Despite the fact that many people may not know who Stan Smith actually is, they likely know his shoe. Smith himself says his own son once asked him if the shoe had been named for him or if he had been named for the shoe.
The shoes, in fact, were named for the American tennis icon 50 years ago—a date Adidas is celebrating by introducing two new Stan Smith collections. After all, more than 40 million pairs have already been sold, making it the top-selling brand in the history of Adidas.
The big anniversary celebration included a Stan Smith-themed pop-up store at the Old Truman Brewery in East London that featured “an interactive floor, a digital 'Stan Yourself' station, and a 3D printing post” that allows consumers to print out “trefoil lace locks,” according to Dexigner.com. What's "Stan Yourself," you may ask?
Think of a pair of new style Stan Smith shoes featuring your own visage, a personalized marketing effort that Adidas has been promoting on Twitter.
Indeed, the London pop-up's 'Stan Yourself' station was a preview of an app by the same name that allows users to put their own portrait and signature in the place of Smith’s portrait and signature.
Visitors to the London store, which was shaped like a giant shoe box—a trend of late, judging by Amazon's Nissan delivery—got to post their pictures to Stan Smith's Wall of Fame.
The campaign for the new Stan Smith collections includes serveral spots featuring interviews with celebrities like comic actor Will Arnett, who credits the sneakers for a lucky kiss.
The rebooted Stan was also celebrated at Paris Fashion Week, where Kanye West showed up to the release party and retail partner Colette got in the swing of things with a Stan Smith watch. For those who also like their Stans on the luxe side, may we interest you in a reptile or ostrich version?
Smith, meanwhile, seems surprised that people still care about his shoes—even if they don’t seem to care so much about who the shoes were named after.