brand news
Posted by Peter Feld on September 9, 2009 05:46 AM
Palm unveils the "cute" smartphone Pixi, aimed at the young [NYT]; HTC, Taiwanese maker of Google's smartphone, begins US ad campaign to establish its brand identity [Ad Age].
BT experiments with stores to sell its broadband service. [BrandRepublic]
Coming soon to American playgrounds: UK brand Liquiband medical glue approved by the US Food and Drug Administration [FT]
Would China's Geely Automotive buy Volvo? Could they manage an international auto brand? [Reuters]
Warner Bros. earned $1 billion this summer, fueled by box office-topping "The Final Destination" [Hollywood Reporter]
The Beatles brand roars to life with today's release of Rock Band: The Beatles and the remastered reissue of their entire catalog. [LA Times]
(More headlines: McDonalds, 9/11 ad fail, deadly fad diets.)
McDonald's is test-marketing a burrito dubbed the "Mac Snack Wrap" in Canada and the US. [Consumerist]
Justin Timberlake's 901 Silver Tequila brand holds a contest to crowdsource its next big marketing campaign. [BrandFreak]
Advertisements based on 9/11 probably aren't such a bright idea. [Ad Age]
LighterLife, the UK 500-calorie fad diet, blamed in death of bride-to-be. [Sun]
Conde Nice: Glamour magazine ads to attract advertising are "bursting with lollipops, hearts and balloons," in time for New York Fashion Week. [NYT]
Virginia-based online news service Mixx plans to comb Twitter for headlines [Washington Post]; Postbox e-mail program offers to simplify your inbox [WSJ].
More about: Beatles, Mixx, Twitter, Warner Bros., The Final Destination, Glamour, 901 Silver Tequila, LighterLife, 9/11, McDonald's, Volvo, China, Liquiband, Postbox, BT, Google, HTC, Tech and Telecom, Magazines, Music, Transport