Posted by Sheila Shayon on June 6, 2014 05:12 PM
Beleaguered big-box retailer Target, in efforts to rise from the ashes of a disastrous data breach that affected as many as 70 million customers, is redoubling efforts to reach out to Millennials with digital initiatives to capture dollars and mindshare on mobile.
"Target has traditionally been a store where people want to go in and feel and touch the products," Jim Porçarelli, chief strategy officer at Active International, told USA Today. "It's been a destination." But as more time-constrained consumers opt to make purchases from behind a screen, Target is tasked with reimagining its retail strategy into an omnichannel experience.
While Target has been innovative in mobile, including its shopping companion app Cartwheel and its namsake app, both of which ranked in Internet Retailer's Top 25 mobile commerce apps list, it is behind competitors like Walmart when it comes to cross-platform experience. “It was very much a static experience," said Casey Carl, Target's president of omni-channel strategy and experiences. "It required too many clicks to get where you wanted to go."Continue reading...
Posted by Shirley Brady on May 23, 2014 09:18 AM
TOP 5 STORIES
Abercrombie & Fitch is getting more modest.
Amazon hires more robots, escalates battle with Hachette.
Barclays fined $44 million over gold price fix.
HP to lay off up to 16,000 workers as results disappoint.
Taco Bell spin-off won’t get beer milkshakes after all.
MORE BRAND NEWS
Acura renews Jerry Seinfeld web series for four more seasons.
American Express sees a $25 trillion opportunity in mobile.
ANA acquires Brand Activation association.
Arby’s sells the sizzle in record-breaking 13-hour commercial bid.
Boeing is taking a page from Apple's design philosophy book.Continue reading...
Posted by Shirley Brady on May 21, 2014 09:02 AM
TOP 5 STORIES
Burberry posts record results as Christopher Bailey settles in as CEO with Japanese expansion, digital efficiency and e-commerce tests on Amazon and China's Tmall.
eBay reports cyberattack and asks users to change passwords.
GM, still reeling from PR crisis, recalls another 2.4 million cars and restructures legal team.
JPMorgan Chase invests $100M in Detroit, denies it's a PR campaign.
Target quarterly earnings: less dismal than anticipated, though profits slide.
MORE BRAND NEWS:
adidas reveals collection with Rita Ora.
Campbell's Soup lowers 2014 outlook.Continue reading...
Posted by Shirley Brady on May 16, 2014 09:13 AM
TOP 5 STORIES
As contentious net neutrality proposal gets FCC greenlight, Comcast tightens data limits and firms up new "SpinCo" unit.
Red Lobster is sold by Darden for $2.1 billion.
Pinterest funding round brings valuation to $5 billion.
GM agrees to pay "substantial fine" over switch recall.
Microsoft celebrates Nokia acquisition with stylish brand book, and gets ready to reveal new Surface tablet.
ALSO IN THE NEWS:
Abbot Labs to buy CFR Pharmaceuticals for $2.9 billion.
Barclays stars in London Pride event's first ad campaign.
Cadbury's Dairy Milk touts ice cream in the UK with #freezethejoy push.
CBS unveils plans for 24-hour digital news channel.Continue reading...
Posted by Sheila Shayon on May 8, 2014 04:07 PM
Storytelling is a brand requirement these days. And as a digital brand with its own oft-repeated creation story—a "corporate myth" about collecting Pez dispensers—eBay is expanding its chops as an original storyteller and content publisher. Turning its homepage into a digital magazine it's calling eBay Today, the visually-rich digital hub presents a Pinterest-like grid that creates stories out of curated collections and timely themes.
Hiring a chief curator and editorial director last fall in "tastemaker-in-chief" in Michael Phillips Moskowitz, eBay is now live on ebay.com, where users can scroll through picture-squares of product and collections, hovering over a headline for a drop-down description.
"We're now in the content business," explained Devin Wenig, President eBay Marketplace, to The Atlantic. "So, for the first time, eBay has a voice. We're telling stories. We have an editor. We have curators. And we have writers on-staff. You'll see that evolve to some longer-form stories, some really beautiful pictures... It's media-like."Continue reading...
Posted by Sheila Shayon on May 7, 2014 10:24 AM
E-commerce juggernaut Alibaba Group, the largest e-commerce company in China and arguably the largest in the world, filed Monday for a $1 billion IPO that is expected to be the largest tech IPO ever, and make Alibaba the second-biggest internet company in the world after Google.
Dubbed "the hottest thing" in tech right now by former Apple CEO John Sculley, Alibaba is expected to go public with a market cap of around $165 billion, while some analysts think it may top $200 billion.
Now the trick will be to build trust in its brand beyond China—no mean feat for the company whose IPO triggered 1,000 "explainers" today by Western media outlets.Continue reading...
Posted by Dale Buss on May 1, 2014 09:33 AM
Amazon expands same-day delivery.
AOL launches 16 web series.
AT&T is reportedly pondering acquiring DirecTV.
eBay reveals PayPal's simpler logo, 1st global brand campaign.
Energizer announces plan to split in two.
Facebook launches mobile ad network and privacy features.
Ford names a new CEO, Mark Fields, to replace retiring Alan Mulally.
Foursquare breaks into two, promotes "discovery" over check-ins.
Microsoft splits global ad business.
Below, news on brand innovation, culture, and more:Continue reading...
Posted by Sheila Shayon on March 11, 2014 02:03 PM
The wearable technology train has logged quite a few miles so far this year, making big stops at CES, Mobile World Congress and now SXSW, where two more unlikely players are entering the space.
“Wearable devices are the next frontier,” Steve Yankovich, VP innovation and new ventures at eBay, wrote in a blog post. “Personalization will be key for the future of mobile—creating seamless experiences for shoppers on the go." The e-commerce company, which also owns PayPal, hopes to be a portal for mobile payments on every type of screen, whether its on a smartphone, smartwatch, or other wearable device.
eBay and PayPal—who are at the center of an activist investor tug of war—were busy touting their smartwatch apps at SXSW for both Pebble and Samsung's Gear line, which was recently announced at Mobile World Congress and now includes the Gear 2 and Gear 2 Neo, as well as the Gear Fit. The apps were launched on Samsung's original wearable device, the Galaxy Gear, last year, so the apps have achieved a coveted spot as a "featured app" on the latest editions.Continue reading...