Best Global Green Brands 2014

retail watch

Brands Set Off on All Out Marketing Blitz in Race for Black Friday Sales

Posted by Sheila Shayon on November 27, 2013 07:02 PM

Thanksgiving is a time to share with loved ones, express gratitude, and take stock of the ad frenzy that is holiday shopping. And with brands turning the clock forward on Black Friday promos, marketing teams are in an all-out race to grab the attention of savings-hungry consumers. 

According to research from Shareablee, of the top 25 retailers on Facebook in the first half of November, Walmart accounted for 27 percent of the total shares by fans, followed by QVC with 9 percent, and Macy’s and Nordstrom at 8 percent. On Twitter, BestBuy is dominant with 30 percent of retweets in the category, followed by Nordstrom at 9 percent, Ebay and Target at 8 percent respectively and Walmart at 6 percent.

Target has outpaced all retail competition with six times more Black Friday posts than any other brand, while JCPenney’s one Black Friday post earned the highest level of engagement with over 54,000 likes, comments and shares.  

Are you planning on braving the crowds? If so, here's some offers to keep an eye out for:Continue reading...

retail watch

JCPenney Heads Into Holiday Shopping Season with Sales Gain, Cheapest Pants in Town

Posted by Dale Buss on November 20, 2013 05:07 PM

JCPenney finally reported seeing a silver lining in its financial results. Which is only appropriate, considering that the brand also released its new, glittery holiday advertising campaign, the first national effort under new CMO Debra Berman.

The beleaguered chain reported a wider third-quarter loss than a year ago, but investors cheered the results nonetheless, sending JCPenney stock higher on Wednesday. That was because, while the company nearly quadrupled its quarterly losses, part of it was the toll necessary for JCPenney to continue to reverse many of the huge changes to its marketing, merchandising, product and promotion policies and programs under former CEO Ron Johnson, who was ousted last spring.

Besides, JCPenney's first monthly same-store sales gain in nearly two years came in October. That meant the brand finally may be stanching the bleeding of the last two years. Quarterly revenues still dipped by nearly 5 percent for the retailer, but executives were able to report that the defection of customers and loyalty to the brand may finally have bottomed out during the period.Continue reading...

brand news

In the News: Verizon, Panera Bread, Johnson & Johnson and more

Posted by Dale Buss on November 20, 2013 09:18 AM

In the News

Verizon unveils big-box superstores in bid to reinvent wireless.

Panera enters single-serve home-coffee market.

Johnson & Johnson agrees to artificial-hip settlement of at least $2.5 billion.

Bitcoin regulation is argued.

Burger King enters India via joint venture.

Dodge tests coattails of Ron Burgundy.

Ford plans to reveal all-new Mustang on Dec. 5 and said Edge concept at LA Auto Show provides glimpse of global SUV ambitions.

Home Depot registers 50 percent rise in digital sales and Lowe's net profit surges.

JCPenney loss widens but turnaround firms up.Continue reading...

brand news

In the News: JCPenney, P&G, Apple and more

Posted by Dale Buss on November 19, 2013 09:31 AM

In the News

JCPenney launches first holiday campaign under new CMO.

P&G and other detergent makers face new federal alarm over pod safety and kids.

Apple is probed for alleged tax evasion in Italy.

3M still searches for growth.

Best Buy warns of promotional pressures.

Buick could use a flagship model, GM CEO says.

Campbell Soup sees earnings slashed.

Daimler open to selling stake to Chinese partner.

Discovery Communications allows streaming via Time Warner Cable.

Dropbox seeks $8 billion valuation.Continue reading...

brand news

In the News: Forbes, GM, Sony and more

Posted by Dale Buss on November 18, 2013 09:14 AM

In the News

Forbes explores sale of 96-year-old magazine.

GM recalls Chevrolet Malibu for two defects as it plans to end brand confusion between Chevy and Opel in Europe and expects to get a leg up with 4G push.

Sony sells more than 1 million PS4s in first 24 hours.

Lily Allen's fashion brand goes into liquidation.

Apple reportedly acquires PrimeSense for $345 million.

BMW pioneers use of carbon fiber in i3.

Bacardi focuses on its brand resilience in new campaign.

Bloomberg makes newsroom cuts.

Boeing gets $95 billion in orders for new jet from Middle Eastern airllines.

China Airlines of Taiwan joins low-cost aviation market.

Cracker Barrel is too confusing to appear in supermarket for now, judge rules.

Daimler sets to take stake in Beijing Auto.Continue reading...

brand news

In the News: Starbucks, Nokia, Cargill and more

Posted by Dale Buss on November 6, 2013 09:22 AM

In the News

Starbucks commits to recruiting 10,000 veterans and Army spouses while Walgreen offers military-only discount on Veterans Day.

Nokia swipes at Samsung with lower-priced phablet. 

Cargill begins labeling its "finely textured" beef aka "pink slime."

Abercrombie & Fitch expects weak holiday sales.

Acer ousts CEO as another victim of iPad.

Apple adds suppliers to boost iPhone and iPad production as it claims fifth place in China mobile market. 

Boeing plans to build 777x jet in Washington State.

Brides Magazine wants its new app to take on dress counterfeiters.

Burger King plans to bring back Big Mac copycat. 

CNN turnaround runs into heavy viewer indifference.

Deadline.com severs ties with Nikke Finke.

Goodyear glides with US ski association.Continue reading...

retail watch

Sears Begins Shedding Core Pieces of Business In Last-Ditch Survival Bid

Posted by Dale Buss on October 29, 2013 05:27 PM

It doesn't feel like that long ago that Sears and Kmart stood astride American retailing like twin Goliaths, and Walmart and Target were the pipsqueaks Davids. Now comes yet another reminder of how far the two erstwhile leaders—since sadly intertwined in one fading company—have fallen and how close they are to disappearing into the dustbin of US brand greatness.

Sears is now weighing spinning off its Lands’ End brand and auto-center units from the company to raise cash amid dwindling revenue and to focus more on its Sears and Kmart stores. The company already has sold leases for its flagship stores in Canada and is continuing to evaluate all US retail locations.

“How much more muscle can you cut?” Paul Swinand, an analyst for Morningstar in Sears’ hometown of Chicago, said to Bloomberg, about the unprofitable retailer controlled by Edward Lampert. Sears’ survival tale has been obscured lately only by the relative roller-coaster ride taken by long-time rival JCPenney.Continue reading...

brand revival

JCPenney Shreds Most of Martha Stewart Deal that Prompted Macy's to Sue

Posted by Dale Buss on October 21, 2013 07:16 PM

Ever since JCPenney CEO Myron Ullman said a few weeks ago that he didn't think the chain's Martha Stewart housewares were all that great, it's been obvious that he wanted to end tensions with Macy's over the rivals' litigation involving home goods designed by Stewart's company.

On Monday, JCPenney and Martha Stewart Living announced a revised agreement that eliminates Stewart's products in home-goods categories to which Macy's claims exclusive rights. In other words, JCPenney has completely backed down over Macy's central complaint in the litigation. And now the only big thing to be determined is whether Macy's will receive a damage award when the judge's final ruling in the case comes, probably later this week.

JCPenney and Stewart also are walking back other aspects of their two-year-old agreement, by swapping the 11 million shares in Stewart's company that JCPenney purchased; JCPenney also will give up its two seats on the board of Martha Stewart Living Omnimedia. The only remnant of the deal is that the retailer still will sell a small batch of Stewart products, including window treatments and party supplies.Continue reading...

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