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brand news

In the News: Audi, Coke, Jaguar and more

Posted by Dale Buss on April 17, 2012 08:59 AM

In the News

ABC edges out NBC in the morning.

AOL pushes to grab TV-ad dollars.

Apple loses luster on its shares.

Audi set to buy Ducati, Bloomberg reports.

BlackBerry store sits as quiet marker of RIM failed strategy.

Coca-Cola profit beats estimates.

Coty says it has lined up capital for Avon bid.Continue reading...

social media watch

Google+ Redesign: The Apps Are Coming!

Posted by Sheila Shayon on April 12, 2012 04:08 PM

Google+ is getting a facelift, and as seen in the above video, it promises every user the "World in Front of Me" (from the album Stairwells, Kina Grannis.) According to Google, the redesign will make the social network "more functional and flexible."

Common sense says the apps are coming.

Cosmetics aside, changes include: a new navigation interface with a customizable "ribbon" of applications (left side), replacing statice top-of-page icons, that enables dragging of apps to a customized order, and the ability to hover over apps for quick actions, as illustrated here.

"We've also built the ribbon with the future in mind, giving us an obvious (and clutter-free) space for The Next Big Feature, and The Feature After That. So stay tuned,” writes Google's Vic Gundotra. 

A public signal that Google+ is planning to open its platform to third-party apps? Continue reading...

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branded entertainment

Ford's "Escape Routes" on NBC Brings Social TV to Branded Entertainment

Posted by Dale Buss on April 4, 2012 01:01 PM

Because it owned the house, it was predictable that Ford's new reality-TV show on NBC, Escape Routes, would find every angle to tout the automaker's new 2013 Ford Escape — the namesake inspiration for the show. And it did.

But what viewers of the first installment of the show might not have expected was to see a number of other blue-chip brands — including McDonald's, J.C. Penney, several Procter & Gamble marques, even Ford rival Volkswagen — go along for the ride.

The six-week Escape Routes series, which debuted on March 31st, is the latest way for Ford to push the envelope with new-era marketing formats, where it has demonstrated industry leadership.

And while the first installment was hardly Emmy-worthy appointment viewing, Ford executives tell brandchannel they're pleased with the social TV meets branded entertainment experiment.Continue reading...

brand news

In the News: McDonald's, Starbucks, Google Wallet and more

Posted by Shirley Brady on March 22, 2012 08:50 AM

In the News

Alexander McQueen brand expands to bespoke tailor on London's Savile Row.

American Airlines parent AMR reportedly eyeing bankruptcy court to void union contracts.

Angry Birds Space lands.

Apple antitrust suit would impact Amazon book monopoly.

Associated Press picks CEO successor.

AT&T reinvents the steering wheel.

Benihaha becomes target of takeover bids.

China factory activity shrinks in March.

Datsun revival seen as Nissan strategy not to devalue Infiniti.Continue reading...

brand news

In the News: Amex Syncs Twitter, and more

Posted by Dale Buss on March 12, 2012 09:01 AM

In the News

American Apparel may have a knight in shining armor: George Soros.

American Express sees millions of Twitter Sync coupons redeemed within first five days.

Ann Taylor tweaks brand lineup.

Apple finds iPhone falling behind Samsung in China.

BBC America bets on New Yorkers as tastemakers for new cooking show.

Barnes & Noble tests Penguin publishing boutiques in its stores.

CNN reportedly in talks to acquire Mashable.

Chevrolet shows off networked car at SXSW.

Chevron plays catch-up in shale gas.

Chipotle gets a big bang for the little buck.Continue reading...

branded entertainment

SUV TV: 2013 Ford Escape Stars in NBC Reality TV Series

Posted by Dale Buss on March 8, 2012 07:04 PM

Ford and NBC have gotten together to launch an unprecedented bit of product placement: a prime-time reality series on network television that is built entirely around a particular product supplied by the brand, in a co-produced show by both parties.

Escape Routes is a six-week show that will air on Saturday nights on NBC and on mun2, NBCUniversal's bicultural network for young Latino-Americans, beginning March 31, with repeats on nbc.com and mun2.com the next day. The mini-series will focus on the adventures of six two-person teams involved in a unique road-trip competition in their 2013 Ford Escape SUVs. Prizes along the way include the red-hot Nike FuelBand. The grand prize: $100,000 plus two all-new Ford Escapes for the winning team.

While acknowledging how P&G and Walmart have collaborated on a made-for-TV family-friendly movies, some of which have run on NBC, Crystal Worthem, Ford's brand content and alliances manager, maintained that Escape Routes is "absolutely groundbreaking." She told brandchannel that "the creative piece of this is centrally launching a product and a brand new, compelling reality show at the same time."Continue reading...

games people play

Z's Leaving Home: Zynga Expands Beyond Facebook

Posted by Sheila Shayon on March 2, 2012 04:55 PM

Zynga raised a few eyebrows this week when the social games publisher announced it’s launching an online destination outside of Facebook – the mothership that nurtured its unrivalled success.

As it tests life beyond the great FacebookVille with its own standalone website to offer and connect gameplay, the beta version of Zynga.com will give players access to social games created by, for the first time, third party developers.

“We built Zynga.com to give our players more ways to connect with each other and play great social games whether built by Zynga or other talented developers,” stated Mark Pincus, founder and CEO, Zynga. “Together with our platform partners, we look forward to bringing more play to the world on our platform.”Continue reading...

brand news

In the News: Most Admired Companies, Yelp, Hunger Games, more

Posted by Dale Buss on March 2, 2012 08:59 AM

In the News

Aereo is sued by major media companies alleging copyright infringement.

Apple, Google and Amazon lead Fortune's 2012 world's most admired companies ranking.

Apple could find politics on its side in China iPad dispute, while Apple and Samsung lose countersuits in Germany.

CNN was talking with Andrew Breitbart about new show before his death, report says.

Chrysler leads brand gains in robust February auto sales in U.S. market.

Disney draws criticism with governance panel.

Enterprise leverages NCAA sponsorship for March Madness.Continue reading...

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