Posted by Sheila Shayon on November 7, 2014 03:59 PM
China's relatively new Singles Day e-commerce promotion on 11/11 has become the biggest shopping day worldwide, breaking more sales records each year since its inception.
Beginning in 2009 with 27 brands, the event was so big last year that banks were overwhelmed with transactions from Chinese retailers like Alibaba's Taobao Marketplace and Tmall.com, which logged $5.75 billion in sales—more than twice what U.S. retailers made on Cyber Monday in 2013.
Now forecasters are calling for a sales haul that could surpass $8 billion worldwide, and 11/11 mania is spreading worldwide. Continue reading...
Posted by Sheila Shayon on November 6, 2014 06:02 PM
The day has finally arrived: Alexander Wang's collection for H&M is now in stores. Wang, creative director of Kering SA’s Balenciaga brand, is the first American to design a guest collection for H&M, and today's debut marks 10 years of designer collaborations for the world's second-biggest apparel retailer after Zara owner Inditex.
After an orchestrated series of sneak peeks—first on Instagram, followed by Rihanna at New York Fashion Week, and then a mention in Vogue Netherlands—as well as a striking video teaser (below) and a New York runway show—the collection has now hit 240 H&M stores worldwide and its network of websites, with select pieces also for sale on the official Alexander Wang website.
As we noted earlier, the collaboration not only crashed H&M's local websites worldwide, but instantly hit eBay, with items priced up to $2,000.Continue reading...
Posted by Shirley Brady on November 6, 2014 11:54 AM
The Alexander Wang collection launch at H&M today saw fans line up around the block around the world, sparking crowd control issues as its local websites crashed, although they're starting to come back online.
Some fans were snapping up $5,000 worth of the New York-based designer's apparel at a time, with the menswear reportedly selling out quicker than the women's collection. No surprise, items are already popping up on eBay for up to $2,000 by one seller. Continue reading...
Posted by Dale Buss on November 3, 2014 09:31 AM
Virgin Galactic CEO Richard Branson vows that space dream is alive as pilot error blamed and investigation continues after fatal Arizona accident.
Diageo confirms brand swap, unloading Bushmills Irish whisky for Jose Cuervo's Don Julio tequila brand.
Discovery Channel celebrates as Nik Wallenda completes daring Chicago tightrope walk, blindfolded on live TV.
Kraft rejects majority of digital ad impressions as untrustworthy as ANA, AAAA and others form organization to combat online ad fraud.
Taylor Swift removes all of her albums from Spotify.Continue reading...
Posted by Abe Sauer on October 27, 2014 05:14 PM
Ebola, it's what's for dinner. Ebola: I'm lovin' it. Got Ebola?
Ebola is on the mind of consumers everywhere and savvy (some might say cynical) entrepreneurs are moving to capitalize on the Ebola media storm. From website domains to sexy Ebola Nurse Halloween costumes to "antibacterial and antiviral sprays and wipes for eliminating bacteria."
Consider the obvious Ebola.com. The website was snapped up by Blue String Ventures in 2008 and sold this month for $50,000, according to TIME. Stranger still, Ebola.com was sold to a Russian medicinal marijuana company in Nevada.Continue reading...
Posted by Sheila Shayon on October 22, 2014 11:29 AM
Amazon, Google, and American consumers, take note: If you haven’t yet heard of Rakuten, you will soon.
The Japanese electronic commerce and Internet company is the world’s third-largest online marketplace behind Amazon and eBay. In its homeland, Rakuten Ichiba is the largest e-commerce site in the country, earning $4.9 billion in revenue last year to make it the Amazon and Alibaba of Japan.
Founded in 1997 by CEO Hiroshi Mikitani, the Tokyo-based Rakuten now has more than 10,000 employees worldwide and is ready to take on the big dog of e-commerce—Amazon—with the launch of its first website in the U.S. this week: Rakuten Fashion, which delivers the same level of tech savvy and device acumen that has helped the company grow exponentially over the years. Continue reading...
Posted by Dale Buss on October 16, 2014 09:09 AM
Apple accidentally leaks new iPads on iTunes ahead of today's reveal.
CBS mulls confirms offering online version of Showtime in response to HBO's standalone video announcement.
Clorox leads Ebola-related surge in sales of hand disinfectants.
Walmart warns about rough patch for sales and profits but makes progress with smaller stores and e-commerce.
Wendy's grows presence on Facebook as McDonald's pushes to become biggest brand on Facebook with 14,500 pages.Continue reading...
Posted by Sheila Shayon on October 9, 2014 08:57 PM
In a new global brand campaign debuting Oct. 13, eBay wants customers to "Shop The World" this holiday season.
It's releasing a series of spots showcasing the wealth of goods available on eBay in action scenarios like surfboards riding waves, smartphones with global scenes and iconic images like Jimi Hendrix’s guitar or Dorothy's red shoes from The Wizard of Oz, with the tagline, "It’s a great big world and it can all be yours. Here, and only here."
Running in four of its largest markets—the US, Australia, Germany and the UK—the campaign follows eBay’s recent announcement of its split with PayPal, its fastest-growing segment.
The goal of the campaign is to "drive great traffic into the eBay stores of our sellers," stated CMO Richelle Parham, who was in New York today at the New York Stock Exchange celebrating the brand's rising stature—up nine spots on Interbrand's new Best Global Brands report.Continue reading...