brand collaborators

H&M x Alexander Wang is Now on eBay; $2,000 Backpack, Anyone?

Posted by Shirley Brady on November 6, 2014 11:54 AM

The Alexander Wang collection launch at H&M today saw fans line up around the block around the world, sparking crowd control issues as its local websites crashed, although they're starting to come back online.

Some fans were snapping up $5,000 worth of the New York-based designer's apparel at a time, with the menswear reportedly selling out quicker than the women's collection. No surprise, items are already popping up on eBay for up to $2,000 by one seller. Continue reading...

brand news

Brand News: Virgin Galactic, Diageo, Discovery and more

Posted by Dale Buss on November 3, 2014 09:31 AM

TOP STORIES

Virgin Galactic CEO Richard Branson vows that space dream is alive as pilot error blamed and investigation continues after fatal Arizona accident.

Diageo confirms brand swap, unloading Bushmills Irish whisky for Jose Cuervo's Don Julio tequila brand.

Discovery Channel celebrates as Nik Wallenda completes daring Chicago tightrope walk, blindfolded on live TV.

Kraft rejects majority of digital ad impressions as untrustworthy as ANA, AAAA and others form organization to combat online ad fraud. 

Taylor Swift removes all of her albums from Spotify.Continue reading...

gut instinct

Viral Marketing: Some E-Marketers Cannot Resist Lure of Ebola

Posted by Abe Sauer on October 27, 2014 05:14 PM

Ebola, it's what's for dinner. Ebola: I'm lovin' it. Got Ebola?

Ebola is on the mind of consumers everywhere and savvy (some might say cynical) entrepreneurs are moving to capitalize on the Ebola media storm. From website domains to sexy Ebola Nurse Halloween costumes to "antibacterial and antiviral sprays and wipes for eliminating bacteria."

Consider the obvious Ebola.com. The website was snapped up by Blue String Ventures in 2008 and sold this month for $50,000, according to TIME. Stranger still, Ebola.com was sold to a Russian medicinal marijuana company in Nevada.Continue reading...

e-commerce

Japan's Rakuten E-Commerce Giant Launches in America With Fashion Site

Posted by Sheila Shayon on October 22, 2014 11:29 AM

Amazon, Google, and American consumers, take note: If you haven’t yet heard of Rakuten, you will soon.

The Japanese electronic commerce and Internet company is the world’s third-largest online marketplace behind Amazon and eBay. In its homeland, Rakuten Ichiba is the largest e-commerce site in the country, earning $4.9 billion in revenue last year to make it the Amazon and Alibaba of Japan.

Founded in 1997 by CEO Hiroshi Mikitani, the Tokyo-based Rakuten now has more than 10,000 employees worldwide and is ready to take on the big dog of e-commerce—Amazon—with the launch of its first website in the U.S. this week: Rakuten Fashion, which delivers the same level of tech savvy and device acumen that has helped the company grow exponentially over the years. Continue reading...

brand news

Brand News: It's New iPad Day, Fast Food Facebook Race and more

Posted by Dale Buss on October 16, 2014 09:09 AM

TOP STORIES

Apple accidentally leaks new iPads on iTunes ahead of today's reveal.

CBS mulls confirms offering online version of Showtime in response to HBO's standalone video announcement.

Clorox leads Ebola-related surge in sales of hand disinfectants.

Walmart warns about rough patch for sales and profits but makes progress with smaller stores and e-commerce.

Wendy's grows presence on Facebook as McDonald's pushes to become biggest brand on Facebook with 14,500 pages.Continue reading...

e-commerce

eBay Invites Everyone to Shop the World This Holiday Season

Posted by Sheila Shayon on October 9, 2014 08:57 PM

In a new global brand campaign debuting Oct. 13, eBay wants customers to "Shop The World" this holiday season.

It's releasing a series of spots showcasing the wealth of goods available on eBay in action scenarios like surfboards riding waves, smartphones with global scenes and iconic images like Jimi Hendrix’s guitar or Dorothy's red shoes from The Wizard of Oz, with the tagline, "It’s a great big world and it can all be yours. Here, and only here."

Running in four of its largest markets—the US, Australia, Germany and the UK—the campaign follows eBay’s recent announcement of its split with PayPal, its fastest-growing segment.

The goal of the campaign is to "drive great traffic into the eBay stores of our sellers," stated CMO Richelle Parham, who was in New York today at the New York Stock Exchange celebrating the brand's rising stature—up nine spots on Interbrand's new Best Global Brands report.Continue reading...

in the spotlight

Hewlett-Packard Plans for Next 75 Years with Company Split

Posted by Sheila Shayon on October 6, 2014 11:07 AM

Hewlett-Packard, founded 75 years ago in a garage in Palo Alto, Calif., by Bill Hewlett and Dave Packard, ushered in the PC revolution as a pioneer in the now iterated field of computing. Now it's embarking on a massive restructuring to take it into its next 75 years.

The company announced Monday morning that it plans to break-up into two companies: one targeting business technology, including computer servers and data storage equipment, software and services; and the other selling personal computers, tablets, laptops and printers. As Fortune notes, the news comes "almost three years to the day that she took HP’s top job" and declared "One HP" as the company's rallying cry.

It’s one more sign of the changing of the times in technology, as tech leaders like Microsoft, Dell and IBM shift gears in a mobile, cloud connected world.

As a result of the corporate restructuring, Meg Whitman will serve as President and CEO of the business-focused company, Hewlett-Packard Enterprise, while Dion Weisler will be president and CEO of the consumer-facing PC-based company, HP Inc., which will retain HP’s iconic logo.Continue reading...

brand news

In the News: Pepsi True, Netflix, Tesla and more

Posted by Dale Buss on October 2, 2014 07:14 AM

TOP STORIES

PepsiCo launches Pepsi True "mid-cal" as new salvo in cola wars, exclusively at first on Amazon.

Netflix books Adam Sandler for four movies while France's Orange plans to market the service in November.

Ford partners with culture brands and publishers to create "road trips" for new Mustang.

Volkswagen, Porsche and Lamborghini roll out plug-in hybrids in Paris.

Tesla hints at timing for unveiling Model "D."Continue reading...

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