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American Express and Zynga Expand Virtual Rewards From A to Z

Posted by Sheila Shayon on May 22, 2012 11:51 AM

American Express continues to innovate in the social media space, working with Twitter, Foursquare and Facebook, and now adds a major gaming play to its virtual and real portfolio. Today, AmEx and Zynga launched a co-branded, prepaid Serve Card, called Zynga Serve Rewards, linking everyday spending to virtual rewards for millions of online gamers.

Tied to AmEx's Serve next generation open payments platform and digital wallet, this latest move is a first in the prepaid card market by offering in-game incentives for daily expenditures. The reloadable Serve pre-paid debit card will reward users in Farmville cash.

“We're excited to partner with American Express to invent new ways for people to experience Zynga play in more parts of their day,” stated Mark Pincus CEO and Founder of Zynga. “Together we can add surprise and delight to every day shopping.”Continue reading...

brand news

In the News: Dole, Charbucks, Zynga and more

Posted by Dale Buss on May 9, 2012 08:59 AM

In the News

Apple wins legal round in U.S. over iPad trade name in China.

Birds Eye commits to "GenVeg" effort to get kids to eat vegetables.

Chase pitches pre-paid debit cards.

Coca-Cola and PepsiCo carry calorie fight into New York subways.

Delta pulls ads from Comedy Central's The Daily Show.

Disney gets earnings boost from cable.

Dole considers breakup.

Domino's gluten-free crust challenged.

Facebook IPO bandwagon moves to Boston, ditches video.

Ford struggles with Thai suppliers after last fall's floods.Continue reading...

brand news

In the News: Amazon, Hermes, SpongeBob and more

Posted by Dale Buss on May 3, 2012 08:55 AM

In the News

Abbott Laboratories looks to consumer for growth.

Amazon looks to produce its own TV programming.

BMW reports higher profits and more investments in future.

Best Buy sees departure of global CMO.

Caribou launches sparkling teas.

Chesapeake Energy goes on damage control after CEO apologizes for personal financial arrangements.

GM says profit strained by European losses.Continue reading...

brand news

In the News: Jamba Juice, Betsey Johnson, Walmart and more

Posted by Dale Buss on April 27, 2012 08:59 AM

In the News

Amazon sees stock soar on rapid sales growth.

Anheuser-Busch InBev sees global CMO depart.

Apple ads for Siri are questioned for using celebrities.

Betsey Johnson files for Chapter 11.

Cheesecake Factory explores overseas growth.

Ford sees earnings drop on strains from Europe and Asia.

Jamba Juice splits with Nestle and takes control of joint line of energy drinks.Continue reading...

brand news

In the News: Walmart, Chrysler, Disney and more

Posted by Dale Buss on April 23, 2012 09:01 AM

In the News

Walmart copes with fallout from revelations of bribery in Mexico.

Chrysler aims new Dodge Dart at Millennials, opens new door to get suppliers' best ideas, and returns to China with new concept vehicle at Beijing Auto Show.

Disney accepts resignation of film chief after loss on John Carter, while more companies hire Disney Institute to help with customer service.

Amylin is searching for a buyer.

Audi sees demand surge in China and U.S.

Avon arrives late at e-commerce.Continue reading...

brand news

In the News: Nestle, Best Buy, Apple/Samsung and more

Posted by Dale Buss on April 18, 2012 09:01 AM

In the News

Amazon plans to republish James Bond novel series.

Apple and Samsung are ordered into a patent-settlement conference, while Apple pressures Beijing with iPad snub.

Eatzi's expands into new locations.

Berkshire Hathaway will remain firmly under Warren Buffett's control as he undergoes prostate-cancer treatment.

Best Buy sees CEO search influenced by founder.

Bristol-Myers Squibb tops Corporate Responsibility Magazine's Best Corporate Citizens 2012 ranking.

Chevrolet touts Volt with Klout.

Citicorp sees executive pay plan ovewhelmingly rejected by shareholders.Continue reading...

brand news

In the News: Audi, Coke, Jaguar and more

Posted by Dale Buss on April 17, 2012 08:59 AM

In the News

ABC edges out NBC in the morning.

AOL pushes to grab TV-ad dollars.

Apple loses luster on its shares.

Audi set to buy Ducati, Bloomberg reports.

BlackBerry store sits as quiet marker of RIM failed strategy.

Coca-Cola profit beats estimates.

Coty says it has lined up capital for Avon bid.Continue reading...

social media watch

Google+ Redesign: The Apps Are Coming!

Posted by Sheila Shayon on April 12, 2012 04:08 PM

Google+ is getting a facelift, and as seen in the above video, it promises every user the "World in Front of Me" (from the album Stairwells, Kina Grannis.) According to Google, the redesign will make the social network "more functional and flexible."

Common sense says the apps are coming.

Cosmetics aside, changes include: a new navigation interface with a customizable "ribbon" of applications (left side), replacing statice top-of-page icons, that enables dragging of apps to a customized order, and the ability to hover over apps for quick actions, as illustrated here.

"We've also built the ribbon with the future in mind, giving us an obvious (and clutter-free) space for The Next Big Feature, and The Feature After That. So stay tuned,” writes Google's Vic Gundotra. 

A public signal that Google+ is planning to open its platform to third-party apps? Continue reading...

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