2014 Brandcameo Product Placement Awards

brand r.i.p.

RIP Twinkies: Hostess Brands Calls It Quits

Posted by Dale Buss on November 16, 2012 11:25 AM

Jokes about Twinkies, Ho-Hos and Ding Dongs may never end. And it's possible that those names and even products, possibly even their parent brand, could live on.

But now, rather suddenly, Hostess Brands, the company that has made them all possible through the decades, has met its apparent end, with the CEO filing for bankruptcy Friday morning, a move he's been threatening while playing hardball with striking workers. The move means the end for the company that brought the world not only Twinkies, but also Wonder Bread, Dolly Madison, and a host(ess) of other branded baked goods.Continue reading...

brand news

In the News: Obama, NBCU, FT and more

Posted by Dale Buss on November 7, 2012 09:03 AM

In the News

U.S. President Barack Obama wins re-election, defeats Republican Mitt Romney soundly in electoral votes and with slim popular-vote margin, and puts "Forward" campaign slogan to the test.

American Express and NBC Universal try to create "TV commerce."

Del Monte reminds consumers that its canned products meet their needs.

eBay reaches out to auto buffs with new channel.

Famous Dave's plans expansion, mostly in California.

Financial Times seen as going on the block.

Ford pins hopes on Lincoln MKZ to refresh luxury brand.

Goldman Sachs partners pocket $22 million.

Kevin Bacon helps rebrand UK's Everything Everywhere as EE.Continue reading...


The Week in China: Mo Yan Booze, Angry Birds Theme Park, Oreo Pandas and more

Posted by Abe Sauer on November 2, 2012 05:01 PM

China is the second latest economy in the world, every significant brand's future is impacted by its growth (or collapse!); but who's got the time?!  A weekly potpourri of ten reads that will make you look like a keen China observer during any conversation about China. This week: 3M, booze trademark wars, Lee's dark side, Oreo pandas, eBay returns, fashion week, iPhone hookers and more… Continue reading...

doing good

Brands Step Up for Disaster Relief in Wake of Hurricane Sandy

Posted by Sheila Shayon on November 1, 2012 01:16 PM

Here's to the many brands that have been stepping up in the wake of Hurricane Sandy's devastation on the U.S., providing everything from money to food to power and their employees, products and services to help disaster relief efforts. A partial list of charitable first-responders follows (and if we miss any, please let us know in the comments):

AT&T will extend late-payment windows for wireless and wireline customers, waive late payment fees and not disconnect services because of non-payment, and in an unprecedented open-network arrangement with T-Mobile, will enable roaming to customers of both companies in the impacted areas. AT&T wireless customers can make a $10 donation (up to $50) for Hurricane Sandy relief by texting to relief organizations. AT&T and T-Mobile also joined forces on a wireless roaming agreement, while Verizon Wireless is offering free charging for all cellphones.Continue reading...

brand collaborators

eBay Pitches Exclusive Holiday Collections From Steven Alan, Billy Reid, Fallon & more

Posted by Shirley Brady on October 26, 2012 11:31 AM

eBay has partnered with seven leading fashion designers on an exclusive new collaboration: the eBay Holiday Collective—an original, limited-edition gift collection of men's and women's apparel, jewelry, travel and electronics accessories and home décor items for the 2012-13 holiday season. Starting November 12, the capsule collections will be available globally, exclusively on eBay's fashion portal, at accessible, "Buy it Now" prices from $50 to $100 and will include free U.S. and international shipping. Above, watch designer Steven Alan discuss the partnership, and below, the designers behind the Fallon, Ruffian and Billy Reid labels. Also involved: Chris Benz, Tibi and Jonathan Adler, who taped his own homage to eBay as part of the brand's "eBay Thanks You" campaign:Continue reading...

brand news

In the News: Dow, Zynga, BBC and more

Posted by Dale Buss on October 24, 2012 09:00 AM

In the News

Dow Chemical to slash 2,400 jobs and close 20 plants.

Zynga cuts staff and kills some games.

BBC investigating staff members in Jimmy Savile sex scandal as New York Times public editor calls for scrutiny of incoming CEO, ex-BBC exec Mark Thompson.

AT&T reports slower growth in new customers.

American Airlines expands route network.

Apple finally unveils its new smaller iPad as advertisers and publishers contemplate utility of new model.

BAE faces pressure after collapse of EADS deal.Continue reading...

brand news

In the News: Lance Armstrong, Nissan, Virgin and more

Posted by Dale Buss on October 22, 2012 09:00 AM

In the News

Lance Armstrong is stripped of titles and banned from cycling for life by international body.

Nissan joins hybrid parade.

Virgin's four-star hotels are coming to NYC.

AIG CEO defends company's "free lunch" to New York mag.

American Idol sees ad rates fall.

Ancestry.com agrees to $1.6-billion takeover deal.

Apple creates buzz with plans for smaller iPad as school sales buoy its tablet lead.

BP sells entire Russian stake to Rosneft.

Banana Republic plans to bring back Mad Men collection.Continue reading...

brands under fire

US Postal Service to Test Same-Day E-Commerce Deliveries in Turnaround Bid

Posted by Mark J. Miller on October 15, 2012 09:32 AM

It's been a tough ride for the United States Postal Service. Never mind the rain, snow, sleet, or hail working conditions — as the Wall Street Journal reports it's under tremendous pressure to turn around its financials and create a new business model:

Its use plummeted amid the rise of e-mail. In recent months, it has defaulted on two payments to the U.S. Treasury for a total of $11.1 billion for future retiree health benefits. USPS has been seeking legislation to cut costs by eliminating Saturday mail delivery and reducing its annual health-benefits payments. And now there’s this.

"This" refers to the USPS name being dragged through the mud, along with what's left of Lance Armstrong's sports legacy, during last week's anti-doping report in which the cyclist's former allies in cycling. For a time, however, back in the very late '90s and early 2000s, USPS workers were associated with a winner, when the USPS-sponsored cycling team, with Armstrong at the helm, brought home its first Tour de France victory in 1999 and just kept on winning for seven straight years. Now the Postal Service is hoping to get back on a winning streak itself.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Branding Comeback Challenges
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Brands and the pursuit of excellence