Take the survey!

brand news

Brand News: Red Lobster, Comcast, Pinterest and more

Posted by Shirley Brady on May 16, 2014 09:13 AM

TOP 5 STORIES

Brands to Watch

As contentious net neutrality proposal gets FCC greenlightComcast tightens data limits and firms up new "SpinCo" unit.

Red Lobster is sold by Darden for $2.1 billion.

Pinterest funding round brings valuation to $5 billion.

GM agrees to pay "substantial fine" over switch recall.

Microsoft celebrates Nokia acquisition with stylish brand book, and gets ready to reveal new Surface tablet.

ALSO IN THE NEWS:

Abbot Labs to buy CFR Pharmaceuticals for $2.9 billion.

Barclays stars in London Pride event's first ad campaign.

Cadbury's Dairy Milk touts ice cream in the UK with #freezethejoy push.

CBS unveils plans for 24-hour digital news channel.Continue reading...

brand strategy

eBay Embraces Content Marketing and Finds Its Voice

Posted by Sheila Shayon on May 8, 2014 04:07 PM

Storytelling is a brand requirement these days. And as a digital brand with its own oft-repeated creation story—a "corporate myth" about collecting Pez dispensers—eBay is expanding its chops as an original storyteller and content publisher. Turning its homepage into a digital magazine it's calling eBay Today, the visually-rich digital hub presents a Pinterest-like grid that creates stories out of curated collections and timely themes. 

Hiring a chief curator and editorial director last fall in "tastemaker-in-chief" in Michael Phillips Moskowitz, eBay is now live on ebay.com, where users can scroll through picture-squares of product and collections, hovering over a headline for a drop-down description.

"We're now in the content business," explained Devin Wenig, President eBay Marketplace, to The Atlantic. "So, for the first time, eBay has a voice. We're telling stories. We have an editor. We have curators. And we have writers on-staff. You'll see that evolve to some longer-form stories, some really beautiful pictures... It's media-like."Continue reading...

e-commerce

Alibaba IPO: Open Sesame, Open Brand

Posted by Sheila Shayon on May 7, 2014 10:24 AM

E-commerce juggernaut Alibaba Group, the largest e-commerce company in China and arguably the largest in the world, filed Monday for a $1 billion IPO that is expected to be the largest tech IPO ever, and make Alibaba the second-biggest internet company in the world after Google.

Dubbed "the hottest thing" in tech right now by former Apple CEO John Sculley, Alibaba is expected to go public with a market cap of around $165 billion, while some analysts think it may top $200 billion.

Now the trick will be to build trust in its brand beyond China—no mean feat for the company whose IPO triggered 1,000 "explainers" today by Western media outlets.Continue reading...

brand news

Brand News You Can Use: Amazon, Ford, PayPal and more

Posted by Dale Buss on May 1, 2014 09:33 AM

TOP STORIES

Brands to Watch

Amazon expands same-day delivery.

AOL launches 16 web series.

AT&T is reportedly pondering acquiring DirecTV.

eBay reveals PayPal's simpler logo, 1st global brand campaign.

Energizer announces plan to split in two.

Facebook launches mobile ad network and privacy features.

Ford names a new CEO, Mark Fields, to replace retiring Alan Mulally.

Foursquare breaks into two, promotes "discovery" over check-ins.

Microsoft splits global ad business.

Below, news on brand innovation, culture, and more:Continue reading...

mobile commerce

eBay, PayPal Bring Mobile Commerce to Wearables at SXSW

Posted by Sheila Shayon on March 11, 2014 02:03 PM

The wearable technology train has logged quite a few miles so far this year, making big stops at CES, Mobile World Congress and now SXSW, where two more unlikely players are entering the space. 

“Wearable devices are the next frontier,” Steve Yankovich, VP innovation and new ventures at eBay, wrote in a blog post. “Personalization will be key for the future of mobile—creating seamless experiences for shoppers on the go." The e-commerce company, which also owns PayPal, hopes to be a portal for mobile payments on every type of screen, whether its on a smartphone, smartwatch, or other wearable device. 

eBay and PayPal—who are at the center of an activist investor tug of war—were busy touting their smartwatch apps at SXSW for both Pebble and Samsung's Gear line, which was recently announced at Mobile World Congress and now includes the Gear 2 and Gear 2 Neo, as well as the Gear Fit. The apps were launched on Samsung's original wearable device, the Galaxy Gear, last year, so the apps have achieved a coveted spot as a "featured app" on the latest editions.Continue reading...

brand news

In the News: Audi, McDonald's, P&G and more

Posted by Dale Buss on March 11, 2014 09:28 AM

In the News

Audi passes BMW in global luxury-auto sales race and predicts record sales.

McDonald's introduces Bacon Clubhouse Sandwich as US same-store sales decline for fourth month.

P&G and ConAgra sideline rivalry to promote end to childhood hunger.

Birds Eye touts its recipe-readiness.

Bud Light extends Super Bowl promo to March Madness.

Chobani may file for IPO, report says.

Draftfcb rebrands for integrated future, will just be called FCB. 

eBay rejects Carl Icahn's board nominees.

GM faces congressional hearings over ignition-switch recall.

Google discloses $9.5 million in top-exec bonuses.Continue reading...

corporate citizenship

Under Pressure from Activists, Facebook Vows to Filter Firearms Posts

Posted by Sheila Shayon on March 6, 2014 11:53 AM

In the aftermath of a revealing investigation and an outcry from Mayors Against Illegal Guns and the nationwide Moms Demand Action for Gun Sense in America group to stiffen its policies around weapons sales and postings, Facebook and Instagram have announced that they will take down posts from gun sellers and traders that do not block the posts from those under 18. 

Calling the action “a series of new educational and enforcement efforts for people discussing the private sale of regulated items,” the social behemoth outlined four commitments to address the growing problem:Continue reading...

brands under fire

Facebook Comes Under Fire for Lax Gun Policies

Posted by Sheila Shayon on March 3, 2014 10:14 AM

It takes just 15 minutes to buy illegal weapons on Facebook, according to a report from VentureBeat. The investigation uncovered "dozens of pages on Facebook where guns are for sale, including semi-automatic weapons, handguns, and silencers."

Listed under Facebook pages like "Guns for Sale," "I Love Guns," "Guns, Ammo & Blades"—all of which have thousands of "likes," users can purchase various weapons and accessories with no ID or paperwork needed. “While the transactions don’t actually happen on Facebook, the social network is a remarkably easy way to find shady people willing to sell you a weapon—no questions asked,” VentureBeat notes. “The illegal transactions then take place in diners, dark parking lots, and isolated country roads—away from the prying eyes of the feds and local police.” 

Now, a Change.org petition is circulating asking Facebook and Instagram to "get out of the gun business." With nearly 93,000 signatures, the petition is backed by Moms Demand Action and Mayors Against Illegal Guns, the group co-founded by former New York City mayor Michael Bloomberg.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
MetaluxuryMeta-Luxury
Brands and the pursuit of excellence

Advertisements