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Headline Roundup: Inspectors Anonymous Edition

Posted by Stephanie Startz on September 17, 2009 07:13 AM

British oil trader Trafigura dumped contaminated waste in the Ivory Coast, with 12 known deaths to date, then spent three years denying claims and threatening critics with defamation suits. [Guardian]

Environmental advocates pressure household product producers into disclosing chemicals in products. [NY Times]

Obama struggles to reframe the US national discourse: This is not about race. [WaPo]

Spanish retail chain Zara finally moves to sell clothes online. [Times of London]

No more corporate jet use at Citi. Unless you have a really good reason and a note from Vikram Pandit. [Times of London]

Rolls Royce introduces an economy vehicle for consumers new to the brand, retailing at $338,000. [Bloomberg]

Michelin engages social media to tout their 2010 guide, playing up the mystery of their "famously anonymous inspector" on website, ads, and Twitter. [NY Times]

(More headlines: Timberland targets Gen Y; USA Networks, Verizon and ESPN ramp up their game; US college football stars tripped up by social media.)

As Season 19 (Samoa this time) premieres on CBS, a behind-the-scenes look at how your Survivor sausage gets made. [NPR]

Warren Buffett warns Kraft: Don't overpay for Cadbury. [Times of London]

Shoe company Timberland targets millennials with new campaign "online, on their phones and out in major cities around the world." [Brand Week]

USA Networks focuses attention on gaming site -- unlike most, this one reaches mainly women -- with added original content, social apps, and more ad units. [paidContent]

Verizon and ESPN team up for multi-platform Fantasy Football. [Reuters]

This Is Not A Plastic Bag: Anya Hindmarch launches a bespoke line to reestablish the core value of her brand. [Times of London]

US college football stars plagued by fans, digital cameras, and overexposure. [NY Times]

NBC Universal debuts a new series of branded webisodes: "In Gayle We Trust," sponsored by American Family Insurance, tells the story of an insurance agent who comes to the aid of a cast of quirky characters. [Brand Week]

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