Posted by Dale Buss on September 10, 2013 09:32 AM
Neiman Marcus majority stake sold for $6 billion to Canadian, US investment partners.
Apple will reveal new products today and may put focus back on fingerprint security with latest iPhone.
McDonald's tries multi-person meals.
Abercrombie & Fitch loses bias suit over firing Muslim woman.
Burger King stretches with "sense-swap" campaign.
Campbell bets on child-centered new campaign.
Dunkin' Donuts launches first TV ad made entirely from Vine.
Furniture Brands files for Chapter 11.
Gatorade grows market share with G Force sales and marketing team.
Google offers antitrust concessions to EU.
Hyundai workers end strike after reaching wage deal.
Jaguar mulls small SUV to challenge BMW.
L'Oreal attacks e-commerce.Continue reading...
chew on this
Posted by Dale Buss on August 14, 2013 03:37 PM
Has Taco Bell played out the Doritos Locos Tacos space? The Yum! Brands fast-feeder will soon see as it has just announced the third installment in its wildly successful co-branded campaign.
Taco Bell announced that its Fiery "DLT" will be officially available nationwide next Thursday, with a marketing campaign following soon. It's the next step in the company's campaign to build on the huge success of the first flavor of the popular Doritos Locos Taco when it came out last year, Nacho Cheese, and the Cool Ranch flavor that Taco Bell revealed earlier this year. The brand will be offering taste tests through social media, and will make the new taco available early on August 19—a move that didn't go so well during the Cool Ranch launch.
The chain already has sold more than 500 million DLTs in total, almost single-handedly energizing its results over the last 17 months, so the next flavor will be crucial. And for the first time, Taco Bell chose not to borrow an exact flavor profile and product name directly from a chip already marketed by PepsiCo's Doritos brand.Continue reading...
Posted by Dale Buss on August 14, 2013 09:22 AM
Taco Bell reveals Fiery as third flavor of Doritos Locos Tacos.
Coca-Cola defends safety of artificial sweeteners in new ad.
Adidas gains on Nike in China by balancing performance with fashion.
AB InBev disputes MillerCoors claims about superiority of Coors Light cans.
AOL apologizes over public firing of Patch director.
Absolut launches artistic redesign of flavored-vodka range.
Amazon hires for a secret N.J. warehouse, perhaps signaling New York grocery delivery.
Apple is pushed on buyback by Carl Icahn after he reveals $1.5 billion stake.
BMW uses humorous new campaign to boost diesel.
Chipotle faces shortage of "responsibly raised" meat.
Craigslist costs local newspapers $5 billion in classified-ad revenue.Continue reading...
chew on this
Posted by Dale Buss on July 23, 2013 01:47 PM
Maybe we should have seen it coming when, in its most recent Super Bowl commercial, Taco Bell celebrated a bunch of old geezers' night on the town. Or maybe it was evident in the brand's years and years of incessant messaging to teenage males.
In any event, it's hardly a surprise that Taco Bell is dumping its kids' meals so that it can focus even more on the maws and fast-food needs of the vital Millennial demographic. It's actually a bit more jarring that other QSR brands are undercutting their own kids'-marketing efforts by sending their well-known mascots—including the Colonel—the way of the dinosaur.
Yum! Brands-owned Taco Bell plans to drop kids meals and toys at all of its US restaurants by around January, USA Today reported. "The future of Taco Bell is not about kids' meals," Taco Bell CEO Greg Creed told the newspaper. "This is about positioning the brand for Millennials."Continue reading...
chew on this
Posted by Adeline Chong on July 22, 2013 11:56 AM
McDonald’s announced recently that it will be opening its first outlet in Vietnam next year in Ho Chi Minh City, the country's commercial hub.
While the fast-food giant has an immense presence in greater Asia, McDonald's is late to market in Vietnam, where Yum! Brands' KFC and Pizza Hut, along with Burger King, Subway, Jollibee (Philippines), and Lotteria (South Korea) already have a solid presence. Trailblazer KFC opened its first restaurant in 1997 and now has 100 outlets in Vietnam. Burger King, meanwhile, opened just last year and has 12 outlets, while Starbucks opened its first location in Ho Chi Minh City this past February.
McDonald’s apparently considered the market over a decade ago, however the lack of a domestic cource of beef and a poor supply-chain infrastructure deterred the company. Prior to that, the company was briefly banned from the country in the 1990s—about the time that the local economy became accessible to the rest of the world, according to the Financial Times.Continue reading...
chew on this
Posted by Dale Buss on July 18, 2013 02:39 PM
The original hallmarks of the Kentucky Fried Chicken brand—the smiling caricature of Col. Harland Sanders, and Original Recipe chicken on the bone—have disappeared in a test-location of a new concept KFC eatery called "KFC eleven" near the headquarters of the Yum! Brands-owned chain in Louisville, Ky.
The name of the outpost is homage to the "11 herbs and spices" in the Original Recipe, but little else about the test outpost is reminiscent of the original KFC. The menu is based on fresh salads, rice bowls, flatbread sandwiches, garlic mashed potatoes, waffle fries and other items not available or not highlighted at KFC's current locations.
Perhaps the biggest departure is that fact that the featured chicken will be KFC's recently launched boneless variety, an easier-to-eat alternative to its traditional on-the-bone breast, thigh and drumstick pieces—and the way that chicken mainly has been consumed by Millennials who grew up on chicken nuggets and tenders at fast-food places.Continue reading...
Posted by Abe Sauer on July 12, 2013 01:47 PM
At top: Ok, it's not China but it is great. Japan's Prime Minister Shinzo Abe's political party woos support by launching "a smartphone app called Abe Pyon, which roughly translates as Jumping Abe."
China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.
This week: An interview with "China's Foursquare" Jiepang about "Jiepang 5.0"… Lacing auto sales add-ons… banned lingerie ads… Bruce Lee for scotch… Foxconn for "iPhone 6"… McDonald's gives away Kleenex… Asiana post-crash PR… Australia's "Chinese theme park"… Xiaomi leaks… China spoofs Jay-Z again... and more.Continue reading...
Posted by Dale Buss on July 12, 2013 09:12 AM
P&G changes Tide Pods packaging to look less like candy.
Chobani lures Kellogg exec to run day-to-day operations.
Walt Disney says transactional wristbands raise sales at Disney World.
ABC sees The View retain vital role in daytime TV.
AT&T pitches Mariano Rivera promo to Yankees fans.
BP blanches at bill for Gulf cleanup.
DDB Chicago CEO heads to Chobani for chief marketing role.
Dell eyes more R&D as key to revival while Carl Icahn says he'll sweeten his offer for company.
GM seen not adding to ownership in Peugeot.Continue reading...