Posted by Dale Buss on September 17, 2012 09:02 AM
Apple iPhone 5 sets pre-sale record, inspires queues outside stores.
Express Scripts members now can go back to Walgreens.
Ford becomes focus of talks with Canadian Auto Workers ahead of strike deadline at midnight.
Fox says Nicki Minaj and Keith Urban will join American Idol as judges.
GM is getting resistance from U.S. government over proposal for taxpayer exit from ownership.
HP emphasizes design in turnaround hopes.
Heineken makes over its bottle and enlists James Bond for global campaign.Continue reading...
Posted by Mark J. Miller on September 14, 2012 03:01 PM
When Facebook went public in May at the cost of $38/share, but it has since struggled to get anywhere close to that amount, falling at one point below $18. Analysts and investors have been down on the social-networking site, saying the new more-mobile world is going to make it less relevant. Mark Zuckerberg admitted that mobile needs to be more of a focus during his first post-IPO public remarks, at TechCrunch Disrupt. The stock price has made its way back into the low twenties, partially due to its founder/CEO's remarks over marketing missteps — and also due to some much-needed good news for the company.
According to partners using Facebook’s ad network, the company is doing better than Google in getting its users to click on advertising based on browsing.
“Facebook Exchange, or FBX, generates as much as four times the return on ad dollars than other real-time bidding systems, said Triggit Inc., which makes software tools to help Facebook deliver the ads,” Bloomberg reports. “Another partner, AdRoll, said advertisers used to getting $10 for every $1 they spend are making $16 for every dollar spent on FBX.”
The official launch of Facebook Exchange on Sept. 13 sent its share price soaring. The ads come up based on what a consumer has been looking for on the web. So if someone has been searching for shoes online, when he or she goes onto Facebook, shoe advertisements will be served up.Continue reading...
Posted by Dale Buss on September 11, 2012 09:02 AM
American Airlines and United 9/11 lawsuits may finally get resolved.
Andy Murray is poised for endorsement deals after historic U.S. Open win.
Apple will boost carriers and U.S. economy with release of iPhone 5 as Samsung is ready to sue and iPad Mini pictures leak.
Burberry rocks luxury sector with warning of lower sales and profits.
Chevrolet disputes Reuters' Volt report.
Chrysler unveils new models to dealers, prices new Viper around $100,000.
Dallas Morning News launches social-content marketing company.
FedEx and UPS gain ground in China.
GM stops deliveries of several popular 2013 vehicles to fix OnStar glitch.Continue reading...
games people play
Posted by Brandchannel Staff on September 5, 2012 02:33 PM
Zynga today released FarmVille 2 on its website and Facebook, described as "Zynga's next-generation social game that delivers a brand new farming experience through stunning visuals, beautiful animations and new ways to visit and interact with friends. FarmVille 2 allows players to create a beautiful farm and express themselves in a world that feels alive and reacts to every touch." More details in the video below.Continue reading...
Posted by Sheila Shayon on August 20, 2012 01:02 PM
Daily deal fatigue is trending. The e-bubble created by Groupon, LivingSocial and Google Offers is springing leaks. Groupon, the granddaddy of the genus, is hitting the proverbial wall in earnest. Some of its early backers are jumping ship, the Wall Street Journal reports, potentially indicative of a larger loss of faith in the business model as a whole.
Andreessen Horowitz, purchaser of 5.1 million shares at $7.90 each has sold them all; Fidelity sold one-third of its stake (down to 13.2 million) between March 31 and June 30; Maverick Capital retains fewer than 2 million shares as of June 30, down from 6.3 million three months earlier.
Since its November IPO, Groupon shares have dropped 82%, making it now worth $3 billion, about half of Google’s purchase offer in 2010. Groupon is not alone in disappointing expectations for investors and analysts as Facebook and Zynga join a collective memory of the dot-com bust in 2000. Daily Deal Media reports that 798 daily deal sites closed down between July and December, 2011. Continue reading...
Posted by Sheila Shayon on August 14, 2012 01:07 PM
Groupon, grandfather of daily deal websites and portmanteau for "group coupon" is under scrutiny after its second quarter revenue fell short of expectations, exacerbated by the frail European economy which curtailed online coupon sales.
In the biggest decline since November’s IPO, its shares fell 23% to $5.80 on Monday, leaving the company with a market value of $4.88 billion, significantly less than the $6 billion buyout offer from Google before it chose to go public.
“We had some challenges in Europe,” commented Groupon's chief financial officer Jason Child. “Because over half of our business is outside the U.S., the strengthening of the U.S. dollar versus the variety of currencies that we transacted declined since we gave guidance last quarter.” Continue reading...
Posted by Dale Buss on August 6, 2012 08:51 AM
Heineken to assume control of Tiger Beer producer Asia Pacific Breweries for $4 billion.
NASA sees $2.5 billion Mars Rover "Curiosity" successfully land, Twitter explodes.
Unilever sets sights on overtaking Skinny Cow with Magnum brand.
London 2012 Olympics boosts personal brands of Usain Bolt, Jessica Ennis, Michael Phelps, Gabby Douglas, and Andy Murray.
Abercrombie & Fitch leads brands entering India via web partnerships.
Apple iPad grabs 68% of global tablet sales.
Applebee's woos late-night diners.
AT&T plans to phase out 2G networks.Continue reading...
Posted by Dale Buss on August 1, 2012 09:01 AM
Apple and Samsung trade jabs as their high-stakes patent trial begins in San Francisco.
Avon opens talks to settle bribery charges.
BMW warns about tougher market conditions.
Bud Light Premium helps AB InBev sell less beer for more.
Coach suffers from competition from Michael Kors and other handbag purveyors.
Ford brand loyalty validated by new ranking.
Gap fall kids campaign continues bright color theme.
Google buys Wildfire social marketing firm.
Heineken invites creatives to redefine draught beer experience.Continue reading...