social media watch

Facebook Turns on Waterworks with Unilever For New Commerce Model

Posted by Sheila Shayon on June 25, 2012 10:09 AM

Facebook is starting to migrate its "sponsored stories" (user-generated ads) onto other websites, starting with that of social game behemoth Zynga, in order to expand its marketing reach. And in another telling move, the social media giant is backing away from its philanthropic Credits program — launched with high hopes in 2009 as the virtual currency for the social network.

They're the latest steps by a social giant struggling to shore up its revenue model. The site's new partnership with Unilever on Waterworks, a cause marketing app that lets users donate online credits while revealing key ad targeting data, signals how Facebook is evolving its commerce platform in order to boost F-commerce opportunities.Continue reading...

brand news

In the News: CNBC + Yahoo, Comcast vs Netflix, and more

Posted by Shirley Brady on June 13, 2012 08:50 AM

In the News

CNBC joins with Yahoo to bolster web reach via content, programming and distribution alliance.

Comcast and fellow U.S. cable operators face DOJ inquiry over treatment of Netflix and Hulu.

New York's proposed big soda ban goes to public comment as former Coca-Cola exec switches sides.

American Express sponsors Kenny Chesney concert for live-streaming on YouTube.

Apple is likely killing Ping.

Burger King's summer BBQ menu rolls out with sweet potato fries and bacon sundae.

Citi partners with USAID to foster mobile commerce in developing nations.Continue reading...

social media watch

Facebook Eyeing Younger Kids Raises Hackles

Posted by Sheila Shayon on June 6, 2012 10:03 AM

As Facebook’s social and financial currency slips post-IPO debacle, the company is wasting no time in making its next headline-grabbing move, technology for children younger than 13 years old to use the social-networking site under parental supervision.

The move would open a cornucopia of new revenue streams and a Pandora’s box of privacy concerns by adding an entire new cohort to its 900 million users worldwide. Facebook's current policy bans children younger than 13, but 2011 research from Consumer Reports found 7.5 million people younger than 13 use the site, including more than five million under the age of 10. Microsoft's researchers also found that nearly one-third of 11-year-olds and more than half of 12-year-olds use Facebook with their parents' knowledge.

Among the options being tested is connecting children's accounts to their parents' for supervision of ‘friending’ and apps, and targeting the fast-growing game market for teens and tweens. Nearly 12% of Facebook's $3.7 billion in 2011 revenue came from games like Zynga’s Farmville.Continue reading...

branding together

American Express and Zynga Expand Virtual Rewards From A to Z

Posted by Sheila Shayon on May 22, 2012 11:51 AM

American Express continues to innovate in the social media space, working with Twitter, Foursquare and Facebook, and now adds a major gaming play to its virtual and real portfolio. Today, AmEx and Zynga launched a co-branded, prepaid Serve Card, called Zynga Serve Rewards, linking everyday spending to virtual rewards for millions of online gamers.

Tied to AmEx's Serve next generation open payments platform and digital wallet, this latest move is a first in the prepaid card market by offering in-game incentives for daily expenditures. The reloadable Serve pre-paid debit card will reward users in Farmville cash.

“We're excited to partner with American Express to invent new ways for people to experience Zynga play in more parts of their day,” stated Mark Pincus CEO and Founder of Zynga. “Together we can add surprise and delight to every day shopping.”Continue reading...

brand news

In the News: Dole, Charbucks, Zynga and more

Posted by Dale Buss on May 9, 2012 08:59 AM

In the News

Apple wins legal round in U.S. over iPad trade name in China.

Birds Eye commits to "GenVeg" effort to get kids to eat vegetables.

Chase pitches pre-paid debit cards.

Coca-Cola and PepsiCo carry calorie fight into New York subways.

Delta pulls ads from Comedy Central's The Daily Show.

Disney gets earnings boost from cable.

Dole considers breakup.

Domino's gluten-free crust challenged.

Facebook IPO bandwagon moves to Boston, ditches video.

Ford struggles with Thai suppliers after last fall's floods.Continue reading...

brand news

In the News: Amazon, Hermes, SpongeBob and more

Posted by Dale Buss on May 3, 2012 08:55 AM

In the News

Abbott Laboratories looks to consumer for growth.

Amazon looks to produce its own TV programming.

BMW reports higher profits and more investments in future.

Best Buy sees departure of global CMO.

Caribou launches sparkling teas.

Chesapeake Energy goes on damage control after CEO apologizes for personal financial arrangements.

GM says profit strained by European losses.Continue reading...

brand news

In the News: Jamba Juice, Betsey Johnson, Walmart and more

Posted by Dale Buss on April 27, 2012 08:59 AM

In the News

Amazon sees stock soar on rapid sales growth.

Anheuser-Busch InBev sees global CMO depart.

Apple ads for Siri are questioned for using celebrities.

Betsey Johnson files for Chapter 11.

Cheesecake Factory explores overseas growth.

Ford sees earnings drop on strains from Europe and Asia.

Jamba Juice splits with Nestle and takes control of joint line of energy drinks.Continue reading...

brand news

In the News: Walmart, Chrysler, Disney and more

Posted by Dale Buss on April 23, 2012 09:01 AM

In the News

Walmart copes with fallout from revelations of bribery in Mexico.

Chrysler aims new Dodge Dart at Millennials, opens new door to get suppliers' best ideas, and returns to China with new concept vehicle at Beijing Auto Show.

Disney accepts resignation of film chief after loss on John Carter, while more companies hire Disney Institute to help with customer service.

Amylin is searching for a buyer.

Audi sees demand surge in China and U.S.

Avon arrives late at e-commerce.Continue reading...

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