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brand news

In the News: Forbes, GM, Sony and more

Posted by Dale Buss on November 18, 2013 09:14 AM

In the News

Forbes explores sale of 96-year-old magazine.

GM recalls Chevrolet Malibu for two defects as it plans to end brand confusion between Chevy and Opel in Europe and expects to get a leg up with 4G push.

Sony sells more than 1 million PS4s in first 24 hours.

Lily Allen's fashion brand goes into liquidation.

Apple reportedly acquires PrimeSense for $345 million.

BMW pioneers use of carbon fiber in i3.

Bacardi focuses on its brand resilience in new campaign.

Bloomberg makes newsroom cuts.

Boeing gets $95 billion in orders for new jet from Middle Eastern airllines.

China Airlines of Taiwan joins low-cost aviation market.

Cracker Barrel is too confusing to appear in supermarket for now, judge rules.

Daimler sets to take stake in Beijing Auto.Continue reading...

brand news

In the News: Starbucks, Nokia, Cargill and more

Posted by Dale Buss on November 6, 2013 09:22 AM

In the News

Starbucks commits to recruiting 10,000 veterans and Army spouses while Walgreen offers military-only discount on Veterans Day.

Nokia swipes at Samsung with lower-priced phablet. 

Cargill begins labeling its "finely textured" beef aka "pink slime."

Abercrombie & Fitch expects weak holiday sales.

Acer ousts CEO as another victim of iPad.

Apple adds suppliers to boost iPhone and iPad production as it claims fifth place in China mobile market. 

Boeing plans to build 777x jet in Washington State.

Brides Magazine wants its new app to take on dress counterfeiters.

Burger King plans to bring back Big Mac copycat. 

CNN turnaround runs into heavy viewer indifference.

Deadline.com severs ties with Nikke Finke.

Goodyear glides with US ski association.Continue reading...

retail watch

Sears Begins Shedding Core Pieces of Business In Last-Ditch Survival Bid

Posted by Dale Buss on October 29, 2013 05:27 PM

It doesn't feel like that long ago that Sears and Kmart stood astride American retailing like twin Goliaths, and Walmart and Target were the pipsqueaks Davids. Now comes yet another reminder of how far the two erstwhile leaders—since sadly intertwined in one fading company—have fallen and how close they are to disappearing into the dustbin of US brand greatness.

Sears is now weighing spinning off its Lands’ End brand and auto-center units from the company to raise cash amid dwindling revenue and to focus more on its Sears and Kmart stores. The company already has sold leases for its flagship stores in Canada and is continuing to evaluate all US retail locations.

“How much more muscle can you cut?” Paul Swinand, an analyst for Morningstar in Sears’ hometown of Chicago, said to Bloomberg, about the unprofitable retailer controlled by Edward Lampert. Sears’ survival tale has been obscured lately only by the relative roller-coaster ride taken by long-time rival JCPenney.Continue reading...

brand revival

JCPenney Shreds Most of Martha Stewart Deal that Prompted Macy's to Sue

Posted by Dale Buss on October 21, 2013 07:16 PM

Ever since JCPenney CEO Myron Ullman said a few weeks ago that he didn't think the chain's Martha Stewart housewares were all that great, it's been obvious that he wanted to end tensions with Macy's over the rivals' litigation involving home goods designed by Stewart's company.

On Monday, JCPenney and Martha Stewart Living announced a revised agreement that eliminates Stewart's products in home-goods categories to which Macy's claims exclusive rights. In other words, JCPenney has completely backed down over Macy's central complaint in the litigation. And now the only big thing to be determined is whether Macy's will receive a damage award when the judge's final ruling in the case comes, probably later this week.

JCPenney and Stewart also are walking back other aspects of their two-year-old agreement, by swapping the 11 million shares in Stewart's company that JCPenney purchased; JCPenney also will give up its two seats on the board of Martha Stewart Living Omnimedia. The only remnant of the deal is that the retailer still will sell a small batch of Stewart products, including window treatments and party supplies.Continue reading...

brand news

In the News: Netflix, Chipotle, Under Armour and more

Posted by Dale Buss on October 21, 2013 09:27 AM

In the News

Netflix poised to pass HBO in paid US subscribers.

Chipotle raises menu prices for '14 due to higher costs, GMO shift as it moves East with tofu burrito.

Under Armour opens store in Shanghai and seeks the next big thing with inventor competition.

AT&T receives $4.9 billion in cell-tower deal.

Amazon bets on "betas" to turn web viewers into shoppers.

Apple adjusts tablet strategy to protect lead.

Art Van Furniture extends Michigan based into Chicago market.

Associated Press plans to enable sponsored content.

BlackBerry raises Canadian security concerns with potential deal abroad.

Bon Appetit is magazine of the year for Advertising Age.Continue reading...

brand news

In the News: Del Monte, Hershey, Toyota and more

Posted by Alicia Ciccone on October 11, 2013 09:26 AM

In the News

Del Monte to sell consumer products division for $1.68 billion.

Hershey plans to bring China-based Lancaster brand to US market. 

Toyota debuts hydrogen prototype as fuel cell race heats up. 

Activision's $8.2 billion Vivendi buyout is cleared. 

Aereo wins injunction battle against Boston TV station.

Best Buy promises $100 buy-back credit for new iPhones. 

Jeff Bezos has built Amazon into a $75 billion 'everything store,' as it looks to show shortform YouTube content on its video service. 

Boeing unveils "jumbo killer."

CVS tailors print ads to loyalty members' preferences.

Facebook removes option to block search by name.Continue reading...

logo-a-gogo

JCPenney's Comeback Strategy Includes Wiping the Brand Clean of Any Trace of Johnson Era

Posted by Dale Buss on October 10, 2013 11:36 AM

If Ron Johnson were dead, he'd be spinning in his grave. Instead, the ousted CEO of JCPenney can simply watch from afar as his predecessor-turned-successor Myron Ullman dismantles the former Apple retail head's failed ambitious plan to transform the venerable retailer, piece by piece.

The latest back-to-the-future moves by Ullman? Scrapping the simple new logo that Johnson instituted as well as some of the ad-agency help that he hired. Such gambits are part of Ullman's efforts to ensure that Penney has bottomed out as the crucial 2013 holiday shopping season gets underway.

Johnson introduced the red-framed logo last year to great fanfare, "updating" the marque to simply "jcp" in a blue box in the upper-left corner of a square that was intended to invoke an American flag with its patriotic colors.

Instead, it became just another reminder to JCPenney's traditional customers that Johnson didn't really care about their business. So the old "JCPenney" logo in a simple red font is back—albeit slightly updated—marking the fourth logo in as many years for the embattled department store brand.Continue reading...

brand news

In the News: JCPenney, KFC, H&M and more

Posted by Dale Buss on October 10, 2013 09:22 AM

In the News

JCPenney undoes more of Ron Johnson's handiwork with logo revamp.

KFC preps quality-assurance campaign in China.

H&M, Gap back in the spotlight after another Bangladesh factory fire kills several workers. 

A&E Networks pitches original programming.

Aereo Android app will debut Oct. 22.

Alcatel-Lucent must revise job-cut plans in France.

Apple reportedly slashes iPhone 5c production.

AT&T and GE partner for wireless global network.

BlackBerry warms to breakup exit strategy as brand expands office closures.

Chevrolet revs up major ad push for Malibu.Continue reading...

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