Harley-Davidson Cakes For Biker Tots

Posted by Jennifer Wright on September 28, 2009 09:56 AM

Sometimes, after riding your hog along the open road, the spirit of a young James Dean bounding alongside you, you like to go home and bake a very elaborate birthday cake for your young child. At least, that’s what BakingShop seems to think.

What else could have prompted the creation of the Harley-Davidson cake decorating kit?

There is something charming about the notion of leather-clad bikers creating delicately decorated pastries. Each cake decorating kit includes a miniature plastic motorcycle (styles vary), two brushes, instructions and a Harley-Davidson logo.

It may seem contradictory, considering the rebellious image that Harley-Davidson tries to cultivate (it’s hard to imagine a biker in an apron) but there are probably plenty of young boys who’d appreciate a motorcycle birthday cake. A $72 price point seems a bit on the expensive side, but no doubt it will make some child’s birthday party heavenly in the way that only Hell's Angels can.

The Harley-Davidson wedding cake may not go over quite as well.

More about: Harley-Davidson, Food

jools says:

Just another nail in the coffin of this pathetically over-merchandised brand. Yet another reason why most of us now associate it with orthodonists and third-tier suburban mid-life crises and not remotely about "Hell's Angels."

Beef jerky, stuffed animals... the only thing dangerous about Harley anymore is which agreement it will sign next.

September 29, 2009 10:27 AM #

Denise Lee Yohn says:

earlier this year the ama published an article of mine explaining why this and other brand extensions don't make sense -- brands must have a deep brand identity.  the rich, multiple layers of associations conveyed by a deep brand identity provide the fodder for extensions that make sense.

a brand identity is like a character in a story – a brand identity with depth is like a character whose narrative has many layers to unpeel.  like a hero who headlines a blockbuster movie, a brand must captivate its audience’s imagination – and subsequent incarnations (that is, extensions) should feed on its audience’s desire to know more about it.

read the article:  http://bit.ly/2XJh9t

October 3, 2009 09:45 AM #

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