Posted by Dale Buss on June 20, 2014 01:07 PM
Walmart has a present challenge and a future challenge, and the giant chain is trying to step up to both with some new initiatives. So, on the first official weekend of summer, say hello to an even earlier holiday promotion season at Walmart, who is also toying with the idea of a drive-through to pick-up online orders from Walmart.com.
The most pressing challenge, of course, is to get American consumers to come back to Walmart stores immediately and spend money there with the sort of growth that had been reliable for decades. Walmart’s growth has been stymied lately by a number of factors, including sluggish US consumer spending overall, and the chain’s own mistakes such as allowing too many items to be out of stock.
So this year, Walmart is attempting to get a better start on the holiday season by hosting what Advertising Age called the chain’s first showcase for long-lead magazine and gift-guide editors of the merchandise that it expects to be top sellers this holiday season—media features that typically don’t close until July.Continue reading...
Posted by Shirley Brady on June 20, 2014 07:30 AM
At Cannes Lions, Unilever CMO Keith Weed bans word “consumer” in people-first focus; Beats CMO explains Apple acquisition; Facebook’s Sandberg promises no ads in messaging; Microsoft launches suite of ad targeting tools; and Google, Publicis and Conde Nast announce “La Maison” content partnership.
Sprint moves closer to $40 billion T-Mobile financing, as T-Mobile CEO apologizes for insulting rivals.
Apple's looming smartwatch will reportedly include 10 sensors to track health and fitness.
American Apparel CEO ouster could trigger loan defaults.
Amazon Fire Phone described as "chocolate ice cream" to WSJ by Jeff Bezos, who also defends move to New York Times.
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Cheerios considers reviving 1980’s campaign to promote new dayparts.Continue reading...
Posted by Shirley Brady on June 18, 2014 09:08 AM
Cannes Lions continues (above, Scott Ferris, Microsoft's GM of content advertising) with first round of Grand Prix winners announced.
Amazon phone reveal by "secretive" R&D lab today in Seattle sparks speculation, as BlackBerry joins Amazon's Appstore.
YouTube to launch paid music service.
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Posted by Mark J. Miller on June 11, 2014 07:01 PM
Marrying digital commerce with bricks and mortar has been a challenge for retailers since Amazon showed up and changed the game. But after years of trial and error and new innovations in online and mobile shopping, brands have finally found a way to make it work.
Sainsbury’s, Britain’s second-largest grocery chain, is now following rivals Tesco and Asda into the world of click-and-collect, enabling customers to purchase online in the morning and pick up their items at locations in seven different subway stops on the way home from work. In addition to providing more convenient options for its one billion-pound online business, there are benefits for its partner, too. Transport for London, aka the London Tube, is hoping to bring in £3 billion ($5 billion) by renting out spaces across its 270 stations to the grocer.
And in the US, Target is hoping to catch up to competitors by making big investments in digital, including Store Pickup, its own click-and-collect service that allows shoppers to order goods online and then pick them up in-store the same day.Continue reading...
Posted by Shirley Brady on June 11, 2014 08:30 AM
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Posted by Sheila Shayon on June 6, 2014 05:12 PM
Beleaguered big-box retailer Target, in efforts to rise from the ashes of a disastrous data breach that affected as many as 70 million customers, is redoubling efforts to reach out to Millennials with digital initiatives to capture dollars and mindshare on mobile.
"Target has traditionally been a store where people want to go in and feel and touch the products," Jim Porçarelli, chief strategy officer at Active International, told USA Today. "It's been a destination." But as more time-constrained consumers opt to make purchases from behind a screen, Target is tasked with reimagining its retail strategy into an omnichannel experience.
While Target has been innovative in mobile, including its shopping companion app Cartwheel and its namsake app, both of which ranked in Internet Retailer's Top 25 mobile commerce apps list, it is behind competitors like Walmart when it comes to cross-platform experience. “It was very much a static experience," said Casey Carl, Target's president of omni-channel strategy and experiences. "It required too many clicks to get where you wanted to go."Continue reading...
Posted by Shirley Brady on May 23, 2014 09:18 AM
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Abercrombie & Fitch is getting more modest.
Amazon hires more robots, escalates battle with Hachette.
Barclays fined $44 million over gold price fix.
HP to lay off up to 16,000 workers as results disappoint.
Taco Bell spin-off won’t get beer milkshakes after all.
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Posted by Shirley Brady on May 21, 2014 09:02 AM
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Burberry posts record results as Christopher Bailey settles in as CEO with Japanese expansion, digital efficiency and e-commerce tests on Amazon and China's Tmall.
eBay reports cyberattack and asks users to change passwords.
GM, still reeling from PR crisis, recalls another 2.4 million cars and restructures legal team.
JPMorgan Chase invests $100M in Detroit, denies it's a PR campaign.
Target quarterly earnings: less dismal than anticipated, though profits slide.
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adidas reveals collection with Rita Ora.
Campbell's Soup lowers 2014 outlook.Continue reading...