:13 AM

In the News

Amazon finds sales-tax challenge rejected by US Supreme Court as it opens holiday pop-up shops in malls across America.

Facebook adds more "news" to news feed as site proves its worth to CPG marketers.

Chrysler posts 16 percent rise in November sales.

Apple buys Twitter-data tool.

Audi seeks edge over BMW in high-tech headlights.

BP could be spared hundreds of millions by court ruling.

Canon connects consumers with Santa.

Constellation Brands is alleged to mislead on US beer prices.

Cyber Monday blew past $2 billion in online sales.

Dow Chemical launches margin-boosting makeover and considers name change.

Enterprise launches loyalty points-doubling promotion.Continue reading...

china

New KFC Promotion Strives for Disaster Trifecta in China

Posted by Abe Sauer on October 30, 2013 12:42 PM

In China, sales of foreign fast food continue to slow. McDonald's, despite a huge hiring push and nearly 250 new stores in China this year, has recently seen regional sales decrease. KFC is doing worse, with sales continuing to tank despite the brand weathering a hormone scandal a year ago and a recent H7N9 bird flu scare.

And chinese fast food brands appear to be closing the gap. Whether it's pricing, food safety or just taste, more local names like Taiwan's Dicos and the Bruce Lee-branded Kung Fu Catering are drawing the eye of Chinese eaters.

And to help along local vendors, KFC seems to be going for a hat trick of PR disasters. In an attempt to boost sales, this week KFC launched a two week promotion in which its chicken bucket is half-price. Except, it shrunk the contents—and Chinese customers have noticed.

On the first day of the promotion, advertised as the "Half-Price Bucket," social network users on Weibo and elsewhere have kicked up a storm of complaints pointing out that the bucket is half-priced because it has nearly half as much chicken. In a Weibo post forwarded nearly 3,600 times, user "Happy张江" breaks down how the new "half-price" bucket contains a lot less than the old bucket meal, asking in the end, "这特么是半价?" or "So what's this special half price?"Continue reading...

brand news

In the News: Mondelez, Facebook, Microsoft and more

Posted by Dale Buss on October 23, 2013 09:17 AM

In the News

Mondelez invests $400 million in sustainability.

Facebook reverses stance on violent video. 

Microsoft tests eyewear similar to Glass.

Amazon and eBay shake up shipping strategies.

American Honda settles class-action suit over oil-burning defect.

Apple targets Microsoft Office with free apps.

Caterpillar cuts 2013 forecast as mining orders drop.

Cheetos promises to TP any location in the world for new Halloween campaign.

Coach loses ground to luxury rivals.

Ford trims production of C-Max and Focus.Continue reading...

Taco Bell, NBA Renew Cross-Platform Sponsorship Deal with New Video Twist

Posted by Mark J. Miller on October 16, 2013 12:57 PM

When the Chicago Bulls take on the champion Miami Heat on Oct. 29 for the NBA season opener, viewers can be sure to have a hankering for a beefy, crunchy burrito or a sweet churro before the final buzzer sounds.

Taco Bell has been the official QSR partner of the league for the last four years and now the pair have announced an extension of that deal that includes prominent placement during telecasts and online through all of the NBA, WNBA, and D-League platforms.

The multiyear deal will also include a new digital/social media program on NBA.com and other platforms dubbed "Buzzer Beaters" that will aggregate video of game-winning shots, according to Ad Age.Continue reading...

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