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Liv Dolls Offer Girls An Appropriate Model

Posted by Jennifer Wright on September 18, 2009 04:10 PM

What does it take to dethrone Barbie? The buxom blonde plastic doll has been reigning for over half a century – which isn’t to say that designers aren’t trying. Behold, the new line of “Liv” dolls targeted at girls age 6 to 10.

While aimed at the same audience as Barbie or Bratz, Spin Master's designers are attempting to brand the dolls as a realistic alternative to the two. To that end, every doll has a trademark physical flaw (though none that seem immediately noticeable).

The designers insist they worked hard to ensure that none of the dolls look as though they’ve been injected with collagen, and that the body types display a normal height and weight ratio. The clothing styles are also intended to be less revealing, with an emphasis on age-appropriate dress. (So maybe you’ll be seeing fewer short-shorts reading booty-licious on nine-year-olds.) Each one is supposed to have a specific career goal, and none of them think that “math is hard.”

Needless to say, moms love them – it just remains to be seen whether the elementary-school crowd will feel the same.


Oleg Temple Latvia says:

Impressive strategy. It is about time that the marketeers took notice of what the moms and little girls actually want, rather than blindly hype and peddle them the masculine vision of what they should aspire to by promoting sex and vanity. I am glad someone's decided to stop taking cheap shots at little girls and cease promoting exclusion, snobbery and discrimination in favour of a more positive image. By the way, in 2008 U.S. District Judge Stephen Larson apparently put a stop to the Bratz travesty that began in 2001, good call. Although collectors will no doubt glorify the wretched things soon...

September 19, 2009 06:55 AM #

chi Republic of the Philippines says:

Hurray! Finally, someone got it-let kids be kids, why are we coming up with things that seem to pressure them to grow up and that too, with emphasis on the wrong things!

September 22, 2009 12:41 AM #

ANGELA Republic of the Philippines says:

when will these dolls be available in the philippines? Finally dolls that dont make kids think that skimpy outfits are cool.  

October 12, 2009 07:06 AM #

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The designers insist they worked hard to ensure that none of the dolls

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Computer Repair Milnrow United States says:

Worked hard to ensure that none of the dolls look as though they’ve been injected with collagen

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