Best Global Green Brands 2014

retail watch

L'Oréal Paris Heads Underground in NYC with Intelligent Vending Machine

Posted by Sheila Shayon on October 31, 2013 11:22 AM

L'Oréal Paris has found an unlikely partner in the pursuit of beauty—the Metropolitan Transit Authority. The pair have teamed up to host L'Oréal Paris' Intelligent Color Experience vending machines inside a New York City subway station that allows any straphanger to stock up on beauty items on-the-go.  

Running in the 42nd Street-Bryant Park station between Nov. 4th and Dec. 30th, the intelligent vending machines actually scan a user's outfit to detect colors and style, in turn suggesting beauty products that "match or clash." Users can purchase items with a credit card, or if they choose not to buy on the spot, can email the look to themselves. 

As more brands explore interactive shopping experiences through experiential marketing, L’Oréal’s latest offers a “real-life experience through technology,” Marc Speichert, CMO L’Oréal Americas, told the New York Times. “What’s amazing with the technology is that we’ll have the ability to measure the level of engagement," he said, based on “the number of people who pass by, the number who interact with each screen, the number who leave their information.”Continue reading...

e-commerce

eBay Takes Cue from Pinterest, Etsy to Enhance Shopping Experience

Posted by Sheila Shayon on October 23, 2013 03:32 PM

eBay is cleaning up its act and making the site a more personal space to shop with new features focused on curation of collections, and lending a more personal feel with user profiles and seller "storefronts." 

Borrowing from Etsy and Pinterest, users can now create product boards attached to eBay listings to follow those with like-minded tastes.

"We've got 500 million active listings at any given time. It's an amazing amount of inventory, but the fact is you've got to find the stuff you want," Richelle Parham, eBay CMO, told Advertising Age. "What's phenomenal about eBay is we make those moments of inspiration instantly shoppable."

A campaign geared toward informing consumers about the new features through online videos features curators including blogger Joy Cho.Continue reading...

brand news

In the News: Mondelez, Facebook, Microsoft and more

Posted by Dale Buss on October 23, 2013 09:17 AM

In the News

Mondelez invests $400 million in sustainability.

Facebook reverses stance on violent video. 

Microsoft tests eyewear similar to Glass.

Amazon and eBay shake up shipping strategies.

American Honda settles class-action suit over oil-burning defect.

Apple targets Microsoft Office with free apps.

Caterpillar cuts 2013 forecast as mining orders drop.

Cheetos promises to TP any location in the world for new Halloween campaign.

Coach loses ground to luxury rivals.

Ford trims production of C-Max and Focus.Continue reading...

brand news

In the News: Nokia, Fisher-Price, SAB Miller and more

Posted by Dale Buss on October 22, 2013 09:14 AM

In the News

Nokia unveils its first tablet.

Fisher-Price increases digital spending by half and targets Millennial moms.

SAB Miller targets mixed-gender drinking occasions.

Apple prepares 65-inch TV for release next year, analysts say.

Caesar's Entertainment faces money-laundering probe.

Dollar General pilots gas station.

eBay emerges as training ground for start-up CFOs.

Heineken promotes stylish home-draft system.

Hyundai recalls 27,500 Genesis sedans for brake issue.

Mercedes-Benz plans station-wagon version of CLA.Continue reading...

brand news

In the News: 7-Eleven, Nestle, Sperry and more

Posted by Dale Buss on October 18, 2013 09:22 AM

In the News

7-Eleven rebrands to target Millennials.

Nestle pledges zero waste in Europe by 2020.

Sperry Top-Sider unveils clothing line.

AT&T unveils $5 day-pass for tablet users. 

Audi sees profit margin halving on investments in new models, report says.

Benjamin Moore stages "haunted hotel" stunt for painters.

Burger King names new CMO.

CVS unveils personalized circulars.

Dr Martens boots brand to be acquired by Permira

eBay acquires Apple e-commerce exec.

Ford plans sneak peak for new Mustang.

Al Gore once tried to buy Twitter.Continue reading...

china

Supply and Demand: China's Counterfeit Market is Booming Thanks to Foreigners

Posted by Abe Sauer on October 2, 2013 11:12 AM

Time Out Shanghai openly calls it the "best market for picking up fakes."

The four-story department store on the city's bustling Nanjing Road is filled with small independent stalls selling counterfeit goods: Belstaff jackets and bags, Scotch and Soda khaki pants, Jones boots, Beats by Dre headphones, DVDs, Super Dry goods, Ray-Ban sunglasses, adidas gear, and a laundry list of others. But surprisingly the aisles here aren't filled with Chinese locals. Instead, foreign tourists and expats are the ones perusing the stalls on holidays and weekends.

But there's been an unsettling addition to the counterfeits on offer: TOMS.

Numerous shoe stalls in the Nanjing Road fakes building now sell TOMS, the shoe brand founded on the Buy One Give One (BOGO) model, wherein the company matches a consumer purchase with a shoe donation to someone in need. Sure, TOMS and its business model have plenty of critics, but one thing is for sure, a TOMS One for One pledge is better than the 'One for Me Only' model at work in the counterfeit TOMS market.Continue reading...

brand news

In the News: Twitter, Red Bull, Target and more

Posted by Dale Buss on September 26, 2013 09:21 AM

In the News

Twitter and NFL agree to sell video-ad packages together as Twitter introduces emergency alert system

Red Bull refuses to pull controversial ad using Titanic in UK.

Target rolls out its movie-streaming service.

Air Products looks for new CEO.

Boeing works to fix 787 glitches.

Daimler launches US campaign for Car2Go car-sharing service.

Darden Group defends pay practices for restaurant employees.

EBay buys Braintree global payment platform.

Elle and Cosmopolitan plan to include actual vials of perfume with next issues.

Fonterra pushes forward with own-brand in China despite recall. 

Groupe Danone faces bribery allegations in China.Continue reading...

brand news

In the News: Amazon, Mondelez, Samsung and more

Posted by Dale Buss on September 25, 2013 09:14 AM

In the News

Amazon debuts "native" video ads and launches new tablets while cutting Kindle Fire HD price.

Mondelez revamps its social media strategy. 

Samsung to launch smartphones with curved displays

AT&T launches mobile broadcast network and says it's open to European acquisitions.

Airbus wins plane orders from Chinese startups.

Alibaba heads for US with mammoth IPO.

Applied Materials to acquire Tokyo Electron in huge B2B deal.

BlackBerry shoves off bankruptcy questions.

Bob Evans sees disgruntled investor call for spin-off of restaurant division.

Carlsberg kicks off three-year partnership with Premier soccer league.

Carnival cuts outlook.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
MetaluxuryMeta-Luxury
Brands and the pursuit of excellence

Advertisements