Posted by Dale Buss on August 15, 2014 09:34 AM
Coca-Cola buys 17 percent of Monster Beverage for $2.2 billion.
Samsung buys Internet of Things startup SmartThings.
SeaWorld bows to pressure, agrees to upgrade killer-whale habitats.
Walmart sales and traffic woes continue as CEO vows to fix problems.
Apple places pricey bet on sapphire screens and stores user data in China while CEO Tim Cook participates in ALS Ice Bucket Challenge.Continue reading...
Posted by Sheila Shayon on July 31, 2014 11:18 AM
eBay, the parent company of PayPal, is rebranding the online transaction service's Bill Me Later function to PayPal Credit, bringing consumer lending to the central part of the brand as it blows out the service globally.
It’s part of the company’s evolution to become a more integral part of commerce. The changes signal a strategic shift to “bring credit more to the center of PayPal,” said PayPal’s VP of Credit, Steve Allocca, according to TechCrunch. “[Credit is] especially important to us as we look to expand into the offline world and omni-channel. It’s going to be all the more important for us to have more levers to proactively manage and control our transaction expense.”
Allocca said customer spend rises by 30 percent after adoption of a PayPal credit vehicle and the recent changes support future goals of the brand to compete in retail POS as well as on mobile. Bill Me Later will cycle payments monthly through PayPal Wallet instead of the current website, minimizing steps between PayPal and Bill Me Later.
Meanwhile, PayPal is also expanding its small business lending program, PayPal Working Capital, which is still in invite-only beta. Since September of last year, the program has loaned more than 20,000 businesses upwards of $150 million from PayPal and lending partner, WebBank.Continue reading...
Posted by Shirley Brady on July 17, 2014 05:51 PM
Malaysia Airlines experiences another tragedy, with attack on flight MH-17 killing all onboard.
Apple beefs up female leadership by naming Blackrock cofounder to board.
FedEx indicted for role in distributing prescription drugs to web pharmacies.
Alibaba eyes September IPO.
Starbucks promotes Fizzio soda as Teavana iced tea gets a TV commercial.
MORE BRAND NEWS
Allstate teams with Kristin Chenoweth.
Amazon, Carnival and YouTube among best-perceived brands (per YouGov).
eBay sales show impact of data breach as site settles with LVMH over Louis Vuitton fakes.
eHarmony teams up with Limp Bizkit’s Fred Durst.
GM to use bankruptcy as a shield against recalled vehicle claims.Continue reading...
Posted by Shirley Brady on July 14, 2014 08:33 AM
Alibaba files highly anticipated US IPO.
Citigroup agrees to announce $7 billion settlement with US Justice Department.
GM faces federal criminal case over alleged misleading statements.
Lindt makes biggest acquisition ever with Russell Stover purchase.
Germany's 1-0 World Cup win makes star of "Super Mario" Gotze (Google's nod, above).
MORE BRAND NEWS
AARP woos marketers with spending power of Americans 50+.
Apple denies China security allegations, may be seeking fresh ad direction.
Brand USA comes under fire by conservatives.
Burberry shareholders revolt over CEO Christopher Bailey's pay.Continue reading...
Posted by Shirley Brady on July 9, 2014 08:01 AM
Brazil's "nightmare" of a World Cup loss to Germany sets Twitter record as most-tweeted sporting event ever (inspiring endless memes and Mick Jagger-blamefest) as Nike claims ambush marketing victory over official FIFA sponsor Adidas.
Adidas, meanwhile, is wooing Manchester United with US$100 million deal after Nike ends 13-year sponsorship, while GM-owned Europe-exiting team sponsor Chevrolet releases ManU limited edition vehicles for India and auctions off ticket packages.
Apple loses voice recognition patent lawsuit in China, launches "secret" eBay store.
Ellen DeGeneres signs five-year NYC lease as base to launch upcoming E.D. lifestyle brand with Christopher Burch.
Duke University sued by John Wayne's family in bourbon trademark battle.
More brand headlines by sector:Continue reading...
Posted by Jerome McDonnell on July 1, 2014 12:16 PM
On Friday, trial dates were set for the case that could determine the fate of the Tiffany brand.
After being caught selling "Tiffany-style" rings in its wholesale outlets in 2012, Costco has now alleged that “Tiffany setting” is merely a generic term for a type of ring setting. Tiffany—which holds 69 trademarks in the US that comprise its name—could eventually face a finding that its trademark is generic and therefore available for use by Costco and anyone else that wants to refer to that particular style of setting.
The world-renowned brand—which has been in use for over 175 years with a valuation of $5.44 billion—may be in jeopardy, and losing the exclusive right to use the name could have devastating financial consequences.
In support of its argument, Costco had submitted dictionary definitions of “Tiffany” and “Tiffany setting,” a lexicographer’s report, specimens of generic use of the term “Tiffany setting” by jewelry manufacturers, retailers and consumers and examples of the generic use of the term “tiffany setting” in publications. The evidence was enough for the court to find sufficient cause to proceed with the case, which originally stemmed from a lawsuit filed by Tiffany last year.Continue reading...
brands with a cause
Posted by Mark J. Miller on June 23, 2014 02:50 PM
World Cup host nation Brazil will know this afternoon whether or not it will continue to contend for the Cup, but the team (and the tournament's) biggest star, Neymar, is lending his skills off the pitch to a cause that's close to him.
The all-star's namesake foundation, Neymar Jr. Project Institute, has teamed up with PayPal to launch the Competition for Good that encourages fans to compete to bring clean drinking water to Brazil. Fans can donate money to the cause through July 13 in the name of the 32 national teams that made it into the World Cup in Brazil, with each team representing a different area of the South American country.
PayPal will donate $3 for Team USA every time someone uses the PayPal app at Eat24 restaurants, Adweek reported. If Neymar scores in today's game against Cameroon, PayPal will match all donations made from that point until the end of the match. Donations were also made via purchases of Neymar-signed apparel and gear in a special auction on eBay.Continue reading...
Posted by Dale Buss on June 20, 2014 01:07 PM
Walmart has a present challenge and a future challenge, and the giant chain is trying to step up to both with some new initiatives. So, on the first official weekend of summer, say hello to an even earlier holiday promotion season at Walmart, who is also toying with the idea of a drive-through to pick-up online orders from Walmart.com.
The most pressing challenge, of course, is to get American consumers to come back to Walmart stores immediately and spend money there with the sort of growth that had been reliable for decades. Walmart’s growth has been stymied lately by a number of factors, including sluggish US consumer spending overall, and the chain’s own mistakes such as allowing too many items to be out of stock.
So this year, Walmart is attempting to get a better start on the holiday season by hosting what Advertising Age called the chain’s first showcase for long-lead magazine and gift-guide editors of the merchandise that it expects to be top sellers this holiday season—media features that typically don’t close until July.Continue reading...