kiddie brands
Posted by Jennifer Wright on September 18, 2009 04:10 PM
What does it take to dethrone Barbie? The buxom blonde plastic doll has been reigning for over half a century – which isn’t to say that designers aren’t trying. Behold, the new line of “Liv” dolls targeted at girls age 6 to 10.
While aimed at the same audience as Barbie or Bratz, Spin Master's designers are attempting to brand the dolls as a realistic alternative to the two. To that end, every doll has a trademark physical flaw (though none that seem immediately noticeable).
The designers insist they worked hard to ensure that none of the dolls look as though they’ve been injected with collagen, and that the body types display a normal height and weight ratio. The clothing styles are also intended to be less revealing, with an emphasis on age-appropriate dress. (So maybe you’ll be seeing fewer short-shorts reading booty-licious on nine-year-olds.) Each one is supposed to have a specific career goal, and none of them think that “math is hard.”
Needless to say, moms love them – it just remains to be seen whether the elementary-school crowd will feel the same.
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