brand news

Brand News: Fiat Chrysler, JCPenney, McDonald's and more

Posted by Dale Buss on October 13, 2014 09:02 AM

TOP STORIES

Fiat Chrysler Automobiles (FCA) debuts on NYSE today as Marchionne begins last lap at helm.

JCPenney taps next CEO, Marv Ellison, from The Home Depot.

Kmart is dragging down parent Sears and gives free credit monitoring after credit-card data was stolen.

Katy Perry will headline Super Bowl halftime show.

McDonald's tests customized build-your-own burger kiosks in Australia.Continue reading...

brand news

Brand News: Apple, Gucci, Fiat Chrysler and more

Posted by Dale Buss on October 10, 2014 09:04 AM

TOP STORIES

Apple sees demand for iPhone 6 delaying larger iPad as Carl Icahn pushes company on stock buybacks and Apple Watch makes cover of Vogue China.

Fiat Chrysler is being quickly rebuilt by CEO Marchionne to woo Wall Street ahead of Monday's New York Stock Exchange listing.

Symantec plans to split up.

Microsoft CEO walks back comments on equal pay, and hires Publicis exec as new US sales chief.

Beyonce posts video supporting her tie-in with Gucci's Chime for Change (below).Continue reading...

diversity watch

US Supreme Court Finally Catches Up to Brands on Marriage Equality

Posted by Sheila Shayon on October 6, 2014 03:51 PM

In a surprise ruling on Monday, the US Supreme Court announced it will not over-rule lower court rulings, effective legalizing same-sex marriage in 30 states.

SCOTUS, it seems, is finally catching up with brand marketers, who have been ahead of the curve on the issue by embracing greater family diversity in their advertising and marketing.

Case in point: Cheerios, the General Mills-owned brand that has boldly taken a pro-gay stance for some time now, and not just in the US.Continue reading...

retail

As Brick-and-Mortar Stores Close, A Struggle to Find Alternative Uses

Posted by Dale Buss on September 22, 2014 01:26 PM

Traditional suburban and urban shopping malls have been one of the areas hit hardest by digital trends ranging from the rise of e-commerce to teenagers' preoccupation with social media. Mall developers and urban planners have been trying to fight back with creativity, concepts and capital, but this remains an uphill battle as more and more malls are facing various types of attrition.

"The implications for land use are significant, asw abandoned retail outlets and dead malls become signs of community decay, in many cases exacerbating the problems associated with surburban sprawl as they and their parking lots take up unproductive space and force customers to drive elsewhere for shopping," summed up blogger Kaid Benfield on the Natural Resources Defense Council staff blog.

One recent attempt to alleviate the problem, among the most creative, has been the conversion of the 200-year-old building that once housed Rhode Island's Providence Arcade into a home for a growing housing trend: micro apartments. Considered America's first indoor mall, the downtown building closed in 2008 after the owner struggled to fill its cramped commercial spaces in a building that has a bit of the feel of Boston's Faneuil Hall Marketplace but in a much more cramped space.Continue reading...

retail

On Comeback Trail, What Can JCPenney, Best Buy Teach Other Retailers?

Posted by Dale Buss on August 26, 2014 06:04 PM

JCPenney and Best Buy have shown signs of life in their earnings reports in recent days, providing some hope to brand leaders, other employees, investors and communities associated with the companies. Do their unlikely, though still very tentative, comebacks provide some lessons for other retailers that now are afflicted with big leaks in their own boats, such as Walmart, Target and Sears?

One of the main lessons of the improved recent performances by Minneapolis-based Best Buy and Dallas-based JCPenney is that major shifts in strategy may be required to survive today's extremely challenging retail scene—and that some determination in following them can pay off relatively quickly.

Best Buy has shown some progress under new CEO Hubert Joly in implementing its "Renew Blue" plan, which focuses on boosting online sales, enhancing the in-store experience and leveraging the retailer's multichannel presence.Continue reading...

brand news

Brand News: Monster, Samsung, Apple and more

Posted by Dale Buss on August 15, 2014 09:34 AM

TOP STORIES

Coca-Cola buys 17 percent of Monster Beverage for $2.2 billion.

Samsung buys Internet of Things startup SmartThings.

SeaWorld bows to pressure, agrees to upgrade killer-whale habitats.

Walmart sales and traffic woes continue as CEO vows to fix problems.

Apple places pricey bet on sapphire screens and stores user data in China while CEO Tim Cook participates in ALS Ice Bucket Challenge.Continue reading...

brand news

Brand News: AT&T, GE, Colgate and more

Posted by Dale Buss on August 14, 2014 09:32 AM

TOP STORIES

AT&T slashes prices on iPads, expands ultrafast GigaPower broadband to Dallas.

Cisco plans to cut 6,000 jobs.

GE talks with Electrolux and Quirky about selling home-appliance unit.

Colgate's use of triclosan in Total sparks debate.

T-Mobile CFO calls Iliad offer "inadequate."

MORE BRAND NEWS

Applebee's teases new burgers with digital campaign.

Burger King drops "Satisfries."

Buzzfeed explains new business model.

Comcast experiments with marathoning TV shows.

Discovery sees debunking Shark Week become a cottage industry.Continue reading...

brand news

Brand News: Coca-Cola Life, Abercrombie & Fitch, Lululemon and more

Posted by Shirley Brady on June 11, 2014 08:30 AM

TOP 5 STORIES

Coca-Cola Life, in green can, marks first new Coca-Cola in UK since Coke Zero launched in 2006. 

Abercrombie & Fitch revises mission to be more inclusive.

Amazon reportedly plans local services marketplace as eBay local deliveries may be in trouble.

Uber faces protest by London's black cab drivers. 

Lululemon founder calls for shake-up of board.

MORE BRAND NEWS

Apple, Starbucks and Fiat face EU tax inquiry, putting Irish government on defensive.

Audi tests real-time Snapchat content with ABC Family.

Beckham launches soccer channel for Sky Sports.

Bic crowdsources handwriting styles to create a universal typeface.

BP will fly first commercial drone in the US.Continue reading...

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