Posted by Mark J. Miller on March 19, 2013 04:19 PM
Coffee and makeup don't generally mix, but when it comes to selling either globally, similar skills are apparently needed. Coffee giant Starbucks has plucked its new Global CMO from Sephora in Sharon Rothstein, who was SVP of marketing for the will join the company in mid-April and won’t just be overseeing the marketing efforts of Starbucks, but also the company’s other brands, such as Seattle's Best Coffee, Evolution Fresh, La Boulange, Tazo and Teavana, Motley Fool reports.
Rothstein, who will be replaced at Sephora by former report Julie Bornstein (promoted from SVP of digital to chief marketing and digital officer), has worked with a plethora of big brands including Godiva, Starwood Hotels and Resorts and P&G, so she knows a thing or two about customer experience and brings those Sephora-honed digital chops.
“I have been a loyal Starbucks customer and fan for most of my adult life and I am humbled to become a partner (employee) at one of the few companies in the world that embraces the value and responsibility of balancing business performance and social impact,” she said in a press release. Rothstein will also oversee the company's Seattle's Best Coffee, Evolution Fresh, La Boulange, Tazo and Teavana brands.
The social conscience side of Starbucks also gets a boost from another big announcement this week: that it's buying its first coffee farm, a 600-acre spread in Costa Rica that will serve as the company's first global agronomy center and the center of its $70 million ethical sourcing program.Continue reading...
Posted by Sheila Shayon on March 19, 2013 03:49 PM
Is this a sign of things to come for Canada's retail darling? Lululemon, the Vancouver-based lifestyle brand and highly successful global retailer, over the weekend pulled its Luon black yoga pants from store shelves after discovering the sheer material was just too sheer, a result, some say, of poor quality control on the company's part. On Monday, the retailer announced it would be pulling various—but unnamed—styles of its popular (and pricey) yoga pants, explaining, “Some of our bottoms were made with a batch of black luon that doesn’t meet our standards so we’ve pulled them from our floors and our website.”
“At lululemon, our most important relationship is with our communities and our guests. We recently learned some information about some product that arrived in our stores and we wanted you to know right away,” according to the retailer's blog post. “We are working with our supplier to replace this fabric and other manufacturers to replenish the affected core items as fast as we can. What that means is there will be a shortage of these styles in our stores and online until our new stock arrives. We are also in conversation with our manufacturing partner to understand what happened during the period this fabric was made.”
The brand said it will offer refunds or exchanges to customers who bought the affected item in March, either online or in stores. Lululemon—which was just named Canada's top retail brand by Interbrand's 2013 Best Retail Brands report—is known for turning around products on short order. "Our guest knows that there's a limited supply, and it creates these fanatical shoppers," CEO Christine Day, a former Starbucks executive, told the Wall Street Journal. But the reported pants issue isn't a calculated sales strategy to boost demand and drive sales.Continue reading...
Posted by Shirley Brady on March 19, 2013 09:07 AM
Interbrand announces the 2013 Best Retail Brands report.
Coca-Cola honored with first Clio brand icon award.
Starbucks names new global CMO in former Sephora marketer Sharon Rothstein, as McDonald's passes Starbucks as most social brand.
Apple rumored to pull out the stops for the next iPhone to take on Samsung, which has replaced Nokia as top smartphone brand in China and confirmed it's developing a smartwatch to take on Apple's rumored wearable computer.
BlackBerry prepares to bring million-selling Z10 smartphone to U.S. on Friday with 100,000 apps.
Burger King hopes folks gobble up new turkey burger.
Carl's Jr. and Hardee's introduce Jim Beam bourbon burger.
Clorox introduces smart tube technology to packaging design.Continue reading...
Posted by Sheila Shayon on March 11, 2013 12:57 PM
The United States is currently the world's largest market for genetically modified organisms (GMO)—foods including soy milk, soup and breakfast cereals (made with soybeans), corn and other biotech crops manipulated to make them more resistant to insects and pesticides.
The debate over GMO labeling for organisms genetically engineered by introducing changes into their DNA structure continues to grab the attention of consumers and brands, exacerbated by the November 2012 defeat of Prop 37, a mandatory labeling initiative introduced on the California ballot. Large corporations including PepsiCo and Monsanto spent millions of dollars against Prop 37 and it was defeated.
Now Whole Foods Market is picking up the gauntlet and committing to full GMO transparency. Whole Foods—which made the announcement at the Natural Products Expo West—has committed to labelling all products in its U.S. and Canadian stores that contain genetically modified organisms by 2018.Continue reading...
Posted by Mark J. Miller on March 5, 2013 03:12 PM
Inter IKEA, the parent of IKEA, announced last summer that it was partnering with a hotelier to create a new hotel brand that oddly wouldn’t feature any of the Swedish furniture maker’s products. It’s now been confirmed at the Berlin International Hotel Investment Forum that Marriott is the partner and Moxy will be the name of the new affordable hotel chain, which plans to open 150 locations across Europe in the next decade.
“Moxy Hotels is the essence of the next generation traveler, not only Gen X and Y but people with a younger sensibility, for whom contemporary style is paramount,” said Arne Sorenson, president and CEO of Marriott International in a press release. “Every aspect of the hotel was thoughtfully researched and crafted to reflect and deliver on the changing lifestyles and expectations of this fast-growing customer segment.”
According to TravelBite, this will be Marriott’s first budget brand in Europe. Fifty of those locations should be up and running in the next five years and Inter IKEA will be ponying up $500 million to help out, the Wall Street Journal reports. While the hotels won’t use IKEA furniture, the company has found a way to keep construction costs down in a different way: “Many of the hotels will use rooms prefabricated offsite and then assembled like IKEA furniture, a modular type of construction that is new for Marriott.”Continue reading...
Posted by Sheila Shayon on February 28, 2013 11:27 AM
In what seems like impeccable timing, Nestlé CEO Paul Bulcke delivered a sustainability-focused keynote at the annual City Food Lecture in the U.K., ultimately challenging the accusations made about the company in a damning Oxfam report earlier this week.
The speech, which focused on the escalating perils of water scarcity, outlined that fresh water overuse poses a serious environmental, political and social hazard. Water is an issue near and dear to his heart, as the Swiss company is the world's No. 3 producer of bottled water, and looking to expand in water-constrained markets such as China.
“It is anticipated that there will be up to 30% shortfalls in global cereal production by 2030 due to water scarcity,” he said. “This is a loss equivalent to the entire grain crops of India and the United States combined.” What's more, he added, “We could produce what we produce today with half the water we use.”
In his address, Bulcke cited his company’s reduction of water usage by a third with 1,200 agronomists working with Nestlé to better manage its water use. Bulcke also commented that consumer acceptance of misshapen fruit and vegetables is necessary to cut waste of food products, as well as spoke out against the fuel industry for using food crops to create biofuels.
Bulcke also took the opportunity to further address the horse meat crisis affecting retailers such as IKEA and manufacturers in Europe, a crisis that compelled Nestle to pull some food products off store shelves last week. “Widespread fraud is being committed by a few across Europe. I understand that many consumers and many of you in the industry feel misled, I feel the same. This should not happen, it is unforgivable. We have let our consumers down.”Continue reading...
brands with a cause
Posted by Alicia Ciccone on February 21, 2013 05:26 PM
Swedish fashion house H&M is continuing its green streak with the official launch of its Garment Recycling Program.
The second-largest clothing retailer in the world will accommodate the program in all of its 269 U.S. locations as well as all 48 of its global markets. Beginning today, customers can bring any garment from any brand in any condition into an H&M store. For every bag of clothes donated, customers will receive a 15 percent off voucher for their next item purchased.
"We believe this program will really make an impact in reducing the amount of clothing that ends up in landfills all over the world," said H&M spokesperson Marybeth Schmitt in a press release.
Additionally, H&M is teaming up with Global Green USA, who will be the sole beneficiary of the recycling program. The donated clothing will be handled by H&M's partner, I:Collect, which repeatedly reprocesses the garments for new use.Continue reading...
Posted by Dale Buss on February 15, 2013 11:06 AM
The clear loser in the intensifying back-and-forth between Elon Musk and the New York Times is the future of the Tesla brand.
The tit-for-tat drama reached its next predictable phase on Thursday evening when Times auto reviewer John Broder countered a scathing attack from earlier in the day by Tesla founder Musk, alleging that the journalist had deliberately and roundly falsified his assessment of the cold-weather capabilities of the Tesla S in a zeal to discredit the very expensive all-electric vehicle.
So far, assessments of all the back-and-forth and of who's being completely truthful seem to be tilting in favor of Broder and his newspaper. But clearly there's a long way to go in the battle launched by the Times' publication on February 10 of "Stalled Out on Tesla's Electric Highway." Continue reading...