JC Penney and Liz Claiborne was one thing. But I am about to throw you a double-whammy, so, I hope you’re sitting down.
The Home Shopping Network is going the way of Target, Wal-Mart, Kohl’s, and even QVC (who just announced its own Liz Claiborne deal), collaborating with high-end designers on lower-priced lines in an effort to reach out to a wider market.
Mindy Grossman, newly-minted (since 2006) CEO of the channel, acknowledged: “We weren’t the most fashionable and we had to really define this.” Don’t you just love it when the shlubby girl-next-door gets a makeover? It’s so endearing.
Anyway, Badgley Mischka is the first to enter this venture with a line of apparel, shoes, and accessories called American Glamour, which will be available next month. On a related note, fellow designer Naeem Kahn is launching his HSN collection, Timeless, later this month.
Remember, I promised two bombshells: HSN also plans to get involved in the reality television circuit. No, you didn’t read that incorrectly, they’re working on a new show called Mom Inc., with TLC and Milojo Productions, which happens to be Kelly Ripa and Mark Consuelo’s production company:
Reading about women turning "kitchen table ideas into million-dollar businesses" was the inspiration, said Consuelos, who grew up in Valrico and holds a marketing degree from the University of South Florida.
Does that sentence not prove anything to you? For all that is pure in the world, this has got to stop. Just because I fell down on my driveway and tore my jeans this morning does not mean that I should suddenly sell them for $200. (Stop it, Abercrombie.) Not all ideas are good ones. I could be wrong, but we’ll all have to wait until the show airs.