Posted by Sheila Shayon on January 20, 2012 11:29 AM
Causes.com, founded in 2007 by Napster creator and Facebook co-founder Sean Parker and advisor Joe Green, has raised more than $40 million for over 500,000 causes in the last four years.
The concept is simple and social: individuals create grassroots communities called “causes,” focused on specific issues or non-profit organizations. By leveraging Facebook, Causes maximizes the potential of collective action, and has become the world’s largest online platform for activism and philanthropy.
One high-profile example of what Causes.com can do to boost brands' corporate citizenship efforts is how AT&T last month launched Connect For Good with Causes to spur action around three issues: texting and driving, recycling cell phones and the dramatic decline of high school graduation rates.Continue reading...
Posted by Dale Buss on January 17, 2012 08:50 AM
Adidas taps Katy Perry for new campaign.
AFL-CIO launches image campaign.
Airbus posts record sales.
American Airlines stops flying to India, sacks 150 workers.
AOL leads companies testing crowdsourcing.
Apple expands iTunes Match, reportedly preps interactive textbooks for the iPad, while pre-earnings valuations vary.
BASF halts its genetically modified products in Europe, including its Amflora potato.
Beats Electronics breaks up with Monster.
Beyonce accused of skin-lightening in album promotion, gives first post-baby interview.
BlackBerry-maker RIM criticized by analysts for PlayBook incompatability.
BMW recalls 89,000 Mini vehicles.
Burberry quarterly profits jump 22%.
Carnival faces heat in wake of Italy shipwreck, its worst accident in 40 years, as environmental fears mount and cruise industry is rocked.
M&M's will introduce a sixth candy character — Ms. Brown — in its Super Bowl commercial, while Kia plans 60-second commercial with Adriana Lima and Motley Crue, in keeping with trend to longer Super Bowl spots.Continue reading...
Posted by Shirley Brady on January 5, 2012 08:50 AM
BMW projected to beat Mercedes-Benz for US luxury crown.
PepsiCo reportedly mulls layoffs and salary freeze to appease Wall Street.
Kodak bankruptcy report in WSJ slams stock price.
Apple hires Adobe exec to oversee iAds, threatens to sue company behind Steve Jobs doll and rises at Foxconn's expense.
Australia's Commonwealth Bank crowdsources customer ideas.
Arm & Hammer ordered to pull TV commercial criticizing cat litter competitor.
Audi's China sales outstrip Germany.
Boeing closes premier factory in Wichita.
Burberry is now the most popular luxury brand on Facebook, as YouTube, MTV and Coca-Cola lead in FB engagement.Continue reading...
social media watch
Posted by Shirley Brady on January 2, 2012 11:30 AM
News Corp. chairman and CEO Rupert Murdoch kicked off the new year in a surprise move, for an executive who has been suspicious of social media in the past — he has joined Twitter, where he's been tweeting as @rupertmurdoch since Dec 31st.
Confirmed by a News Corp. spokesperson and already spoofed by Taiwan's faux news service, NMA TV, so far Murdoch is following four accounts (Twitter co-founder Jack Dorsey, Google co-founder Larry Page, Amshold Group chairman Alan Sugar and Zynga CEO Mark Pincus) and has weighed in on such matters as the new Steve Jobs bio, promoted his Wall Street Journal team (for an op-ed on Ron Paul) and FOX Studio (for releasing We Bought a Zoo), and praised Michael Bloomberg as "the best mayor" in New York City history. The Guardian posted Twitter tips for Murdoch, including not being so self-promotional.
Update: The Guardian also reports that Murdoch's wife, and self-appointed Twitter czar, Wendi Deng is also on Twitter, where she's been flirting with Ricky Gervais and defending her husband. Update2: It's not Wendi, even though Twitter verified the account.
games people play
Posted by Sheila Shayon on December 16, 2011 03:11 PM
“The virtual cow is the new cash cow of Wall Street,” writes the New York Times of Zynga's blockbuster IPO today.
Even as its first-day performance is closely watched, Zynga's public debut is being seen as a coming of age for the gaming industry; the largest tech IPO since Google in 2004 and the biggest in gaming history, and an exoneration of sorts for CEO Mark Pincus, who persisted in his vision of the ‘freemium’ model (free basic play with incentives to pay for upgrades) despite derision from investors and critics of his company’s relentlessly hard-driving corporate culture.
Founded in 2007, Zynga now has 230 million monthly active users on Facebook and is a lead player in an explosive virtual goods market worth $9 billion last year.
“Zynga embodies a confluence of trends in the gaming industry. Its whimsical games cater to casual users, who may not own a console like a PlayStation 3. Its games, which are available on Facebook and mobile devices, also use social networks to allow players to share activity with their friends,” summarizes the Times.Continue reading...
Posted by Dale Buss on December 16, 2011 08:55 AM
Zynga prices IPO at $10/share (which CEO Mark Pincus played early). Its $7 billion valuation could lift all social gaming.
BlackBerry crisis mounts as troubled RIM co-CEOs announce they're deferring smartphone relaunch until late 2012.
Amazon reports selling more than 1 million Kindles a week.
Apple struggles to take a bigger bite of China.
Covidien to spin off pharmaceutical unit.
Dell abandons netbooks.
eBay counters Amazon's shopper incentive.Continue reading...
Posted by Dale Buss on December 13, 2011 08:55 AM
AOL reorganizes into four business units.
Apple softens stance to lure mobile ads, as iAds seen as rare failure for Steve Jobs.
AT&T deal with T-Mobile granted a delay by judge.
BBC to make World News available through Comcast.
China Mobile tops Millward Brown ranking of Chinese brands.
Deloitte sees gamification as one of the top tech trends of 2012.
Facebook seen as not needing Wall Street to go public; tests private messages between people and pages.
HP dumps its iPad rival on eBay.
IHOP opens fast-casual IHOP Express.
Ikea sues Irish home retailer for allegedly copying prints.
Intel tells customers they can turn up the heat in server rooms.
Interbrand named branding agency of the year by Marketing magazine.Continue reading...
Posted by Dale Buss on December 2, 2011 09:04 AM
American Airlines parent AMR bankruptcy could foist huge losses on key creditors.
Apple co-founder Steve Jobs honored with exhibition highlighting his patents and trademarks.
AT&T blasts federal critique of T-Mobile deal, as AT&T, Sprint and T-Mobile deal with Carrier IQ privacy concerns.
Barnes & Noble continues to struggle financially with digital transition.
Chili's drives menu changes and sales with retrofit.
Disney raises dividend to highest level in 20 years.
Fiat closes plant as European demand falls.
GM offers to buy back Volt from owners.Continue reading...