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In the News: Chrysler, JCPenney, GM and more

Posted by Dale Buss on April 10, 2013 09:17 AM

In the News

Chrysler recalls more than 214,000 vehicles.

JCPenney acting CMO Sergio Zyman canvasses adland for marketing help as Macy's/Martha Stewart trial rolls on.

GM returns to Facebook advertising with mobile test for Chevy Sonic as it provokes unionists in Korea with talk about pullout, and Facebook widens data targeting for advertisers.

Aereo finds broadcasters circling the wagons against its streaming model.

Apple and Yahoo discuss deeper iPhone partnership, WSJ says.

Beech-Nut teams with Goya to launch Hispanic baby food line.

Behr launches social media program to market paint.

Cablevision Systems gives more responsibilities to wife of CEO.

Cannes Lions Festival adds jury on Branded Content and Entertainment.

Chili's begins marketing pizza nationwide.

Facebook has yet to monetize billion-dollar Instagram acquisition.

Fiat becomes more reliant on US and Asia for growth.

Fisker Automotive prepares to file under Chapter 11 soon.

Frontier Airlines may be on the block, WSJ says.Continue reading...

brand news

In the News: Aereo, iPhone 5S, Billabong and more

Posted by Dale Buss on April 9, 2013 09:03 AM

In the News

Aereo TV streaming service from Barry Diller faces showdown with News Corp.'s Rupert Murdoch, who threatens to take FOX cable-only, as Intel cooks up its vision of future of TV.

Apple, which can now trademark iPad mini in U.S. and captured 74% of mobile app revenue in Q1, reportedly will release new iPhone 5S in "at least" two screen sizes.

Billabong in talks to sell out for $300 million.

Airbus juggles order book to meet record demand for A320neo Jet.

AT&T joins Boeing in backing U.S. cyber bill facing privacy fight.

Audi promotes in-vehicle Wi-Fi in new TV campaign.Continue reading...

brand battle

JCPenney CEO Ron Johnson Out as JCP-Macy's-Martha Stewart Trial Resumes

Posted by Dale Buss on April 8, 2013 07:12 PM

Ron Johnson has been ousted as CEO of JCPenney as the retailer's board of directors voted on Monday to turn to his predecessor to pull the company out of the death spiral (it lost $4.3 billion in sales last year) on Johnson's watch, rather than give the former Target executive and Apple retail head the extra time he wanted to see his radical vision through to fruition.

Mike Ullman, who had been CEO of JCPenney until 2011, before Johnson, is returning to take the helm again at least for the time being, according to a JCPenney press release:

"The Board of Directors of J.C. Penney Company, Inc. today announced that Myron E. (Mike) Ullman, III has rejoined the Company as Chief Executive Officer, effective immediately. He has also been elected to the Board of Directors. Mr. Ullman is a highly accomplished retail industry executive, who served as CEO of jcpenney until late 2011. He succeeds Ron Johnson, who is stepping down and leaving the Company."

The stock market appreciated the move, which comes on the same day that JCPenney resumed its courtroom clash with Macy's in Manhattan over rights to field the Martha Stewart product lines that Johnson maintained would be crucial to turning around JCPenney's fortunes.Continue reading...

brand news

In the News; AB InBev, GE, PepsiCo and more

Posted by Dale Buss on April 8, 2013 09:02 AM

In the News

AB InBev reachedtentative agreement with the U.S. Department of Justice over its disputed $20.1 billion acquisition of Mexican brewer Grupo Modelo, which faces inquiry over Mexico worker deaths.

GE to buy Lufkin for $3 billion in oil-and-gas-industry play.

PepsiCo seeks to patent novel high-protein nutrition beverages.

Adidas stops controversial sale of t-shirts around injured Louisville player Kevin Ware.

AOL CEO Tim Armstrong to be honored for pro-women Makers series.

Apple's former advisor to Steve Jobs admits brand screwed up iPhone naming system.Continue reading...

brand news

In the News: JCPenney, Facebook, Tesla and more

Posted by Dale Buss on April 3, 2013 09:01 AM

In the News

JCPenney slashes CEO Ron Johnson's pay, woos fashionistas with store-in-store bijoux bars.

Facebook dispute over Timeline trademark will go to jury trial; faces questions about new smartphone.

Tesla CEO Elon Musk will personally guarantee car buyback values as company introduces leasing.

A&W introduces Mini Polar Swirls via Vine.

Angelina Jolie opens school in Afghanistan funded by her jewelry collection.

Apple begins production of refreshed iPhone this quarter.Continue reading...

retail watch

JCP Tries to Turn the Tide with Markdowns, Chic Home Designers

Posted by Sheila Shayon on March 28, 2013 03:25 PM

J.C. Penney recently resumed its marketing strategy of raising prices, then discounting them on its private brands which include St. John's Bay, jcp and Stafford and Arizona, which generate more than half of the company’s overall revenue. 

"While our prices continue to represent a tremendous value every day, we now understand that customers are motivated by promotions and prefer to receive discounts through sales and coupons applied at the register," JCP spokeswoman Daphne Avila told Reuters.

That means an Arizona crewneck T-shirt with an "everyday" price of $5 now has a $6 pricetag to accommodate a better markdown and arrive at the same price. The move is an effort to reverse a 25 percent drop in fiscal year sales. The practice is common in retail and used by rivals Macy’s and Kohl's.

“The company said that it has now realized that coupons and sales attract more customers and that this is the market trend,” writes Nautilus Investment Strategies on the reversal of CEO Ron Johnson’s earlier "no sale" stance. “Market analysts feel that at this point no strategy change is going to change the fate of the company as a large number of customers have already gravitated towards other retailers such as Target and Macy’s.”Continue reading...

mobile commerce

The Future of Retail: How Mobile Payments Are Changing the Retail Experience

Posted by Barry Silverstein on March 20, 2013 05:33 PM

Retailers are trying to cope with the challenge of an increasingly mobile consumer who conducts life digitally. This means meeting consumers' expectations on a whole new playing field: the mobile device.

According to Interbrand's just-released Best Retail Brands 2013 report, "retailers are mobilizing to address the larger issues around digital: Where and how does it fit into the organization? How can development teams be reorganized and silos lowered to accommodate a multichannel approach? How will the brand's culture change in response?"

While mobile sales are insignificant now, they are growing rapidly. In-store mobile payments almost quadrupled last year, and PayPal alone processed around $14 billion in mobile payments in 2012, according to Business Insider. That means mobile payments need to be a key part of future retail strategy. Just last week, the U.S. Federal Trade Commission (FTC) issued a report, "Paper, Plastic... or Mobile?" The FTC cites a KPMG survey that found that 83 percent of executives in retail, financial services, technology and telecommunications believe mobile payments will see widespread consumer adoption by 2015.

Another recent study, by JPMorgan, divides the current state of the mobile commerce market: mobile acceptance (any mobile-based payment solution), mobile wallets (applications that enable consumers to use mobile devices for payment instead of credit or debit cards) and mobile commerce (e-commerce via any mobile device).Continue reading...

brand news

In the News: Samsung, Wall Street Journal, Nike and more

Posted by Dale Buss on March 18, 2013 09:11 AM

In the News

Samsung appoints co-CEOs.

Wall Street Journal was subject of Justice Department investigation tied to News Corp. hacking scandals.

Nike is propelled by basketball shoes and ties to NFL.

Adidas brings girls together in new worldwide social-media program.

Apple's next iPhone may be unlockable by fingerprint.

Beechcraft is dealt a new setback by Pentagon in Afghan contract.

BuzzFeed plans to launch a business section.

Chrysler plans to launch an all-new version of the Chrysler 200.Continue reading...

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