brand news

Brand News: Coca-Cola Life, Abercrombie & Fitch, Lululemon and more

Posted by Shirley Brady on June 11, 2014 08:30 AM

TOP 5 STORIES

Coca-Cola Life, in green can, marks first new Coca-Cola in UK since Coke Zero launched in 2006. 

Abercrombie & Fitch revises mission to be more inclusive.

Amazon reportedly plans local services marketplace as eBay local deliveries may be in trouble.

Uber faces protest by London's black cab drivers. 

Lululemon founder calls for shake-up of board.

MORE BRAND NEWS

Apple, Starbucks and Fiat face EU tax inquiry, putting Irish government on defensive.

Audi tests real-time Snapchat content with ABC Family.

Beckham launches soccer channel for Sky Sports.

Bic crowdsources handwriting styles to create a universal typeface.

BP will fly first commercial drone in the US.Continue reading...

retail watch

It May Take Divine Intervention to Save Sears From Itself

Posted by Dale Buss on May 22, 2014 12:16 PM

JCPenney and maybe even Target may be pulling out of their sales swoons, but Sears just keeps on crumbling—maybe to a point of no return. 

The thoroughly troubled chain reported a broader net loss, a 7 percent drop in revenue and flat same-store Sears sales for the most recent quarter as it continues to consolidate and pull back, closing stores and spinning off assets in the hopes that it will eventually find a bottom. 

Curiously, owner and CEO Edward Lampert still struck an upbeat note in a letter to shareholders, proclaiming that Sears this year will demonstrate its efforts to evolve beyond a brick-and-mortar retailer to an integrated model that puts it at the forefront of e-tailing.

“That may sound odd given our financial results,” he wrote. “But not only do I believe that we are headed in the right direction in important ways, I believe the entire retail industry is headed to where we already are.”Continue reading...

brand news

Brand News: Red Lobster, Comcast, Pinterest and more

Posted by Shirley Brady on May 16, 2014 09:13 AM

TOP 5 STORIES

Brands to Watch

As contentious net neutrality proposal gets FCC greenlightComcast tightens data limits and firms up new "SpinCo" unit.

Red Lobster is sold by Darden for $2.1 billion.

Pinterest funding round brings valuation to $5 billion.

GM agrees to pay "substantial fine" over switch recall.

Microsoft celebrates Nokia acquisition with stylish brand book, and gets ready to reveal new Surface tablet.

ALSO IN THE NEWS:

Abbot Labs to buy CFR Pharmaceuticals for $2.9 billion.

Barclays stars in London Pride event's first ad campaign.

Cadbury's Dairy Milk touts ice cream in the UK with #freezethejoy push.

CBS unveils plans for 24-hour digital news channel.Continue reading...

brand news

Brand News: Citroen, Disney, Hillshire Brands and more

Posted by Dale Buss on May 12, 2014 09:33 AM

TOP 5 STORIES

Brands to Watch

Citroen becomes second automaker to name female CEO.

Disney aims to expand Frozen success to other platforms.

Hillshire Brands acquires Pinnacle Foods in $6.6 billion deal.

Ford tries to avert launch problems in big new-product year as it issues two more recalls on Escape.

Samsung reports chairman is stable after heart attack and surgery as company sets sights on biotech.

MORE BRAND NEWS:

Apple/Beats tie-up (still unconfirmed) faces skeptics.

AT&T interest in DirecTV reportedly heats up.

Audi strives to maintain lead despite product trough.

BMW triples carbon-fiber capacity in US plant.

Citizen plans first retail concept store in North America.Continue reading...

digital moves

After Winning Pinterest, Sephora Moves to Launch Its Own Photo-Social Network

Posted by Sheila Shayon on March 10, 2014 01:12 PM

Beauty retailer Sephora epitomizes a customer-centric brand by combining smart tech and digital savvy to create one of the best customer experiences in today's marketplace. So it's no surprise that the LVMH Moet Hennessy-owned brand is further challenging itself (and competitors) by launching its own social media site, Beauty Board. 

Blending concepts seen on Pinterest and Tumblr—both of which Sephora has mastered—Beauty Board will enable e-commerce purchases from Sephora's website through tagged product photos. 

"The concept is that pictures are everywhere, and we know that beauty lovers love to see ideas for looks and products to buy," commented Julie Bornstein, CMO and chief digital officer of Sephora Americas. "Beauty Board is taking a lot of what consumers at large are doing and making it more practical—a place for consumers to browse for inspiration and discover products to buy at sephora.com."Continue reading...

red carpet

Coke Steals Pepsi's Thunder at Oscars Turned Ambush Marketing Awards

Posted by Abe Sauer on March 3, 2014 12:39 PM

Leonardo DiCaprio. Martin Scorsese. Meryl Streep. Julia Roberts. Oscar night 2014 was full of disappointment. But the biggest disappointment may have happened off-stage and off-camera, at the corporate headquarters of Pepsi and Samsung.

While both of the brands shelled out piles of money to be the official category advertisers for the Disney-owned ABC network telecast of the Academy of Motion Picture Arts and Sciences' annual ado—as the Oscars generate nearly $90 million in ad revenue—both also watched as their biggest rivals swooped in to ambush market their way into the spotlight.

When host Ellen DeGeneres ordered a few pies from local Los Angeles pizzeria Big Mama's & Papa's—whom she has previously ordered from on her own talk show—she likely had no idea she was about to insult the broadcast's official soda beverage sponsor, Pepsi. But when the pizzas showed up to feed the first few rows of celebs, so did a big Coca-Cola logo on the side of the pizza boxes.Continue reading...

red carpet

Big Ad Season for Brands Wraps Up This Weekend with Oscars Showdown

Posted by Dale Buss on February 28, 2014 05:51 PM

With barely a breather since Sochi, big brand marketers are now ready to strut the red carpet to the next tentpole-marketing event: Sunday's Academy Awards on ABC. Often called the "Super Bowl for Women," the Oscars promise to be a huge draw as they finish up a first-quarter season of extraordinary high-profile marketing opportunities for brands that are willing to invest.

The Oscars promise to draw ads from more than a dozen brands including Chevrolet, Coldwell Banker, Lipton, Mars, JCPenney, Pepsi and Unilever. And a growing number of these brands also are building experiential marketing efforts as well as social media engagements around their TV ads during the actual 86th Annual Academy Awards

However, at least two well-known brands with close past alliances to the Oscars decided not to return this year: Coca-Cola and Hyundai. It begs the question whether the Oscars have hit the same sort of advertising plateau as the Super Bowl, whose ads, studies show, don't have nearly as large of a consumer impact as one would think for such a hefty price tag. 

With or without Coke, other brands are taking advantage of the captive Oscars audience and treating the lead-up much the same as the Super Bowl; teasing and full-on releasing their campaigns beforehand—a newer tactic whose payoff isn't quite measurable yet as compared to the typical build-up and big reveal strategy of previous years. 

Here's a look at this year's brands hitting the red carpet:Continue reading...

retail watch

The Sun Will Rise Again Over JCPenney as Retailer Reports Promising Numbers

Posted by Dale Buss on February 26, 2014 06:42 PM

Could it be that JCPenney finally has bottomed out after nearly a year of reversing course and going back to the future? The brand said it expects same-store sales to increase about 3 to 5 percent during the current quarter as it also today posted a narrower-than-expected loss for the fiscal fourth quarter.

Early readings on the recovering retailer's performance during the fourth quarter were colored with worry that CEO Myron Ullman wasn't reaping enough benefits, quickly enough, from his deconstruction of the radical changes that had been made to the traditional middle-market brand by predecessor Ron Johnson in 2012.

But today Ullman was able to say—with real numbers to back him up—that JCPenney might just have turned the corner. One number alone might have been enough to cheer investors and JCPenney employees alike: The chain actually reported a profit for the fourth quarter, of $35 million, after year-earlier losses of $552 million, and after experiencing two years in which CEOs were slashing jobs and expectations as the brand at times seemed to be in free fall.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
MetaluxuryMeta-Luxury
Brands and the pursuit of excellence

Advertisements