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brand news

In the News: Most Admired Companies, Yelp, Hunger Games, more

Posted by Dale Buss on March 2, 2012 08:59 AM

In the News

Aereo is sued by major media companies alleging copyright infringement.

Apple, Google and Amazon lead Fortune's 2012 world's most admired companies ranking.

Apple could find politics on its side in China iPad dispute, while Apple and Samsung lose countersuits in Germany.

CNN was talking with Andrew Breitbart about new show before his death, report says.

Chrysler leads brand gains in robust February auto sales in U.S. market.

Disney draws criticism with governance panel.

Enterprise leverages NCAA sponsorship for March Madness.Continue reading...

brand news

In the News: Apple, Chrysler, Yelp & more

Posted by Dale Buss on February 17, 2012 09:02 AM

In the News

Alibaba holding company may privatize Alibaba.com.

Amazon plans to swell Seattle office market with new towers.

Apple's iPhone loses China market share and faces U.S. repercussions over iPad trademark dispute; and makes over Macintosh for mobile features and gives developers access to new operating system, Mountain Lion.

Chrysler drops request for green-car loans from U.S.

Facebook finds that retailers are shutting storefronts hosted by it.

Google tracked unwitting iPhone owners.Continue reading...

brand news

In the News: Apple, Google, Pringles and more

Posted by Dale Buss on February 10, 2012 09:04 AM

In the News

Apple, now worth more than Google and Microsoft combined, is hit with stores protest over Foxconn treatment of workers in China, while fans anticipate new iPad and iPhone models.

Barclays caps bonuses as profit falls.

Beyonce and Jay-Z move to trademark daughter's name.

Bing and Viggle partner for second-screen Grammy effort.

Citibank bill-pay app charged some users twice, bank concedes.

Continental pushes past Southwest in customer loyalty.Continue reading...

corporate citizenship

AT&T Boosts Corporate Citizenship with Causes.com

Posted by Sheila Shayon on January 20, 2012 11:29 AM

Causes.com, founded in 2007 by Napster creator and Facebook co-founder Sean Parker and advisor Joe Green, has raised more than $40 million for over 500,000 causes in the last four years.

The concept is simple and social: individuals create grassroots communities called “causes,” focused on specific issues or non-profit organizations. By leveraging Facebook, Causes maximizes the potential of collective action, and has become the world’s largest online platform for activism and philanthropy.

One high-profile example of what Causes.com can do to boost brands' corporate citizenship efforts is how AT&T last month launched Connect For Good with Causes to spur action around three issues: texting and driving, recycling cell phones and the dramatic decline of high school graduation rates.Continue reading...

brand news

In the News: Samsung, Burberry, Wikipedia & more

Posted by Dale Buss on January 17, 2012 08:50 AM

In the News

Adidas taps Katy Perry for new campaign.

AFL-CIO launches image campaign.

Airbus posts record sales.

American Airlines stops flying to India, sacks 150 workers.

AOL leads companies testing crowdsourcing.

Apple expands iTunes Match, reportedly preps interactive textbooks for the iPad, while pre-earnings valuations vary.

BASF halts its genetically modified products in Europe, including its Amflora potato.

Beats Electronics breaks up with Monster.

Beyonce accused of skin-lightening in album promotion, gives first post-baby interview.

BlackBerry-maker RIM criticized by analysts for PlayBook incompatability.

BMW recalls 89,000 Mini vehicles.

Burberry quarterly profits jump 22%.

Carnival faces heat in wake of Italy shipwreck, its worst accident in 40 years, as environmental fears mount and cruise industry is rocked.

M&M's will introduce a sixth candy character — Ms. Brown — in its Super Bowl commercial, while Kia plans 60-second commercial with Adriana Lima and Motley Crue, in keeping with trend to longer Super Bowl spots.Continue reading...

brand news

In the News: BMW, Pepsi, Kodak and more

Posted by Shirley Brady on January 5, 2012 08:50 AM

In the News

BMW projected to beat Mercedes-Benz for US luxury crown.

PepsiCo reportedly mulls layoffs and salary freeze to appease Wall Street.

Kodak bankruptcy report in WSJ slams stock price.

Apple hires Adobe exec to oversee iAds, threatens to sue company behind Steve Jobs doll and rises at Foxconn's expense.

Australia's Commonwealth Bank crowdsources customer ideas.

Arm & Hammer ordered to pull TV commercial criticizing cat litter competitor.

Audi's China sales outstrip Germany.

Boeing closes premier factory in Wichita.

Burberry is now the most popular luxury brand on Facebook, as YouTube, MTV and Coca-Cola lead in FB engagement.Continue reading...

social media watch

Rupert Murdoch Sets Twitter A-Twitter

Posted by Shirley Brady on January 2, 2012 11:30 AM

News Corp. chairman and CEO Rupert Murdoch kicked off the new year in a surprise move, for an executive who has been suspicious of social media in the past — he has joined Twitter, where he's been tweeting as @rupertmurdoch since Dec 31st. 

Confirmed by a News Corp. spokesperson and already spoofed by Taiwan's faux news service, NMA TV, so far Murdoch is following four accounts (Twitter co-founder Jack Dorsey, Google co-founder Larry Page, Amshold Group chairman Alan Sugar and Zynga CEO Mark Pincus) and has weighed in on such matters as the new Steve Jobs bio, promoted his Wall Street Journal team (for an op-ed on Ron Paul) and FOX Studio (for releasing We Bought a Zoo), and praised Michael Bloomberg as "the best mayor" in New York City history. The Guardian posted Twitter tips for Murdoch, including not being so self-promotional.

Update: The Guardian also reports that Murdoch's wife, and self-appointed Twitter czar, Wendi Deng is also on Twitter, where she's been flirting with Ricky Gervais and defending her husband. Update2: It's not Wendi, even though Twitter verified the account.

games people play

Zynga IPO: Social Gaming Comes of Age

Posted by Sheila Shayon on December 16, 2011 03:11 PM

“The virtual cow is the new cash cow of Wall Street,” writes the New York Times of Zynga's blockbuster IPO today.

Even as its first-day performance is closely watched, Zynga's public debut is being seen as a coming of age for the gaming industry; the largest tech IPO since Google in 2004 and the biggest in gaming history, and an exoneration of sorts for CEO Mark Pincus, who persisted in his vision of the ‘freemium’ model (free basic play with incentives to pay for upgrades) despite derision from investors and critics of his company’s relentlessly hard-driving corporate culture.

Founded in 2007, Zynga now has 230 million monthly active users on Facebook and is a lead player in an explosive virtual goods market worth $9 billion last year.

“Zynga embodies a confluence of trends in the gaming industry. Its whimsical games cater to casual users, who may not own a console like a PlayStation 3. Its games, which are available on Facebook and mobile devices, also use social networks to allow players to share activity with their friends,” summarizes the Times.Continue reading...

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