2011 Product Placement Awards

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Headline Roundup: Red, White, Blue And Green

Posted by Stephanie Startz on September 28, 2009 08:52 AM

Wal-Mart is the "best corporate symbol of America today" in a 60 Minutes and Vanity Fair survey. [NY Times]

Procter & Gamble goes green, with large-scale marketing campaign aimed at mainstream consumers seeking sustainable versions of familiar products. [Financial Times]

French mobile operator Orange signs deal with Apple to sell iPhones in Britain in time for Christmas. [Times of London]

Sprint moves to regain market share as first telecom retailer on the 4G network. [NY Times]

Starbucks launches Via instant coffee with SNL season premiere ad barrage. [AdAge]

McDonald's eyes expansion in India with new stores and expanded value menu. [Warc]

Ford announces plans to build third car car assembly plant in China. [WSJ]

(More headlines: Gap founder dies, HSN product placements, Gucci.)

Gap founder Don Fisher passes away at 81. [WSJ]

Barclays purchases Citigroup's credit card operations in Portugal, sparking rumors of a shopping spree throughout Europe. [Times of London]

Seeking new revenue, HSN will incorporate product placements during telecasts. [WSJ]

Product placements bolster small businesses in film, television, print and online. [WSJ]

Gucci Group notices declining consumer interest in "ostentatious," prominently branded products that display names and logos. [Warc]

In an effort to reduce its dependency on the government, the Royal Bank of Scotland is selling off some of its asset management division. [Times of London]

Xerox purchases Affiliated Consumer Services for $6.4 billion. [NY Times]

Johnson & Johnson purchases Dutch biotech company Crucell NV for $442.7 million. [WSJ]

Studios produce a glut of films based on well-known children's toys and games. [LA Times]

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