Pizza Hut Takes A Trip Down WingStreet

Posted by Abe Sauer on October 13, 2009 10:00 AM

While it may not strike consumers as groundbreaking, Pizza Hut's direct offering of WingStreet-branded wings is an incredible move in the evolution of fast food branding.

The way current commercials pitch the offer, it might seem WingStreet is a private label of Pizza Hut's. But WingStreet is actually a brand owned by both chains' parent company, Yum! Brands. And business is booming on WingStreet. A company press release claims:

WingStreet is undergoing an aggressive expansion strategy as it plans to add more than 4,000 new points of access within newly built and existing Pizza Hut restaurants within the next three years.

The combination certainly seems popular.

Pizza Hut's move may be in hope some of WingStreet's brand success rubs off. While Yum! Brands' earnings have grown thanks to expansion in Asia, Pizza Hut's have not. The brand has recently had to swallow a 13% drop in sales at Pizza Hut restaurants open at least a year. Yum! Brands chairman and chief executive David Novak recently told investors, "Pizza Hut in the U.S. is obviously struggling. We're not happy with the Pizza Hut business." Novak also said the brand is looking for a new ad agency, to inject some "fresh perspective."

Yum! Brands' brands are no strangers to sharing. Starting in larger metro areas, where rents were high, and later expanding across the nation, chains such as Pizza Hut and Taco Bell started sharing a front door and marquee signage in a single retail space. Before long they were sharing actual counter space. But the brands were clearly separated. That is to say, one could not order a Pizza Hut Black Jack Taco. And that's what makes the new nationally-advertised Pizza Hut offer of WingStreet wings so unique.

ml

Personally <a href="shop.brandsuper.com/...38_246.html">Lebron James Shoes</a> do not see <a href="http://shop.brandsuper.com/">Lebron James Shoes</a> many another people <a href="shop.brandsuper.com/...es-c-238.html">nike basketball shoes</a> wearing NFL jerseys <a href="shop.brandsuper.com/...-238_245.html">Nike Kobe IV</a> Lebron James Shoes</a> on the road.I consider <a href=er.com/">Air Jordans</a> enough, you can <a href="http://shop.brandsuper.com/">Nike Air Shoes</a> find <a href="http://shop.brandsuper.com/">Nike max shoes</a> wholesale NFL jerseys <a href="shop.brandsuper.com/...s-c-54_65.html">Air Max 360</a> for pennies <a href="shop.brandsuper.com/...-238_245.html">kobe bryant shoes</a> on the dollar. The first thing <a href="http://shop.brandsuper.com/nike-ef="http://shop.brandsuper.com/mens-air-jordan-mens-air-jordan-1-shoes-c-255_256_257.html">Air Jordan 1</a> player? You should find out <a href="shop.brandsuper.com/...s-c-54_55.html">Air Max 90</a> what form air max 2009</a> of sweater you're looking for <a href="shop.brandsuper.com/...oes-c-230.html">New Balance Shoes</a> so that you can narrow your <a href="shop.brandsuper.com/...c-230_236.html">Nay care. If you can have a bid at the center or finish of sale, then you will be capable to take this issue very large. You should search much information about the jersey you want no matter what you want to buy.ew Balance 1500</a> search. If you are much extended with your <a href="shop.brandsuper.com/...-c-87_88.html">High Dunk SB</a> research, you can whirl your <a href="shop.brandsuper.com/...c-96_252.html">Shox Dream Shoes</a> steering wheels. This is not the way you desire to research for an article. Once you find what you are looking for, then you will be able to effectively learn how much you are willing to expend in tights. Only thing you need is time to p"http://shop.brandsuper.com/">air max 2009</a> the main cause is because the general ensure of some of the T-shirt<a href="http://shop.brandsuper.com/">nike air max 2009</a> . Never <a href="http://shop.brandsuper.com/">Nike Air Max</a> less, there is <a href="http://shop.brandsuper.com/">Nike Shox Shoes</a> many another T-shirt out there that individuals can <a href="http://shop.brandsuper.com/">Nike Dunk SB</a> have for free. If you ensure serious <a href="...sketball-shoes-kobe-bryant-shoes-c-238_245.html Kobe 4</a> you should get what kind of sweater <a href="shop.brandsuper.com/...es-c-238.html">Nike Kobe 5</a> you wish.

Pizza Delivery says:

PIZZA!!! Now I'm hungry. Reminds me of Pepperoni, mushroom and green olives with extra tomato sauce. Preferably on a thin crust.

November 5, 2009 01:40 AM #

Good Will says:

I am very happy to hear that Wing Street is undergoing an aggressive expansion strategy as it plans to add more than 4,000 new points of access within newly built and existing Pizza Hut restaurants within the next three years. Now a day pizza hut rocks in sales. Hope this should continue.

November 23, 2009 09:20 AM #

payday loans says:

Hmmm interesting stuff

November 26, 2009 05:49 PM #

cash advance says:

I just hope to have it understood the way it was meant

December 1, 2009 10:28 AM #

Viaggio Giordania says:

Thanks for taking the time to discuss this, I feel strongly about it and love learning more on this topic. If possible, as you gain expertise, would you mind updating your blog with more information? It is extremely helpful for me.

February 16, 2010 12:29 AM #

uggs says:

good

February 23, 2010 04:06 AM #

handbags on sale says:

hh

If you favor clutches and smaller <a href="...youknowbags.com">handbags on sale</a>, you are well organized and carry just essential items with you. Should you, alternatively, like <a href="www.youknowbags.com/chanel-handbags-c-14.html">chanel replica handbags</a> that signifies you are in control and love to be prepared for every scenario. Regardless of which type of bags you prefer, if you wish to buy original designer items, be prepared to spend a real bundle. 
Another way to select an excellent reproduction ladies handbag is to first decide where and when are you likely to put it on. If you’d like an evening bag, then a clutch (for instance Jimmy Choo) will do just fine. If you’d like a weekend bag – Birkin Bag or <a href="www.youknowbags.com/lv-handbags-c-33.html">Louis Vuitton bags</a> will be the right ones. However if you’d like a bag for work, and daily strolling around the city – choose the <a href="www.youknowbags.com/gucci-handbags-c-18.html">Gucci handbags</a> or <a href="www.youknowbags.com/balenciaga-leather-handbags-c-2.html">BALENCIAGA Leather Handbags</a> look-alike. Great thing is that they are very inexpensive so you m ay in fact purchase 2 or 3 and combine all of them based on your needs. Furthermore keep in mind what the other items in your wardrobe are, and combine your new bag with them. It has to go well with your shoes or boots and overall styling.

February 27, 2010 07:49 PM #

hh
If you favor clutches and smaller [url=http://www.youknowbags.com]handbags on sale[/url], you are well organized and carry just essential items with you. Should you, alternatively, like [url=www.youknowbags.com/chanel-handbags-c-14.html]chanel replica handbags[/url] that signifies you are in control and love to be prepared for every scenario. Regardless of which type of bags you prefer, if you wish to buy original designer items, be prepared to spend a real bundle.
Another way to select an excellent reproduction ladies handbag is to first decide where and when are you likely to put it on. If you’d like an evening bag, then a clutch (for instance Jimmy Choo) will do just fine. If you’d like a weekend bag – Birkin Bag or [url=http://www.youknowbags.com/lv-handbags-c-33.html]Louis Vuitton bags[/url] will be the right ones. However if you’d like a bag for work, and daily strolling around the city – choose the [url=www.youknowbags.com/gucci-handbags-c-18.html]Gucci handbags[/url] or [url=www.youknowbags.com/...a-leather-handbags-c-2.html]BALENCIAGA Leather Handbags[/url] look-alike. Great thing is that they are very inexpensive so you may in fact purchase 2 or 3 and combine all of them based on your needs. Furthermore keep in mind what the other items in your wardrobe are, and combine your new bag with them. It has to go well with your shoes or boots and overall styling.