The Macallan: Turning Very Pricey Whisky into Water

The word “whisky” is derived from the Gaelic word for “water of life,” and so it’s fitting that the proceeds of the most expensive bottle of whisky ever sold should go to support efforts to provide people with clean water.

The Macallan 64 Year Old in Lalique: Cire Perdue sold for $460,000 at a Sotheby’s auction this week in New York, with all the proceeds benefiting charity: water, a non-profit organization that provides access to clean drinking water to people in developing nations. Macallan’s oldest whisky was bottled in a one-of-a kind Lalique crystal decanter, created using the “cire perdue” or “lost wax” method.

We hope the lucky winner of the bottle, having done his or her good deed for the day, actually sits down and enjoys the prize, although it might be a daunting proposition at thousands of dollars per glass.

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British cosmetics company Rimmel London has made a habit of hiring UK-born beauties for its ads, but three new brand ambassadors – Zooey Deschanel, Solange Knowles, and Alejandra Ramos Munoz – are helping the brand to break that trend.

What's different about these models? All of the women are American and add another level of culture and ethnicity to an otherwise unremarkable campaign. As the UK's most popular cosmetics brand, Rimmel hopes that American models will increase sales in America. In addition to bringing the brand across the pond – where it is quickly growing in popularity – the strategy will also attract fans of the personalities, some of whom are known for non-modeling careers in the entertainment industry. It's a clever strategy.Continue reading...