Cloudy With A Chance Of Jell-O

Sony/Columbia's animated Cloudy With A Chance Of Meatballs garnered $30.3 million this past weekend at the US box office, and joins our brandcameo listing of product placements in No. 1 films.

Flint Lockwood, the ambitious and quirky protagonist (voice by Saturday Night Live star Bill Hader), is determined to invent a machine that will change the world. So he develops the Flint Lockwood Diatonic Super Mutating Dynamic Food Replicator, or FLDSMDFR for short, which turns water into food. However, when Flint’s invention skyrockets into the atmosphere, his little town of Swallow Falls begins to experience rain in the form of cheeseburgers, donuts, ice cream storms, spaghetti tornados and other foods on a daily basis.

Not exactly the sort of weather your SPF 30 sunscreen will help in! Yet Cloudy—inspired by the popular children’s book—is imaginative and endearing, and perfect for kids that enjoy movies, food and a hilariously artful depiction of people under siege by junk food. (Now, there's an appropriate metaphor for contemporary families.)

Like most animated films, Cloudy offers few product placements. Flint builds a giant Jell-O funhouse for the cute junior weather-girl, Sam Sparks (voice by Anna Faris), who has come to Swallow Falls to cover the unusual phenomenon. Producer Sony receives an unsurprising but subtle brandcameo as well, its brand label on Sam’s audio equipment.

These two product placements don't change our current brandcameo standings: Apple holds onto the number one spot with Ford, Coca-Cola and Budweiser lagging far behind.

Next weekend, the remake of 1980's Fame dances its way onto the big screen, with a legitimate chance of topping box office sales. If so, expect an appearance from Canon and possibly some dance and music brands that seize screen time and the chance to live forever in our brandcameo listing.

More on Cloudy with a Chance of Meatballs and past #1 films

More on our brancameo rankings