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brand news

In the News: Zynga, CNN, Lipitor and more

Posted by Dale Buss on November 30, 2012 09:02 AM

In the News

Facebook details ding Zynga shares as partnership ends.

CNN needs more vibrancy in programming, incoming CEO Jeff Zucker says.

Lipitor generic cholesterol pill production halted by Ranbaxy following glass contamination.

Amazon tops Walmart with wealthy Americans, study says.

AT&T named best 4G network in Consumer Reports annual ranking, but places last for voice/text quality to #1 Verizon.

Chevrolet partners with Dailybreak for holiday push.

Chuck E. Cheese sees revamped mascot lose consumer appeal.

Cool Whip breaks new ground with frosting.

Duke Energy forces out CEO in settlement.Continue reading...

brand news

In the News: Hostess, 5-Hour Energy, BP and more

Posted by Dale Buss on November 16, 2012 09:01 AM

In the News

Hostess Brands makes good on threat to to go out of business because of strike, selling off Wonder Bread, Twinkies, Ding Dongs and other iconic brands.

5-Hour Energy sees parent's bond ratings hurt by FDA probe into deaths as Rockstar is added to energy-drinks probe.

BP doesn't end brand woes with Gulf settlement as U.S. shifts toward holding individual executives responsible for disaster.

Apple sees stock hit by panic selling.

Applebee's introduces spirits-infused menu.

Burger King expands home-delivery test to Houston.Continue reading...

brand news

In the News: Apple, Toyota, Papa John's and more

Posted by Dale Buss on November 14, 2012 09:01 AM

In the News

Apple stock plunge concerns Wall Street.

Toyota recalls another 2.77 million vehicles.

Papa John's hit with $250 million lawsuit over unwanted text-message (aka spam) promotion.

BP settles with Russian partner.

Call of Duty: Black Ops II depicts David Petraeus as secretary of defense.

Cisco beats profit estimates.

GM and Peugeot halt talks on deeper tie-up.Continue reading...

brand news

In the News: Bank of America, Liz Taylor, Facebook and more

Posted by Shirley Brady on October 24, 2012 06:15 PM

Brands to Watch

Bank of America slapped with U.S. lawsuit over billion-dollar "hustle" of Freddie Mac and Fannie Mae.

Elizabeth Taylor is Forbes' new Top-Earning Dead Celeb thanks to Christie's auction.

Apple's iPad mini already has a Chinese knock-off, while US judge says Samsung infringed four Apple patents.

Facebook wins back Wall Street, affirms social dominance and shares soar as looks to rebuild confidence.

AT&T beats estimates in latest quarterly earnings report.

BlackBerry loses grip as go-to phone for US federal government.

Buzzfeed taps Rdio for "social music advertising."

Cisco will fund 12,000 meals for World Food Program via Facebook app.

Tom Cruise sues gossip magazines for defamation of character.Continue reading...

brand news

In the News: Dow, Zynga, BBC and more

Posted by Dale Buss on October 24, 2012 09:00 AM

In the News

Dow Chemical to slash 2,400 jobs and close 20 plants.

Zynga cuts staff and kills some games.

BBC investigating staff members in Jimmy Savile sex scandal as New York Times public editor calls for scrutiny of incoming CEO, ex-BBC exec Mark Thompson.

AT&T reports slower growth in new customers.

American Airlines expands route network.

Apple finally unveils its new smaller iPad as advertisers and publishers contemplate utility of new model.

BAE faces pressure after collapse of EADS deal.Continue reading...

branding together

SoftBank's "Speed Freak" CEO Sprints into US

Posted by Sheila Shayon on October 15, 2012 12:53 PM

Japanese firms, fueled by a strong yen and low interest rates, have spent $75bn this year on foreign deals with no evidence of a slowing down. Now Japanese mobile operator SoftBank has agreed to pay $20.1 billion for a 70 percent stake in Sprint, marking the company's largest overseas acquisition to date.

“This transaction provides an excellent opportunity for SoftBank to leverage its expertise in smartphones and next-generation high speed networks, including LTE, to drive the mobile internet revolution in one of the world’s largest markets," stated SoftBank's billionaire founder and chief, Masayoshi Son, in a joint press release

"As we have proven in Japan, we have achieved a v-shaped earnings recovery in the acquired mobile business and grown dramatically by introducing differentiated products to an incumbent-led market. Our track record of innovation, combined with Sprint’s strong brand and local leadership, provides a constructive beginning toward creating a more competitive American wireless market.”Continue reading...

games people play

Is It Game Over for Zynga?

Posted by Sheila Shayon on October 9, 2012 12:06 PM

Back in 2008 it made sense for Zynga to piggyback with Facebook and offer a games portal for the social newcomer on the desktop. But as gaming machines got more powerful and home consoles proliferated, simple click-click games gave way to those more complicated, more easily replicable by other game developers, and clicks got more costly.

Now games like Farmville and Cityville, once Zynga’s bread and butter, are being left in the digital dust as droves of players spend more time on smartphones than on social gaming and paying gamers now comprise less than 5% of Zynga’s user base. 

The billion-lapping Facebook garnered 14% of its revenue in the first six months of 2012 from Zynga, but according to CNBC, analysts are warning that “social gaming on mobile devices is growing at the expense of desktop, which is where FB derives the majority of its payments revenue.”

Its stock price has fallen more than 70 percent this year from its December IPO price of $10, and it's seeing executives such as its head of poker games, CMO, COO and Chief Creative Officer exiting for greener pastures. Is it Game Over for Zynga?Continue reading...

brand news

In the News: Steve Jobs, James Bond Day, Starbucks and more

Posted by Dale Buss on October 5, 2012 09:01 AM

In the News

Adele captures iTunes download record overnight with Skyfall theme song release at 00:07 on global James Bond Day.

Apple pays tribute to Steve Jobs as his legacy celebrated on the one-year anniversary of his death.

Starbucks to allow digital tipping.

American Airlines keeps finding more seat problems.

Arby's fixes TV spot that dissed Subway and angered Iowans.

Chipotle voted favorite Mexican chain in survey.Continue reading...

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