chew on this

With DLT Craze Waning, Taco Bell Turns to Breakfast and Protein to Goose Sales

Posted by Dale Buss on July 24, 2014 10:39 AM

Taco Bell is struggling with slow growth for the first time in a couple of years as the craze over its Doritos Locos Taco has petered out. Despite efforts to recharge the DLT brand with new iterations and even venturing into breakfast, Taco Bell has failed to keep sales on an upward trend. 

The start of 2014 was the first quarter since 2012 in which the Yum! Brands-owned chain saw negative same-store sales, putting Taco Bell back in the same boat with most other struggling fast-food operators like McDonald's. 

It seems like just yesterday that when Taco Bell launched a new flavor of DLT, the world—encouraged by the brand’s effective use of social media—seemed to go nuts, with DLTs, the chain's best selling product ever, seriously goosing sales.Continue reading...

brand news

Brand News: Yum! Brands, Amazon, Tesco and more

Posted by Dale Buss on July 21, 2014 09:08 AM

TOP STORIES

Sky News apologizes for reporter pawing through passenger belongings from flight Malaysia Airlines Flight MH17, while Singapore Airlines also apologizes for tweet about not flying in Ukraine air space and Finnair retracts statement about its use of air space there.

Yum! Brands and McDonald’s find themselves in another food-safety scandal in China.

Tesco replaces CEO as UK grocer struggles to compete with low-cost competitors. 

Amazon offers unlimited reading and audiobook service.

Dell welcomes bitcoin payments.

MORE BRAND NEWS

Alabama adopts “Sweet Home Alabama” as new slogan.

Alibaba IPO could be bonanza for scions of Chinese leaders.

Boston Celtics debut alternate retro logo for this season.

DeVry Education sees New York State investigate its marketing practices.

Electrolux brand is hit by restructuring.Continue reading...

brand news

Brand News: Amazon, Coca-Cola, LVMH and more

Posted by Dale Buss on July 18, 2014 09:06 AM

TOP STORIES

Amazon launches unlimited books for Kindle and first ad for the Amazon Phone with AT&T.

AbbVie to acquire Shire with $55 billion pharma deal.

Coca-Cola pours billions into Mexico and sees growth in Brazil.

LVMH moves Givenchy CEO to run Marc Jacobs.

Malaysia Airlines plane takedown over Ukraine shocks the world, the aviation industry and AIDS research community.

MORE BRAND NEWS

AB InBev shuffles exec ranks, affecting media and digital.

Adidas North America president remains optimistic.

Bitcoins can’t shake bubble image in poll after 45 percent drop in value.

BlackBerry CMO discusses challenges.

Calvin Klein taps Lara Stone for global #MyCalvins campaign.Continue reading...

brand news

Brand News: Microsoft, Fiat, Time Warner and more

Posted by Dale Buss on July 17, 2014 09:15 AM

TOP STORIES

Microsoft announces global layoffs affecting 18,000 positions.

Fiat Chrysler's biggest shareholder denies VW takeover rumor.

Murdoch’s surprise Time Warner play detailed as Liberty Media acquires BSkyB's ITV stake.

GM is expected to reveal more details about recall process in Senate hearings today.

Toyota is bringing back the Sienna "Swagger Wagon" campaign for automaker's first online reveal.

MORE BRAND NEWS:

Airbnb logo reveal sparks social media backlash.

Apple agrees to pay $450 million in e-book price fixing case as IBM deal dings BlackBerry.

BMW recalls 1.6 million cars worldwide.

Chrysler boosts production to fix recalled Jeeps.

Clear Channel brings outdoor ads to life on smartphones.Continue reading...

brand news

Brand News: Target, Coca-Cola, Apple, Fiat Chrysler and more

Posted by Dale Buss on May 5, 2014 09:36 AM

TOP 5 STORIES

Brands to Watch

Target chairman and CEO resigns in wake of data breach.

Coca-Cola shakes up marketing ranks, and drops controversial ingredient from Powerade.

Apple faces legal challenge by Swatch over iWatch name.

Fiat Chrysler's Sergio Marchionne readies five-year plan.

P&G takes legal action in drive to protect Crest Whitestrips.

MORE BRAND NEWS

Amazon launches #AmazonCart so users can shop via Twitter.

AOL revives Moviefone brand with new tech features and marketing push.Continue reading...

campaign tactics

Taco Bell CMO's Goal: To Boldly Disrupt (and Egg On Rivals)

Posted by Dale Buss on May 2, 2014 01:01 PM

Taco Bell wasn't done trying to shake things up in the fast-food business with its launch of those cheeky breakfast ads starring real-life citizens named Ronald McDonald.

Now the Yum!-owned brand is redoubling efforts behind its new breakfast menu, planning another Doritos Locos Tacos rollout—and even testing a fast-casual concept meant at unsettlling Chipotle.

After an initial push that finally gave real-life Ronalds a comeback to years of bad jokes—while underscoring Taco Bell's seriousness about taking on the McDonald's breakfast juggernaut—the brand is back with new ads that tweak the Golden Arches in a different way.Continue reading...

brand news

In the News: Microsoft, Facebook, AT&T and more

Posted by Dale Buss on February 4, 2014 09:08 AM

In the News

Microsoft confirms rumored frontrunner Satya Nadella as new CEO. Bill Gates is stepping down as chairman but remaining on the board.

Facebook celebrates 10 years by thanking its 1.23 billion members as rumored "teen problem" may be overblown

AT&T hails Olympians with new app.

Lenovo and Sony reportedly eye PC business alliance.

Nestle sells PowerBarMusashi brands to Post.

Alfa Romeo names new rear-wheel drive platform “Giorgio.”

AppleMicrosoft join carriers in $750M pledge to education.

Apple is reportedly building out its own content delivery network.Continue reading...

brand news

In the News: Google, Nike, Cadillac and more

Posted by Dale Buss on January 14, 2014 09:19 AM

In the News

Google buys Nest Labs for $3.2 billion to enter smart-home derby.

Nike plans to open Jordan brand stores. 

Cadillac says new ATS Coupe will be first vehicle to wear updated crest.

AstraZeneca forecasts quicker return to growth.

Black & Decker refreshes its image. 

Michael Bloomberg returns to his company.

DirecTV attacks Weather Channel fees.

Facebook expands conversations group and acquires link-sharing service Branch. 

Fiat begins to rethink brand architecture.

Fox opts out of TV's traditional pilot season.

GE Capital gets into loyalty-program business.Continue reading...

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