Headline Roundup: Brand Makeovers

Posted by Stephanie Startz on October 8, 2009 07:11 AM

UK antitrust regulators oppose Ticketmaster-Live Nation merger. [NY Times]

Alcoa reports first profit in 9 months, lifts Asian and European markets. [NY Times]

With no new cars to promote until mid-2010, new Ford ads (aimed at policymakers) tout innovation. [LA Times]

As Versace abandons market, analysts signal the end of luxury in Japan. [Times of London]

Hermes thrives in a "booming" Chinese market; US market is "slightly positive." [Bloomberg]

Kraft renames iSnack2.0 Vegemite "Cheesybite" after complaints. [Bloomberg]

Music industry relies on brand partnerships to finance marketing campaigns. [Bloomberg]

(More headlines: Starbucks sues Dunkin' exec; Wendy's, Estee Lauder campaigns.)

Wendy's new campaign focuses on freshness, pokes fun at competitors. [WSJ]

Estee Lauder offers free makeovers, photo shoots for customers' online profiles. [Ad Age]

Linens 'n Things revived as standalone brand in Canadian home goods store Home Outfitters. [Bloomberg]

Paramount ramps up marketing for "Paranormal Activity" as audience buzz surges. [LA Times]

Starbucks sues former executive employed by Dunkin' Donuts over non-compete agreement. [Bloomberg]

InBev to sell its theme park empire to Blackstone Group for as much as $2.7 million. [LA Times]

Skype develops its brand strategy. [Ad Age]

Winnie-the-Pooh brand revived with a new character. [LA Times]

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