Sony Doesn't Speak Chinese

Denise Lee Yohn says:

i completely agree -- not only is it culturally insensitive, but it's a complete waste of the celebrities, the message gets lost, and it is so off-brand -- i can't even bear to watch this spot anymore and i used to love sony!

September 21, 2009 04:36 PM #

Abe S says:

Looks like Apple is feeling the heat too www.fortunecookiechronicles.com/blog/?p=2771

September 21, 2009 05:12 PM #

Super bowl tickets says:

Isn't Sony foreign owned? I thought they were headquartered out of Tokyo. You would think they would be more culturally sensitive than this.

September 21, 2009 06:45 PM #

Gustavo Leone MBA Student @ UWCBPM says:

This ad was not funny at ALL!  My next television purchase is going to be a Samsung for sure.  What agency or creative was behind this??

September 22, 2009 05:48 PM #

Hugh says:

I couldn't disagree more with these comments. The biggest flaw of the spot is poor Chinese? OK, well, that's pretty easily fixed. The idea was - the picture is so sharp "it makes you better at sports AND (something really difficult to learn,) Chinese."

It's hyperbole, people. It's also funny.

October 5, 2009 08:37 PM #

Marble Countertops says:

I find learning Mandarin to be a tough job. How I wish I could be able to speak Mandarin as fluent as other people do. *sigh*

October 16, 2009 06:07 AM #

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November 26, 2009 05:29 PM #

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January 24, 2010 10:58 PM #

Heating Boilers says:

I love how one of the commenters above says "isn't Sony foreign owned?" - one of the largest Japanese corporations !!!   Mind you the poster then goes on to say "But given the great relationship between Japan and China" - no so certain of that given their history.

Anyway agree with the title, a bad advert if there ever was one.

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March 17, 2010 06:18 AM #

Naturbruksgymnasium says:

Nice commercial. Well, a lot of viewer had been bait of this commercial. Sony creates a good idea on how they will catch the attention of people.

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