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Serena Helps Tampax "Outsmart Mother Nature"

Posted by Stephanie Startz on September 23, 2009 02:18 PM

There's nothing Serena Williams hates more than line judges calling her foot fouls, except for when that time of the month catches her unexpectedly.

Tampax is launching an ad campaign featuring the tennis superstar battling Mother Nature on and off the tennis court, with Williams ultimately "Outsmarting Mother Nature."

A preview of the campaign features a cowering Mother Nature opposite Williams on a tennis court, about to be slammed with a brutal shot. Perhaps not the best association to make so soon after Williams was ousted from the US Open, when a code violation led Williams to threaten to shove a tennis ball down the throat of a line judge.

Tampax defends their spokesperson: "Clearly she admitted she made a mistake; she apologized. We support her apology." The print campaign will run in teen, beauty, health and women's lifestyle magazines, with videos offered online at Tampax.com and BEINGGIRL.com.

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Comments (9) | Permalink

Comments

payday loans United States says:

I guess there's always an easier way ...

November 26, 2009 05:31 PM #

Baby Slings United States says:

Lol....have to appreciate whoever thought of this crazy idea to really agitate her Tong

December 6, 2009 07:24 AM #

payday loans United States says:

Interesting stuff you've got here

December 17, 2009 04:10 AM #

T-Ball Trophies United States says:

Tampax is really a boon for the professional women as they sure have to cope with a lot during their periods.

January 14, 2010 04:04 AM #

security icons United States says:

At least  no women can move about with more confidence in their dump days.

February 11, 2010 01:50 AM #

ghd straighteners People's Republic of China says:

Tampax is really a boon for the professional women as they sure have to cope with a lot during their periods.

March 25, 2010 07:04 AM #

ghd straighteners People's Republic of China says:

Tampax is really a boon for the professional women as they sure have to cope with a lot during their periods.

March 25, 2010 07:05 AM #

louis vuitton People's Republic of China says:

2222  Tampax is really a boon for the professional women as they sure have to cope with a lot during their periods.

April 13, 2010 12:10 AM #

T8 to T5 adapter Kits People's Republic of China says:

I love the zeal man.

April 28, 2010 02:35 AM #

Comments are closed

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