brand news

In the News: 7-Eleven, Nestle, Sperry and more

Posted by Dale Buss on October 18, 2013 09:22 AM

In the News

7-Eleven rebrands to target Millennials.

Nestle pledges zero waste in Europe by 2020.

Sperry Top-Sider unveils clothing line.

AT&T unveils $5 day-pass for tablet users. 

Audi sees profit margin halving on investments in new models, report says.

Benjamin Moore stages "haunted hotel" stunt for painters.

Burger King names new CMO.

CVS unveils personalized circulars.

Dr Martens boots brand to be acquired by Permira

eBay acquires Apple e-commerce exec.

Ford plans sneak peak for new Mustang.

Al Gore once tried to buy Twitter.Continue reading...

china

Supply and Demand: China's Counterfeit Market is Booming Thanks to Foreigners

Posted by Abe Sauer on October 2, 2013 11:12 AM

Time Out Shanghai openly calls it the "best market for picking up fakes."

The four-story department store on the city's bustling Nanjing Road is filled with small independent stalls selling counterfeit goods: Belstaff jackets and bags, Scotch and Soda khaki pants, Jones boots, Beats by Dre headphones, DVDs, Super Dry goods, Ray-Ban sunglasses, adidas gear, and a laundry list of others. But surprisingly the aisles here aren't filled with Chinese locals. Instead, foreign tourists and expats are the ones perusing the stalls on holidays and weekends.

But there's been an unsettling addition to the counterfeits on offer: TOMS.

Numerous shoe stalls in the Nanjing Road fakes building now sell TOMS, the shoe brand founded on the Buy One Give One (BOGO) model, wherein the company matches a consumer purchase with a shoe donation to someone in need. Sure, TOMS and its business model have plenty of critics, but one thing is for sure, a TOMS One for One pledge is better than the 'One for Me Only' model at work in the counterfeit TOMS market.Continue reading...

brand news

In the News: Twitter, Red Bull, Target and more

Posted by Dale Buss on September 26, 2013 09:21 AM

In the News

Twitter and NFL agree to sell video-ad packages together as Twitter introduces emergency alert system

Red Bull refuses to pull controversial ad using Titanic in UK.

Target rolls out its movie-streaming service.

Air Products looks for new CEO.

Boeing works to fix 787 glitches.

Daimler launches US campaign for Car2Go car-sharing service.

Darden Group defends pay practices for restaurant employees.

EBay buys Braintree global payment platform.

Elle and Cosmopolitan plan to include actual vials of perfume with next issues.

Fonterra pushes forward with own-brand in China despite recall. 

Groupe Danone faces bribery allegations in China.Continue reading...

brand news

In the News: Amazon, Mondelez, Samsung and more

Posted by Dale Buss on September 25, 2013 09:14 AM

In the News

Amazon debuts "native" video ads and launches new tablets while cutting Kindle Fire HD price.

Mondelez revamps its social media strategy. 

Samsung to launch smartphones with curved displays

AT&T launches mobile broadcast network and says it's open to European acquisitions.

Airbus wins plane orders from Chinese startups.

Alibaba heads for US with mammoth IPO.

Applied Materials to acquire Tokyo Electron in huge B2B deal.

BlackBerry shoves off bankruptcy questions.

Bob Evans sees disgruntled investor call for spin-off of restaurant division.

Carlsberg kicks off three-year partnership with Premier soccer league.

Carnival cuts outlook.Continue reading...

mobile commerce

Russian Retailer Tries Shoppable Walls in Moscow Metro

Posted by Alicia Ciccone on September 3, 2013 10:46 AM

Another retailer is experimenting with the 'shoppable wall,' this time in Russia. Electronics retailer Media Markt has rolled out a mobile shopping display inside Vystavochnaya station in Moscow. The move follows similar actions by major US retailers, including eBay, Kate Spade, Peapod and more. 

The 18-panel display makes use of NFC and QR codes, enabling customers to shop the boards without the need for a special app. Consumers can scan an item on the look-a-like shelves, after which they are redirected to Media Markt's mobile site where they can select to have the product delivered for free to their home, or to pick it up in a nearby store. The installation does not include a mobile payment option—consumers can pay with cash or credit through the store or courier. 

"We decided not to develop mobile payment for the pilot. However, if the pilot proves to be successful, we plan to extend the payment possibilities: credit cards, PayPal, even Underground deposit cards," Bernd Guralczyk, CEO of Media Markt in Russia, told NFC World.Continue reading...

e-commerce

Twitter Hires Head of Commerce as it Looks Toward In-Tweet Retail Partnerships

Posted by Sheila Shayon on August 28, 2013 11:51 AM

In its latest bid to spread its wings, Twitter has hired Nathan Hubbard, former CEO of Ticketmaster, as its first head of commerce as the microblogger readies to launch an in-tweet e-commerce effort.

Looking to tap into a market that is projected to hit $370 billion by 2017—one currently dominated by the likes of Amazon and eBay—the social site has plans to incorporate tools for retailers to sell goods and services inside tweets, Hubbard told Bloomberg. “We’re going to go to people who have stuff to sell and help them use Twitter to sell it more effectively."Continue reading...

e-commerce

eBay Taps Online Personal Shopper Startup to Boost Fashion Sales

Posted by Sheila Shayon on August 13, 2013 06:12 PM

Ever adapting, the retail world is the first to field consumer wants and needs. Now, with the latest fashion trends only a swipe away on mobile devices, retailers are scrambling to adopt the latest practices, particularly personalization.

eBay, which has recently expanded far beyond its roots in online auctions into e-commerce and on-the-go shopping with eBay Now is currently testing a six-month trial with London-based fashion startup Dressipi for its users in the UK. The service provides personalized clothing and accessory recommendations based on shape, size and brand preferences. 

Once users create their Fashion Fingerprint, Dressipi scours eBay for items that fit the users fashion profile, assembling a range of outfits fit for purchase from the site. eBay is also featuring a curated collection of clothes and accessories from Dressipi's team in its Fashion Gallery.Continue reading...

brand news

In the News: JCPenney, Dole Foods, Lincoln and more

Posted by Dale Buss on August 13, 2013 09:34 AM

In the News

JCPenney sees divisive director and largest shareholder Bill Ackman resign from board as George Soros backs CEO.

Dole Food agrees to $1.2-billion buyout.

Lincoln tutors car dealers on how to sell luxury to younger generation.

AOL firing of Patch executive gets messy.

BlackBerry ponders sale to Canadian institutions.

Chipotle and Jack in the Box settle trademark lawsuit.

Corona sponsors Marc Anthony tour.

eBay trials personalized fashion recommendations. 

Facebook adds tie-in with OpenTable restaurant bookings. 

Gap woos Gen Y with denim campaign.Continue reading...

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