Posted by Mark J. Miller on June 11, 2014 07:01 PM
Marrying digital commerce with bricks and mortar has been a challenge for retailers since Amazon showed up and changed the game. But after years of trial and error and new innovations in online and mobile shopping, brands have finally found a way to make it work.
Sainsbury’s, Britain’s second-largest grocery chain, is now following rivals Tesco and Asda into the world of click-and-collect, enabling customers to purchase online in the morning and pick up their items at locations in seven different subway stops on the way home from work. In addition to providing more convenient options for its one billion-pound online business, there are benefits for its partner, too. Transport for London, aka the London Tube, is hoping to bring in £3 billion ($5 billion) by renting out spaces across its 270 stations to the grocer.
And in the US, Target is hoping to catch up to competitors by making big investments in digital, including Store Pickup, its own click-and-collect service that allows shoppers to order goods online and then pick them up in-store the same day.Continue reading...
Posted by Shirley Brady on June 11, 2014 08:30 AM
TOP 5 STORIES
Coca-Cola Life, in green can, marks first new Coca-Cola in UK since Coke Zero launched in 2006.
Abercrombie & Fitch revises mission to be more inclusive.
Amazon reportedly plans local services marketplace as eBay local deliveries may be in trouble.
Uber faces protest by London's black cab drivers.
Lululemon founder calls for shake-up of board.
MORE BRAND NEWS
Apple, Starbucks and Fiat face EU tax inquiry, putting Irish government on defensive.
Audi tests real-time Snapchat content with ABC Family.
Beckham launches soccer channel for Sky Sports.
Bic crowdsources handwriting styles to create a universal typeface.
BP will fly first commercial drone in the US.Continue reading...
Posted by Sheila Shayon on June 6, 2014 05:12 PM
Beleaguered big-box retailer Target, in efforts to rise from the ashes of a disastrous data breach that affected as many as 70 million customers, is redoubling efforts to reach out to Millennials with digital initiatives to capture dollars and mindshare on mobile.
"Target has traditionally been a store where people want to go in and feel and touch the products," Jim Porçarelli, chief strategy officer at Active International, told USA Today. "It's been a destination." But as more time-constrained consumers opt to make purchases from behind a screen, Target is tasked with reimagining its retail strategy into an omnichannel experience.
While Target has been innovative in mobile, including its shopping companion app Cartwheel and its namsake app, both of which ranked in Internet Retailer's Top 25 mobile commerce apps list, it is behind competitors like Walmart when it comes to cross-platform experience. “It was very much a static experience," said Casey Carl, Target's president of omni-channel strategy and experiences. "It required too many clicks to get where you wanted to go."Continue reading...
Posted by Shirley Brady on May 23, 2014 09:18 AM
TOP 5 STORIES
Abercrombie & Fitch is getting more modest.
Amazon hires more robots, escalates battle with Hachette.
Barclays fined $44 million over gold price fix.
HP to lay off up to 16,000 workers as results disappoint.
Taco Bell spin-off won’t get beer milkshakes after all.
MORE BRAND NEWS
Acura renews Jerry Seinfeld web series for four more seasons.
American Express sees a $25 trillion opportunity in mobile.
ANA acquires Brand Activation association.
Arby’s sells the sizzle in record-breaking 13-hour commercial bid.
Boeing is taking a page from Apple's design philosophy book.Continue reading...
Posted by Shirley Brady on May 21, 2014 09:02 AM
TOP 5 STORIES
Burberry posts record results as Christopher Bailey settles in as CEO with Japanese expansion, digital efficiency and e-commerce tests on Amazon and China's Tmall.
eBay reports cyberattack and asks users to change passwords.
GM, still reeling from PR crisis, recalls another 2.4 million cars and restructures legal team.
JPMorgan Chase invests $100M in Detroit, denies it's a PR campaign.
Target quarterly earnings: less dismal than anticipated, though profits slide.
MORE BRAND NEWS:
adidas reveals collection with Rita Ora.
Campbell's Soup lowers 2014 outlook.Continue reading...
Posted by Shirley Brady on May 16, 2014 09:13 AM
TOP 5 STORIES
As contentious net neutrality proposal gets FCC greenlight, Comcast tightens data limits and firms up new "SpinCo" unit.
Red Lobster is sold by Darden for $2.1 billion.
Pinterest funding round brings valuation to $5 billion.
GM agrees to pay "substantial fine" over switch recall.
Microsoft celebrates Nokia acquisition with stylish brand book, and gets ready to reveal new Surface tablet.
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Abbot Labs to buy CFR Pharmaceuticals for $2.9 billion.
Barclays stars in London Pride event's first ad campaign.
Cadbury's Dairy Milk touts ice cream in the UK with #freezethejoy push.
CBS unveils plans for 24-hour digital news channel.Continue reading...
Posted by Sheila Shayon on May 8, 2014 04:07 PM
Storytelling is a brand requirement these days. And as a digital brand with its own oft-repeated creation story—a "corporate myth" about collecting Pez dispensers—eBay is expanding its chops as an original storyteller and content publisher. Turning its homepage into a digital magazine it's calling eBay Today, the visually-rich digital hub presents a Pinterest-like grid that creates stories out of curated collections and timely themes.
Hiring a chief curator and editorial director last fall in "tastemaker-in-chief" in Michael Phillips Moskowitz, eBay is now live on ebay.com, where users can scroll through picture-squares of product and collections, hovering over a headline for a drop-down description.
"We're now in the content business," explained Devin Wenig, President eBay Marketplace, to The Atlantic. "So, for the first time, eBay has a voice. We're telling stories. We have an editor. We have curators. And we have writers on-staff. You'll see that evolve to some longer-form stories, some really beautiful pictures... It's media-like."Continue reading...
Posted by Sheila Shayon on May 7, 2014 10:24 AM
E-commerce juggernaut Alibaba Group, the largest e-commerce company in China and arguably the largest in the world, filed Monday for a $1 billion IPO that is expected to be the largest tech IPO ever, and make Alibaba the second-biggest internet company in the world after Google.
Dubbed "the hottest thing" in tech right now by former Apple CEO John Sculley, Alibaba is expected to go public with a market cap of around $165 billion, while some analysts think it may top $200 billion.
Now the trick will be to build trust in its brand beyond China—no mean feat for the company whose IPO triggered 1,000 "explainers" today by Western media outlets.Continue reading...