e-commerce

Amazon Debuts Drone Delivery Concept

Posted by Sheila Shayon on December 2, 2013 02:11 PM

Amazon, the granddaddy of big-box e-tail has taken a giant leap forward in the same-day delivery race with the debut of its Prime Air delivery drones. 

Making its debut on 60 Minutes Sunday night, Amazon CEO Jeff Bezos said the “octocopter” drones could be operating in four or five years. “It will work, it will happen, and it’s going to be alot of fun,” he said. 

The drones, which have been a special project of the company's R&D lab, will need FAA approval before they can deliver any packages—primarily within a 10-mile radius of distribution centers for packages five pound or less in under 30 minutes.

“Safety will be our top priority, and our vehicles will be built with multiple redundancies and designed to commercial aviation standards,” the company noted. Bezos also noted that the environmentally sensitive motors are "very green."Continue reading...

black friday

Black Friday 2013: Retailers, Consumers Fight Tooth and Nail for Holiday Sales

Posted by Abe Sauer on November 29, 2013 03:03 PM

With seven million fewer people than last year expected to shop this holiday weekend, Black Friday promised to offer even greater, more desperate discounts and the subsequent sad, human spectacle those discounts guarantee. A tragic situation for retailers; a feast for the unsympathetic, bloodthirsty spectators of Rome America.

Still, the mad rush so far seems to have been worth it. Early reports are indicating solid consumer turnouts for Thanksgiving day/night sales, while e-commerce is already up 7 percent this year compared to last, according to IBM's Benchmark data. Mobile has appeared to be a strong player this year, accounting for 37 percent of all online shopping traffic and nearly 22 percent of sales as of noon, eastern-time, today. 

With sales starting as early as the afternoon of Thanksgiving itself, shoppers and spectators alike still well lubricated with wine, those looking for the melees of Black Friday found it early this year. Walmart seemed to be the epicenter of the chaos but other stores got mentions as well. So here's a Twitter round-up of some of the more notable incidents, plus one development that proves it isn't only Black Friday that's moving to Thursday.Continue reading...

brand news

In the News: BlackBerry, Kellogg, American Airlines and more

Posted by Dale Buss on November 4, 2013 09:02 AM

In the News

BlackBerry sale to Fairfax falls apart as $1 billion in funding is secured, CEO Thorsten Heins steps down and shares plunge.

Kellogg plans to trim 7% of workforce by 2017 as part of global restructuring.

American Airlines and US Airways merger cleared in US, but only with broad divestitures.

AB InBev sees strong growth for Budweiser in Russia.

Alcatel-Lucent seeks to raise $2 billion for turnaround plan.

Apple's gold iPhone 5s continues flying off shelves, while Apple CEO Tim Cook backs LGBT anti-discrimination bill.

Billabong sells Canadian retail chain West 49.

Chevron pumps up spending to boost production.

Dr Pepper finds formula to Facebook success.Continue reading...

retail

L'Oréal Paris Heads Underground in NYC with Intelligent Vending Machine

Posted by Sheila Shayon on October 31, 2013 11:22 AM

L'Oréal Paris has found an unlikely partner in the pursuit of beauty—the Metropolitan Transit Authority. The pair have teamed up to host L'Oréal Paris' Intelligent Color Experience vending machines inside a New York City subway station that allows any straphanger to stock up on beauty items on-the-go.  

Running in the 42nd Street-Bryant Park station between Nov. 4th and Dec. 30th, the intelligent vending machines actually scan a user's outfit to detect colors and style, in turn suggesting beauty products that "match or clash." Users can purchase items with a credit card, or if they choose not to buy on the spot, can email the look to themselves. 

As more brands explore interactive shopping experiences through experiential marketing, L’Oréal’s latest offers a “real-life experience through technology,” Marc Speichert, CMO L’Oréal Americas, told the New York Times. “What’s amazing with the technology is that we’ll have the ability to measure the level of engagement," he said, based on “the number of people who pass by, the number who interact with each screen, the number who leave their information.”Continue reading...

e-commerce

eBay Takes Cue from Pinterest, Etsy to Enhance Shopping Experience

Posted by Sheila Shayon on October 23, 2013 03:32 PM

eBay is cleaning up its act and making the site a more personal space to shop with new features focused on curation of collections, and lending a more personal feel with user profiles and seller "storefronts." 

Borrowing from Etsy and Pinterest, users can now create product boards attached to eBay listings to follow those with like-minded tastes.

"We've got 500 million active listings at any given time. It's an amazing amount of inventory, but the fact is you've got to find the stuff you want," Richelle Parham, eBay CMO, told Advertising Age. "What's phenomenal about eBay is we make those moments of inspiration instantly shoppable."

A campaign geared toward informing consumers about the new features through online videos features curators including blogger Joy Cho.Continue reading...

brand news

In the News: Mondelez, Facebook, Microsoft and more

Posted by Dale Buss on October 23, 2013 09:17 AM

In the News

Mondelez invests $400 million in sustainability.

Facebook reverses stance on violent video. 

Microsoft tests eyewear similar to Glass.

Amazon and eBay shake up shipping strategies.

American Honda settles class-action suit over oil-burning defect.

Apple targets Microsoft Office with free apps.

Caterpillar cuts 2013 forecast as mining orders drop.

Cheetos promises to TP any location in the world for new Halloween campaign.

Coach loses ground to luxury rivals.

Ford trims production of C-Max and Focus.Continue reading...

brand news

In the News: Nokia, Fisher-Price, SAB Miller and more

Posted by Dale Buss on October 22, 2013 09:14 AM

In the News

Nokia unveils its first tablet.

Fisher-Price increases digital spending by half and targets Millennial moms.

SAB Miller targets mixed-gender drinking occasions.

Apple prepares 65-inch TV for release next year, analysts say.

Caesar's Entertainment faces money-laundering probe.

Dollar General pilots gas station.

eBay emerges as training ground for start-up CFOs.

Heineken promotes stylish home-draft system.

Hyundai recalls 27,500 Genesis sedans for brake issue.

Mercedes-Benz plans station-wagon version of CLA.Continue reading...

brand news

In the News: 7-Eleven, Nestle, Sperry and more

Posted by Dale Buss on October 18, 2013 09:22 AM

In the News

7-Eleven rebrands to target Millennials.

Nestle pledges zero waste in Europe by 2020.

Sperry Top-Sider unveils clothing line.

AT&T unveils $5 day-pass for tablet users. 

Audi sees profit margin halving on investments in new models, report says.

Benjamin Moore stages "haunted hotel" stunt for painters.

Burger King names new CMO.

CVS unveils personalized circulars.

Dr Martens boots brand to be acquired by Permira

eBay acquires Apple e-commerce exec.

Ford plans sneak peak for new Mustang.

Al Gore once tried to buy Twitter.Continue reading...

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