Posted by Dale Buss on May 2, 2014 01:01 PM
Taco Bell wasn't done trying to shake things up in the fast-food business with its launch of those cheeky breakfast ads starring real-life citizens named Ronald McDonald.
Now the Yum!-owned brand is redoubling efforts behind its new breakfast menu, planning another Doritos Locos Tacos rollout—and even testing a fast-casual concept meant at unsettlling Chipotle.
After an initial push that finally gave real-life Ronalds a comeback to years of bad jokes—while underscoring Taco Bell's seriousness about taking on the McDonald's breakfast juggernaut—the brand is back with new ads that tweak the Golden Arches in a different way.Continue reading...
Posted by Dale Buss on February 4, 2014 09:08 AM
Microsoft confirms rumored frontrunner Satya Nadella as new CEO. Bill Gates is stepping down as chairman but remaining on the board.
Facebook celebrates 10 years by thanking its 1.23 billion members as rumored "teen problem" may be overblown.
AT&T hails Olympians with new app.
Lenovo and Sony reportedly eye PC business alliance.
Nestle sells PowerBar, Musashi brands to Post.
Alfa Romeo names new rear-wheel drive platform “Giorgio.”
Apple, Microsoft join carriers in $750M pledge to education.
Apple is reportedly building out its own content delivery network.Continue reading...
Posted by Dale Buss on January 14, 2014 09:19 AM
Google buys Nest Labs for $3.2 billion to enter smart-home derby.
Nike plans to open Jordan brand stores.
Cadillac says new ATS Coupe will be first vehicle to wear updated crest.
AstraZeneca forecasts quicker return to growth.
Black & Decker refreshes its image.
Michael Bloomberg returns to his company.
DirecTV attacks Weather Channel fees.
Facebook expands conversations group and acquires link-sharing service Branch.
Fiat begins to rethink brand architecture.
Fox opts out of TV's traditional pilot season.
GE Capital gets into loyalty-program business.Continue reading...
Posted by Dale Buss on January 13, 2014 09:33 AM
GM nears reinstatement of dividend as Chevrolet won both Car of the Year honors for the Chevrolet Corvette Stingray and Truck/Utiilty of the Year for the Silverado at the North American International Auto Show.
Target publishes apology letter in national newspapers, offers credit reports, fraud protection to affected customers.
Darden Restaurants sees 20,000 join work-underpayment suit.
AB InBev puts more marketing muscle behind blue-collar brews such as Busch.
Accenture tapped to take over Healthcare.gov fixes.
Airbus posts record jet orders.
BP vows to fight "fictitous" compensation claims in Gulf of Mexico.
Denny's tries to move beyond breakfast.
Discovery ends talks to buy Scripps.
Dunkin' Donuts expands in US west.
Ford introduces aluminum-frame F150.Continue reading...
Posted by Abe Sauer on December 10, 2013 03:49 PM
A quarter century ago, Chinese consumers hungry for a taste of America formed hours-long lines in Beijing's Tiananmen Square outside a KFC, the nation's first. A year later, the opening of KFC's first restaurant in Shanghai was one of that famous city's most remarkable and memorable events of the year. More than a decade later, KFC was maybe America's most successful experiment in the new, open China; a China case study taught to MBA students in programs both prestigious and not. Investors hailed KFC's deft menu localization and aggressive locally-flavored marketing, tactics that had made it more successful in China than in its native land, a jewel in the Yum! Brands crown.
Then came 2012. KFC has never recovered. Continue reading...
Posted by Dale Buss on December 5, 2013 09:22 AM
Ford introduces new Mustang today as global vehicle.
Apple and China Mobile sign deal to sell iPhone as Carl Icahn softens stance on Apple's cash.
GM drops Chevrolet from mainstream European market and sells remaining stake in Ally.
AT&T and T-Mobile weigh bids for Verizon wireless spectrum.
Facebook admits organic reach is falling short and urges marketers to buy ads.
Fox says Super Bowl ad inventory is sold out.
FTC is perplexed after native-ad workshop.
General Mills is pouring Cheerios into the Super Bowl.
JCPenney sacrifices profit in volume push.Continue reading...
Posted by Dale Buss on December 4, 2013 09:18 AM
Snapchat hires away Emily White, Instagram's ad exec, to be company COO.
Mercedes-Benz CLA comes through and cements US sales lead over BMW.
Newsweek plans return to print.
Applebee's rolls out tablets nationwide.
Benetton rises above Levi's to become India's top international fashion brand.
BJ's Wholesale Club owners express interest in buying Hess gas stations.
Boeing tantalizes states with 777x production.
China issues 4G mobile licenses to country's three main telecom companies.
Drake announces partnership with Nike's Jordan brand.
Greenpeace makes Christmas a downer with Santa reporting from melting Arctic.
JCPenney finally reports comp-sales increase.Continue reading...
Posted by Dale Buss on December 3, 2013 09:13 AM
Amazon finds sales-tax challenge rejected by US Supreme Court as it opens holiday pop-up shops in malls across America.
Facebook adds more "news" to news feed as site proves its worth to CPG marketers.
Chrysler posts 16 percent rise in November sales.
Apple buys Twitter-data tool.
Audi seeks edge over BMW in high-tech headlights.
BP could be spared hundreds of millions by court ruling.
Canon connects consumers with Santa.
Constellation Brands is alleged to mislead on US beer prices.
Cyber Monday blew past $2 billion in online sales.
Dow Chemical launches margin-boosting makeover and considers name change.
Enterprise launches loyalty points-doubling promotion.Continue reading...