Brand Headlines: New Boxers + New Briefs = Recovery? Edition

Lufthansa and JetBlue plan a code-share partnership to "help ease passenger concerns that switching carriers during a transcontinental journey would inevitably lead to missed connections and lost luggage." [FT]

Tech drama: Microsoft recruits top Yahoo! engineer to help its efforts to take on Google [NYT], though Bing's rise is leading companies to think beyond Google for SEO [Ad Age]. Microsoft fights Apple with a new ad campaign [NYT] while facing a technological threat from virtual machine software leader VMware [NYT]. 

Cell-phone manufacturers challenge iPhone's share of the British market with touch-screen Android technology. [Guardian]

Print media: Hachette's chief warns that Amazon and Google may kill the hardcover book [FT]; but some see signs of hope in second-quarter newspaper profits, boosted by cost-cutting and a stronger ad market. [LA Times]

(More headlines: Harley-Davidson in India, GM in China, Whole Foods and Fox boycotts.)

Harley-Davidson begins motorcycle imports to India, thanks to a deal swapping market access in exchange for the U.S. allowing imports of Indian mangoes. [W. Post]

GM aims at the Chinese market with plans to produce light trucks there [FT, WSJ], despite China's intention to comply with an unfavorable W.T.O. ruling that demands it lower steep taxes on imported auto parts. [NYT]

A defense of the use of boycotts against Whole Foods and Fox News. [LA Times]

Wikipedia turns to consultants to help long-range strategic planning. [NYT]

A resurgence in sales of men's underwear is seen as a potential leading indicator of economic recovery. [W. Post]